Sweetgreen’s Nicolas Jammet Talks Growth Plan And Why They’re Banking On Robots

Sweetgreen’s Nicolas Jammet Talks Growth Plan And Why They’re Banking On Robots


Sweetgreen’s unlikely plan for domination includes potato chips, robots, and (maybe) airport food courts. Co-founder Nicolas Jammet talks the company’s roots over breakfast for a new Forbes column, Cereal Entrepreneur

It sounds like the set-up to a joke. But Sweetgreen? The inescapable salad chain? It was started by three dudes who met at Georgetown: Nicolas Jammet, Jonathan Neman and Nathaniel Ru. That was sixteen years ago and in some ways it’s been a charmed ride: Sweetgreen, which now has more than 200 locations nationwide, went public in late 2021 at arguably the height of the market. And while the stock price has since cooled (as has the market in general), that influx of cash allowed the company’s founders to invest further in technology, acquiring a company called Spyce that automates production; in May, Sweetgreeen launched its first Infinite Kitchen concept in Naperville, Illinois, where a robot assembles your salad.

That’s just a pilot program but an essential question remains for Sweetgreeen as it levels up: How do you scale a business built on small, local farms? Is this a tech company or a salad company? And how does a business that caters to a lunchtime office crowd weather our new work-from-home hybrid schedules? Here, Jammet sits down with Forbes for a new interview series called “Cereal Entrepreneur,” hosted by Method and Olly co-founder Eric Ryan and journalist Mickey Rapkin. Over a bowl of cereal, Jammet reveals how Sweetgreen nearly went bust in year one, what really went on in the “war room” in the early days of the pandemic, and why dinner might be the key to profitability.

MICKEY RAPKIN: Let’s start back in college when you were probably eating a lot of cereal. You launched Sweetgreen as an undergraduate. How bad was the cafeteria at Georgetown that three guys decided to start a salad company?

NICOLAS JAMMET: The cafeteria didn’t really taste very good—or feel very good. There was the cult sandwich spot we all loved eating at but you can’t eat there all the time. Between the three of us, we decided there was this opportunity to rethink convenient fast food. Today, we wouldn’t even drive by that first space [we rented].

ERIC RYAN: What was wrong with that first location?

JAMMET: It was a 500-square foot shack with no running water, no plumbing, no electricity, no sewage. And we said, “Perfect, we’ll open a restaurant here.” (laughing) We’d taken this entrepreneurship class at Georgetown, we wrote a business plan, we raised $300,000 dollars from family, friends, old bosses, anyone that would talk to us. We were told by a lot of people—even by some of our professors—“Don’t get into that business.”

RYAN: Sometimes being naïve is good for a first-time entrepreneur. Outsiders are the ones that typically disrupt industries because they can see opportunity for change that experts can’t.

RAPKIN: Have you run into any of those professors since?

JAMMET: Funny enough, in our early days, we used to live on the Amtrak between D.C., Philly, and New York. We ran into one. My co-founder Jonathan was like, “Hey, I don’t know if you remember me, but I started Sweetgreen and you told me not to.” We ended up having a great conversation with him and had a laugh about it.

Growing Pains

RYAN: Tell us about an early hiccup. With any new start up I like to say you’re not trying to win but learn how to win.

JAMMET: That first winter—a few months after opening—we almost went full belly up. We were running out of cash because we had this tiny restaurant that didn’t have any indoor seating, and that served salads and frozen yogurt in the depths of winter near a campus where students went home. It forced us to really think about how to evolve the offering, the experience and how to think about the next [location].

RAPKIN: Your parents were in the hospitality industry. Was this always going to be your path?

JAMMET: My mom grew up in Switzerland and my dad in France. Going back generations on my dad’s side, everyone was in hospitality, hotels or restaurants. My dad came to the U.S. and had the restaurant La Caravelle. I grew up in that world and grew up with a lot of these chefs that honestly were some of the first believers in us. Daniel Boulud was one of our first investors, Joe Bastianich, Danny Meyer, all these folks that I grew up with. This was right at the beginning of that fast-casual boom. But growing up in that world, we all saw the blood, sweat and tears—late nights, weekends, no line between work and life. There’s a sense of ownership and risk.

RAPKIN: How close are you with Daniel Boulud? Was he in the kitchen making you snacks after school?

JAMMET: (laughs) We would spend holidays eating at his restaurant or with his family. I really respect him. He’s one of these individuals that comes from this very old-school world obviously, but he is so curious around what is new and what is next. He’s actually the one that introduced us to Spyce—

RAPKIN: The company behind the Infinite Kitchen.

JAMMET: He invested in it and was like, “You have to meet these guys.” Five years later we acquired them.

Enter the Robots

RAPKIN: Let’s talk about the Infinite Kitchen. You opened your first pilot restaurant in Chicago earlier this year. Customers order at a kiosk and essentially a robot assembles the salad. Can ChatGPT make a salad? Are you replacing workers?

JAMMET: Great questions. When we think about the future, we see automation and robotics playing an important role. Working in restaurants can be physically hard. When you go into Sweetgreen at peak rush, you’re interacting with the team member but they’re also trying to be fast and accurate and friendly. This new experience removes a lot of that intensity and repetitive motion.

RYAN: I love how you continue to be entrepreneurial as you scale with a progress-not-perfection mindset. How did experimenting with this technology impact the footprint of the restaurant? Does it allow you to be more efficient?

JAMMET: It will give us flexibility with different footprints. But the beauty of the experience is re-deploying our team members to be more focused on hospitality and on prepping fresh vegetables. It’s only been two or three months now. We’re excited to keep learning from it.

RYAN: Talk to us about the pandemic. Take us inside the room with the three founders when you realize people aren’t coming back to the office right away. Was it sheer panic?

JAMMET: When COVID hit, I don’t think we imagined it being this multi-year challenge. But we’d raised a lot of capital and we had invested heavily in our tech and digital infrastructure. We had just launched delivery on our app two months before which was really fortunate. We had also shifted so much more of our real estate and growth strategy towards suburbs and residential communities.

RAPKIN: OK. But were there wild, late night text chains? With links to article about offices never re-opening? There must have been some fear.

JAMMET: A lot of fear around the unknown and around what the world was going to look like. A lot of war rooms with the three of us and just our whole exec team. But we had a strong balance sheet. We’re grateful that we didn’t have to go into survival mode. Which was great because it allowed us to really focus on, OK, How do we emerge from this as a stronger company?

RAPKIN: I’ve gotta ask you about the loyalty program. Sweetpass+ sounds like a streaming service. Like it comes with 12 hours of Mrs. Maisel.

JAMMET: (laughs) That sounds like a good perk, actually. It was a lot of big brainstorms on the names. Instead of reinventing the wheel, it’s easier to just stay as straightforward and direct as possible. But it really gets back to this idea of routines and incentivizing folks to think about their daily rituals.

RAPKIN: Can you be profitable without getting people to come to Sweetgreen for dinner?

JAMMET: I think we’ve focused a lot on our offerings and the broader experience. Today our menu looks almost nothing like what it looked like 16 years ago. There are obviously salads. But we continue to make our menu heartier and add new entrees, new proteins, to continue to broaden the menu and attract the non-salad eaters. At that point the offering would be pretty relevant at dinner.

Going Public

RYAN: We always hear about the downside of going public. But have there been some surprises for you? What do you personally love about driving a publicly-traded company?

JAMMET: Listen, there’s positives and negatives to any experience. I would say it gave us a big microphone. And I would say we were really happy with the timing when it went public.

RAPKIN: You and your co-founders have become celebrities in a way. When each of you bought a house, The Dirt reported on the details. Is that strange?

JAMMET: To your point, everything we do now is public and there’s scrutiny and there’s a microscope on it. We’re very conscious about that with everything we do or say publicly. And so it is definitely a different mindset. But I would say even before going public, we kind of had this rule internally: “Don’t believe your best press and don’t believe your worst press.”

RAPKIN: Coming back to cereal, what gets you out of bed every day?

JAMMET: What keeps me going is knowing that even though we’re 16 years in and we have 215 restaurants, it’s still tiny in the context and scope of what it could be. And what we want to build. I mean, there are thousands of Chipotles, tens of thousands of McDonald’s. And if we really do want to help redefine fast food it’s going to be like a 100-year journey.

RAPKIN: OK. But this comes back to the initial question. How do you scale a business built on small farms? Because Chipotle doesn’t care who makes their beef.

JAMMET: I will say Chipotle—in the context of all the scaled fast food players—does a great job in general.

RAPKIN: Fine. But how does Sweetgreen get from 215 stores to 1,000 stores and still care about the farmers? I know how important your partners are to you.

