Top 5 Short-Term Rental Markets In 2024

Top 5 Short-Term Rental Markets In 2024


A vacation home or short-term rental (STR) can be a fantastic investment opportunity— if you know where to look. Location truly is everything in the short-term rental market

As an investor, you’ll be looking for homes in areas that will deliver a good cap rate and rental revenue while still being affordable (unless you have the cash to buy in Malibu, in which case you probably don’t need this article). 

Late in 2023, we covered the top five most profitable vacation rental locations in an episode of our On The Market podcast. In this article, we’ll cover the key metrics that make these short-term rental locations unmissable. 

The data comes in courtesy of the Top 25 Best Places to Buy a Vacation Home list compiled by Vacasa.

What Is a Good Cap Rate on a Short-Term Rental?

But first, what is a cap rate, and what is a good one if you’re buying a short-term rental? 

Quite simply, the cap rate is the number you get (in percentage) when you divide a property’s net operating income (including insurance and maintenance costs) by its current market value. The number you get is the property’s annual yield or return you will generate as an investor. 

Obviously, the higher the cap rate, the better the return on your investment. As a general rule, a cap rate of under 5% is considered low in real estate. Anything between 5% and 10% is the ideal cap rate. Cap rates of over 10% are relatively rare, but they do exist, as some of our top vacation rentals will prove. 

They might not be where you expect, though. As we all know, the pandemic housing market boom caused home prices to go through the roof in many locations. When home prices appreciate dramatically, the cap rate is automatically lowered, which can make an investment too expensive to be worth it. 

Top 5 Best Places to Buy a Short-Term Rental

Instead of chasing the most popular vacation destinations, consider making a savvier choice that will deliver better ROIs. Here are some of these savvy choices.

1. Lake Anna, Virginia

  • Cap rate: 10.32% 
  • Median home sale price: $405,500
  • Annual gross rental revenue: $64,121

The crème de la crème of vacation rental destinations in 2023 is the charming lakeside destination in Virginia. Lake Anna is the state’s third-largest lake, with 200 miles of sandy beaches. 

Why is this such a popular destination? Its location right between Fredericksburg and Richmond is one reason, but we bet that the pristine beaches, clean water, and overall high-end feel of this vacation destination is what makes it so desirable, especially in the summer. 

And for a lakeside destination, home prices are very reasonable. Compare it with the median home price at Lake Tahoe, for instance—an eye-watering $907,000.

2. Okaloosa Island, Florida

  • Cap rate: 9.08%
  • Median home sale price: $360,000
  • Annual gross rental revenue: $53,832

It’s unsurprising to find a Florida location among the most popular vacation locations, but if you’re looking at Florida as an investor, look away from the obvious destinations (e.g., Miami, West Palm Beach, and Tampa) and toward the hidden gem that is Okaloosa Island. 

Located on Santa Rosa Island and boasting three miles of ultra-white sandy beaches, it’s not an off-the-beaten-track destination by any means, but it does offer a somewhat more relaxed feel thanks to its location in northwestern Florida. A big draw for tourists is how small and cozy this place is, with everything within an easy walking distance. And a median home price of just $360,000 is affordable for such a great location.

3. Sandbridge, Virginia

  • Cap rate: 6.47%
  • Median home sale price: $928,900
  • Annual gross rental revenue: $88,702

Sandbridge, Virginia, is very close to Virginia Beach, but it couldn’t be more different. There are no hotels here, which means visitors enjoy a relaxed and secluded vibe, with sand dunes, beaches, and a wildlife refuge to explore.

It’s not a cheap destination, but guests are prepared to pay premium prices for the exclusive vacation atmosphere this place offers—hence the excellent cap rate.  

4. Rehoboth Beach, Delaware

  • Cap rate: 6.46%
  • Median home sale price: $618,000
  • Annual gross rental revenue: $58,992

Rehoboth Beach offers a traditional coastal charm that’s increasingly a rarity, which explains its popularity with vacationers. From a scenic boardwalk to narrow streets with restaurants and shops, it’s a classy destination that draws tens of thousands of visitors during the summer months. The relatively high home price is worth it here because guests are willing to pay top dollar for the vintage seaside town feel. 

5. Navarre, Florida

  • Cap rate: 6.42%
  • Median home sale price: $420,000
  • Annual gross rental revenue: $47,531

Another picture-perfect vacation rental destination that’s somehow still affordable, Navarre draws in huge crowds during the summer thanks to its unbelievably beautiful beach. The beach is not actually composed of sand but quartz, which is where the dazzling white color comes from. Water sports, snorkeling, and swimming are the most popular activities here, so looking for an oceanfront property is well worth the high short-term rents you’ll be able to command. 

Do Your Homework

It pays to do your research when looking for a short-term rental opportunity. Steer your search away from major vacation destinations that are oversaturated with hotels and have unaffordable home prices. Instead, look for smaller places with a high-end feel that are still popular with visitors but are still able to maintain a sense of identity that’s different from your average resort town. 

Pristine beaches are reliable draws for the summer, but you can also look for towns with a unique vintage feel (see Rehoboth Beach) or a lakeside charm that will save people time driving down to the coast. 

And remember to look up those cap rates: They’ll give you a good idea of whether a vacation rental investment in your chosen location is worth it.

The Most Profitable Places to Buy a Vacation Rental Property

More than half of the markets we’re highlighting have vacation homes either under or around the median home price of the US, so you don’t need to splurge to buy your perfect beach-side short-term rental. Learn what the top markets are and where to find the full list!

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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5 Ways To Make Your Business Stand Out This Christmas

5 Ways To Make Your Business Stand Out This Christmas


The run up to Christmas is traditionally the golden period of the year for retail, but this year it seems like stores are not seeing the same volume of custom. Far from creating a sales boost, Forbes’ senior contributor for luxury retail Pamela Danziger suggested shoppers are shunning the last-minute rush and instead seeking discounts at other times of the year, spreading the cost of Christmas.

This news comes as a host of retailers, such as Best Buy, Lowes and American Eagle, are cutting sales forecasts for the holiday period based on customer indifference.

The retail landscape is competitive at the best of times, but with fewer people buying, competition will be high to entice those who are ready to spend in the run up to Christmas.

Make Your Business Stand Out

There are a number of ways that businesses can get themselves noticed, even when competitors are all vying for the same customers.

1. Remove roadblocks

Whether you sell online or in physical stores, it is important that you remove any roadblocks between your customer finding what they want and completing the purchase. Making the process as frictionless as possible is the key to gaining buyers and to preventing them from abandoning their customer journey and finding somewhere else to spend money.

For online stores, roadblocks might include having to register an account to make a low value purchase or a confusing website layout. For physical shops, it could be an inability to touch and inspect the product or long queues at the till.

Try and view your business as a customer sees it and consider what might prevent them completing their transaction. The easier the process, the more customers will choose you over the competition.

2. Get creative online

Part of the battle to make your business stand out happens before the customer arrives in town or begins browsing online. If you can capture the attention of your target audience in advance, they are more likely to keep an eye out for your brand.

Use social media to speak to the people most likely to buy from you. Target them with content that will entertain them, touch their emotions, solve their problems or add value to their decision making.

By engaging customers on social media, you build a bond with them that endears them to your business, gaining an advantage over your competitors.

3. Review the data

If you have been in business more than a year, you already have a resource to help you predict customer behavior this Christmas. Look back at your sales data to understand when shoppers made purchases and what it was that they bought. Look at which items they bought together and consider the placement of the most popular items in your online or high street store last time around.

This year, optimize your layout, promote the popular items, upsell with the products you know work well together and ensure you have enough stock and staff for those times when you can expect a rush. Spot the trends from the previous Christmas to understand what to expect this year and how to improve on that performance.

4. Invest in people

If you have a physical shop, your staff come into their own in the rush of Christmas shopping. As December goes on, online sales fall and people return to shops. Part of the reason is the concern that online purchases won’t arrive before the big day, but there is also a romantic view of the jolly festive atmosphere on high streets. And it is your staff who facilitate this.

If your employees create a welcoming and warm atmosphere, it can make your business stand out from your rivals. This means you must invest in your people and ensure they are happy and motivated, even at this most stressful time of year in retail.

Make work fun for them and promise them incentives for their hard work, such as a team day out in the new year.

5. Work with a charity

Christmas is a time for thinking of others, but that ideal can fall by the wayside as retailers become more competitive in the run-up to Christmas. By taking time to highlight a charitable collection, competition or donation scheme, you can show that there are other benefits to buying from you over a competitor.

Highlight a cause close to your heart so that customers can see it is a genuine collaboration and not just a cynical ploy. Promote the activity so that your target audience knows what is happening and can help you in your campaign.

Christmas is a great opportunity to bring in revenue, but the competition is fierce. By finding ways to stand out from the crowd, you can claim your slice of the hard fought custom this year.



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Turning K into K/Month by Investing in This Overlooked Asset Class

Turning $15K into $4K/Month by Investing in This Overlooked Asset Class


There’s one type of investment property most people would NEVER consider that could make you a millionaire. They’re not regular rental properties or huge apartment complexes—in fact, they’re so cheap that most investors could probably buy them outright in cash. What’s this “overlooked” investment property that could make you millions? Stick around, we’ll tell you.

Four years ago, Jason Velie worked at a W2 job without any investment property or passive income. Now, he’s a multimillionaire, making $10,000/month in pure cash flow, NEVER having to wake up to an alarm clock again. After a first deal gone wrong, where Jason spent two years working on a house just to break even, he was introduced to a new type of investment property—one nobody talks about.

With the massive profits from these cash cow deals, Jason was then able to use just $15,000 to buy a property that is now worth $1,000,000. And this was ALL during one of the hottest real estate markets ever. The best part? You can do EXACTLY what Jason did to become a millionaire, too, so stick around to hear his FULL strategy!

David:
This is the BiggerPockets podcast show 851. What’s going on everyone? This is David Greene, your host of the BiggerPockets Real Estate Podcast, the number one real estate podcast in the world. Each week we bring you the knowledge, how-tos, and the market insights that you need to make the best possible financial decisions you can in order to improve your financial position and build the life that you’ve always wanted. In today’s show, Rob and I are interviewing Jason Velie who built a portfolio that now pulls in six figures a year. By investing in an often overlooked asset class, Jason was able to leave his W-2 job this year after replacing his income from real estate, the holy grail, the goal of every single real estate investor, and we are going to share exactly how he did it and how hopefully you can too. I’m joined today with my co-host, Rob Abasolo. Rob, how are you?

Rob:
Good, man, good. We get into some very, very good conversation about what a true worst-case scenario deal looks like. We’re going to give you some insight on an underrated asset type that might be the way for you to get into real estate investing, and we’re going to show you how to take a leap and scale into multifamily if that’s what’s next for you.

David:
And before we bring in today’s guest, Jason, a quick tip for all of you loyal listeners. Have you ever listened to a podcast and not known what the word that someone used meant? Maybe you’ve been to a meetup and you heard people talking about a type of real estate investment opportunity and you just weren’t sure what they were getting at. This may seem simple, but remember, you can always google what a word means. I love this. Jason talks about how he did it by listening to the BiggerPockets Podcast and I did it myself. This is one of the ways that I learned to speak another language. Google the words, you will get an understanding of what they mean, and it will open your mind to how they fit into the overall real estate investing picture, your confidence will grow, I promise. Jason, welcome to the show. How are you doing today?

Jason:
Doing great, man. Excited to be here. It’s an absolute honor. How are you guys?

David:
Jason lives and invests in North Carolina, a state that I’m going to be visiting early 2024, I am fascinated with that place, has been investing for just four years and has done 29 deals in that time. His portfolio consists of two multifamily buildings, an eight unit and a 15 unit, both in North Carolina. He’s also a part owner in two other multifamily properties, plus he has 13 active flips at the moment. That’s insane. He’s got $3.5 million in equity over his portfolio and an overall net cashflow of $10,000 a month that does not include his flips. This is a real estate stud that we are bringing to you all today. Jason, great to have you.

Jason:
Thank you so much. Happy to be here.

David:
Now, it hasn’t always been a totally smooth journey to build a portfolio that you have, Jason. Let’s start right in the middle of your first deal ever. This was 2019, you’d just bought a ranch house that you found on Craigslist. Great place to start any kind of a journey. I love where this is going right off the bat. Things started to go bad at the home inspection. What went wrong there?

Jason:
On paper, it looked like a great deal. So I’m a numbers guy, that’s my background, and so numbers looked like it was going to be a great rental, and that was my intention was not to flip it but to keep it as a rental. I had no idea what I was doing construction wise. I knew the numbers but not construction. So when I went to look at the property, it looked fine. It looked livable. I didn’t think it really needed much of any rehab. Maybe a little carpet, but not much at all.
And so then to protect myself, I thought I was being smart by hiring a home inspector to check behind me to kind of cover some of that slack that I didn’t know, and I was an idiot and looking for the cheapest home inspector I could find and found the flat rate home inspector that only charges 300 per home inspection regardless of the size of property, and he missed every single thing on that home inspection that I missed that he should have found. So there ended up being mold inside of the cabinets. The cabinets were falling apart. There were termites in the crawlspace. The roof had to be replaced. I mean, you’re talking major expenses that neither of us caught.

Rob:
Man. Okay, so let me ask you this. Now in retrospect, obviously that was a pretty cheap inspection, but is there sort of like a price point that you’re more happy to pay now? Are you more happy to pay for more expensive inspections?

Jason:
I don’t know if there’s a particular price point, but maybe more along the lines of referrals from other sources. So particularly go to your agent friends and say, “Hey, when you’re selling a property, who’s the home inspector that you hate for the buyers to have, the home inspectors that pick apart the properties that you’re listing?” Those are probably the good ones that you want on your side inspecting the ones that you’re trying to buy.

David:
That’s a great piece of advice and insight right there.

Jason:
Yeah, absolutely. I think the easiest thing, best thing to do, and I wish I would’ve been smart enough back then to do this, would be to find somebody that’s in the position that I’m in now that has done this several times, that knows what to look for, and just ask them to come with you. If you have to pay them to do it, that’s fine. Bring somebody more experienced that knows what to look for and they’ll help keep you safe.

David:
I love it. So let the home inspector find the problem and let this person that you’re talking about interpret the problem for you so they can tell you if it’s going to be a big problem or a small one.

Jason:
Absolutely.

Rob:
So you had this inspector. You get what you paid for. They ended up being super, super cheap. Then as I understand it, things didn’t go so well with your contractor on that property. Can you tell us a little bit about how much you lost with that contractor?

Jason:
I know, it was about $16,000 that I could not really afford to lose.

Rob:
Why did you lose $16,000 specifically? Did you just come in over budget? Did the contractor walk out on you? Tell us a little bit about that.

Jason:
Yeah. So a lot of it was my naivety around contracts and scope of work with the contractor. The contractor had asked for a fairly large initial draw to get started with the job, which I thought was reasonable because some of the items like the roofing material and HVAC were going to be pretty expensive, and then the next part of the draw would be him getting paid after HVAC being done or after the roof being done. Well, problem is he had the HVAC guy go install the HVAC and then get a draw from me, and then I found out later that he never even paid the HVAC guy so they came hunting me down for the money. And then he sent me pictures for part of the roof that he finished and he told me that he finished the roof. I wasn’t smart enough to go out there and get my eyes on it and check the work myself, and it turns out that he left a entire portion of the roof completely uncovered, raw sheathing exposed to the elements, and here I am having just paid him extra money.

Rob:
Dang. All right, so you had a pergola, a pergola inside your house. Not an ideal place to have one. I feel like all good real estate investors go through this. I lost about 6,000 bucks to a contractor who said he was doing all this work. Same thing, he sent me photos and I was like, “Great,” and it turns out that he was only showing me partial photos, and I felt kind of dumb because I had a working relationship with him on other projects.

David:
So things get worse from here. Were you able to rent out this property?

Jason:
I was not. The house was unlivable, unsafe as it was.