JAMMET: What gets me excited is thinking about how we use our scale for advantage. As we now level up, we’re able to work with some of the largest growers in the country and we can say to them, “Hey, we want to transition this land to organic.” That’s how you can create real change in the industry. There are some things that we do at this scale that will not work at 1,000 restaurants. And that’s OK. As our supply chain grows and scales, there’s going to be new growers and new farmers and partners that we work with that we’re also really proud of. Just because they’re large it doesn’t mean they’re bad. We will always be 100% transparent on how we’re sourcing it and where we’re sourcing it from.

RAPKIN: You just introduced potato chips. Can we talk about this?

JAMMET: It’s our first savory collab—with Siete Chips. It’s our Green Goddess Ranch Dressing made into a chip. It’s the first time we’re selling potato chips at Sweetgreen. But sourced really thoughtfully and made with avocado oil.

RAPKIN: What has the world come to? Chips at Sweetgreen!

JAMMET: People love chips done our way.

RYAN: When do we see Sweetgreen at the airport?

JAMMET: I wish yesterday. It’s something we’d like to do and we’re learning more about. Operating in an airport is a very different and complex environment. There’s usually licensees, most people don’t operate their own restaurants. But it’s definitely something we hope to do.

RAPKIN: So, is Sweetgreen a tech company or is it a salad company?

JAMMET: First and foremost we’re a food company. And we love to leverage technology to rethink the whole experience and rethink our business model. At the end of the day, if a product is not craveable—and the desire isn’t there for the product—then nothing else matters.

The conversation has been edited and condensed for clarity.



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The Tax-Free Strategy Only Real Estate Investors Can Access

The Tax-Free Strategy Only Real Estate Investors Can Access


What’s the key to paying fewer taxes? A cost segregation study. Never heard of it? Most real estate investors haven’t, but we’re about to unlock a world of tax-free income earning using this specific tool. If you’ve wondered how the wealthy pay such few taxes while owning million-dollar-producing real estate, this is how. In today’s episode, you’ll learn how to use cost segregation, too, so you can keep more money in your pocket.

Taxes aren’t everyone’s favorite subject, but paying fewer taxes? You can probably get behind that. We’ve brought on CPA and CFP Mitchell Baldridge to explain how he helps real estate investors, large and small, delete their taxable income and build their real estate portfolios faster. Our own Rob Abasolo uses Mitchell’s team to cut his taxes down by more than six figures!

In this episode, we’ll explain what cost segregation is, why so many top real estate investors use it to lower their taxes, when you can (and can’t) use it on your properties, the short-term rental tax “loophole” to take advantage of, AND what happens when you do it wrong.

David:
This is the BiggerPockets Podcast, show 823.

Mitchell:
So cost segregation is the wheels to the ground strategy of how real estate investors create tons of bonus depreciation year one and lower their tax bill by a ton. So that, just like I said, rather than paying taxes, real estate investors can continue compounding and continue that big snowball of buying real estate.

David:
What’s going on everyone? It’s David Greene, your host of the BiggerPockets Podcast, the biggest, the best, and the baddest real estate podcast in the world. Joined by my co-host today, Rob Abasolo. Rob, what’s going on, bro?

Rob:
It’s going well, man. It is a Wednesday, but it basically is Friday because I am flying to San Diego tomorrow for the next couple of days, so I’m really excited.

David:
What are you going to be doing there?

Rob:
Well, it is my best friend’s 40th birthday party, and I wasn’t going to go, and my wife was like, “Hey, you need to go. It’s his 40th birthday party.” And I was like, “Really?” And she was like, “Yes.” And so I booked some flights with points and I’m going to go surprise him. He doesn’t even know.

David:
So not only is Rob working out every day, eating clean and has moved on from wearing Haynes pocket tees all the time, he also has made a friend who would be happy to see him in San Diego. Let us know in the comments on YouTube, how proud you are of Rob, and please congratulate him on this. And I would like to congratulate all of you who are about to listen to this show because this is fire. If you’re someone who doesn’t like taxes, which I’m assuming all of you are, you’re going to get a lot out of today’s show because we are going to get into ways that you can legally save in taxes that you may not have known about, with specific steps that anybody can take if this is something they want to do. Rob, what is the most valuable insight that people will take away listening from this show?

Rob:
Today we are going to talk about how to leverage tax strategy to compound your wealth over the course of your life. All right. But you have to listen closely and you have to understand that there’s a lot to this stuff, and we don’t expect you to be a perfect expert by the end of this episode, but bookmark it and really pay close attention because I think it can have a huge significant impact over the course of your real estate career.

David:
That’s great. My advice would be listen to this show until you can explain it to somebody else who doesn’t understand taxes or real estate. That’s the best way of knowing that you have a firm grasp on how you too can save in taxes. Now, before we bring in our guest, Mitchell Baldridge, I’ve got a quick tip just for you. Stop thinking about solving tomorrow’s problems and start thinking in terms of decades. Real estate in general and tax deferment in specific is not utilized very well as a short-term strategy. When you’re using 1031s, when you’re using bonus acceleration strategies to cost segregation studies, you’re not avoiding taxes, you’re often deferring them. And if you defer taxes the wrong way and end up in a situation where you’re not making money and that tax bill hits you when you’re not ready for it, it can hurt.
At the same time, if you’re trying to build and accelerate your portfolio, this can be a massive, massive beneficial accelerator for you. So come up with an overall strategy, a plan for where you want to be 10, 20, 30 years from now, and ask yourself which of these strategies would work for you to get you there faster. Rob, anything you want to add before we bring in Mitchell?

Rob:
Just listen to the end because we really do talk about a lot of those key watch-outs. There’s a lot of good and not necessarily bad, but I think caveats that really is important to soak in. So really, anytime David says anything, listen particularly closely because, man, you really broke it down so well today.

David:
Well, thanks for that, man. I appreciate the compliment. I try to break it down every chance I get. I hope you break it down in San Diego and let’s let Mitchell Baldridge break it down for us now. Mitchell Baldridge, welcome to the BiggerPockets Podcast. So to kick things off, tell me a little about yourself.

Mitchell:
Hey, thanks for having me. Yeah, my name’s Mitchell Baldridge. I’m a CPA and a certified financial planner in Houston, Texas. I run my own CPA firm. We primarily work with small business owners and real estate syndicators. And then in addition to that, I have a bookkeeping tax service called betterbookkeeping.com, and then I’m a partner in RE Cost Seg and STR Cost Seg.

Rob:
Well, awesome, man. Well thanks for coming on. For anyone who might be ready to tune out because we’re going to talk about taxes, let me just set the table about what we’re going to be talking about because personally I feel that taxes are a lot sexier than most people believe, because in my mind, if you are paying taxes, you are not keeping that money in your pocket, thus you are making less every single year. I’ve had multiple six figure tax bills and this one strategy is how I’ve been able to lower my bill through the power of real estate tax knowledge. And Mitchell here is my partner over at strcostseg.com, wanted to bring them in to really set the stage for what I think is the most powerful wealth building strategy in real estate.

Mitchell:
Yeah, totally. You do not compound by paying taxes to Uncle Sam.

David:
And that magical tax strategy we’re going to get into today is called cost segregation. For those that already knew where we were going, well done. Mitchell, why is it important for investors to know about cost segregation?

Mitchell:
Sure. So cost segregation is the wheels to the ground strategy of how real estate investors create tons of bonus depreciation year one and lower their tax bill by a ton. So that, just like I said, rather than paying taxes, real estate investors can continue compounding and continue that big snowball of buying real estate.

David:
Rob, tell us about why you believe cost seg can be even more powerful than cashflow itself, as heretical as that may sound.

Rob:
Definitely. Well, I think most investors getting into the game, we tend to focus on cashflow because we want to make money today. Now granted of course that’s overgeneralizing, that’s not everybody, but for those people that are really set on their cashflow, I think it’s really important to look at the overall ROI of your investment, not just the cash on cash return. Because when you look at all of the different components from cashflow to appreciation to debt pay down, and then you start adding in the tax deductions that you can get, your ROI on any property can really begin to skyrocket. I’ll tell you about a quick deal, and granted this is a bigger deal. This isn’t something that everyone at home is going to be working through. But I’m actually working through a $2.4 million property right now. The cashflow on it is going to be on the lower side for that specific property.
It’s going to, I think, cashflow between 30 to $40,000 a year, which again, it’s not a bad amount of cashflow, but relative to that property, I typically look for a little bit more. However, once we start using some of these tax deductions that we’re going to talk about today, this specific property will actually help lower my tax bill by about 250 to $300,000. And again, we’re going to get into another deal later on in today’s episode that’s a much smaller deal, much more tactical for a lot of the people out there, but big or small, it can work for anybody.

David:
All right, so now we know why it’s valuable, but how does it work? Mitchell, can you lay the foundation for us in simple terms so our listeners can understand what cost segregation is and how it can be used?