David:
All right. How did things turn out when you weren’t able to put a tenant in there and you lost money on the contractor and you had an issue with all the stuff that was missed in the home inspection?

Jason:
Yeah. So I ended up having to just float the PITI payment of $351 a month for roughly two years before I eventually had cash to have another contractor go back in and actually complete the work, and then at that point, I absolutely hated that property. I couldn’t get rid of it fast enough. I remember those drives, it was like 35 minutes away from my house and just driving down the road and just seeing certain trees getting close to that house, I’m like, “God, that stupid tree. I’m tired of seeing that tree.” We’d get to that house and it was just… I was just so ready to be done with it, and so I ended up selling it. At the end of the day, I should have lost a lot of money on that, but because, as we know, real estate is forgiving with time, the market appreciated in those two years and I was able to basically break even at the end of it.

Rob:
In Vegas they say a push is a win. So honestly, I don’t think that’s all that bad. So is this the scenario that you had imagined when you were running your numbers on the deal? I got to imagine you probably had different expectations for how things were going to turn out.

Jason:
Oh yeah. I knew it was going to be terrible and I still bought it anyway. Yeah.

Rob:
Oh, you knew.

Jason:
Of course not. Of course not.

David:
That was sarcasm, Rob. Jason, very well delivered.

Rob:
You got me. Usually I can dish it out, but it’s rare that you get me. All right. Well, now I feel dumb.

Jason:
In all seriousness though, I knew when I looked at the numbers, the absolute worst-case scenario, if I couldn’t rent it out, if I couldn’t get a tenant, whatever, that I was going to have to come out of pocket that $351 a month, and I knew that with my personal finances, I could handle that, that if I had to float that for however long, it wasn’t going to put my family’s financial stability in jeopardy.

Rob:
Yeah, yeah. Well, we know that things did get better from there, based on the numbers that we ran at the top of the show, and we’re going to break down those strategies he used to get there after the break.

David:
All right, welcome back. We’re here with Jason Velie who just walked us through his first deal, a bit of a nightmare where he learned some lessons the hard way. Luckily, Jason’s story is about to take a turn for the positive. All right. From there, Jason, you continued your investing journey by flipping an unusual and some would say underrated asset class, manufactured homes. We don’t hear about these very often. Can you tell us what some of the advantage are with this asset class?

Jason:
Absolutely. So I’ll clarify just by saying that I only flip them when they come with the land. I don’t do anything with them if they’re just literally mobile homes. But for me, in the area that we live in there are a lot of manufactured home neighborhoods. They’re everywhere. So there’s a lot of opportunity. There’s lower barrier to entry because the price points are lower, so either the amount of cash you have to bring to the table or borrow is lower which also helps with affordability, selling, especially with rates as high as they are right now, getting them sold quickly. That sub-300 price range is still going very quickly in our area.
One of the biggest things though is that I’ve found that most investors, most house flippers, especially the ones in my area, have shied away from flipping manufactured homes primarily because they don’t realize that when they go to sell it that whoever is buying it, as long as they’re buying it as their primary residence, can still get a mortgage on it the same way as you can a stick-built house. You can still get conventional FHA, USDA, VA as long as they’re buying it as a primary.

Rob:
Dang, that’s crazy, yeah. So I guess the misconception there because I assumed that there was some kind of financing on it, but I assume that because it’s manufactured, it’d be like a 10 to 12% interest rate. But you’re saying you can actually go and get these homes with just regular loans?

Jason:
Yeah. There’s a few qualifications that have to be met, but yeah.

Rob:
And what would you say the biggest advantage of this asset class is?

Jason:
To me, the biggest advantage is that there’s so much less competition. I mean, I have so many wholesalers in this area that they know I only buy great deals, and so I may not be their top buyer for their stick-built properties because they’ve got John Doe next door that’s willing to spend more money than I will, but John Doe doesn’t touch the manufactured homes so I’m still at the top of their list for those. So I’m able to get a lot more deal flow by doing those.

Rob:
And out of curiosity, what is your average return on a manufactured home flip?

Jason:
Yeah, I’d say on the low end, about 35,000 unless something drastically goes wrong, and on the higher end, I’ve made a little over a hundred thousand on double wide flips before.

Rob:
Really? Dude, consider my mind blown. I didn’t even know. Maybe I just don’t… I’m picturing like a incorrect home. I’m thinking a very small, like a trailer home. But is a manufactured home, is that what we’re talking here, or is it actually like a stick-built home but just on pier and beam blocks?

Jason:
Yeah. No, so I literally mean either a single wide trailer or a double wide trailer that is on a permanent foundation. The wheels and the tongue have been removed. They qualify for the same types of financing.

David:
Let me ask you on that question here. When you were financing these, were you using a mortgage broker? Was there a local bank you were using? Who was the one determining what would qualify for which type of loans?

Jason:
Yeah. So when I was buying them, I was buying them with short-term money, of course. So the very first manufactured home flip that I did, which was the first true flip that I ever did, was a double wide, and I didn’t realize that when I got it under contract, but after calling a bunch of hard moneylenders, I realized that most hard moneylenders don’t want to touch these either. There are not a whole lot of them out there that do, but if you just hit the phones, look for them. I mean, it took me maybe 20 or 30 phone calls before I found one that loaned me a hundred percent of the purchase and rehab on a double wide flip, even though I had no experience at all. They’re out there.

Rob:
In this instance, so that’s like a hard moneylender, are they taking the actual manufactured home as collateral? Does it work the way a typical flip would work?

Jason:
It does. So when a manufactured home is put on a permanent foundation, those cinder block piers, what’s supposed to happen is the title is supposed to be canceled with the DMV, and at least in North Carolina, there’s a form that’s supposed to be recorded with the county called a declaration of intent to affix to real property, and that’s basically you communicating to the county that hey, this is no longer a mobile home, the title has been canceled, and thus you can now tax this property, this building, as real estate as opposed to only taxing the land as real estate. Once you surrender the title and file that form, it then becomes real property.

David:
All right. That is great to know. And on that topic, what are some other considerations that people need to know if they also want to invest in this asset type?

Jason:
Yeah. So I think one of the most important things is that people need to know that these do not make a good option for the BRRRR strategy, reason being is you can’t get an investment property loan on a manufactured home. So you can get the loans as a primary but not as investment property. So if you were trying to do the BRRRR method, you wouldn’t have a good refinance option to get out of it to be able to hold it. So unless you were using all your own cash and okay with leaving it tied up there, that wouldn’t be a great option.

Rob:
Yeah, and just to run us through the BRRRR method, it’s you buy the property, you rehab it, you rent it out, and typically after rehabbing it and renting out, you can go to a bank and get a cash-out refi to take all the money, ideally, out of that property that you invested in. Sometimes you leave a little bit of money in and then you repeat that process. And so that is a really, really powerful tactic that people use to scale up their real estate portfolio in real estate. David, you’ve done that so much in your career, I’ve done it a couple of times, but you’re saying that that very popular technique, not particularly applicable to the manufactured home side of things.

Jason:
Right, exactly. The other couple things that are important to know with these is you have to be mindful of the age of the home. I try to not buy any that are older than 1990. I’ve made slight exceptions before, but reason being is most of the lenders out there, as far as the ones that will be lending to your buyer when you resell it as their primary residence, they’re going to tell you that they won’t lend on these if they’re more than 20 years old. Almost every lender I’ve talked to has said that. However, almost every one of those lenders breaks that rule and still goes beyond 20 years old anyway.
When you get older than about 1990 or so is whenever they can start to scrutinize a little bit more some of those qualifications. So they might look a little bit more closely at, well, has the structure ever been modified, was this deck permitted on there, and they might try to find other ways to not finance it. But if they want to and they don’t find any other issues, to my knowledge, they’re able to finance anything that is newer than 1976, I believe. So I believe it was ’76 when the Department of… Or no, when HUD started regulating these, allowing them to be financed.

David:
So we’ve got a couple notes here. You’re probably going to sell to a primary buyer, not to an investor. You’re probably not going to be able to refinance out of it to hold it as an investment property, so it can be tougher to scale these things if you want to build your own portfolio that way. But they do make good flips because the person buying it can often use conventional financing when it’s a primary residence. The age of the home will come under scrutiny, so anything built before 1990 can be tricky unless they modified the structure. And then there’s also something about whether it’s been moved. Can you talk about if the home has been moved and how that affects the ability to finance it?

Jason:
Absolutely. So I have not flipped one that has been moved in the past, luckily, but from what my lenders have told me, if a manufactured home was ever set up on a site somewhere and then moved to its new site, it can only qualify, out of all those financing options, the only one it can qualify for for that end buyer is a VA loan. And if it’s been moved twice or more, then it will not qualify for VA either.

Rob:
And so my assumption on this is because once you move it a couple of times there is some structural integrity that may not be fully a hundred percent intact, and so a bank doesn’t want to take the risk on financing it.

Jason:
I don’t know for sure, but that would be my assumption too. That’s also why once those properties get to be older than around 1990, they might also look with a little bit more scrutiny on that. I’ve even heard of some lenders wanting proof that that property has never been moved, and in 99% of cases, there’s not going to be any way for you to prove that because whoever originally bought it isn’t going to have all those records from that long ago.

David:
All right. So you started out flipping these homes, got to know the asset class at a pretty high level here. How did BiggerPockets play into this journey? When did you find it and how did you use BiggerPockets to help?

Jason:
Ah yes, I love this question. Now BiggerPockets has literally changed my life because I was under contract to buy that first house as a rental that we talked about that was a bad deal whenever I went to a friend’s wedding and met somebody that flips houses, and I thought that was really cool, and he recommended that I start listening to the BiggerPockets podcast. So I did and I started, I don’t know, somewhere around episode 350 or so, and I just got addicted. I just started listening to every episode all the way down, and it was because of the BiggerPockets podcast that I learned of specifically about private lending and hard money lending, and being in finance, the light clicked in my head that, oh wait, this is possible, if you find a good enough deal, people will give you all of the money for it. But yet I also I believed it because I could understand it’s collateralized by a property that’s worth more than that.
And so the very next month, I bought that first bad deal in October of 2019, the very next month in November was whenever I bought my very first flip, which was the double wide, using a hard money loan, all because of what BiggerPockets taught me. I mean, nearly everything that I learned came from these podcast episodes. If it wasn’t directly expressed in discussion, certain terms that I didn’t know, I would pick it up and then I’d go to Google and type it in and find out, well, they just mentioned this word or this acronym, what does that learn, and then I go further down the rabbit trails and in the forums. I just love every second of it.

David:
I think we can all agree there’s nothing like BiggerPockets out there, there’s no company, there’s no website, there’s no podcast. I love how it became a framework for you that you would listen to it and if you heard a term you didn’t know, you’d go google it. Right? That’s one of the ways that I learned Spanish. I think I was telling Rob about this in convo that I would listen to music and try to translate the American song into Spanish, and when I hit a word that I didn’t know how to translate, I would go google it. Finding little tricks like that can make learning things a lot easier than when you’re just wandering around in an ocean of stuff you don’t understand and don’t know where to go. So good on you, dude. I love hearing this story. So after three of these flips, you then scale into multifamily and you started right off with an 8 plex. So in this section, Jason, Rob and I will take turns asking you questions to get to know this deal. Question number one, we know is 8 plex, but when did you buy it?

Jason:
I bought that in August of 2021, so just over two years ago.

Rob:
Awesome. And can you recap for us how you found it?

Jason:
Yeah, yeah. I looked on my county GIS website for the little yellow skyscraper icons and built out a list of multifamily owners in my area. Sent out about 40 handwritten letters and got three phone calls from it and one deal out of it, which was the one we’re talking about.

David:
How tired was your hand?

Jason:
Very. I ended up going a different route afterwards where I wrote out a handwritten letter on just a printer sheet of paper with no lines on it, but I left the name and the address blank, and then I just photocopied that letter and then used that same pen to write in the people’s names and addresses so it looked like a legitimate full handwritten letter from me but with a lot less work.

David:
All right. And how much did you buy it for?

Jason:
I bought that for $450,000.

Rob:
And how did you negotiate it?

Jason:
When the seller first called me, I tried to get him to give me a price and he would not. So I went back and looked at my numbers and determined what I thought it was worth where the current rents were. It was a little bit arbitrary. I wasn’t looking for specific cash on cash return, and it was also a little bit more about what the pro forma would be, the potential of the property as well, and so I just based off of that. Came back to him with a number at 435 and his response actually was, “Wow, sounds like you know what you’re talking about.” Or no, he said, “Wow, sounds like you did your homework,” and I was like, “Wait, really? You think that’s a good offer?” And so then he goes and talks to his wife and his daughter and comes back and he asks if I could come up to 450, and of course I’m just like, “Yeah, take my money,” because I knew even at that time that property was worth at least 900,000.

David:
All right. And how did you fund it?

Jason:
I funded that deal in two ways. So the majority of that deal came from a commercial loan from my local credit union so I had to put 20% down, and the down payment actually came from a single wide trailer that was on land that I had bought about seven months prior. I bought it from a wholesaler for $15,000, the trailer on the land. I have no idea how the wholesaler got it that cheap, but it didn’t need any work, and then I intended to keep that as a rental and I did for a few months. And then when I came across this deal in the eight unit, I asked the seller if he would be willing to allow me to schedule the closing for three months out to give me enough time to sell this trailer in 1031 exchange into this property, and he said, “Yeah, I understand what you’re trying to do, that’s fine.” I reassured him that I had another way to close if the 1031 fell through just to make sure he was cool with it.
So I ended up selling the trailer about seven months or so after I bought it for $98,000, and 1031 exchange, the net proceeds in the exchange ended up being pretty much the exact $90,000 or so that I needed for my down payment on that property. Oh, and actually it gets even better, the $15,000 I borrowed from somebody else.

Rob:
So you used OPM, other people’s money.

Jason:
Yep.

Rob:
I didn’t even know you could 1031 a trailer. So honestly, this is all very, very cool to hear that you’ve figured out something really cool. What did you end up doing with it?

Jason:
I’ve kept it, and I did think that I would do a cash-out refi at some point, but then rates started skyrocketing so I have not pulled any cash out yet. I think I owe around 340, 345, and at the time that I bought it, the average rents were about 675. Market rents were about 850. Well, now market rents are like 1,200 because of the rapid rent growth that we’ve seen over here. So the property that I bought for 450 is probably now worth around 1.2 and it’s cash flowing somewhere around four grand a month. So a $15,000 loan from somebody else turned into nearly a million dollars in equity and four grand a month in cashflow. It’s incredible.

Rob:
That’s crazy, man. I mean, congratulations. What a rockstar story. I’m so happy to hear. Really, I’m just totally, I’m tickled, if you will. You’ve tickled me, Jason.

Jason:
I don’t know how I feel about that.

Rob:
If there are people listening who are thinking, “Man, I wish I could look into a deal like that,” what would you recommend listeners should be doing if they want to make the same kind of deal happen?

Jason:
Look for them. Simple as that. There’s a quote, I forget who it’s from, that’s something to the extent of opportunities of a lifetime show up about twice a year if you’re looking for them, and that’s very much so been the case for me. I mean, you would say that trailer deal that I bought was a once in a lifetime deal or a unicorn, and then you would say this eight unit would be, and you would say the same about many others that I’ve purchased. And so I would just say just get out there, do the work, look for the deals, and ask for what you want. If I wouldn’t have asked that seller for the three months to be able to 1031 into that, then I would’ve never known that it was an option. He would’ve just assumed we were going to close sooner.
The other aspect is stay educated on the available types of financing out there for different products. Whether it’s a commercial loan like I got on that eight unit or seller financing that I got on a 16 unit or private money that I got on a 15 unit that I’ll refi out of, having all of these tools in your tool belt will help you to take advantage of more of these opportunities as they come across.

David:
All right. So you started with $15,000, you turned that into an eight unit building that now cash flows $4,000 a month. Have you ever considered going to a swap meet? You could probably just walk in with a safety pin and leave with title to the entire thing. You’ve got a talent, my friend.

Rob:
You do.

David:
So now we also should highlight here, this is not just pure ROI. There was some work that went into turning the property around, executing on a plan. You did something better than what the previous owner was doing with the property, and that is why people need to be listening to podcasts like this one. Finding the deal is part of it, but then actually turning the property around to get it to perform well does take some skill. So let’s not forget that while part of the deal is running the numbers, another part of it is actually executing on it, and that’s what I love about your stories. You started off not knowing how to execute on this deal. You learned how to execute. Now you’re applying your execution skills to bigger deals and you’re crushing it. So Jason, thank you for coming on to talk about your story.
To recap your portfolio, for anyone wondering, you now have 23 units across two properties plus part ownership on two other properties for 44 doors altogether with weighted ownership. You didn’t say this, but I’m guessing that the people in those other properties wanted you as a consultant on that deal because you clearly have done your homework like that first seller said. You’re making $120,000 in cashflow a year. You’ve replaced your six-figure salary with real estate income. Tell me what life looks like for you now.

Jason:
Oh, today it’s so much more fun. Instead of having to wake up at a certain time every morning and be at a desk and deal with particular clients or bosses, I get to wake up when I want to and when I wake up, it’s something new every day. I wake up and say, “Okay, what do I want to get done today? Which properties do I want to go check on today?” It’s something new every day. It excites me.
On the financial side too, for the first several years of doing this we made an effort not to cannibalize any of our real estate earnings early. We reinvested everything back into the business, into the rental portfolio because my business model from day one was flip single family to buy and hold multifamily. Now we’re finally at a point that we’re starting to take advantage of some of the fruits of our labor that we’ve been blessed with, and we’re able to buy back some of our time by doing things like hiring a landscaper to cut the grass and a house cleaner to come clean the house. The wife and I don’t have disagreements about money anymore because we’re more relaxed around the subject and so rewarding. As much as I love real estate, the joy of giving is even that much greater.

David:
Well, thank you for that, Jason. Appreciate that, man, and thank you for giving back to us and all of our listeners by sharing your story and what you did to get there. I hope this leads to many more people ending up with a similar result to yours. If you want to connect with Jason on BiggerPockets, Instagram, or LinkedIn, you can find his username and info in the show notes for this episode. You can also find Rob and I’s contact information there as well.
You should also consider checking out a Seeing Greene episode that I did with Kristina Smallhorn that gives more context on manufactured homes. That’s episode 771 that aired in May of 2023 which is right around the same time ironically that Jason left his full-time job. We’ve got episodes coming up on this feed. Next week we will have Dave Meyer and James Dainard breaking down the state of real estate investing, including strategies that are working and what to watch out for. You don’t want to miss this one, so make sure you check out next week’s episode. Jason, anything you want to say before we let you get out of here?

Jason:
No, just thank you guys again. It’s been such a blast and a full circle moment for me. I’ve had a great time.

Rob:
Awesome, man. Well, you know the cool thing is you’ve inspired us and you’ve inspired so many people that will be listening to this episode for the first time, so it truly is full circle.

David:
Thank you, Jason. This is David Greene for Rob tickle-me-Elmo Abasolo signing off.

 

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Nashville added nearly 100 new residents per day in 2022

Nashville added nearly 100 new residents per day in 2022


Nashville skyline at dusk.

John Greim | LightRocket | Getty Images

This story is part of CNBC’s new quarterly Cities of Success series, which explores cities that have been transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies and workers.

Over the past 30 years, Nashville, Tennessee — a city known for country music — has seen a flood of transplants moving from higher-cost cities.

For new residents, “everybody has a different story,” said Jeff Hite, chief economic development officer of the Nashville Area Chamber of Commerce.

Some new residents come for job opportunities, while others move for a better quality of life or a lower cost of living, including no state income tax, he said.

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Here’s a look at more stories on how to manage, grow and protect your money for the years ahead.

While Nashville is known for music and entertainment, other top employers include health care, manufacturing and technology.

In 2022, the Nashville metropolitan area grew by about 35,624 people, or roughly 98 new residents per day, according to Census data compiled by the Nashville Area Chamber of Commerce’s Research Center. 

Since 1990, the population has grown 81%, with more than two— million residents in the Nashville metropolitan area in 2022.

We see people moving from the same areas that we see companies having interest to relocate from — areas that are dense, expensive and highly regulated.

Jeff Hite

Chief economic development officer of the Nashville Area Chamber of Commerce

“We see people moving from the same areas that we see companies having interest to relocate from — areas that are dense, expensive and highly regulated,” Hite said. 

Nashville was named one of the top 10 “homebuyer migration destinations” in a recent Redfin report. Los Angeles, Chicago, San Francisco, San Diego and New York were the top origin cities for prospective transplants, according to search data between August 2023 and October 2023.

© Nina Dietzel | Moment | Getty Images

Downtown Nashville resident growth

Cost of living, affordability are ‘major challenges’

While the Nashville area has seen staggering growth, affordability and quality of life are lingering concerns for many residents.

As of August 2023, a family needed to earn $124,095 per year to afford a median-price home worth $455,000 in the Nashville area, up 19% year over year, according to a Redfin analysis

That’s nearly $10,000 higher than the $114,627 income needed to buy a median-price U.S. home sold for about $420,000 in August 2023, the analysis showed.

“Cost of living and affordability are major challenges in this area,” Hite said, emphasizing the Chamber’s push for “high skill, high wage jobs” as more companies expand or relocate to the city.

Affordability has been a problem across the country, and we’ve certainly no exception.

Tom Turner

President and CEO of Nashville Downtown Partnership

Some 47% of Nashville residents said the city’s growth is “making their day-to-day life worse,” nearly double the percentage from 2017, according to a Vanderbilt University poll released in April 2023.

Nearly 80% of those surveyed believe the city’s population is “growing too quickly,” the poll found. Feelings about Nashville’s economy were split by income, with more negative views from residents earning less than $45,000 per year.

“Affordability has been a problem across the country, and we’re certainly no exception,” said Turner.

You can’t ignore rising housing prices and longer commutes, but “a lot of it is perspective,” he said. While long-time residents may have deeper concerns, transplants from high-cost markets may find Nashville “very affordable.”

CNBC's Cities of Success Nashville: Sneak Peek

TUNE IN: The “Cities of Success” special featuring Nashville will air on CNBC on Dec. 6 at 10 p.m. ET/PT.

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Why This LA Brand Is Building A Regenerative Wool Supply Chain

Why This LA Brand Is Building A Regenerative Wool Supply Chain


Janessa Leone started her business with $10,000. The brand now pulls in more than eight figures, she says (aka, more than $10 million). It’s still self-funded, and it’s more mission-driven than ever before.

The California native first discovered the beauty of handcrafted hats on a visit to Paris. She wanted to bring that quality craftsmanship to a category that had been ignored. In 2013, she launched primarily with hats, and a few leather accessories. But in the last 10 years, she’s been building a brand squarely focused on regeneration. “It’s not easy. This is not the typical way to do business. But I can’t imagine doing it any other way,” she says.

Leone, who grew up in southern California, spent years battling chronic health issues. The healthcare system, she says, was good at two things: sustaining health and emergency health, but not restoring health. “The body is a well-designed machine that can heal itself if given the right nutrients.”

So to help herself heal, she turned to food and nature. By eating more nutrient-dense foods, she discovered regenerative agriculture. “The way food is grown does impact the nutrients in it. The richer the soils, the more nutritious that piece of fruit or that vegetable is going to be.”

Thus, building a regenerative-minded brand came through an unusual route. “I’d been an animal lover. I was keen on nutrient-dense foods. And I was interested in slow fashion. All the roads pointed me to regenerative agriculture. It’s a slower way of doing things, for sure. But just like I could heal my body, the land could be healed as well, and give back more in dividends.”

With the guidance and support of Rachel Cantu, who was VP of Supply Chain at Patagonia for 5 years, Leone set out to build a supply chain from scratch for all the materials used in products. And she added one more key item to her lineup: wool sweaters made from regenerative wool that’s grown, sourced, and turned into yarn entirely in the US.

They connected with Jeanne Carver of Shaniko Wool Company in Oregon. Carver had been working with ranchers like herself to create a ranch group, practicing regenerative agriculture. To qualify to be a part of the ranch group, a farm had to show they were already incorporating regenerative practices (no to low tillage, rotational grazing, managing pastures, and more). Plus, they’d have to be part of the Responsible Wool Standard.

For these ranchers, it would be beneficial to sell this wool to brands such as Janessa Leoné rather than on the commodities market, but there are not enough companies sourcing directly yet.

In fact, Leone says, “When I would first ask my leather suppliers where the hides were coming from, few, if any, could trace it back to the animal. So many brands do not know where the materials are coming from because the intermediaries in the supply chain itself don’t know.”

For her, though, it was imperative to have a fully traceable supply chain, given that she wants to source more than 80% of materials from regenerative farms in the near future.

There are concerns about greenwashing with regenerative agriculture, Leone admits. “That’s why we’re focused on traceability and data. Our suppliers are tracking the carbon content in soils, taking samples yearly, and monitoring the activity. Granted, they’re already starting from a stronger place than a conventional farm. But they’re proving it with data.”

Carver, for instance, has reported this data at Textile Exchange gatherings, where Leone is also sharing feedback and helping the organization build out its regenerative standard. The last update was that the ranches had sequestered carbon the equivalent of 43,600 cars in one year. (The U.S. EPA has found that a typical 22 MPG gas-based car emits about 5 tons of carbon dioxide per year, she adds. Plus, this data has been verified by a third-party).

Yet today, Leone iterates that Carver and the ranchers need more support. Thus, she’s encouraging other like-minded brands to collaborate with her and her suppliers. For example, she works with denim brand Citizens of Humanity to source regenerative cotton, and vice versa, they’ve discovered wool supply chains thanks to her.

“Lots of companies have to come together to make this happen. It’s not going to be just one company that can do it all.”



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How to Build Wealth Through Real Estate FASTER with a “Limitless” Brain

How to Build Wealth Through Real Estate FASTER with a “Limitless” Brain


If you’re looking to build wealth through real estate or start your own business, there’s one crucial skill you may be overlooking—learning! The faster you can learn, the faster you can earn. So, how do you optimize your most powerful tool—the brain? Today, we’ve got one of the world’s most well-known brain experts on deck to help!

Welcome back to the Real Estate Rookie podcast! In this episode, we’re picking the brain of Jim Kwik—a New York Times best-selling author and coach who has worked with the likes of Nike, Google, and other global brands over the last 30 years. After being dubbed “the boy with the broken brain” due to traumatic head injuries he sustained in early childhood, Jim developed strategies that allowed him to overcome these limiting beliefs and rise to the top of his class. Today, he teaches these same strategies to people who want to learn faster and improve their memory.

This episode is brimming with transformative tips that anyone can apply. Jim offers a three-step formula you can use to STOP procrastinating and discusses the power of a positive peer group. He also talks about managing risk when stepping into the world of real estate investing and equips rookies with ways to combat high stress levels. Finally, he shares the “superpower” you need to fast-track your personal development!

Ashley:
This is Real Estate Rookie episode 344. My name is Ashley Kehr and I am here with my co-host, Tony J. Robinson.

Tony:
And welcome to the Real Estate Rookie podcast, where every week, twice a week we’re bringing you the inspiration, motivation, and stories you need here to kickstart your investing journey. Today we’ve got an amazing guest for the Real Estate Rookie audience. We’ve got the one and only Jim Kwik. And if you guys don’t know Jim, if you Google his name, you’ll see him rubbing shoulders with some of the biggest names in Hollywood and business. Elon Musk, Oprah Winfrey, so much more. And Jim, which you guys are going to hear in today’s episode, is an expert in your brain and he’s going to teach you how to turn your brain into a more optimized tool to help you find success. And I get that it’s not directly related to real estate investing, but so much of what you’re going to hear will help rebuild that belief system that you need to take that step to become a real estate investor. And just overall, it’s going to be a really amazing conversation.

Ashley:
One of the big takeaways that Jim will talk about that I had for this episode is he’s going to talk about your problem of time management. And what he says blew my mind. You don’t have a time management problem, you have a priority management problem. And as he goes through why and explains exactly his thought process on this, I want you to start thinking about your own calendars, your own schedules, and what you do actually prioritize and make time for too. And throughout this episode, Jim will tell us little questions we should be asking ourselves as we go through. Then if you listen all the way to the end, he actually gives you a bunch of resources that you can use for free to get access to learning more about improving your brain power.
Jim, welcome to the show. Thank you so much for joining us on the Real Estate Rookie podcast. We thought we would start off this episode with questions from our audience. So we let everyone know that we were going to be having you onto the show and we had several people submit questions that they wanted us to ask you. So our first question is from Amy Heney. How can you overcome procrastination? Jim, what would be your advice?

Jim:
Three things that move the needle to overcome procrastination. It’s for limitless motivation, and you could use this for motivating yourself to do the things you need to do that you’re putting off. And you could also do this for people on the other side to motivate them to buy, to motivate them to list, to motivate them to invest also. So it works on both sides. The formula that we came up with in Limitless Expanded, our brand new book, it says P times E times S3. P times E times S3. So let’s unpack that. The first thing you need to do to have more motivation and overcome procrastination, the P stands for purpose. I realize that you could have goals in your head, but if you’re not acting with your hands, you have to tap into the second H, which is your heart, which are the emotions.
And that’s really where purpose comes from. Purpose really is an emotional state. It’s feelings of excitement. Because I feel like if you don’t have reasons, you won’t get the results. So let’s say you want to remember someone’s name. A lot of people will forget people’s name. Being a memory expert, putting on that memory coaching hat on that motivates someone to remember names. Tap into the reasons. Ask yourself why. And that’s how you get your purpose. Why do I want to remember this person’s name? Maybe it’s to show the person respect maybe. Which is so important by the way, to remember names and faces in business. Because how are you going to show somebody you care for their future, their finances, their family, if you don’t care enough just to remember their name? So maybe it’s to show the person respect. Maybe it’s to close a deal, maybe it’s to get a referral. Maybe it’s to practice these techniques that they learned in this podcast. But remember reasons, rewards, and if you don’t feel it, you won’t do it.
And it’s not intellectual reasons. Everyone knows intellectually they should work out, they should meditate, they should prioritize their sleep, but a lot of times we’re not feeling the rewards that would come from it. So remember, just like how people don’t buy logically, they buy emotionally. Because we’re not logical, we’re biological. You think about dopamine, oxytocin, serotonin, endorphins. We are this chemical feeling soup. So I would say the first thing to have is to really feel your purpose for doing something. The benefits that will come from doing that thing. Because sometimes in business you have to feed your business till it feeds you back. You have to feed it. Maybe you’re working a nine to five and you’re doing this, but you feed your business consistently until it feeds you back. But feel the results in advance and that’s purpose.
Next, you have to go to E, which is P times E times S3, the E is energy. A lot of people procrastinate because they’re just exhausted. We have a 10 month old and he’s teething and we’re not getting any sleep at night. He’s just like … We’re waking up five, six times a night. So it affects your motivation to do the things that you need to do. So you need to optimize your energy. That’s why in Limitless Expanded, we talk about the best brain foods for energy, mental energy. We talk about how to manage your stress. It’s very tactical things, science-based, because stress takes a lot of energy. We talk about how to optimize your sleep and supplements that give you energy. So that’s just really nailing down the energy because an exhausted mind doesn’t do anything. And then finally, you could have limitless purpose. You could feel it and you have energy to act on it, and you could still not perform. You could still procrastinate because often the third reason people procrastinate besides lack of purpose or feeling purpose and lack of energy is maybe they have a goal that’s just too big.
They want to build their portfolio, make a certain amount of income and get 100,000 followers or whatever. And S3 are small, simple steps. Realize that a confused mind doesn’t do anything. Just like a confused buyer doesn’t anything. So how do you make it super, super simple? By breaking it down. So maybe let’s say exercise is really good for your brain performance. You create brain derived neurotropic factors, BDNF. But if you’re not exercising, maybe a small simple step is putting on your running shoes. Maybe people see me social media with Oprah or Elon or something like that and people always ask how we connected. We bonded over books. You read to succeed. Leaders are readers. Warren Buffet reads 500 pages a day. Because knowledge today is not only power, knowledge is profit, but if you’re not reading 30 minutes a day, maybe it’s because you ate a big processed meal and you lack energy or you don’t feel the rewards that come for purpose. Or maybe it’s just too big of a habit change for somebody and maybe a small simple step. Opening up a book is a small, simple step. Reading one line in a book is a small, simple step.
How you find your small simple step, this is the magic question. We could turn this into a little masterclass where everyone could write this down. What is the tiniest action that I could take right now that will give me progress towards this goal and where I can’t fail? What is the tiniest action I could do right now, operative word is now, where it gives me progress towards this goal, it’s going to be closer to this goal, where I can’t fail. It takes very little energy and effort to be able to do it.
We have our own podcast, 400 plus episodes, 20 minutes each. Recent episode was with a biological dentist talking about how your oral hygiene, your oral health can lead to better brain health. And if you’re not flossing or your kids aren’t flossing, maybe get them to floss one tooth. Because nobody’s going to stop at one tooth, but the idea here is inch by inch, it’s a cinch, yard by yard is just way too hard. So those are the three areas that I would suggest putting your energy and focus. And then once you’re doing that, it just becomes second nature and you start to develop momentum. So yeah, break it down little by little, a little becomes a lot because consistency compounds just like money.