Mitchell:
Sure. So in very simple terms, cost segregation is the mechanism, it’s an engineering report where you blow your building up into almost like, picture one of those blueprint component piece diagrams. Well, you take a real estate investment, whether it be a short-term rental or a huge industrial property and you blow it into all of its component pieces. You take the land as a piece, you take the roof as another piece, you take the foundation as a different piece and windows and special air handling systems, and you attach a tax life to every component of your building. The reason you do this is because there are these different tax lives for different assets.
So the roof and the foundation and the walls and the framing of a building would have either a 27 and a half or 39 year tax life, whether it’s a residential property or whether it’s a commercial asset. But a lot of these components of the building will have much shorter tax lives, would have five, seven, or 15 year lives, like landscaping or vinyl flooring or certain cabinetry or certain mechanical systems could have a much shorter life. So what this engineering report, this cost segregation study does is takes the building and puts it into different tax life categories so that you can hand that to your CPA and you can save money year one.

David:
All right, Mitchell, so you’ve described how cost segregation works, but let’s back it up a little bit and talk about how overall depreciation works. How about if I give you my understanding of it and that as a professional, you could correct me if I miss anything? Sound good?

Mitchell:
Sounds great.

David:
So if you were a small business owner, which we are as real estate investors, our real estate portfolio is our business. And let’s say you owned a restaurant and you bought a dishwasher for that business and you spent $20,000 on this industrial grade dishwasher, that would be a write-off for the business. So even though the business may be made $100,000 in the year, you had to spend 20,000 of that dollars on the dishwasher. So you’d be able to write off $20,000 against the 100,000 you made. But the government usually won’t let you write off the full amount in the first year because then if you had a construction company and you bought a whole bunch of trucks for that business and the amount of vehicles you bought was more than the actual profit that was made, you’d never have to pay taxes and you just keep accumulating assets.
So instead what they do is they let you write off a percentage of that dishwasher every year and they figure out how many years that dishwasher will last, say it has a useful life of 10 years. And they’ll say, “You can write off one 10th of that dishwasher every year,” that way you can’t take the full deduction in the first year because then you wouldn’t probably pay many taxes at all. If you bought new equipment constantly, you could avoid or significantly reduce your taxes. That same principle, which is called depreciation, applies to real estate investing. So the building that we’re buying is actually falling apart over time. The siding is wearing out, the air conditioning unit, the mechanical systems, all the things you mentioned wear out.
And as a general rule, the IRS has said, “Hey, we say that a house has a useful life of 27 and a half years for a residential dwelling. We will let you write off one 27.5th of that every single year against the income that you make.” So if the property makes eight grand in cashflow, but that appreciation on it is $6,000, you’re only taxed on $2,000, which is significantly better than if you earn money at W2, you have no way to shelter it. My understanding of cost segregation is that rather than extending it over the full useful life of the property, which is 27 and a half years for residential real estate, you can accelerate that and take chunks of it in the very beginning.
Those cabinets aren’t going to make it the full 27 and a half years. The air conditioning, the boiler, some of the other components of the flooring planks you said, they’re probably not going to make it the whole time. So they’ll let you take a bigger chunk, which is those pieces in the beginning, which gives you a bigger write off for that year’s income. How did I do?

Rob:
I think that was pretty good.

Mitchell:
The idea of sure, I own a business and I buy a stapler, I can write off the stapler year one. But I buy, to your point, this commercial grade dishwasher or this house, they’re going, “Whoa, whoa, whoa. This is not an expense. This is a capital asset and the way that you’re going to recover that cost over time is through depreciation.” And there’s different methods and there’s a lot of different rules around that, a few of which we’ll get into right now.

David:
Now I think it’s important to mention, and I know we’re about to get into it, we tend, as investors, to think when I buy a $500,000 property that I invested $100,000, that’s 20% down. That’s how our brain sees it. I invested 100,000, because that’s what I took out of my bank account and gave to the seller and then the bank gave the other 80% of it. But you actually bought a $500,000 asset. You were on the hook to pay back the full 400 grand that you borrowed. It was not free. It feels free because we pay it back with the money that came from the tenant. But indeed, in fact, you bought the full $500,000, which means you are able to write off, I should say, you are able to use a basis of $500,000 minus whatever the land was with your depreciation.
And it’s important that people recognize you’re not taking the 100 grand that you invested and making that your basis, you’re getting the full $500,000, which means when you incorporate leverage into real estate, it makes it even easier to save in taxes. Can you break down, Mitchell, how that works?

Mitchell:
The simplest example outside of real estate would be I can walk into a car dealership on the last day of the year with $1,000 and put that down on the table and walk out with $100,000 Chevy Tahoe. And so I’ll also, to your point, David, walk out with a $99,000 loan that yeah, they will insist I pay that back. And then we’ll talk more about bonus depreciation, but using bonus depreciation, I can write off, or section 179, I can write off that whole car the year I buy it. So wow, I just walked into a car dealer with $1,000 and walked out with a car and with $100,000 write off. That’s amazing. Well, that happens in real estate the same way, where, to your point, a 20% down payment on a house, that seems like a pretty large down payment for a home, that’s actually pretty high leverage. If you go look at an industrial warehouse or if you go look at a self storage deal, they’re going to want you to generally put down an awful lot more than 20%.
But with this home, they’re great targets for depreciation in the sense that in your example, I’m going to take $100,000, I’m going to buy a $500,000 house, and then of that 500, I’m going to separate the land from the improvements and then I’m going to take the improvements, both the site improvements, the building improvements and cost segregate, meaning break all those improvements into their tax lives, shorter lives and longer lives. And then I’m going to use bonus depreciation to accelerate all the short life property and take a huge deduction year one. It’s super convenient because the year that the capital goes out of my bank account happens to also be the year that I get a huge deduction.

Rob:
Yeah, there’s a few things to unpack there. I mean, the high leverage benefits of real estate are pretty nuts, because just like you talked about, you can be very high leverage in real estate, whereas you can’t necessarily go and take $100,000 and say, “Hey, I’m going to buy $500,000 of Tesla stock.” There really aren’t ways to do that, not easily that I know of anyways. Whereas you could go to a bank and get that same exact leverage on real estate because it’s an appreciating asset and banks are willing to do that. And you sort of define the idea of depreciation, so I think we get that over the course of time, whether it’s 27 and a half years or 39 years for commercial property, you get a small line item deduction. You talked about cost segregation, how we’re able to, I guess, break down those components and see what could be deducted faster. But the one thing that we haven’t really jumped into specifically is bonus depreciation. So what is the difference between bonus depreciation and depreciation in general?

Mitchell:
Bonus depreciation has been around a long time in various forms. And bonus depreciation really means for the shorter life property, these five, seven and 15 year items like machinery and fixtures and land improvements, that bonus depreciation allows you to accelerate all the depreciation or a chunk of the depreciation to the very first year you placed the property in service. In 2017 in a budget reconciliation, they passed the Tax Cuts Jobs Act that unlocked this huge bonus opportunity. One, it took bonus back to 100%, meaning any five, seven or 15 year property, that was real property that you placed in service in that year could be 100% bonus depreciated. And the other thing, the Tax Cut Jobs Act unlocked is that you could apply bonus to used property. Previously cost segregation and bonus depreciation was super valuable for ground up development. It could only be put on new cars, new property, new equipment. Well Tax Cuts Jobs Act allowed you to go take an apartment that was a value add from the 1970s and buy it new to you and start to cost segregate and bonus it and bring all that depreciation forward.

David:
So if I understand you correctly, before, you could only write off the useful life of some of these things like the air conditioning, the roof when they were brand new, when it was first built. And they adjusted the tax code to say, “Hey, even though when you bought it, that roof was 20 years old, we’re still going to let you write it off as if it was brand new over the useful life of that roof.”

Mitchell:
Well, the roof’s a longer life asset, but yes. So another thing about bonus depreciation as opposed to 179 and the huge unlock, is that bonus depreciation will allow you to offset your income below zero, so you can generate net operating losses in real estate. So Rob, back to your point of this Arizona house that’s going to generate 40 to $60,000 of net cashflow every year. The first year, you’re going to lose a quarter of a million dollars. So you’re going to be left with cashflow of $40,000, but a net loss of $200,000 out of that property. So that’s where this all really comes together. Sort of back to that Chevy Tahoe example of I put $1,000 down and I buy this car and I just generate $100,000 loss day one.

Rob:
Well, and let’s just clarify, when you say “loss,” quote, unquote, for everyone listening at home, we’re talking about a paper loss, which is effectively the concept of you are actually profiting in your cashflow, but that doesn’t mean that on your tax return, it doesn’t look like you lost money because of all the advanced, or I guess the bonus depreciation or the depreciation that you took. Is that kind of an accurate representation of what a paper loss is?

Mitchell:
Yeah. So if you want to go way, way nerdy, it’s a deferred tax liability. So you are basically creating a loss today ahead of schedule and you’re just pushing taxes into the future. So yeah, I used to work at a big corporate tax firm doing tax provisions for public companies. This would show up on your balance sheet, a deferred tax liability out there. So I basically took five years from now’s tax deduction and pulled it into this year. And we’ll talk more about recapture later and we’ll talk about there’s no free luncheon in the tax code. What goes up must come down. But yes, like I was talking about earlier, it’s a nice thing to have that the year that the equity goes out the door and that the bank debt comes online, is also the year that you get to generate this massive deduction so that you’re not paying taxes the same year that you’re buying property, hopefully.

David:
Right. And it is important to notice that we call this a paper loss. So you are writing off … they assign a dollar value to the loss of the materials in the home because at some point you’re going to have to replace them, but that doesn’t mean that you actually lost money on the deal. And when you’re applying for financing, they’re not going to hold the depreciation against you. So if the property made $50,000 in a year and the depreciation was 40,000, you’re only taxed on 10. But when you go to apply for a loan, they will let you use the full $50,000 as income in most cases. I think a lot of people get confused as well, if I take a loss on depreciation, it’s going to affect my ability to borrow money, it’s going to affect my debt to income ratios. But for most lenders, that’s not the case. Correct, Mitchell?

Mitchell:
Yeah, that’s a great call out. Any good banker will allow you or will go to their underwriting and allow you to add back either all or a part of that depreciation to get back to-

Rob:
And so in theory, using this strategy of both bonus depreciation and how cost segregation studies can help you do this, is it, in theory, possible to take such a big loss on your real estate holdings, that it actually crosses over to other types of income, like your W2 income and makes it look like you lost money there, effectively lowering your tax bill in that moment, is that something that people can do as well?

Mitchell:
So yeah, we’re getting into now how do I utilize these losses? And this is definitely worth calling out here, that real estate income or rental income by its nature is considered passive income and your W2 income by its nature is considered active and you cannot offset active income with passive losses unless you’re a real estate professional. So we can get way into real estate professional status if you’d like.

David:
Yeah, let’s get into that. So is this something everyone listening can do? Can they just all start taking depreciation against not only off of their real estate deals, but also off of the money that they’re earning in other endeavors?

Mitchell:
So you may have to jump through some hoops out there. So real estate professional status is a bright line status recognized by the IRS that allows you to offset ordinary income, ordinary active income with these passive losses out there. But to become a real estate pro, you have to work 750 hours and more than half your working time in your own real estate business out there. So you have to be acquiring, or developing, or redeveloping, or rehabbing, or brokering, or managing real estate for a business that you own more than 5% of. So you can’t even be a W2 employee for a management firm or a W2 employee for a brokerage house. You have to be in the real estate business and you have to be working more than half your time and really working in real estate to be a real estate pro. So it’s a big hurdle to jump over.

Rob:
Yeah. So it’d be really hard to be just a full-time W2 worker and a real estate pro because full-time W2 workers work roughly 2,000 hours a year. And so if you want to be a professional, real estate professional and a W2 worker, you basically have to work over 4,000 hours a year, right?

Mitchell:
Yeah. If you’re a dentist, it’s going to be hard to be a full-time dentist and be a real estate pro. So being a real estate pro is fantastic because not only is the real estate that you buy and bonus depreciate able to offset your business income, but then you’re also able to go be a limited partner in deals and kind of aggregate all your real estate activity and create actual passive losses that will offset your … if you’re a property manager or a broker, I mean, it’s just a fantastic way to be able to kind of passively go mute your income with real estate and not have to get fully into buying and owning and operating real estate on your own. But if you cannot or will not become a real estate professional, there are a couple of ways that you can still get the benefits of real estate losses, but you got to jump through a couple of hoops.

Rob:
One of the main ways, one of the biggest hula-hoops you can jump through is you can just marry a real estate professional. I mean, I know that’s not all that easy, but in theory, once you’re actually married to someone, let’s say you marry a broker or a real estate agent, their status, does it sort of transfer over to you? How does that work?

Mitchell:
Yeah, we keep joking about starting up this dating app where we take real estate pros and then we take high income W2 folks and we just match them together. And so yeah, if you are married to a real estate pro, their status is automatically imbued onto you. So a lot of doctors, lawyers, folks like that always talk about, “Oh, just marry a pro or have your stay at home spouse become a real estate pro.”

David:
Do you hear that, ladies? If you’re making a ton of money and you need some tax shelter, I’m your guy.

Rob:
That’s right, because David Greene is both on the real estate agent side and brokerage. So it’s kind of like you become a double real estate pro.

David:
More value. Maybe I can be the face for this dating app when it actually comes out, Mitchell. Rob, is that how you got your wife? You just basically was like, “Listen, I’m a full-time real estate professional, very rare. You don’t want to miss this opportunity, it might not come again.”

Rob:
And she was like, “Yes, continue talking to me about taxes, please.” And I was like, “My girl, right here.”

Mitchell:
So then, yes, you can marry a real estate pro, which could be great or could be very difficult, depending … So there’s a couple of other routes you can take as well, which are really to take that real estate passive income and make it active. Oh, one way to do that is I’m a CPA, I own the CPA firm, I could go buy a building that I operate out of, and that would not be a passive rental activity, that would be an asset that my business owns, similar to the servers or the copier or any other asset we own, that we operate out of. And so that active loss of the real estate that I purchased could offset the business income of any of my active businesses.

David:
You are able to use depreciation from real estate you buy to shelter income that isn’t directly related to that specific asset. So your loan commissions, your realtor commissions, I would imagine a construction worker, might be some of the money they make from doing construction projects, consulting, property management fees, all of that. You can shelter that income with the same depreciation, otherwise it just stacks up. And if you don’t use a depreciation, you save it and next year you could use it if the property made more money then. So that works for the people like me that make our living writing books and teaching people how to be real estate investors and running brokerages. But what about the high income earner that isn’t able to completely go full-time real estate professional, but still wants to take advantage of what we’re talking about?

Mitchell:
So yeah, aside from being able to buy your own building or buy property for your business, which by the time you’ve bought the building and bought the warehouse and bought the other building, you can only buy so many buildings for your business. You can also create another type of business, a short-term rental business, the STR loophole. So the IRS looks at a short-term rental, not as rental real estate or real rental property, but looks at it as a hotel that you operate, that you happen to own the real estate of, that looks an awful lot like a rent house, but it’s considered to be a whole different thing. And so if you run a short-term rental, which means seven nights or less, you have the opportunity, or seven nights or less on average, you have the opportunity to take all the depreciation related to that trader business and offset other active income.

Rob:
And so one of the big requirements for this short-term rental loophole, which is applicable to really probably a very large majority of our audience that own short-term rentals, is the idea of material participation. And so that basically means, in a very simple way, if you’re self-managing your property, you are likely materially participating so long … I mean, I think there’s seven ways to do this, correct me if I’m wrong, but one of the main ones that probably applies to most people is if you are working on this property a minimum of like 100 hours every single year, which is I think two hours every single week, and working on the property more than anyone else, then that would be considered material participation, right?

Mitchell:
That’s right. So where the real estate pro designation is 750 hours and more than half your time, material participation is kind of an or test. So if you work 500 hours in that business, you materially participate. If you work 100 hours and more than everybody else in the business, meaning you spend more time in that business than any other single person, you’re a material participant. Or if you’re just the only operator of that business, you’re materially participating. So if you have a ADU behind your house that you’re the only person who really works in it, but it takes you 20 hours a year, that you’re materially participating.

Rob:
So that would be like if it’s on your property, but you clean it, you’re the maintenance person, the landscaper, you’re the one that’s really owning everything about that, okay, then you actually don’t have to fulfill, yeah, you don’t have to fulfill the 100-hour requirement in that.

Mitchell:
That’s right.

Rob:
Wow, that’s crazy.

Mitchell:
So yeah, the material participation guidelines are a little bit looser. If you want to go full nerd, there’s publication 925, which is about passive activity rules, that if you really want to go to sleep, you can read that whole thing tonight.

Rob:
The tax sleep talk, as we call it. Well, so if you materially participate in a short-term rental, I mean, again, I think a lot of people do without even knowing it, this is sort of where it all comes to a head from a bonus depreciation, cost segregation standpoint because it’s at that moment that you’re able to take your losses and apply it to your W2. Or am I missing something?

Mitchell:
That’s right. So yeah, if I work for some big tech company making a million bucks a year and either me or my spouse runs a short-term rental and materially participates, we’re able to aggregate those two income sources, the high earning W2, and the huge loss from the paper loss that we’ve generated, put them together and pay way less tax and defer it to a later time.