Tony:
Jim, so many good little nuggets in there. I’ve got so many notes I was scribbling as you were talking. First, I just want to talk about … You talked about the fitness thing and just waking up and putting on your running shoes. I’ve competed in a few amateur bodybuilding competitions, and one of the worst parts was getting up every morning to do 60 minutes of cardio. And I never focused on the 60 minutes of cardio. My thing was just get up and brush my teeth. And if I could make it to the sink to brush my teeth, there was a 99% chance I’d make it downstairs to get on the treadmill and do the cardio. So I love that idea of finding that small step that leads towards that bigger action.
I want to circle back though to the purpose piece. Because I feel like purpose, it’s a heavy word, and a lot of people float through life without really identifying a true purpose. And you touched on it a little bit, but say that I’m someone who’s just feeling a little lost or a little stuck just in general. What steps should someone in that position take to get some clarity on what their purpose is in life?

Jim:
Okay. Life purpose, I was thinking about a little bit differently. For this I was thinking about purpose for working out and purpose for reading or purpose for micro things. But certainly you could tie things to your life purpose. And we have a whole chapter in the book about finding your purpose. People use words interchangeably, and I find it kind of fascinating. People will say passion and purpose and they’ll feel like it’s the same thing, but for me, it’s very distinctive. Passion for me … And I relate it to purpose, how it’s related to purpose. Passion for me is something that lights you up. So Ashley, Tony, you might have something or lots of things that lights you up. And for me, learning is something that lights me up. It didn’t always. I had struggles in this area. I had a traumatic brain injury. I was labeled broken. Took me years longer to learn how to read after my accident when I was five years old. I was in special education, all of that.
But learning, eventually it became my purpose, my passion. So passion is what lights you up. For me, purpose is how you use your passion to light somebody else up. So maybe somebody is really passionate about real estate and their purpose … So learning is what lights me up. Teaching people how to learn is my purpose. To light other people up as my example. Brain optimization is a passion of mine. It just lights me up. And teaching people how to optimize their brain lights them up. So that’s my purpose. So I would say that giving yourself enough stimulus to see where your passions flow, and then how can you use your passions to light other people up. Maybe your passion is music and your purpose is performing for other people to light them up with your music.
And some people’s passion could be real estate or some aspect of real estate. And maybe going out there and performing that is more of your purpose. And so for me, it’s not necessarily easy, but I think it’s pretty simple. You know what I mean? Working out every day is not necessarily easy, but it’s pretty simple and straightforward. And so for me, another way of finding your purpose is to ask purpose-driven questions and tying it into your values. Meaning a great question everybody could ask themselves right now is what’s most important to me in life? What’s most important to me in a relationship? What’s most important to me in a career? And it’s different for every single person. It’s individual for every single person. And so I would say if your purpose for life is growth, contribution, having fun and adventure, it’s different than somebody who has their values in life is security and safety.
So other people could really value adventure and other people could value safety and those two people are going to invest differently. They’re going to do different things with their money, with their time. And imagine these two people are married. That’s going to be very different. And even in a relationship, finding the values you have in a relationship. Some people value, trust, loyalty, kindness, but everyone values something a little bit different and so there’s a hierarchy of the things that we value. So for me, my life values are love, growth, contribution, a sense of adventure and joy. And so I make my decisions based on that. And I feel like part of success is having the curiosity to know yourself. It’s why people go to therapy or they meditate or they do introspection and reflection and journal. But then part of it is once you have the curiosity to know yourself, having the courage to be that person is another game entirely.
Because a lot of people are scared of other people’s opinions, other people’s expectations. And so yeah, I would say purpose is something that is how you could use your passions to light other people up. And so just keep it there. And if you’re not really sure, what are the things that light you up and what are the things that also you can’t stand? You could also find purpose through things that really just aggravate the heck out of you, and then maybe it reveals itself in that context also as well.

Tony:
Yeah, Jim, so many good things there. I love the phrase curiosity to know yourself. I’ve never heard it phrased that way, but I think for so many people, they probably never really take the time to get to know themselves on that deep of a level. And we’re all just, I guess have these surface level relationships with ourselves. So I love that phrase curiosity to know yourself. But tying it back to just like our rookies that are listening, I think a common misconception that a lot of new real estate investors struggle with as they step into this space is they’re looking for real estate to be the end all be all for them, when really the real estate investing is just a vehicle for you to live out your passion, your purpose, and whatever that is.
So I think folks don’t need to put as much pressure on themselves to find all the fulfillment inside of real estate investing, but just get that business to a point where it allows you to do the things you’re passionate about. And Jim, that actually ties really nicely into our next question here from Tiffany O. And Tiffany’s question is, for people who have talents and passions in multiple areas, and she lists out real estate investing, content creation, music, et cetera, and wants to unleash all of those in life, how do you know which one to put your full and whole focus on first? Do you focus on one or two at a time until you’ve reached a satisfaction point and then move on to the next? Or do you attack them simultaneously?

Jim:
Yeah. Everybody has a different brain type. And one of the things I’m really excited about this new book is there’s a chapter on there on cognitive types. And I realize after coaching for over 30 years that everybody learns a little differently. Everyone leads differently, everyone thinks a little bit differently. And we found four buckets. We call them brain animals. And we created a quiz in the book. People could also access it online at mybrainanimal.com. It takes four minutes to go through. You don’t buy anything. Just like there’s personalized medicine based on your genetics and personalized nutrition based on your microbiome. Well, this is kind of like your personalized learning. And once you understand, going back to knowing yourself, there’s this … I don’t know if you two saw Matrix, but when Neo walks in and meets the oracle for the first time in her kitchen, there’s a sign right above the door and it translates know thyself, which is such an important part to get out of the Matrix and just into your power.
And so this will allow you to know a little bit more about yourself. And we have these animals that we could talk about in this conversation and it informs how you approach things and it informs whether you multitask or you just focus on one single thing at a time. And so there’s different … I mean certainly we give people advice, but I also know ultimately the best coach is self-coaching. And when you know yourself … Because not every even diet is for everybody. Some people are allergic to certain foods or they just can’t digest it or it just doesn’t agree with them. And same thing with that is other people like to learn differently and buy differently, think differently, and also perform differently. Some people like to focus on just one single thing. That’s their way. Other people like to do multiple things in parallel and be more of a jack of all trades and be passionate about all those things.
And again, who am I to decide what would be absolutely best for an individual? But I would see if you’re making progress, that would be the test. Limitless, which is the name of the book, it’s not about being perfect, it’s about advancing and progressing beyond what you believe is possible. So progress I feel like is the name of the game. If I was to ask everybody, if your life was exactly the same as it is five years from now, would you be happy? And for most people they wouldn’t because growth makes people happy. Making progress makes you happy.
And so if you’re able to manage lots of different passions and purposes in your life, then by all means, if that’s your brain type, run with it. And I know so many people that get attracted to the next shiny thing and they love ideas and they love new opportunities and they stick with it for a couple of weeks and then their motivation falters and plateaus and then they move on to something else also as well. So I would say not everything’s for everybody, not everybody’s for everything. Everyone’s a little bit different. But as you do it, judge it by results. And that’s ultimately the investing game. You’re always getting feedback. You make mistakes, which we all do, but there’s no such thing as failure. There’s only failure to learn something and those mistakes become stepping stones to get us to the next level.

Ashley:
I think a couple of things you just said there really relate to a new real estate investor, a rookie. As far as the shiny object, every episode they’re hearing of new and different ways to actually invest in real estate, and it is hard to stay focused on that. But one thing I want to ask about is, you talked about identifying yourself, figuring out who you are, and then also working on your weaknesses. How do you identify what your weaknesses are? There’s the common ones such as I know I should go to the gym every day. I don’t. But what about weaknesses in your business or weaknesses that may not be as apparent to you? What are steps you can take to actually identify them?

Jim:
I feel like all success is about skill development. A big part of it. Meaning that if you want to create a new result in your life, you need to do a new behavior. And in order to have new behavior, you need training to be able to do that. That’s why people listen to your podcast, they go through courses, they read lots of books. And there are all kinds of assessments online. Strength finder assessments and tools that could help you. Going back to the power of knowing yourself because I think self-awareness is definitely a superpower. And there’s this different approach. Again, some people lean in all in their strengths. Other people, they focus on their weaknesses, they try to level up their weaknesses. For me, once I see the areas where I’m not progressing or I don’t have a natural adaptation to pick up this skill, I have to make a decision.
And I feel like we could do anything, but we can’t do everything. And that’s where I either delete, I delay, or I delegate. If I’m not going to do something, I have to either delete it off my to-do list, I have to delay it and schedule it for another time, or I have to delegate it to somebody else. Maybe a vendor or maybe somebody else on my team or some people eventually they could hire an assistant to be able to support them. But in terms of weakness, in order to create a result, if you don’t have the skill development to be able to do that result, then I feel like that’s a weakness. You want to create a result which is sales or more income or whatever it is. And if you feel like you’re not a good salesperson because you’re not getting the result … If you’re acting on it. Some people don’t have the sales because they’re not motivated going back to the conversation we had about motivation.
But if they’re actually doing something like a method and they’re not getting the result, then they have to upgrade that method through training, discipline, deep work. And if it’s not coming really easy with them, then they have to make a decision, which means should I put more energy and effort into this weakness? Or is there a way that I could get support and build my team where somebody … It’s getting the right people. Building a team is getting the right people on the bus, getting the wrong people off the bus, making sure the people on the bus are sitting in the right seats, meaning they have the right roles and responsibilities. And I think that’s where this brain assessment comes in, because once you know how people think … One of the animals is an elephant who’s highly empathetic when you take this quiz. And we found that our whole customer support team, they’re all elephants. And we didn’t plan it that way. It’s just people go with their strengths and they find roles that allow them to use their powers. And I find this self-awareness is very important, but also the awareness of the people around you. Even the brain type of your potential prospect or a client or an investor. They would operate differently based on the way that they think and learn and perform. So these four brain types I find are super, super helpful and critical.

Ashley:
As a new real estate investor, a big piece of getting started is risk management and just stress overall. So do you have some advice for somebody who’s maybe working a W-2 job, they haven’t taken a lot of risk for themselves financially, and now they’re about to invest their life’s savings? What is your advice for stress management when taking these kinds of risks?

Jim:
Risk mitigation is so important because when we’re stressed, we just don’t make good decisions. Chronic stress will shrink the human brain. When you’re stressed, you’re in a state of sympathetic fight or flight. When we’re under anxiety, we feel like we’re being threatened because stress is that kind of response to fear. And what I would say is … See, I have this idea that life is difficult for one of two reasons. Either because we’re leaving our comfort zone, life is difficult. We’re playing and practicing at the edge of our limits, life gets tough. Or life is difficult not only when we’re leaving our comfort zone, sometimes life is very difficult that we stay in our comfort zone. Because if nothing changes, nothing changes. And the comfort zone is a nice place to visit. The challenge is nothing grows in the comfort zone. And so if people have a decent amount of risk tolerance, in order to get a new result, you have to do a new thing. In order to do a new thing, then it could be threatening because it’s unknown.
And generally people are afraid and fearful of the unknown and uncertainty. And anybody who’s achieved anything had to do something that took a little risk. Because if you’re safe, you’re not going to do the things that allow you to expand. And if you want your business to grow, your bank account to grow, then you need to grow. But it takes energy, it takes attention, it takes an immense amount of effort, and you have to choose your hard. Being broke is hard and going out there and doing something brand new, in this case, real estate investing, is hard, if we’re honest. We choose what’s hard. Being sick and tired is hard and going to the gym and planning your meals and prioritizing, that could be hard. But we choose our hard. And so I admire people who make the choice and ultimately it’s their choice. Because I do believe in agency in terms of people’s personal responsibility. My whole thing is just I ask that people just don’t complain about it if they’re not doing anything about it. That’s specifically my own view.

Tony:
Jim, I got to get you to talk to my 15, almost 16 year old son about what you just said because he and I have had some similar conversations about you can’t be mad for the work that you didn’t do. And he’s having a little bit of a hard time grasping that. But I want to circle back. I love what you said about to get new results, you have to get new behaviors, which oftentimes requires coaching. I think there’s one additional element to that. I’m curious what your thoughts are, and for you too Ash, but I feel like the fourth piece would be community. Because so much of our beliefs I think are tied to the people that we surround ourselves with and if our community that we’re currently a part of thinks that financial freedom is risky, if our current community believes that investing in real estate is risky, if our current community believes that building that business is risky, inherently we start to adopt those mindsets. So I guess Jim, what are your thoughts on the role that community plays in that behavior transformation as well?