Rob:
Dang. So is there a limit? Any amount of money that you make at your W2, you can just wipe out?

Mitchell:
So along with all of these great rules that the Tax Cuts Jobs Act gave us, they also created one limitation, the excess business loss rules that came into effect last year. So a single person can deduct about $300,000 from their W2 and a married couple can deduct about $600,000. So if you are a hedge fund trader with a $5 million W2, you can’t just go start buying a ton of car washes and wipe out your entire income, you’re going to be limited to that 300 or 600,000 out there.

Rob:
And then what about on the real estate side? Is there a cap on how many losses you can take with real estate?

Mitchell:
Excess business loss rules apply to any type of business loss against a W2. So if you’re running a gelato shop or if you’re running a real estate business, or if you’re running an STR business, you can only lose 300 or 600, if you’re married, against the meta $1 million W2 for the software engineer.

Rob:
I’m saying in your real estate holdings, you can only take $600,000 of losses on that? Because I thought you could take infinite losses.

Mitchell:
The most you can take against a W2 is 600,000, but David Greene’s brokerage business that makes $20 million a year at least, he can offset that as much as he wants by buying as many stadiums or amphitheaters or whatever he wants to go do. Does that make sense?

Rob:
Yeah, yeah, totally.

David:
So in essence, the government is sort of rewarding those who make their living through real estate if they invest their money back into real estate. So if you’re making loan commissions, you’re flipping houses and making profits there, you’re trading capital gains, but you didn’t necessarily execute a 1031 exchange, you have a loan company, you’re doing things that employ people, generate revenue for the government. Maybe all your employees are paying taxes on their stuff, but if you take that money and you go invest it into more real estate, which creates more jobs and more economic opportunity, your reward is you don’t get or you don’t have to pay taxes. You just have to be aware it’s not all sunshine and rainbows, it’s not free money. You are highly susceptible to fluctuations in the economy when you make your money as a real estate broker or a full-time real estate professional. Interest rates going up, economic recessions, people get decimated at those times.
So even though it looks like, oh, this is great, I’ll never pay taxes again, well, maybe you don’t pay taxes because you lost money for four years in a row. 2010 wiped out a lot of people that were in the real estate space. So I think it’s important to highlight, it’s not like this cheat code where, oh, all I have to do is go make money in real estate. It’s very hard to do that. It’s very competitive. There’s no ceiling, but there’s no floor. I hear people talk about it like, “Oh, that’s all I’ll do. I’ll just quit my job and go be a real estate agent.” And five years later they’re begging their boss to take them back into their W2 job because it was really hard. I see you smiling, Mitchell. Have you seen some of this before?

Mitchell:
We were all going to quit our jobs in 2021 and trade crypto. Market cycles have a way of doing that. And I mean, also I talked about this as the idea of I’m going to cost segregate and bonus depreciate my property is going to create a deferred tax liability. Well, that’s called a liability for a reason. Remember we did this 20% down, 80% loan rent house. Well, I’m adding more leverage to my real estate deal by frontloading all the depreciation. It’s just another form of leverage. You owe the IRS money in the future. It’s not showing up on your balance sheet or your personal financial statement if you’re not doing great gap accounting. But if you were doing great gap accounting, it would show up right there as a liability of a future tax you owe.

Rob:
Okay. So Mitchell, you walked us through the basic concepts of cost segregation. Next, we’ll get into an example that lets us see how this actually works in action and maybe we can hit some pitfalls of cost segregation too here at the end. But I actually just want to go through a case study of a property that I just closed on and kind of walk people through really, I think, a very realistic property for anyone at home. Is that cool?

Mitchell:
That’s great.

Rob:
Okay, awesome. Well, this property, the purchase price, and we’re rounding up a little bit to keep the math simple, but the purchase price was around $300,000 and the land value of this property was about $111,000. And the reason that’s important is because like you said earlier, the land value, you can’t really depreciate land. You can only depreciate the improvement on the land, which is typically the house. And so we’re depreciating things like the actual house itself, the concrete, the patios and everything like that.

Mitchell:
That’s right. Yeah. I think this had a lot of decking and improvements outside that were all 15 year bonusable property.

David:
And so we looked at this one, and to your point, you paid about 300,000 for it, the land is 111, you can’t depreciate that, so you’re left with 189,000 out there. And we were able to find about $60,000 of just first year depreciation between the bonus and what would’ve been the 27 and a half year property anyway. We took things like trim finish, carpet, luxury vinyl plank, shelving, disposals, microwaves, and then like I told you, a lot of this outside landscaping and land improvement stuff.

Rob:
So let’s really break this down for people at home so that they understand. So you said I was able to depreciate about $60,000. So the way you would calculate any tax deferment on that end is are you just multiplying that $60,000 by your tax bracket?

Mitchell:
Yeah, so your tax rate becomes a limiting factor. There’s really five limiting factors. There is the land value as opposed to the improvement value of what you pay for. There is the amount of the short life property we find inside of the deal. There’s the leverage that you put on the property, like we talked about before. Then there is, to your point, Rob, are you in the 37% tax bracket or are you in the 10% tax bracket? Because if you’re in the 10, you may not want to do this, especially if you’re going to have a high tax year in the future. And then the last is that where are we at in the point of the bonus depreciation, are we in the 80, 60, 40, 20 or zero out there?

Rob:
Yeah. So on this particular property though, once we calculated it for my situation, it lowered my tax bill by $21,000, which is significant because the depreciation on this was 56,000, which is pretty close to the down payment of this property.

Mitchell:
So yeah, you pay 20% down and you were able to in effect, net of the land, net of everything, net of the 80% 2023 depreciation bonus what you put down on the property. What that does in effect is turn your down payment into a 401 K contribution or an IRA contribution, where you just get to deduct your down payment and then defer that tax to a later date in time.

Rob:
Yeah. So that right there just shows not really that crazy of a property for anyone to go out and get. And crazy tax deferment strategy there makes it to where the ROI on that particular property now skyrockets. So Mitchell, are there any other cool things that listeners should know about cost segs?

Mitchell:
Yeah, so again, like you just mentioned, this is the most kind of advanced tax strategy for regular people, where you can borrow against an appreciating asset and write off taxes like this. Some opportunities for people are if you have put a property in service from late 2017 to today and not executed this strategy yet, it’s not too late, all’s not lost. You can either catch up depreciation by filing a change in accounting method with your next tax return, or you may potentially be able to amend a prior tax return. You can optimize that with your accountant on what you should do. But you’re able to go back to the moment that they put Tax Credit Jobs Act into place and catch up the depreciation by getting a cost segregation study today.

Rob:
And then if you take a big loss, what happens, let’s say you take more of a loss than the actual profit that you make, do you just lose that the year that you take it?

Mitchell:
Yeah. Well, the way that tax brackets work, you never want to post a zero, especially if you’re a perennial high income person. But let’s say you do. Let’s say you just generate a net operating loss because you put a big property into service one year, you can carry that net loss forward and it’s not a problem.

David:
What that means is that if you don’t use all of your depreciation, if you have $100,000 of depreciation, but there’s only $80,000 of money that could be taxed, you don’t lose the $20,000, it carries over into the next year and you could theoretically use it then and then every year in perpetuity. Is that accurate?

Mitchell:
Yeah. It just carries forward until you use it.

David:
So it’s not that if you don’t use it, you lose it. You keep it.

Mitchell:
That’s right.

David:
If you don’t need it, you keep it. I’m trying to make that rhyme. Try to find the alternative to if you don’t use it, you lose it. So let’s get into some of the caveats here because I personally believe that oftentimes when people are taught information like this, it is done from the perspective of it’s free. Like, you’ll never pay taxes again if you do a 1031 exchange. It’s not really that way. There are caveats, there are pitfalls, there is a price you pay to take advantage of these and that doesn’t mean don’t do it, it means be aware of what that would be. So let’s talk a little bit about the fact that you’re not evading taxes, you’re not skipping taxes. It may be that you’re deferring taxes or lowering a tax bill. Or how about the fact that when you take your depreciation up front, like we’re talking about, you don’t get to take it later down the road. Can you explain a little bit about what’s actually happening here from a practical standpoint?

Mitchell:
Yeah, so to your point, depreciation is real, recapture is real. Your building is going to fall apart over time, and this is just an acceleration of all the depreciation allowance that the government is giving you for 40 years to year one, or a big chunk of it. So you can’t do that without giving up something on the other end. And so yeah, it does sound rosy, but you shouldn’t do this if you can’t utilize the losses because you’re not a pro or it’s not an STR or it’s not a business property. You shouldn’t do this if you’re in a low tax year already and you don’t have a lot of taxes to defer. You shouldn’t do this if you’re going to sell the property in the next couple of years.

David:
Can you explain why?