Jim:
Yeah. We talk about 10 tenets to optimize your brain. The best foods and sleep and stress management. Very tactical, very science-based. And the book is full of those things. One of them happens to be a positive peer group. Community. Who we spend time with is who we become. We’ve heard the phrase in the self-development performance industry for a long time that you’re the average of the five people you spend the most time with. And if you spend time with nine broke people, you’re likely to be number 10. And the science behind it is interesting because you have something called mirror neurons, and these are things where they imitate. It allows you to imitate people, mostly unconsciously. And I always tell people, watch, W-A-T-C-H, and I use a lot of acronyms because they’re short forms ways, mnemonic ways of remembering something quick. So just remember watch. The things that we’re mirroring and imitating from the people in our community.
The W stands for words. We tend to use the same language as the people around us. The same slang as the people around us. And those words have a big impact on our beliefs and our thoughts. The A in watch are our actions. We tend to behave the same way as the people around us. If all our friends are investing, then we’re more likely to invest. If our friends are smoking, we’re more likely to smoke or drinking, we’re more likely to drink. If they go to the gym, we’re more likely to go to the gym. We model the behaviors of the people around us, our community. The T in watch are our thoughts. And this is very important because we tend to have the same limiting beliefs as the people around us because we pick them up in conversations and just through osmosis. At events, people see me do … I don’t know. We’ll pass around a microphone to the audience and maybe 100 people introduce themselves and I’ll memorize all their names or they’ll challenge me in some way like that.
And I always tell people, “I don’t do this to impress you, I do this to express to you what’s possible. Because the truth is all of you could do this and a whole lot more. We just weren’t taught.” There are no classes and class called memory. Just like there’s no classes on how to focus and all the things that we teach in this book. That being said, people at events will often come to me and say, “Jim, I know you’re a memory expert. I’m so glad you’re here. I’m just not smart enough. I can’t do this. I can’t invest. I can’t make money like everybody.” I always say, “Stop.” If you fight for your limitations, you get to keep them. If you fight for your limits, they’re yours. Your brain is this incredible supercomputer, and your self-talk is the program that will run. So if you tell yourself, I’m not good at remembering people’s names, you won’t remember the name of the next person you meet because you program your supercomputer not to.
Now, remembering names is so important in business. Again, because how are you going to show somebody you’re going to care for them if you don’t care enough just to remember their name? Number one business etiquette, networking skill there is. But going back to imitation, we tend to have the same … Also besides thoughts, the C in watch is character. We tend to have the same level of integrity of the people around us. If they don’t have a lot of integrity, we have the same morals as the people we spend time with. And the last thing are habits. The H in watch is the habits. First we create our habits, then our habits create us. But we tend to have the same habits as the people around us also as well.
So yeah, I think a positive peer group is essential. I think on the alternate side, sometimes our family and friends, we can love them, but they don’t have to be our peer group. You know what I mean? A peer group is somebody who has influence on how you think and how you act and how you feel about yourself. And family, they could be well-intentioned, but sometimes they could be sincere but sincerely wrong. And they could be well-intentioned, meaning maybe they don’t want you to get involved in this project or this investment because they don’t want you to get hurt or they don’t want you to get your hopes up. Maybe they see you growing because you’re always listening to podcasts or reading books and going to conferences. And unconsciously they don’t want to lose you because you’re growing and making progress and they have a fear that you’re going to abandon them or something like that.
But I’m saying you could love your family and friends, but you could choose your peer group. You could create a book club, you could create an accountability group. You could create people that hold you to a higher standard for yourself. Because we know that’s going to greatly affect not just our methods that we’re going to use, but also our mindset and our motivation. If we’re around people that are driven all the time, it’s just like you got to be driven because by contrast, you’re going to feel like you don’t fit in. And human beings, when we talk about community, everybody wants to belong. So I think it’s so important to find your tribe.

Tony:
I love that tied in so well, Jim. I mean, I’m happy to hear that the community was already a big part of the framework that you have because I’ve seen it play such an important role in my life, I know in Ashley’s life, and for so many people that are getting started, that community piece, that peer group is so incredibly important. And just really quickly, I love the concept of filtering out advice from people who aren’t necessarily qualified to give you that advice. I love my mom to death, but I wouldn’t take real estate investing advice from my mom because she hasn’t done it. I love my dad. My dad’s never made a podcast. So if he gave me feedback on, “I don’t know if you should say that in the podcast,” it doesn’t apply as well. Now, if Ashley gave me feedback on a real estate deal, I’m going to take that, right?

Jim:
I would say just like when we talked about complaining, that you can’t be upset by the results you didn’t get from the work you didn’t do, when we’re talking about criticism … Because so many people shrink and being limited is the opposite of being limitless. And so many people shrink down because of other people’s expectations. And I would just remind people that if you’re fueled by the expectations of others, you’re just going to run out of gas. And you shouldn’t take advice from somebody … Or no, sorry. I wouldn’t take criticism from somebody you wouldn’t take advice from. So we can make it really, really simple.

Tony:
That is golden, man. Let me make sure I got that. You said I wouldn’t accept criticism from someone I wouldn’t accept advice from. Yeah.

Jim:
Yeah. I think that’s a nice filter.

Tony:
Yeah. That’s great.

Jim:
And you always get feedback. We could always get feedback from people because I think feedback is the breakfast of champions. So it’s nothing wrong with getting feedback from people and learning from others, but certainly it helps to learn. The fastest way to fast track your success is learn certainly from people who’ve done it. And in my case, I’ve invested millions of dollars into learning how to learn, how to optimize my brain, 30 plus years of my life doing it. And if I put it into a book and somebody could read that in a book in a few days, you could download decades into days, and you don’t have to spend the millions of dollars, the decades to be able to do that. It’s a wonderful way to shortcut that. Same thing with real estate, same thing with anything.

Tony:
That’s why I love reading books. I mean, you get to consolidate decades of experience from someone else and put that into an actionable format. I love a good book. But Jim, something you mentioned as we were talking about the peer group piece was the limiting beliefs. And especially for someone that’s at the beginning of their journey, a lot of times those limiting beliefs can lead to analysis paralysis where they’re stuck in an action because they don’t believe they can actually achieve these things. So you’ve touched on it a little bit, but what are some proven ways you’ve seen to break through some of those self-limiting beliefs?

Jim:
Mindset is the foundation for everything. Mindset is the set of assumptions and attitudes you have about something. So you could even know all the great methods, but if your mindset is … I don’t know. In order to make money after hurt people or take advantage of them or money is the root of all evil, all behavior is belief driven. So you won’t even use the methods to its potential because you have a deep-seated belief saying something to the contrary. And so it’s very important to get those things in line. And it’s nice to discover … We walk people through a process, it’s kind of extensive in the book about how to discover the lies in your life. And LIE is an acronym. Limited idea entertained. What are the limited ideas we’re entertaining that just are not true? And so going back to the power of knowing yourself, self-awareness, being a superpower, it’s nice to do a mental audit because it’s really hard to change something if you’re not aware of it.
It’s really hard to be able to change your finances if you’re not looking at your finances, if you’re not pulling up your bank statements, if you’re afraid of running a credit report or whatever. Or if you’re not going and getting on the scale or whatever the metric is for health. And so what I would say is do an audit of your current thoughts. And then there’s so many different tools and techniques that we talk about in the book. EMDR, EFT, tapping. Some of you are familiar with tapping on meridians to be able to change limiting beliefs. We talk about the power of self-hypnosis, and we’re hypnotizing ourselves all the time. I think the nature of the work is all about transcending. I mean, if you look at a word like transcend, ending the trance. And the trance is not only through marketing and media that’s saying we’re broken or we need to be fixed or those kind of things and fear that comes through the media and everything, but also it’s the self-hypnosis.
I think one of the ways to change is to be really conscious. They say the two most powerful words in the English language are the two shortest words I am. Because whatever you put after it determines your life, your identity and your destiny if you will. And so a nice I am statement. Because some people say I’m a procrastinator and that is their identity. And then they wonder why they can’t get things done. And it’s the difference between saying I am a smoker and changing the behavior. It’s really hard if people identify with being a smoker as opposed to that’s something that they do. And what you do does not necessarily define who you are also as well. But absolutely prioritize mindset, know the lies you’re telling yourself and then see if there’s a way … In the book, we do have a transformation process where we just reframe their limiting beliefs. And it’s usually a 180, the opposite of what is holding them back.
And so some of the lies that we talk about as examples in learning are things like mistakes are failures, and that’s just simply not true. People think failure is the opposite of success when failure is clearly a part of success. And sometimes when we’re talking about risky, sometimes it’s too … You know what’s risky is playing it safe nowadays. And that could be a challenge also. But these are all a mindset issue. It’s your assumptions and your attitudes about something. And especially whether it’s money or it’s real estate, but also your attitudes, assumptions about the most important thing, which is you. What you believe is possible, what you believe you’re capable of, what you believe … We can get really raw, what you believe you deserve. And some people deep down don’t believe they could be happy or deserve that loving relationship or deserve to be healthy. And then it doesn’t matter what the methods are, they’re either going to not do the methods or they’re going to do it in such a way that they’re still limited around their mindset and the belief patterns.
So a lot of the stuff that we believe is complete BS. They’re just belief systems. And for me, when I was nine years old, I was slowing down in class and I was being teased, bullied because I was just not getting the lesson that day. And teacher came to my defense and she pointed to me and said, “Leave that kid alone.” Good intentions, like family. “Leave that kid alone. That’s the boy with a broken brain.” And I was like, wow, I didn’t realize I had the broken brain. Because when you’re born, you’re a blank slate. So all these beliefs got imprinted on us. So how did it play out? Every time I did badly in school, which was like every week, or I wasn’t picked for sports, which was like every week, I would say, “Oh, because I have the broken brain.” And that became my belief. And for the longest time, for a decade and a half, it limited me because all behavior is belief driven. If you believe you can or believe you can’t, either way, you’re right. The Henry Ford quote. So definitely do an audit of your beliefs, see if you could do a 180 of it and also just see what’s working because some beliefs serve us, but we don’t have to believe everything we think.

Ashley:
Jim, how does this tie into manifestation? I recently started listening to a podcast that talks about … Some of this sounds very familiar as to whatever you want, you have to manifest it and you have to put it out into the universe that this is who you are, this is what you want, and this is how your life is going to go. Does what you write in the book correlate with any kind of manifestation or how does it differ?

Jim:
If we’re defining manifestation as taking something that’s invisible that you can’t see and making it something you can see, like you’re creating something, I’m not a big fan of law of attraction because I also believe in the law of action. And the law of attraction and manifestation, it’s kind of like you could sit in a chair and just imagine it’s going to happen and that hasn’t been my personal experience.

Ashley:
That actually reminds me of a quote that I heard once is if you’re going to build a house, you’re not going to hire a builder who’s going to dream about building your house. You’re going to hire one that’s going to plan how to build your house. So does that decipher what your difference is compared to manifestation?

Jim:
I watch a lot of mixed martial arts. I grew up watching a lot of anime, and I would think about that stuff all the time with emotion, like the law of attraction talks about. So I visualize it and I imagine it, but that doesn’t mean I necessarily have the skillset. If I’m not going into gym and getting proper coaching in jujitsu or Muay Thai or something else, I’m probably not going to get the results. Not even probably. I just won’t. No matter how much I obsessed about it with energy and imagination. So I feel like built into the word attraction is the word action, and I think that nothing happens without it. Can our beliefs affect the universe? Sure. And I feel like we have to do our part also.

Tony:
Yeah, I’ve always felt like the law of attraction is just when you focus so heavily on something, you just start to identify more opportunities that you might’ve overlooked before. But yeah, you-

Jim:
That you have to act on.

Tony:
Exactly right.

Ashley:
Like a car.

Tony:
Exactly right, yeah. Like the recency effect type thing. But yeah, I can’t imagine someone sitting at their dining room table manifesting their way to losing weight when they’re still shoving cake and pizza down their face every day. It doesn’t work that way.
Jim, I want to talk a little bit about the financial piece because for a lot of our audience, they’re W-2 employees, they’re working day jobs, but a lot of folks I think aren’t necessarily maybe operating in their areas of strength when it comes to what they’re doing to earn money. What’s your advice for folks to get more in alignment so that as they are earning money through their W-2 jobs, it’s more aligned with what they’re actually good at?

Jim:
Yeah. I’ll go back into this idea that we do what we have to do. My family, when they immigrated to the states, my dad was 13, lost both his parents. They couldn’t afford to feed him. Came here to live with his aunt. We lived in the back of a laundromat that my mom worked at. They had many jobs. That aunt who I knew as my grandmother growing up passed of Alzheimer’s while she was caregiving for me. So everybody has a different story and everybody has a different story. So it’s not a comparison thing. But I also believe it’s not about resources, it’s about our internal resourcefulness. We didn’t have any money, education, didn’t know anybody, no network or Rolodex, but I just feel like that adversity could be an advantage and the challenges lead to change. I don’t know one strong person that had an easy life.
So if you have a hard life and you’re working and you have a family, we just have to … It’s not even about time management, but time is the one thing we all have the same of. Not everybody has the same things I talked about. Income, education, connections. But we all have 24 hours in a day. But I don’t think it’s about time management. I think it’s about priority management. And for priority management is different because priority management is saying that the most important thing is to keep the most important thing the most important thing. The most important thing is to keep the most important thing the most important thing. And so we do what we can. And again, we feed our business after hours until it feeds us back. And if your values are freedom, that’s one of the things that you hold dear, that’s your treasure, then you could have structure in your job and also do something.
And I also feel like entrepreneurship, having been an entrepreneur my whole life and never having a W-2 before, people think it’s easy, but I also think it’s a different kind of effort. When you’re not being told exactly what to do and you’re not reporting to a boss, your raise becomes effective when you become effective. Because it’s all on us. And it’s a different mindset in terms of personal responsibility because you don’t have that safety net. And I’m not saying quit your job and just go full-time into anything. You could have a family and you could have bills, and you have to do it intelligently. But I’m just saying that you have to get out of your own way. Meaning some people are doing the opposite of priority management and they’re doing things that aren’t getting them the results, but they fool themselves because they’re busy and they complain to their family that they’re tired.
And for me, it always comes down to purpose. My purpose was very clear growing up because I value my family, my friends, and I’m asking myself, who’s counting on me to show up today? Who’s counting on me to do the hard things today? Who’s counting on me to be at my A game today? And that fuels my desire and my mission to do the things that I do. People are surprised to hear that public speaking was my worst fear. I mean, worst fear. Because if you grew up with brain damage and you can’t read, you never know the answers, you never want to be called on in class. So my superpower was shrinking down and being invisible, sitting behind the tall kid. I went all through school without giving a book report because I was terrified of doing that. Now, life has a sense of humor because what do I do?
All I do every day is the two things that were the hardest things for me, which is public speak on this thing called learning. But I think adversity could be an advantage. But going towards your question, I would say to the person who’s working their nine to five, their W-2, you have to make a choice. There’s a quote in Limitless again that says, life is the letter C between B and D. B is birth, D is death. Life is C, choice. That these difficult times that you’re going through, it could distract you, these difficult times can diminish you or these difficult times, they could develop you. We decide with the choices that we make every single day. And so I would say one of the most powerful productivity tools, performance tools you have is your calendar. And yet most people don’t use it. They put in like, oh, this is my parent teacher meetings. This is my doctor’s appointment. This is my nine to five.
But they’re not scheduling that side hustle. They’re not scheduling their workouts. They’re not scheduling their meditation, whatever it is, their sleep time, the things that are important. And you can know what someone’s priorities are by looking at their calendar. Because what we put our time to, it’s not what we say, it’s what we show. And even in business, it’s not what you promise, it’s what you prove. And when you act consistently, then the results do the speaking for you. And so I think it’s better well done than it is well said. But for me, I’ll be thinking about your reasons. Once you unlimit your mindset about believing it’s possible that you deserve it, your motivation, the purpose part is really just who’s relying on you. And then the other thing is, we have one life. Why aren’t we running towards our dreams like we’re on fire? That kind of urgency. And granted you do difficult things, but if it was easy, everybody would have everything, right? If it was easy, everyone would have it. But when you could get yourself to do the things that other people won’t do, then you can live a life that other people can’t live. But you have to pay the price.

Ashley:
So Jim, before we wrap up here, what is the promise or what sort of transformation will occur of this book? What do you want someone to get out of this book after they have read it?