Mitchell:
Well, so there’s something called recapture out there. So the same way that we get to deduct all this short life personal property year one, when we go sell it, we’re going to suffer what’s called recapture. So that 30 year old fridge that we bonus depreciated, well, when it’s 34 years old and we go to sell it, they’re going to reevaluate it using the same methodology. And any depreciation that we took that wouldn’t have happened in its own course, we’re going to pay back as recapture. So we’re just going to pay it at our ordinary tax rate. So to your point, this is just Newton’s law of tax, what goes up must come down, but what this strategy gives you is a lot of outs. You already mentioned 1031, shoot, if you’re working in an opportunity zones and you get that step up in basis year 10, this effectively becomes a tax credit because you’re not going to suffer recapture year 10, you’re just going to get this tax jubilee. So you should definitely do this if you’re in an opportunity zone.

David:
But like Rob’s example, he put $60,000 down, he saved 60,000 in taxes buying it. If he sold it next year, he would have to pay back that 60,000 in savings. Is that right?

Mitchell:
That’s right. And there’s some little planning nip tuck you can do around the edges on that, but directionally that’s a correct statement.

David:
Got to pay the piper. Also, we mentioned, for a long time you used to be able to deduct 100% of what came up in the cost segregation study. This year it’s 80%. Next year it’ll be 60. So as time goes by, it becomes increasingly less efficient to use this strategy unless it’s renewed in the tax code. So it’s another thing to be aware of. It’s not necessarily a strategy you could use forever. Do you have something to add there?

Mitchell:
Yeah, there’s a whole thing about, a few rules that have come out of Tax Cuts Jobs Act not exactly related to this, that are being talked about in Congress. And some of the proposals are to continue to extend 100% bonus as partners in STR cost seg. Both Rob and I pray that they will extend it forever. But as it goes down, it loses its efficacy because ultimately this is, to your point, a deferral of taxes. So you’re getting the time value of the use of your money and you’re getting to borrow this money from the government interest free. And really what you save year one or what you save in the first few years divided by what you pay for this study, is your initial payback. And so you want to be cognizant of what you’re getting to do this.

David:
And we’re not talking about 1031s, but they are also a tax deferring strategy similar to the depreciation. And that is a thing that gets thrown around a lot as well. Well, just 1031, you don’t have to pay taxes. It’s not that you don’t have to pay them, it’s that you are deferring them. You are kicking the proverbial can down the road.

Mitchell:
And that trade off of everyone’s favorite buyer is the guy on the 1031 up leg who just has no leverage or who has no ability to walk away because they’re tied to this strategy because they-

David:
You don’t hear very many awesome stories that come out of, I just did a 1031 and I’m stoked about the deal I got, and it was awesome. It’s like, you are now committed to this thing whether you want to be there or not, or it’s the 11th hour and you find something because it’s better than owing the taxes, or at least we tell ourselves. And I wanted to highlight, it’s important to notice if you’re going to use strategies like these, more than likely you will never be able to stop buying more real estate. This is not a de-leverage strategy. I often say it goes one way. The analogy that Rob likes is I say, you’ve got the wolf by the ears, so he can’t bite you, you’re not going to pay taxes, but you can’t ever let go.
You’re sort of stuck in the stalemate with your own portfolio because if you ever sell the property and don’t want to reinvest, you’re going to have a gain on that whole amount that you’ve had maybe from two, three, four 1031s over time. Would you like to comment on that?

Rob:
I have a comment. You have a wolf by the ears and you got to keep feeding it little biscuits every so often, so it’s not trying to get out of your grip and attack you

Mitchell:
As you build this mountain of leverage, it’s the idea of you’re trying to move a refrigerator and you have a dolly, and when that goes against you and it just falls on top of you, it becomes a big problem. So leverage can go both ways, definitely. I mean, the problem that people face when they use cost seg, and they have this experience of paying no taxes, is that it feels really, really good and you just want to do it over and over and over again.

David:
Which is what we’re wanting to highlight. If you love real estate and this is what you’re going to do for the rest of your life, it’s amazing. If this is a phase you’re going through, you wanted to work really hard for 10 years and stop doing it, there will come a point where you’re going to have to pay. A lot of people don’t realize that as you buy a million dollar property and then you sell it, you have a $300,000 gain, you reinvest the money, you buy a property for 1.5 million, a couple of years later you buy a $2 million property, you do this and it becomes $8 million of a portfolio or a property, however it works. If you want to try to get money out of that deal, outside of a cash-out refinance, you are going to pay those taxes. They’re going to hit you hard.
And if you want to do the cash-out refinance, which will help you avoid it, you still have to be making enough income to be able to get that loan. So if you’ve bought this property, you’re living off the income, you’ve lived the BiggerPockets dream, you’re living off your cash flow, and now you want to refi that thing, you can’t get a loan on it because your debt to income ratio is all out of whack. There’s a lot of things that can go wrong if the pH balance isn’t just right.

Mitchell:
Yeah. And further, as you keep cash-out refinancing, you can get to the point where, to your point, you sell your entire portfolio, you pay back all the debt, and then you have this big deferred tax liability that comes due and it can just swallow up all your profits or swallow up all your profits and then some, which is just a nightmare. So yeah, be careful, folks. We are in the deep end of tax planning and tax strategy. Do not take tax advice off of a podcast. Contact your CPA, contact a professional, do the real work of planning this out because you have to think in terms of decades around this. It’s not a one and done thing.

David:
But you should be listening to the BiggerPockets Podcast because we will shoot straight with you and we will tell you it is not a magic pill or a magic bean that’s just going to grow a perfect bean stock. It will accelerate your growth, but with that growth comes a higher tax burden that at some point is going to work. So Rob and I have said before, buy until you die is the way you avoid the taxes. You just keep upgrading, deferring taxes. Yeah, this is the rhyming episode right now. Parapa the Rappa.

Rob:
We workshopped it for 10 minutes before this, but it is good. Really quick, before we exit out of here, speaking of exit strategies, when is it worth it to do a cost segregation study on a property? Is there a certain price point or sweet spot for this?

Mitchell:
With STR cost seg and RE cost seg, when you go to our website and you fill out the form and you reach out to us, we’ll give you a proposal that literally says, “Here’s what you’re going to save. Here’s what it’s going to cost you. Here’s the payback ratio.” So we, in our whole world, we do houses that are $200,000 and we do buildings that are $100 million. We perform cost seg engineering studies. We have a couple of different ways we approach it. For smaller buildings, we use data and we model and then we review. We have an engineer review process around that. For kind of medium-sized properties, we do something called a virtual site visit, where we basically get on a FaceTime phone call and walk the property so someone doesn’t have to fly to your property, so it makes the whole thing certainly more affordable. And then for the $100 million industrial portfolio, we’ll fly out to you and walk around and take photos and perform the study kind of the old school way.
So what we’ve tried to do is be very nimble and build this product that can go a little bit down market and open up cost segs to people who couldn’t normally get them, just because it was $4,500 for a cost seg for a 2,600 square foot rent house. It just didn’t make sense, but now it does.

Rob:
Cool, cool. And then can you just, same thing, can you just give us a price range for that too, just so we have it concisely? What’s the price range for most investors that a cost seg would work for?

Mitchell:
Yeah, so you can cost seg a property that’s anywhere from 100, $150,000, all the way up to infinity. And these cost segs can cost anywhere from $1,000 to $20,000, $40,000, depending on the complexity. So we’ve really done a good job of just trying to hit the whole market with three different products, or kind of a good, better, best solution.

David:
Well, thank you very much, Mitchell. This has been fantastic. I hope our listeners got a lot out of understanding a little more about cost segregation, bonus depreciation. These big words with lots of syllables that are related to taxes don’t have to be as intimidating as they may sound. And at the same time, they are not a get out of jail free card. There is still a price to pay. But if you use them strategically, it should help accelerate your wealth building. I would also say if you use them foolishly, it can accelerate your destruction. Typically, how things like leverage tax strategies, they help you in one direction or the other.

Rob:
Leverage 101.

David:
Exactly, that’s a great point. Leverage 101. So thanks, Mitchell. For people that want to find out more about you, where can they go?

Mitchell:
Oh, man. Well, thank you all so much for having me. This was a great opportunity. I didn’t tell y’all, but I’ve listened to BiggerPockets since 2013 when I was sitting at my corporate job, so 10 years. I was an early listener of the pod, and it’s cool to be on.

David:
You’ve been here since the awkward years.

Mitchell:
Since the awkward years.

David:
Since BiggerPockets puberty, biggerpuberty.com.

Mitchell:
Back when you could just follow the 1% rule, and we should have just bought everything we ever saw, is what the lesson was.

David:
Of course, and we had reasons to complain and say it was too hard and wasn’t fair, and then we had 100% bonus depreciation opportunities and we had reasons to complain, and now it’s going down to 80, 40, 60, we’re going to be complaining about that.