Jim:
The bottom line for my work is your brain is your number one wealth building asset. It just is. We live in an age where no one watching this … It’s not like hundreds of years ago. If we’re agricultural age, industrial age, we’re paid for our brute strength. Today, it’s our brain strength. It’s not your muscle power today. It’s your mind power. And the faster you can learn, the faster you could earn. Because knowledge today is not only power, knowledge is profit. And so the idea behind this book is your brain is the wealth creating machine. It has created everything else around us that we see, every technology, but this is the ultimate technology. But people upgrade their phones, their cars, their apps more than they upgrade this technology, which is everything. Your brain. And so what I would say is Limitless, the promise of the book is we’re providing you with an owner’s manual for your brain.
But it’s not like an anatomy book. It’s a very practical way to be able to change your mindset, your motivation and the methods you do to learn. The ultimate skill to master in the 21st century is your ability to learn rapidly and translate that learning into action. That’s the ultimate competitive advantage bar none. Because when you could learn how to learn, when you could focus, you could concentrate, you could read three times faster, you could understand everything that you read, you can remember everything that you need to remember and you can implement and think and solve problems, what can you apply that to? Everything. Real estate, money, marketing, martial arts, music, mandarin, everything in your life, medicine. Whatever you’re studying. Everything gets easier in your life. So the book focuses on two things. It focuses on how to optimize your hardware, the brain optimization, and also how to optimize the software, which are the processes on how to focus, how to read better, how to improve your memory, how to remember client information, product information, give speeches without notes.
I mean all the things. Because I believe two of the most costly words in business and in life are I forgot. Just think about how we lose effectiveness when we say, I forgot that conversation. I forgot what I was going to say. I forgot that presentation. I forgot to go to that meeting. I forgot that person’s name. And on the other side, memory makes money. When you can easily remember names and faces and client information, product information, give sales presentations, remember listings, remember things you have to do, you just show up with confidence in your life and capabilities. And so the promise of the book is to really make you more limitless in the area that really matters, to invest in the most important wealth building device that you have, which is your brain. So we talk about how to focus, how to get better sleep, how to change your habits, how to get rid of old lingering habits, how to change your limiting beliefs that hold you back in terms of self-doubt and self-sabotage.
And then all the accelerating learning methods that are there. And the new book, the expanded version that’s just coming out is all about how to build momentum. So we talk about these brain types. And people could take the quiz at mybrainanimal.com. It just takes four minutes, nothing to buy again. It’s kind of like, which Game of Thrones character are you? And I’ll give you a prescriptive on how to apply this towards your business. Your brain type. How to negotiate, how to communicate with people that have different brain types than you. We talk about learning agility at work. We talk about nootropics that will enhance your mood, your mental energy, help you with your focus and your memory. We talk about how to use AI in your business and in your day to day to perform better, to learn faster.
So it’s just like the culmination of 30 years of research and teaching and coaching myself into the one place. And this is the one book that will help you learn every other book afterwards. Because you’ll read all the other book’s faster, remember all the other books faster, focus better. And people could find it at limitlessbook.com. And when they do it at this time, we gift them hundreds of dollars of speed reading and memory training as my gift just to celebrate the launch of the book. And we donate all the profits to charity for the book to build schools for children, Alzheimer’s research in memory of my grandmother, and so much more.

Ashley:
How awesome, Jim. Thank you so much. We really appreciated having you on the show today and sharing your book and all of that information with us. Some of the things that I loved were that this is very relatable, not just for rookie real estate investors, but also for experienced real estate investors and anyone in business in general too that may be listening to the podcast. So Jim, where would you like people to find out more information about you and the book?

Jim:
We have a podcast too. You could just search my name in your podcast app. You just have to spell it right. It’s Jim Kwik. K-W-I-K. It’s my real name. I didn’t change it to do this.

Tony:
I was literally thinking that earlier, Jim, if that was …

Jim:
It’s my father’s name, my grandfather’s name. And YouTube, we have over 1.3 million subscribers there. We put out dailies there. Limitless Books is probably the best way if you want to be able to support that book. This book will be the most important book. That’s my promise to everybody because it’ll help you with all other books. So many people buy books and they sit on your shelf and become shelf help, not self-help because nobody’s reading that book. And then take the quiz, mybrainanimal.com, and post the Animal. I would challenge everyone to post their animal online and tag us in it so we see it. And I’ll repost a couple and gift out a couple of books randomly to the community just as a thank you for having me on your show. But yeah, social media’s just Jim Kwik everywhere. K-W-I-K.

Ashley:
Well, Jim, thank you so much. We really appreciate it. I’m Ashley, @WealthFromRentals, and he’s Tony, @TonyJRobinson on Instagram, and we will be back with another guest. We’ll see you guys then.
(singing)

 

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Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected].

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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6 Startup Оpportunities In Smart Cities

6 Startup Оpportunities In Smart Cities


As cities around the world evolve into complex ecosystems, the demand for intelligent urban solutions is escalating. Early-stage startups are uniquely positioned to drive innovation in key areas crucial to the development of smart cities.

Let’s delve into six smart city areas that present good opportunities for innovative startup projects:

1. IoT-Enabled Urban Infrastructure

At the heart of smart cities lies the intricate web of interconnected devices known as the Internet of Things (IoT). This technology is the linchpin for creating intelligent urban infrastructure, encompassing everything from energy systems to public services. Relevant data from IoT-enabled systems allows cities to make informed decisions, optimizing resource usage and improving overall efficiency.

The opportunity for early-stage startups here lies in contributing to the fabric of smart cities by developing niche IoT applications. These could range from monitoring air quality in real-time to optimizing water distribution networks. The scalability and adaptability of IoT make it a fertile ground for innovative projects that can address specific urban challenges.

2. Smart Mobility Platforms

Urban mobility is undergoing a seismic shift, with the rise of smart mobility platforms that offer alternatives to traditional transportation. These platforms encompass everything from ride-sharing services to electric and autonomous vehicles. The global smart mobility market is projected to reach staggering values, indicating a vast potential for startups.

This is a niche in which we have extensive experience thanks to our deep involvement in Scoozer – an electric scooter solution focusing on shopping centers that we’ve been involved in building from the ground up.

The early success stories in this niche have already demonstrated the appetite for innovative solutions. A great example of success in the niche is Lime – a startup offering electric scooters and bikes for short-distance travel. Their app-based system allows users to locate and unlock electric scooters, contributing to sustainable urban transportation.

Startups entering the smart mobility arena have an opportunity to reshape the way people navigate cities. Whether it’s through introducing efficient last-mile solutions or integrating various modes of transportation into a seamless platform, the potential for disruptive innovation is immense.

3. Urban Agriculture Technologies

As urbanization intensifies, the importance of sustainable food production within cities grows. Urban agriculture technologies encompass a spectrum of innovations, from vertical farming to hydroponics. Relevant data suggests that the global vertical farming market is expected to experience substantial growth, indicative of the demand for localized, sustainable food sources.

AeroFarms is a pioneer in vertical farming, utilizing aeroponic technology to grow crops indoors without soil. Their approach maximizes space and resources, offering a model for sustainable urban agriculture by helping minimize the distance of the products from their place of consumption and minimizing the need for transportation. Trella Technologies, another startup in which we have hands-on experience, is another great example of a technology startup succeeding in the vertical farming niche.

The niche of urban agriculture presents a unique opportunity for early-stage startups to contribute to both food security and the aesthetic transformation of cities. Projects could include developing efficient vertical farming systems or creating technology to optimize community gardens.

4. Intelligent Waste Management

Waste management is a perennial challenge for cities, but smart solutions are emerging to optimize this process. Early-stage startups can play a vital role in developing intelligent waste management systems that leverage sensors and data analytics. The potential impact is significant, considering the mounting global concern about waste and pollution.

Rubicon is a startup that has created a cloud-based waste management platform, using data analytics to optimize waste collection routes and reduce overall waste generation.

5. Civic Engagement Platforms

Creating an inclusive and engaged urban community is a cornerstone of smart cities. Civic engagement platforms bridge the gap between residents and local government, fostering a sense of participation. The increasing demand for transparent and accessible governance highlights the significance of this niche.

A great example of a successful startup in the niche is SeeClickFix – a platform that enables residents to report non-emergency issues in their neighborhoods directly to the local government. This real-time communication fosters civic engagement and enhances community responsiveness.

Early-stage startups can seize the opportunity to enhance urban governance by developing platforms that facilitate open communication, gather public opinions, and streamline the delivery of essential services.

6. Digital Twins for Urban Planning

Last but not least, digital twin technology, creating a virtual replica of a city, is transforming urban planning. The ability to simulate and optimize various scenarios before implementation provides a powerful tool for city planners. This technology is gaining momentum as cities strive for more efficient and sustainable development.

Singapore is at the forefront of using digital twins for urban planning. Their Virtual Singapore project creates a dynamic 3D model of the entire city, allowing planners to visualize and simulate different urban scenarios.



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Look Out For These 7 “Red Flags” BEFORE You Invest

Look Out For These 7 “Red Flags” BEFORE You Invest


“Want to invest in multifamily real estate, do zero work, and make a million dollars, all in a few months? Well, we have the opportunity for you! We’re about to make you a gazillionaire for the low, low price of your entire life savings. Don’t worry about doing any due diligence; just sign these papers without looking through them. You’re about to strike it rich!

Most people can call out an obvious scam or bad real estate deal, but what about the less-than-obvious signs? Today, we’ve got two multifamily real estate experts, Andrew Cushman and Matt Faircloth, on the show to go through the multifamily and syndication red flags that could cost you EVERYTHING. Andrew even went through the painful process of losing 90% of an investment years ago just to walk through his lessons on the show.

Whether you’re partnering on a deal or passively investing in syndications, if any of these red flags show up, you should run—immediately. From vetting a sponsor to investigating track records, which metrics to trust (and which NOT to), and the questions you MUST ask, this episode alone could stop you from losing tens or hundreds of thousands of dollars.

David:
This is the BiggerPockets Podcast show, 850.
What’s going on everyone? This is David Greene, your host of the BiggerPockets Real Estate Podcast, the biggest, the best, the baddest real estate podcast on the planet. Today we are joined by two of my friends in the multifamily space, Andrew Cushman and Matt Faircloth. We’re going to be talking about red flags that every investor should watch out for. This is particularly important in today’s market. Andrew, Matt, welcome to the show.

Matt:
David, thank you so much for having us today.

Andrew:
Yep. Good to be here as always.

David:
And before we get into today’s show, I’ve got a quick tip for all of you loyal listeners. Sponsors are everywhere and they are looking to get your money. If you’re finding a sponsor that’s advertising on social media or even dating profiles, that might be a red flag that you want to look out for. Today’s show, we’re going to go over seven other red flags to be aware of. Let’s get into it.
Why are we doing this show right now? Well, we’re seeing operators in the news getting arrested on charges of investment fraud, and my gut tells me that as the market gets tougher, it’s going to be like the tide going out and you’re going to see who’s been swimming naked the entire time. Today’s show will be about something that has even happened with our previous guests.
Now we vet our guests to the best of our abilities, but we have had former guests on this podcast that have gotten into hot water, and that is why this type of show is so important. This whole incident is a reminder that no industry is immune to criminal behavior and BiggerPockets will continue to stress to our audience that they do their own due diligence when investing. Now maybe you’re thinking this would never happen to me, but it’s more common than you think. And as my co-host, Rob Abasolo has said, though he’s not on today’s show, “An investment fund is structured exactly like a Ponzi scheme and it turns into one if it’s mismanaged.” On that topic, Andrew, I believe you have a story that supports that.

Andrew:
Well, so back in 2005, we all like to think we’re smart and we can dig into things and we know what we’re doing, but the reality is we all make mistakes, right? Look at Chernobyl or the Hindenburg or almost any Nicolas Cage movie. Somehow that stuff still happens. So this was essentially a syndication. It was a little bit different spin. It was a group that was developing real estate out in North Carolina and they did have a couple of assets, but what they were doing is they were coming saying, “Hey, we’re selling shares, free Ipo. We’re going to build all this stuff and then we’re going to go public and you’re going to make seven to 10 times on your investment.” So, one mistake I made, I didn’t do my own due diligence. My boss at my employer at the time went and did some, and I’m like, “Well, he knows what he is doing, so I’ll invest also.”
I did a shallow look at what the sponsor was doing. Said, “Okay, it seems like they have an asset here.” Didn’t really dig into, well, where’s the money going? How’s it being used? And then there were some red flags or things that didn’t quite seem right that I overlooked because of FOMO, right? Fear Of Missing Out. And essentially greed, right? Like, dude, I can 10X my money by just investing it with these guys. And so, for example, one of those things that I found and I should have just said, “Nope, I’m out”, is a little bit of research. I found that they already had shares trading on the pink sheets, and I asked them, I was like, “Wait a second. How are you going public if you already have shares out?” And they gave me some bogus explanation. I should have said at that point, “I’m out.”
But I said, “Well, you know what? Actually this just sounds good. It’s too much of a great opportunity.” And so I invested, ended up losing 90% of our investment. I invested and then they were paying dividends and there were some more red flags. And the day before I was going to call and request my money back, the SEC swooped in, froze everything. Three years of special servicer later? We ended up, like I said, I think we got like 10% back or something like that. So it can happen to anybody. There are pretty sophisticated guys out there who can pull the wool over almost anybody’s eyes. Look at Bernie Madoff. He did it for how many decades? So don’t feel bad if it happened to you. It either has happened to all of us or probably will, but we’re going to talk about a number of things that we can do to try to prevent or minimize that.

David:
Thank you, Andrew. Today we are going to cover the biggest red flags to look out for to keep you and your investments safe, after this quick break.
All right, welcome back. We’re here with Andrew Cushman and Matt Faircloth. Andrew is my partner in multifamily investing and Matt is the author of Raising Private Capital, a book with BiggerPockets. Let’s give a quick shout out there, Matt, where do they go to get that book on the BiggerPockets platform?

Matt:
What’s up brother? Good to be here. They can go to biggerpockets.com/rpc to get a copy of that book and if they buy it from BiggerPockets, they get a bunch of bolt-on bonuses, including another small ebook that I wrote on buying apartment buildings and a 90-minute interview with my SEC attorney. So people should watch that. Just get the book just for that interview because that interview would help people avoid a lot of the mistakes we’re going to talk about today.

David:
All right, speaking of those mistakes, let’s get right into it here. All right, when they’re vetting a sponsor on a deal, Matt, briefly describe what a sponsor is and then let’s talk about what they should do. When it comes to looking internally.

Matt:
The sponsor is the syndicator in raising private capital. I talk about the deal provider. That’s the person bringing the opportunity. They’re likely putting in plenty of sweat, contacts, resources, their market knowledge, all the doingness and all the, a lot of time as well. All that stuff put together into a big package. They’re bringing the deal, the opportunity and the intuition, the know-how, the drive, all of that. So that’s the deal provider. That is the sponsor, the syndicator, they have all kinds of different names. General partner, sponsor, syndicator, opportunity provider, all these things all fall into the same guise and they’re providing the opportunity to the people that are going to invest in the deal as limited partners or cash providers.

Andrew:
And going back to some of the things that I mentioned in my story about when I lost money, keep in mind it’s not just the sponsor. The first thing to do is to look at yourself internally because whether it’s a prince from Nigeria or a sponsor with ill intent, they’re praying off human emotions. So what are some of the things I mentioned? Fear of missing out, right? A bad sponsor is looking for somebody who has a fear of missing out, not getting the great returns, everyone else is doing this. Number two, are you investing because you’re following a celebrity? You don’t really know who they are, you haven’t met them, you don’t know anyone else who’s worked with them, but hey, they got a TV show or whatever, or really flashy social media. Are you investing solely because of that? It’s not automatic red flag that they have those things, but internally that’s not good if that is the sole reason that you are investing.
Another one, too, is just are you being greedy? A lot of times we’ll talk to investors and they’re looking at four different investments like, well, this one says it returns 8% and this one says 12%, so I’m automatically just going to invest with a guy who’s promising 12%. That’s greed because just because an investment says 12% doesn’t mean you’re actually going to get it. So take the time to dive in and make sure that you aren’t just being attracted via essentially what is greed. And we are all subject to this to whatever is promising the highest return. Because generally the highest it is, the more risk that might be buried in there and you need to take time to dive into that. Matt, do you have something you want to add?

Matt:
What I want to say is the way that a sponsor plays into all those things altogether is they’re going to provide you with an opportunity, just as Andrew talked about earlier, that is really, really high above the norm rates of return. Seven X in Andrew’s case, right? But you got to get in right now because we’re almost sold out, right? So it’s going to be really, really high rates of return to create the FOMO, really, really high rates of return to create that greed. And also you got to wire the money right now and I’ve been subject to these kinds of things myself and it’s always been above the norm rates of return and I need the money immediately. So you don’t have really have time to vet it, think about it, any of those things. So that’s when you see those things, investors, listeners, just put the brakes on, run the other way. Time will start to allow these things to unfold. And if it’s too good to be true, it probably is.

Andrew:
And another thing that I would add before we dive into some of the actual red flags is keep in mind there’s multiple ways a sponsor can fail. It’s not all fraud. Unfortunately there are some fraudulent actors out there and we’re going to try to help everyone listening and ourselves to avoid those. But there’s fraud. Also there’s incompetence, whether that’s lack of experience, lack of knowledge, the wrong partners. There is incompetence.
And then unfortunately there is also just bad luck. And I know some operators who are of decades in the business, truly put their investors’ interests before anybody else’s and they’ve had a situation where a fire destroyed half the property, their insurance tripled, there was a shooting and all of a sudden the property’s in trouble. So be careful not to broad brush everybody with the same color. Just keep in mind there’s multiple ways to fail and part of what you’re trying to do with these red flags is to hopefully root out all of these and give yourself the best chance of successfully investing as an LP.

David:
All right, so we had five red flags we are going to cover in today’s show, but in just the last few days, events have unfurled that have led to two more being included. So we’re going to be going over seven red flags in today’s show. We’re going to get through these as quick as we can with as much value as we could possibly bring. All right, so, number one, the first red flag, the sponsor has a different partner for every deal.

Andrew:
So you’ll notice this is really popular the last few years, is you would see these sponsors and it would be like, they’d be like the Oprah Winfrey of syndication. You get to be a GP and then you get to be a GP and you’re a GP. Everyone look under your seats. They’re an equity. And the reason that this is and can be a problem is a lot of times what that represented was just someone grabbing any partner they could to get a deal done. And as all of you know, partnerships have a high risk of blowing up and not working. So then the question becomes when it hits the fan, and we get into the market environment that we’re in now, where the Fed has raised rates over 500 basis points, insurance is doubling or tripling, vacancies going up a little bit, etc. When things get difficult, who’s in charge?
Which partner is it? If a sponsor has six different partners for six different deals, who’s going to contribute the half a million to save this deal? Who’s going to step in in place of the property management company that’s maybe not doing so well? If one partner declares bankruptcy and is just like, “That’s it, we’re out,” and I’ve actually seen this happen in the last six months, then what? Right? Because now you’ve got half of a partnership. So that is definitely a red flag.
Now again, it’s not something where you’re automatically out because on the flip side of this, there’s what you call fund of fund investors where it’s very experienced professionals who will raise money and then from maybe let’s say 50 LPs and then go invest with another sponsor. In that situation, if you’re someone who’s raising that kind of fund, what you’re doing is you are relying on their expertise that they have done all this due diligence and that they have picked the right sponsor and that they’ve done all of this vetting. So don’t confuse the two. It’s okay to invest with someone who’s raising for another sponsor, but you just realize that you are relying on their due diligence and in fact that if you’re a busy doctor, you don’t have time to do all of this, you are going to invest with that fund, then you’re relying on them to do that. And picking the right fund to fund capital raiser can be a great and safe way to invest. Just make sure you dive into it. Matt, anything you want to add?

Matt:
When things are going well, these folks look brilliant. We see people that met at a conference one week and the next week they’re doing deals together, right? And that’s okay sometimes, but also I believe in building businesses together. So maybe it’s okay for people that just met to do a deal, but you should see a plan beyond that. If you’re going to consider investing in something where it’s a couple of operators first time doing business together, it flags. If they’ve all got different email address domains, right? Or if they all have different websites and everything like that. Or if you see them on, I’ve seen sponsors promoting multiple deals at once with different teams and things like that. So that’s really, to Andrew’s point, all well and good, if things are going well. When things start to not go so well, that’s when you’re really going to see the tide go out and see who’s naked, right?
I think that you want to see companies that are building brands, building businesses, building something that’s going to be doing deals over and over again. That should make you comfortable. It’s okay for people to bop around a little bit first and then they should really kind of drop anchor and find a home.

David:
And the logo on this red flag to highlight here is that most people get into trouble when they’re picking a spartner because they are trying to delegate the due diligence. “Oh, you did a deal with him? Oh, I know this person. Oh, Logan Paul is selling that NFT? Okay, I’m going to buy that one because I know Logan Paul.” No you don’t. In fact, the reason Logan Paul makes the podcast is probably just because people like you will buy stuff without due diligence and he can convert the Kardashians have made an empire doing this. Is Kylie Jenner’s makeup better than anyone else’s makeup? No. But Kylie Jenner’s makeup is well-known because it’s her name on it.

Andrew:
I like it.

David:
That’s good. So remember that due diligence is not an area that you want to delegate or give up on it. It is sometimes laziness. I myself have had deals where I tried it out with somebody. Didn’t go well. That’s not a person I want to partner with anymore. But guess what? That person went out there and did a bunch of deals with other people saying he was my partner. And unfortunately other people got into bad deals because he said I did a deal with David Greene. That was a consequence I was not expecting when I did that first deal with him. And now I have to be super careful. Maybe I just don’t partner with anyone anymore. I don’t want my audience to get exposed to, “Oh, you did a deal with David? Well then I can trust you.” And it actually wasn’t the case. I was just trying it out to see if they were a good operator. All right.

Matt:
David, one more thing to throw on the back of it, is a thing that a lot of the cool kids were doing in an up economy was raising capital for lots of opportunities. And since I’m the author of Raising Profit Capital, I should comment on that briefly, right? That was something that happens. A lot of people just all raise half a million for this person’s deal and then I’ll raise a million for that person’s deal over there. That’s all fine in an up economy. But what the problem with that is, as we’ve said before, that if the deal starts going south, the capital raiser that you liked and trusted has no control over the real on goings in the deal. And so when you’re getting in with a fund of funds that maybe is putting a lot more juice, a lot more opportunities into operators, maybe that’s okay. But if you’re investing with a capital raiser that’s contributing a small portion to the capital stack for a real estate deal, I would be wary because the capital raiser you’re working with, your relationship as the investor really doesn’t have any sway.
And I’m already starting to see deals like this fall apart, Andrew. I’ve had capital raisers call me up to say, “Hey, I raised a million for this deal where there was a $15 million equity piece and they’re now talking about giving back the keys to the bank and this capital raiser doesn’t really have any control for these people that put millions of dollars of their hard-earned money into the deal, there’s really nothing they could do because they’re in minority control of the opportunity.” So I would be very leery of sub subcapital raisers in this changing market

David:
And that’s a question that should be asked. Is this your deal or are you raising money for somebody else’s deal? ‘Cos if you think about the fact that money can change hands three or four different degrees here, I raise money to give it to this person who then gives it to this person who then gives it to this person and then puts it in the deal. You’ve got a lot of distance from personal responsibility and nobody is going to be vetting it exactly. It’s like a copy of a copy of a copy. It can easily come out really, really fuzzy.
All right, red flag number two, the sponsor or the seller suggests anything suspicious like inflating the proof of funds, not disclosing material facts, et cetera. Andrew?

Andrew:
Well this one really is kind of a gut intuition thing, right? If somebody is telling you to do something or that they’re doing something that seems unethical or suspicious or maybe something you wouldn’t do, like don’t tell the bank, don’t tell the other investors, we’re going to swap these signature pages at the last second. Those are some things that you want to look out for. And this one, it’s hard to give a list of the 27 tips to avoid. This really boils down to using your gut, right? You hear that a lot. Trust your gut, trust your instinct. If it’s something you wouldn’t do or you wouldn’t want your mom to know you were doing, that might be your good litmus test right there.

Matt:
Great point there. I mean the problem is that an LP might not see a lot of the things that are happening behind the scenes, but you got to go with your gut and sometimes if things look a little bit suspicious then they could very well be, right? I would say that if you’re looking to be an LP in someone’s deal, you have the right to ask for things like the contract of sale on the property. You have the right to ask for a lot of the documents that went back and forth between the buyer and the seller on the deal. And if the sponsor is not willing to give you full transparency and give you copies of the agreement of sale, the appraisal, the this or that, they should have actually those documents very easily. And if they won’t give you those things, then maybe there’s a little bit of smoke and you should look for the fire.

David:
All right, red flag number three, no successful track record in the business. This one has been extra common the last couple years with the market being incredibly easy to succeed in. Andrew, what do people need to look out for here?

Andrew:
Think of it this way. If you are on a flight, right, and it’s like, “This is your captain speaking, thank you for flying Syndication Airlines. It’s been noted there’s some turbulence between here and our destination today, but the good news is your captain and copilot covered this in flight school and speaking of flight school, we just graduated yesterday, so we really appreciate you joining us on our first flight. Tray tables and seat backs up. Let’s get rolling.” You hear that you’re going to want to get off that flight and it’s the similar thing if you’re investing in any syndication or sponsorship. If there is no track record whatsoever, it doesn’t, again, doesn’t mean they’re fraudulent, doesn’t mean they’re incompetent. It just, they don’t have the experience, right? And then with that said, none of us would get started if people didn’t trust the inexperienced.
There’s a point where every single investor out there did their first deal. However, how that can be mitigated and what you want to look for is, is that inexperienced person partnering with somebody who is experienced? And it could be a literal partnership, it could be a mentorship, it could be maybe someone who’s really experienced is putting money into the deal. Is the new person putting money into the deal? And then also track record and experience does not always have to be direct. It’s kind of a catch 22, right? It’s like, well, when people who are applying for a job, it’s like, well, you have to have experience to get this job, but you can’t get experience because you don’t get the job. So track record can be somebody who maybe excelled in another occupation for 10 years and has just a stellar reputation for being honest and hardworking.
Or maybe they ran an incredible flipping business for 10 years and made it into a seven figure business and now they’re going to start going into self storage, right? So again, if I was investing with that person, I would be like, “Okay, I like this person’s work ethic and their business skills. If it’s their first deal in another asset class, I might want to see a mentor or some kind of more experienced partner.” But I would still consider investing with them even though they’re technically not experienced. So what you’re looking for is either the direct experience or making sure that the person is partnering with somebody who truly has experience. A lot of the deals that are going bad right now are the ones where somebody went to a bootcamp and in the last couple of years ran out, just went straight into buying 200 units, had no experience managing it, operating it or anything like that and doesn’t have anybody to fall back on, now that things are getting difficult and then those deals are having trouble. So that is why you’re looking for experience.

Matt:
Just to, on top of that, Andrew, I agree. The only thing I would say in addition is that it’s one thing to cite that I’ve got this mentor or cite that I’ve got this experienced person sitting over top of me and we were actually, a brief story. We were selling an apartment building a couple of years ago in North Carolina and we had a bidder that pointed to a mentor that said, “Well, I’m working with this person as my mentor,” and it gave me a lot of comfort, but then I realized after a little bit further investigation, that mentor wasn’t at risk on the deal. All they were, were just sitting over top of the student. The student really just took the mentor’s class and was allowed to point to the mentor as their advisor, but the mentor wasn’t going on the debt as a sponsor. The mentor really wasn’t engaged and a at-risk sponsor, meaning the reputation wasn’t there to lose if the deal fell apart.
So if you’re going to be investing with someone that points to someone above them that taught them everything they know and is going to be bringing a lot of their expertise to the deal, just make sure that that person with the experience is also at risk, so to speak in the deal.

Andrew:
I should stop and clarify that. We’re not throwing all boot camps under the bus. So the education that BiggerPockets does and that Matt’s involved in is the right kind of good education. What we’re talking about is some of the big flashy ones that you’ll see all over social media, on billboards, where it’s more about the excitement of just getting out and doing a deal and not necessarily, well, it’s like the dog who finally catches the car and then doesn’t know what to do with it. That’s what’s happened with a lot of these multifamily deals in the last few years is you have somebody that is doing, I mean their heart is in the right place, right? They tried to get the education, they took action, they raised money, but they don’t have the expertise or the partners to fall back on now that things are getting difficult.

Matt:
So to clarify, Andrew, when you take the BiggerPockets Multifamily Bootcamp, you’re not allowed to say that Matt Faircloth and the Derosa Group are your business partners for every deal that you do. But we do teach quite a bit, but we’re not everybody’s business partner for the BiggerPockets Bootcamp. We have to draw the line somewhere.

Andrew:
Exactly. And candidly, it’s not on the Bootcamp. The responsibility for this is on the individual, right? Again, it’s like, you can’t sue Harvard if you get out and you can’t get a job, right? That’s on you. It’s not necessarily the Bootcamp. Again, it’s just the person who just got an education and ran out and just bought 200 units without building the team and the resources and the bench that’s required to do this successfully.

Matt:
I agree.

David:
And that’s a good point there. And there’s analogy here where maybe you look at partnering with someone is like betting on a fighter. Well, you can lose your money if the fighter throws the fight. That’s someone operating outside of integrity, doing something illegal, but that’s not the only way you lose. You might just bet on a terrible fighter and they just go out there and get beat. Either way, you lose your money. So don’t assume it’s only getting ripped off by illegal activities or unscrupulous behavior. It can also just be a bad operator. Now on the topic of bad operating, that leads us to our next red flag, which is lack of focus. Is this investment their core area of expertise or just one of 27 different things they do and they’re a part-time operator, not a smooth operator. Andrew, what do people need to look out for here?

Andrew:
Again, this is another one where it’s not an automatic no, it’s just something to dig into. There are a lot of sponsors and syndicators out there that, for example, have done 10,000 units of storage or 10,000 mobile home communities and they’ve gone an inch wide and a mile deep on that asset class. And odds are when things get tough, they’re going to know how to handle it. They’re going to know how to steer the asset through tough times. What seemed to get prolific in the last few years is we had a lot of groups that their thing they were best at was raising money. And then the problem became, man, I got all this money raised, what do I do with it? Okay, well I’m going to go over here and I’m going to invest in this and I’m going to put this in here and you know what? I got this stuff in Venezuela that I heard has just great returns.
And so all of a sudden you’ve got a sponsor who has got, like you said, 27 different asset classes. And so again, the reason that’s a red flag is because you need to ask yourself, well, are they an expert in any one of them? Now there is the situation where they have partnered with an expert in one of those, and then what you need to do is you need to find out who that partner is and then go do due diligence and vet that partner. And if that partner is an expert in that asset class, then you might want to go for it. That might be fine. But what you want to be careful of is, if it was just Andrew and I’m in self storage and I’m in mobile homes, I’m in apartments, I’m in a crypto farm, all this different stuff, I’m probably not really good at any of those. So that’s what you’re looking for.

Matt:
To add on to that, Andrew, is that if I’m involved in a lot of different things, I don’t have the time availability that I might need to turn the asset around. There are times, and you and I have both been here in our careers that we need to go and put ourselves on an airplane and go get boots on the ground at the asset to go and address a specific issue, whatever that may be. If you’re working with an operator that everybody in the operations team has a day job. Or as you said, they’re involved in a crypto farm and a self storage facility and a resort and they’re too busy with those are the things that they can’t put the time into the multifamily asset. The multifamily assets could just languish a bit from the attention.
We looked at buying a multifamily asset in the southeast recently that was owned by a consortium of doctors. None of them were full-time active. They all were trying to own this thing passively thinking they could just buy the apartment building and wish the property manager the best and tell the property manager where to send the checks when they’re ready, right? So all well and good, but sometimes there is the need for daytime availability and if they operator you’re working with doesn’t have that, that they can’t just go parachute them into the property and get in the face of a contractor or go and look at the property manager dead in the eye and find out what’s going on, you might not be in the best boat.

David:
In Pillars of Wealth I talk about one of the mindsets to avoid if you want to become wealthy, which is what is the easiest, shortest, fastest way to make a bunch of money. It’s people looking for the downhill road. And in this space when they hear about Matt, Andrew, some other multifamily operator raising money and making a bunch of money with it, there’s a lot of people that go, “Ooh, that looks easy, I want to do that.” So they start saying, “How can I raise money and then give it to someone else to go invest?” Or, “How can I raise money and throw it in a deal? How hard can it be?” And so the person investing, they don’t know the difference between a person who’s done this for 10 years, 15 years, really the captain that’s seen the stormy seas or the person that’s only sailed in the harbor, which would be like the last eight to 10 years of rents increasing and cap rates decreasing, and almost every single thing that could go right in multifamily has gone right, and everyone’s doing well.
So you start to hear this confirmation bias of, well, they’re doing it and they’re doing it and everyone’s doing well, so what’s the risk? And maybe you even put some money into a deal and it goes well. So you’re like, “Well, I’ll put more money in the next one. I’ll put more money in the next one,” not knowing why it’s working out. So just those are elements of human nature you want to be aware of so that maybe you sniff out if something doesn’t seem right, versus what you’re saying here, Andrew, is you’re looking for the operator that has done this for a period of time and they’re doing this full-time. They have seen the things that go wrong and they know when A happens we have to do B. They’ve got some clever solutions in mind versus someone who doesn’t have the experience that won’t.
All right, the next red flag is a sponsor that is new to that market or MSA. Why is this something that people should look out for?