Mitchell:
We’ll just complain forever.

David:
That’s exactly [inaudible 00:56:07]. The only reason we exist is to help answer all of the objections that people continue to come up with to get in their own way with building their own wealth.

Mitchell:
I love it. So you can find me, the main place I operate on the internet is on Twitter, now X @baldrigecpa. I have a newsletter called the General Ledger. I have a podcast called, Stupid Tax, with my friend Scott Hambrick. You can find me at STR Cost Seg, or RE Cost Seg, Better Bookkeeping, I’m everywhere, I guess. But thank you.

David:
Thank you for that. Rob, where can people find you, you handsome devil?

Rob:
You can find me over on Instagram @rawbuilt, at YouTube on Raw Built as well, and on the review section of the Apple Podcast app where we ask that you leave us a five star review.

David:
Yeah, if this saved you some money or prevented you from making a mistake, please do go give us that five star review so more people can find the awesome podcast. You can find me at davidgreene24.com or @davidgreen24 at whatever your favorite social media happens to be. Mitchell, thanks again. It was great having you here. Appreciate you sharing your knowledge and glad we were able to get a long time fan on the show. Let us know in the YouTube comments, what you thought, if we missed anything that we should have asked, or is your mind blown right now. We read those and incorporate them into future shows. This is David Greene for Rob, the Rap God, Abasolo, signing off.

 

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3 Hot Startup Opportunities In Augmented Reality

3 Hot Startup Opportunities In Augmented Reality


While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has – a smartphone.

Because of this, AR might present more immediate opportunities compared to its sister field. In this article, we’ll discuss three industries that have great potential for innovative AR startup projects.

1. AR In Shopping

Augmented reality is reshaping the retail industry, offering a compelling avenue for startups to explore. According to a survey by Retail Perceptions, 61% of shoppers prefer stores that offer AR experiences, underscoring the substantial market potential.

Augmented reality enhances customer engagement by allowing them to visualize products before making a purchase. Shoppers gain confidence in their choices when they can see how products fit into their real-world environment, reducing the likelihood of returns.

Successful examples in this space include IKEA Place, where the AR app lets customers visualize furniture in their homes, and Sephora Virtual Artist, which enables customers to try on makeup virtually.

Example Business Idea: an AR app that uses AI to suggest clothing and accessories based on the user’s body type, style preferences, and occasion. Users can virtually try on outfits before making a purchase.

2. AR In Education

Augmented reality has immense promise in the field of education. AR has the potential to make learning more engaging and interactive, ultimately enhancing knowledge retention.

It also bridges accessibility gaps, bringing educational content to students in remote or underserved areas. The great advantage of AR compared to physical learning aids is the lower overall cost due to having the low scalability costs of software compared to physical products.

An example of a project in this niche is Merge EDU, a provider of AR-based science and STEM learning tools for schools, and SketchAR, which artists to create accurate drawings through AR.

Example Business Idea: a platform that offers virtual science and chemistry labs through AR. Students can conduct experiments in a safe and interactive virtual environment without the need for expensive tools and ingredients.

3. AR In Architecture and Design

The architecture and design sectors are ripe for AR innovation, as AR visualization tech provides great opportunities to improve the experience of customers of architecture and interior design companies.

AR allows designers to display their projects in a real-world context, making collaboration between the designer or architect and the client much easier.

Moreover, AR can result in substantial cost savings by identifying design flaws early in the process, and by allowing designers to iterate and test concepts cheaper.

The philosophy of testing hypotheses cheaply is the bread and butter of early-stage startups and it has led to a plethora of innovations in tech. Any tool that helps designers test their concepts cheaply is bound to result in more innovation in the fields of architecture and interior design. Combined with innovative tech like AI and 3D printing, AR could be the beginning of a Cambrian explosion of new architectural design trends and movements.

Example Business Idea: an app that allows users to plan and visualize interior design changes in their homes. Users can experiment with different layouts, colors, and furniture arrangements.



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How the Hotel vs. Airbnb Battle Completely Flipped

How the Hotel vs. Airbnb Battle Completely Flipped


The hotel vs. Airbnb battle may have just completely flipped. Post-pandemic, it seemed as if short-term rentals were the only places worth staying when traveling. Having a house with multiple beds, a kitchen, a private yard, and parking was considered too good for hotels to compete with. But, as the world reopened, travelers got tired of cleaning up after themselves and taking out the trash, and hotels began to claw back market share.

With the idea of a short-term rental “collapse” constantly being pushed throughout mainstream media, we brought on AirDNA’s Jamie Lane to give us the facts about how the hotel vs. Airbnb battle is going. Jamie walks us through some surprising statistics about short-term rental occupancy, why things are starting to change in a post-pandemic world, the real estate markets seeing the worst (and best) performance, and how hotels are faring.

For those who have seen their short-term rental markets start to struggle with so much supply and not enough demand, Jamie has some insider-only tips on finding smaller markets where you can still make a decent profit and how owning an international vacation rental may be your best bet as Americans leave the road-tripping and domestic flights behind.

Dave:
Hey, everyone. Welcome to On The Market. This is Dave Meyer, your host, joined by Henry Washington. Henry, you really went out of your way for this one to go all the way to Maui and post up in a short-term rental just to set the mood for the show about short-term rentals. It’s very nice of you.

Henry:
Look, that’s the extra mile that I’m willing to go for you, Dave. I am willing to get on a plane and fly to Hawaii just so that we can do a show on short… I did this just for you, Dave.

Dave:
That is the Henry Washington experience, everyone. What a standup gentleman.

Henry:
I will go to a tropical destination just so that you can get the inside information at that tropical destination.

Dave:
Well, for you, we’re going to do one of these shows once a month so you can start traveling around and go to a short-term rental. Well, we do have a great show for you all today. Honestly, I feel like it’s been way too long. We’ve been doing On The Market for what, 140 episodes?

Henry:
Yeah.

Dave:
We finally have a real bonafide expert on short-term rental data. We’ve had some fantastic operators on the show already, but we have Jamie Lane joining us today who runs the Research Department. He’s the Vice President of Research for AirDNA which, if you don’t know them, is one of the biggest short-term rental companies out there. I’m super excited to talk to Jamie about all the headlines out there about whether short-term rentals are declining or what’s really going on in the industry, and Jamie is definitely the person to tell us what’s truly going on.

Henry:
Yeah. The internet says the sky is falling out of the short-term rental market, and headlines are sometimes just headlines, and sometimes there’s some truth behind it, and I think what a great way to… Actually, let’s find out what the actual data says so that people can make informed decisions about growing or scaling a short-term rental business.

Dave:
All right. Well, with that said, let’s bring on Jamie Lane, the Vice President of Research for AirDNA.
Jamie Lane, welcome to On The Market. Thanks so much for being here.

Jamie:
Yeah. Thanks, Dave and Henry, for having me.

Dave:
Jamie, let’s just start by having you introduce yourself. Can you tell our audience what you do for AirDNA?

Jamie:
So I am the Chief Economist at AirDNA and SVP of Analytics. I’ve been with AirDNA now for three years.

Henry:
So for our audience who maybe hasn’t heard about AirDNA, tell us a little bit about what kind of data AirDNA helps with and what you guys track.

Jamie:
Yeah. So we are a short-term rental data and analytics company. We track the global performance of short-term rentals. So every listing that’s online and available for rent across Airbnb, Vrbo, Booking.com. We track the performance of that listing and then provide that data back to our customers. So, for investors, they can understand what the earning potential is of new investments, what markets and sub-markets make the most sense to invest in today, and what the future earning potential of those investments might be.

Dave:
Henry and I have a long list of questions that everyone else probably cares about, but I have to ask questions selfishly. How do you track all of that data? I’m just very curious how you get it because it seems like a very unique dataset.

Jamie:
It is a very unique dataset. So we actually started tracking it back in 2014, and we do it by collecting it from the OTA. So, Airbnb and Vrbo. We are looking at the calendars of every single listing every single day, and then tracking the movements in those calendars. So is a night available? When does it go unavailable? We then have a proprietary machine learning algorithm that can tell whether that’s a booked or a blocked night. We then take the last variable rate for that unit for that night as the revenue for that booking, and then we do that every single day across 10 million listings around the world, so it’s a massive data undertaking. We’ve got teams of engineers that manage the pipelines. We have to check the accuracy. There’s changes happening across the OTAs every day that we have to keep up with that makes it a… It’s makes it a serious endeavor.

Henry:
So what you’re saying is it’s no big deal, it’s just a couple of inputs, and you just throw it all together? Easy-peasy?

Jamie:
Yeah.