Matt:
So David, in the multifamily bootcamp, one of the main core strengths that we talk about you need to have on your team is market knowledge. We call it the market hunter. And the reason for that is that there’s such unfair advantage you can create for yourself as an operator if you get to know a market like no one else. You get to know the brokers, the good property managers, the bad property managers, the property managers that everybody knows. If you’re from out of town, that’s the property manager you use. But if you really know the market, you use the other property management company. You get to know who the acceptable vendors are in the market, who the good roofer is, who the not so great roofer is. All those things. Those happen through market infiltration. If you are new to a market, you’re not going to have all those great contacts.
And so it’s okay to invest with an operator if it’s their first time in the market, but you do want a little bit more due diligence and ask them, who did you select as your property management company and why? What else do they manage in the market? Because the PM company when we did our first deal in Winston-Salem, for example, Winston-Salem, North Carolina? That PM company was the one that introduced us to the roofer that we ought to talk to. And the roofer then said, “No, no, don’t call that other roofer because they’ve really messed up a few of our other properties, right?” So you want to know who they’re relying on to help them infiltrate the market. And a lot of times it’s a PM company or maybe a fellow other real estate investor that’s on the operations team on the company, but whatever it is, make sure that they’ve got some good boots on the ground that’s helping them infiltrate very quickly.

David:
I love that and here’s why. In my own experience, when I’m new to a market, I don’t know it that well or new to an asset class or new to anything, I don’t like rushing into it. I have this analogy that when I was in the police academy that we were learning how to drive the cars on a course and basically they set up all these cones and you have to drive it in under a certain period of time and it was very difficult. They don’t give you that much time and if you hit even one cone, they say that’s hitting a pedestrian. So you fail immediately if you just touch a cone, at all. So people made two different mistakes. They would either drive it too fast and run over the cones or they would drive it too slow and not make the time.
And I think at the first run, like 70% of our class failed. It was really hard. The only way you could do this was you had to study the course and anticipate when I’m in turn A I know what turn B is going to be. So you’re actually thinking at least one step ahead. Ideally you want to think two or three steps ahead. So when you’re in a sharp turn, you’re not just staring at what you’re doing, you’re like, “All right, I’m about to come out of this. I need to get on the accelerator for half a second, build up some speed because I’m not going to break for a minute and there’s a straightaway coming and I need to be bringing speed into the straightaway, right?” So what I would do is drive very slow until I learned what to expect and then when I was anticipating the next step, I would go a little bit faster and I would just run that back and forth until I could do the whole thing quickly.
Moral of the story here is when you’re new to a market or new to a strategy or new to anything, you don’t want to smash on the accelerator. That is what raising money is, it’s hitting nos. You go way faster when you raise other people’s money than yourself.
So when you’re putting together a team or an area, when you get a great contractor, a great property manager, and I know it’s the same for you guys, you start thinking, oh boy, I could do more. Now that I finally have this person, I could scale, I could have two projects at one time, I could take down a deal I normally wouldn’t have been able to before because there’s some more margin here. That only happens when you find the property manager that you trust, the contractor that you trust, a marketing system, all of these pieces give you the confidence to go quicker. So I think that’s great advice. If you’re talking to the sponsor, you want to ask, what do you think about turn three? And if they’re like, “I don’t know, I just wait until I get to turn three before I do turn three.” That’s a red flag. You definitely don’t want to go down that path. What do you guys think about that analogy?

Matt:
I love your analogies. That’s what I think.

Andrew:
I love that. I don’t think I can top that. The only thing I would add is, just be careful of the sponsor who is picking markets like they’re swiping on Tinder and just stopping on, “Oh, this one looks good on the surface, right?” Because odds are, they don’t have the depth and the resources. The two most successful types of sponsors that I’ve come across over the years and when it comes to market selection are either the huge national guys who’ve got maybe 10/20/30,000 units and they have the resources to go into a new market with power and understand it and bring in their own management and just really take it on big time all at once or, and these are the guys that most of us and the listeners are going to know, is the sponsors that live in and invest in one market and have been doing it for a long time.
I know sponsors in San Antonio and Atlanta and Houston. They literally know every block and street and which one you should invest in and which one you shouldn’t. And if I’m giving out money, I’m going to go with someone like that.

Matt:
The only comment I have here is I love David and Andrew’s analogies and I listen to this show so that I can laugh at the phenomenal analogies they come up with and making real estate relate everything to driving courses, to Tinder, to basketball, to everything else that I hear about. So, that’s my thoughts on the matter.

David:
Keep an eye out for BiggerPockets episode 851, which is how to improve your Tinder game while making money through real estate.
All right, the next red flag, other than trying to use Tinder to find love, that’s a red flag in and of itself, but the next red flag for real estate is going to be the sponsor only pushes one return metric. I love this one because this is a clear sign of deception when people are trying to pull your attention away from areas and into others. And before I turn it over to you, Andrew, I have another example for this.
My mom told me when she was a kid, she was in this group called 4-H where they raise animals and she had a pig and she would take the pig to a competition where it would be gauged on how good of a pig it was. I have no idea how this works, it’s a weird thing. But my mom said her pig had a lazy eye and a droopy face on one side of its face and she knew the minute that they see this really jacked up pig, I’m out. So what she did was every time the judge was starting to walk to that side of the pig, she would just point something else out or she would say, “Oh, I forgot to tell you about this.” Or she would start talking about herself. And actually she used it the entire timer and the judge never made it to that side of the pig and she ended up winning with a less than ideal animal. And that is something people do to deceive. So can you explain how this would look within a multifamily deal?

Andrew:
That’s a trend that we’ve seen in the last few years is, if anyone who’s been getting solicitations from sponsors, the last five years you’ve typically seen equity multiple, and I’ll explain what all these are, or internal rate of return IRR and then all of a sudden the last six to 12 months, all everyone’s talking about is AAR and oh, okay, sure. All right, sounds good. AAR, I like that, it says I’m going to make an average annual return of 18%. So I’m going to define these each really quickly and run through what you need to look for and then why the key thing to take away here, if you miss all the details, but the key thing to take away is when evaluating a sponsor in their investment, do not rely on any one of these metrics.
You need to know all four to determine if that investment is Number One, good for you. And Two, knowing all four will help you ferret out the different risks and levers that are being pulled to generate the returns. Because any one of these four is easily manipulated on a spreadsheet. And if all you look at is the one that’s being projected to look good, you might miss what’s showing up on the other factors that will reveal what’s going on.
So, internal rate of return, IRR, that is basically a way of looking at your compounded return over time. And then basically it says, “Hey, money today is worth more than money tomorrow.” The second one, AAR, that is average annual return. And that’s exactly what it sounds like. Just take your return, divide it by the time and that’s your average. So here’s the difference. Let’s say you have two investments. They’re both five years. You put $100,000 in and it’s a great investment. Five years later you get $200,000 out. For one of them, you get $10,000 in cash for every year and at the end you get $50,000 back.
The second one you get zero for five years and then you get $100,000 back. Which one’s the better investment? It’s the one that gave you $10,000 a year upfront and then $50,000 at the end. Well, if you evaluate those two investments with these two metrics, the IRR, internal rate of return is going to be higher for the one that gave you $10,000 a year because you got your money back sooner. And if the IRR on the second one where you had to wait five years to get anything, it’s going to be much lower. So what’s happened recently is that as cashflow has gotten more and more difficult to generate with new assets, everyone has switched to AAR to, I wouldn’t say hide the fact, but maybe not fully disclose the fact that almost the entire return is on the backend and that until you get there, not much is going to be happening.
So that is why you want to look at both IRR and AAR. The other two are cash on cash. I think most listeners are probably pretty familiar with that. It’s just does the investment generate 4% a year, 5%, 6%, 7%? The key thing here is to make sure that the cash on cash is actually being generated by the asset and is not just extra money that was raised up front to give it back to you and call it a distribution. That’s a whole ‘nother topic, but that’s something to look out for.
And then the fourth one is equity multiple. This is really just exactly what it sounds like. You put in your equity or your investment. How many times over is it going to be multiplied at the end of this thing? If you put in a hundred thousand and five years later you get a total of 200,000 back, your five-year equity multiple is a 2.0.
And so by looking at all four of these together, you can again determine if it fits your investment goals, but also figure out if and where the sponsor may be hiding something. And then again, it may not be intentional. They may be using, for example, really high leverage, like 80% or something in mezzanine debt or preferred equity to get a high IRR. If all you look at is the IRR, this is going to look exciting because it’s at 20%, but then you go look at these other three that I talked about and they’re not going to look so good because of that. Bottom line is look at all four of those together. Matt or David, anything you want to add or that I missed?

Matt:
I just want to say that first of all, thank you Andrew for summarizing those things because they get thrown around a lot and it’s assumed or maybe hoped that people don’t understand what those things are or maybe assume that people do. So I’m glad that you went through and defined them. The only thing I would say on top of that is as an investor, what’s your duty to do is to look at how they calculate the IRR, the cash on cash, those kinds of things. Because there’s levers that the syndicator, the operator, the sponsor can pull to make the IRR look really, really good. We’re going to sell it five years from now at today’s cap rate. Or we’re going to sell it and double our money, whatever it is a year or two from now or five years from now, whatever it is.
There are factors that they can use to not so much manipulate the numbers, but to make the numbers shine in the best light on the deal. And you want to look at what the assumptions that they made because every syndicator is being asked to look into the future. And so if they look into the future with super rosy colored glasses, well we’re probably going to sell into a booming economy and we’re probably going to sell when interest rates are going to be back down to 3%. We’re probably going to refinance and get a 4% loan. Well, given today’s standards, you might not. And so it’s important to make sure the operator made conservative assumptions when they present those metrics to investors.

David:
You can see why AAR is going to be a more popular metric because it doesn’t account for the inflation. If inflation is 5% a year and it’s a five-year deal, that’s actually a 25% pad that they’ve been able to work into what their numbers would look like versus the IRR, you’re getting your money right now and it can’t be inflated literally by inflation. So, you can see this is the tricky way that people can adjust what they’re saying to make it look better than it is.
All right, last red flag. The sponsor is not transparent about where the money’s coming from and where it is going or if there are strings attached.

Andrew:
This is another one where we could almost do an entire podcast on it, but essentially what you’re looking for as an LP here is there’s a couple of different things. Number One, sources and uses, right? So if they’re raising $8 million, how much of that is for down payment? How much of that is for fees? How much is for renovation? How much is for reserves? How much is for maybe a rate cap or all of those things? And that gets into how you vet a deal. I actually just talked to somebody unfortunately today who had a situation where, whether it was their, they didn’t understand or it seems like this maybe not have been disclosed, but an additional capital partner was brought into the deal and they were a large capital partner and that large capital partner came in with a clause that said, if certain targets aren’t met, we have the right to arbitrarily buy out the entire LP position at a value we determine.
Basically, let’s just say that investors getting zero. Because, you ever seen those contracts where it’s like, for a consideration of $1 seller does … this. That’s essentially what happened where this large capital partner said, because of this, this, and this, we have the unilateral right to buy out the limited partners for an amount we determine and the amount they determined was effectively zero. And unfortunately this is really common. These kinds of clauses and strings are common with mezzanine debt, with rescue capital, with institutional capital. So it’s not that this situation was completely out of the norm or even fraudulent, it’s just that it doesn’t seem like it was fully disclosed to the investor and/or the investor didn’t fully understand the ramifications of it.
So make sure that any investment you’re doing that you fully understand the capital stack. And when I say capital stack, think of it like literally a stack of pancakes, right? The debt, maybe a big juicy layer preferred equity, and then the LP equity on top of that. And however you want to stack that up, make sure you fully understand not the structure of it and then the rights that come with each piece of that structure. Lenders are not the only ones who can come and take over a deal.

David:
All right, thank you for that Andrew. Matt, to close us out, can you give us some common sense principles for people to keep in mind when choosing a sponsor?

Matt:
Thank you, David. So guys, here’s some common sense principles for you guys to take home and take to heart when you’re looking at deals as either a investor or even as an operator. A great sponsor can turn a bad deal into a good one, just like a bad sponsor can turn a great deal into a terrible one. Good sponsors can have deals not work out, and they are willing to tell you about them. So good sponsors, guys, are transparent, good times and bad. Look for asymmetric risk, meaning the amount of money you could make on the upside of the deal is much, much more than you could potentially lose on the downside of the deal. Use your gut, guys. Listen, a lot of times your gut’s right. There’s some Spidey senses, if I may use a superhero analogy. There are some good things in your intuition.
So use those when considering a deal. And if your gut says slow down a little bit, maybe do a little bit more diligence, do that. If you don’t understand, don’t invest in it. That’s a great analogy for anything. Don’t invest in anything that you can’t comprehend or explain to somebody else very easily. And if you guys want a lot more thoughts, as in from an LPs perspective on how to select the right operator, consider all of our good friend Brian Burke wrote a book called The Hands-Off Investor. And it is a great book about selecting operators. And at the very end of that book, there is, I believe, 72 questions that I’ve had investors ask me to answer all 72 of them. So maybe don’t do that to an operator, but pick maybe the top five you like and send them over to an operator you’re considering investing in because Brian put a lot of hard work into that book and it’s intended to help you guys select operators that are really going to be there for your best interest.

David:
All right, so several good book recommendations on today’s show. We mentioned my book, Pillars of Wealth: How to Make, Save, and Invest Your Money to Achieve Financial Freedom. Brian Burke’s book, The Hands-Off Investor. Matt Faircloth’s book, Raising Private Capital, and I’ll throw a bonus one in there for you. You can also get this at the biggerpockets.com/store website. The Richest Man in Babylon, which covers investing principles. And one of them is don’t invest in anything that you don’t understand.
A quick recap of our seven red flags. The sponsor has a different partner for every deal. The sponsor suggests anything suspicious like inflating proof of funds or not disclosing material facts. The sponsor does not have a successful track record in the business. They lack focus, meaning that this is not their core expertise, it’s just one thing that they’re doing. The sponsor is new to that market. The sponsor only pushes one return metric. The old smoke and mirrors. And the sponsor isn’t transparent about where the money is coming from and where it is going to.
Matt, Andrew, thank you so much for joining me on this show. This is very valuable to our audience, which hopefully we could help people save some money. I’ve said it before, the old flex was bragging about how many doors you got. The new flex is holding onto what you have accumulated during the good years.
All right guys, thank you very much for today’s show. This has been fantastic. Appreciate you all being here. I’m going to let you guys get out of here. If you’re listening to this and you enjoyed our show and helping save you some money, please consider giving us a five star review wherever you listen to podcasts. Those are incredibly helpful for us. And share this show with anyone you know of that is considering investing in someone else’s deal before they send their money.
And if you’d like to get in touch with any of us, you can find out more in the show notes.
Do I look like a Shar Pei when I do this, in my head?

Matt:
A little bit?

Andrew:
Actually, you kind of look like one of those Sega characters that had the lines on there.

Matt:
Yes, the bad guy. And Sonic the Hedgehog.

David:
Dr. Robotnik. That’s right.

Andrew:
You know what, quick side note, I think pigs should be man’s best friend instead of dogs because three quick – Number One, highly intelligent and trainable. Two, easy to care for and Three someday when they pass away? Bacon, right?

 

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