Henry:
I am also a data nerd. I did data analytics for my career before I went into the real estate business. So thanks, Dave, for asking that question because that’s… I always have an appreciation to hear about how this stuff is put together because it’s crazy difficult, and then I’m cool that you guys get to do it now, and I just get to sit back and be a person that looks at the aggregate.

Jamie:
Yeah. I spent 10 years as an economist covering the hotel industry before joining AirDNA, so that was… Actually, I was one of the, if not the first, customer of AirDNA getting the short-term rental performance data and actually incorporating it into our analysis of the hotel industry and trying to predict its future performance because obviously, the short-term rental industry and its massive growth that we’ve seen has impacted how hotels are able to perform and the rates they’re able to charge.

Henry:
So let’s talk about what everybody else is thinking about when they hear short-term rental or AirDNA because there’s been all kinds of crazy, scary, the world is falling apart, doomsday headlines about the short-term rental space. Every time you turn on your phone, you’re hearing somebody say, “Airbnb is dead,” or, “Short-term rentals are dead.” So going into the fall, what do you see demand looking like for short-term rentals in this current market?

Jamie:
You’re not talking about Twitter X and the doomsday scenarios that we’ve been seeing on that. I don’t know what you’re talking about. Yeah. There’s been a narrative out there around the collapse of the short-term rental industry. That is not what we’re seeing really at all. We’re seeing a normalization of performance. So back in 2018, 2019, short-term rentals averaged about 55% in terms of overall occupancy. Now, that accelerated massively in 2021. So for a full year, it averaged about 63%, so 800 basis points higher for occupancy. While it might not seem big, that’s a big change for an industry that was typically running in 55% year after year after year. Though 2018, 2019 was the historical peak. That was one of the best years ever for travel, for short-term rental performance. That was a really good year.
If you think about how we got to that 63% occupancy in 2021, it wasn’t because we saw a massive increase in demand for short-term rentals. So the narrative that everyone started traveling and staying in short-term rentals in 2021, demand was essentially flat compared to 2019 when it had been historically growing 10%, 15% per year. What happened was we saw a massive decrease in supply. So supply dropped 25% roughly in 2020, and it took a long time to crawl back. So, in 2021, demand started coming back, supply wasn’t there, and that pushed occupancies to those record levels. So, now, we’ve started to see a normalization coming back down. We only expect 2023 to end up at 58% occupancy. So, yes, down from the 63%, but not nearly what we were at pre-pandemic. So it’s, in our opinion, a very healthy market.

Dave:
Where does supply sit now, Jamie? You said that it took a little while to recover. In 2023, how does it compare to pre-pandemic levels?

Jamie:
Yeah. We’re sitting about 25% higher today than we were at in 2019, but as I said, the trajectory of what we are growing at pre-pandemic was growing 10%, 15% per year. So we’re now what? Four years past the onset of COVID and have only grown 25% over that past year. So we’re well below the trajectory that we are on. We’re getting back to it. Last year was a good year for growth. Supply was up about 20%, but now where it slowed in 2023, we’re running about 12%, 13% growth this year.

Henry:
So tell us a little bit about where you are seeing… Go both ways. So where are you seeing dips in occupancy, and then what parts of the country are you seeing STRs are really rocking it right now?

Jamie:
Yeah. Where we’re seeing the dips is more areas that we’re seeing the most normalization. So there’s markets like Joshua Tree or Phoenix, Coachella Valley that did really well in 2021 into 2022, and both on the demand side. So we had, in a lot of these markets, abnormal seasonality patterns like people traveling to Phoenix and Joshua Tree during the summer. I don’t know if you’ve been to Phoenix or Joshua Tree during the summer.

Henry:
Why?

Jamie:
They’re not markets that you typically want to travel to. When you look at the occupancies that those markets were generating pre-pandemic, those were the slow seasons. So now we’re getting back to normal, typical seasonality patterns in this market, which is causing it to look like occupancy is declining all the while, and it is declining, but it’s still a very healthy normal market. Then, there’s other areas like a market like Miami that has seen significant supply growth and is actually seeing overall weakness in demand, and that’s a market that’s interesting because of the impact of domestic and international travel. So that was a really popular market for people that wanted to travel to maybe an exotic city, but wanted to stay in the US, wanted to be able to go to the beach.
Now, we’re seeing a lot of people start to travel overseas again, and Miami is a market that has historically been really dependent on international travelers coming into it as tourists, and we’re not yet seeing the recovery of international travel to the US. So that’s a market where we’re seeing some overall occupancy weakness, but it really is a different story for each city on why we’re seeing the declines. Just about every market is seeing declines in occupancy in 2023, but still just about every market is above 2019 levels of occupancy.

Dave:
Jamie, what if you cut and look at the data a little bit differently rather than trying to segment by geography? Do you have any insights into other characteristics of the rentals that are seeing more occupancy or declines in revenue? I’m just thinking, is there anything about tenure of the operator or scale? Is it upscale, midscale, something like that?

Jamie:
So we do actually segment all properties into different price tiers, and this is one of the changes we’ve had since in the past couple of years that you can go on and see the performance of luxury properties, or budget properties, or mid-scale properties. Throughout history and even today, luxury properties typically generate the lowest overall occupancy, and it’s much higher ADR. A lot of homeowners have a much higher ADR threshold for which they’d be willing to rent out their home and wanting to control the type of renters that are coming in, making sure their property is not getting trashed on a party or something like that.
So 2019 luxury properties are generating less than 50% occupancy. They saw the biggest increase over the past four years. So they’re generating well over 50%, almost 60% occupancy in 2021 now running about 56%. So they saw the biggest overall increase, and a lot of that was the higher-end traveler that’s staying domestic that would’ve traveled overseas without the pandemic. That’s especially true in coastal and mountain markets, and that plays into maybe the narrative in an area like Destin or Panama City that did really well, especially at the higher end because someone like from Atlanta that’s going to do a drive-to-beach vacation, drive down there instead of traveling maybe to Nice, or Cahan, or somewhere in Europe.
Those locations now are seeing the biggest overall decline at the luxury side because of the changing travel patterns for those consumers. So that’s an area we’re seeing overall weakness. Where we’re actually seeing the best performance is in that mid-tier. So reasonably priced properties are still relatively competitive to hotels and a really good product. So has key amenities, well-located, on the beach. These are the type of things you’d actually want to rent, and they’re doing really well today. So going after that core travel segment that uses short-term rentals on their vacations.

Henry:
Well, I love hearing that because I have mid-tier short-term rentals, and they have been doing fairly well consistently, and so hearing that makes me happy. Real quick, define ADR for the people who don’t know what that is, and then I have another question for you.

Jamie:
Yeah. So maybe I’ll go through the three main metrics. So occupancy and how many nights are you selling out of every night that you make your unit available. ADR is the average daily rate. So what is the rate that you’re actually selling that night for? Then, RevPAR. That’s one of the best ones. That combines occupancy and ADR. So what is the average revenue that you get for every night that you make available? Essentially, you just multiply your ADR times occupancy because you can manipulate your occupancy by either increasing or decreasing your rates. So if you want to drive up occupancy, you can lower your rates, fill your unit every night of the year. So RevPAR is that great mix. So you can really get to the overall health of how your units and how the industry is performing.

Henry:
Wonderful, and my next question, I’m asking for a friend. You said those mid-tier short-term rentals tend to do the best, especially if they have the right amenities with those mid-tiers. So what are you seeing? What are the right amenities or the best amenities for those mid-tier type properties? Again, this is for a friend. I’m just going to relay this information. No big deal.

Dave:
Such a nice guy.

Jamie:
It really depends on the market, and that’s where… In certain markets now, there are certain amenities where they’re considered table stakes. If you don’t have those amenities, then you just can’t compete for guests. If you’re investing in Gatlinburg right now, and you do not have a hot tub, you’re a budget property. You’re a property that’s going to… and 80% of properties, entire home properties in Gatlinburg have a hot tub. So it really depends on the market properties. Like in Joshua Tree, if you don’t have a pool in Joshua Tree, you’re seeing double the overall decrease in occupancy from the market average. So there are certain things like during the pandemic, maybe you would’ve got booked in Joshua Tree if you didn’t have a pool, but now you’re having to really compete to find guests if you don’t have those basic amenities.
There are amenities that can take you over and above like having game rooms, having pickleball courts, having just unique things that really make your property stand out, and those unique things are what’s driving outsized performance in those markets, and those are constantly evolving as like in 2018 in Gatlinburg, if you had a hot tub, you’re like, “Oh, yeah. I’ve got the new hot amenity,” and then everyone copies you. So you constantly have to be seeing what those top-performing properties are doing to make sure you’re staying competitive.

Henry:
So what you’re saying is that your answer is saying people should look at the data from the data company.

Jamie:
You caught me. Yeah.

Dave:
Well, I think the best business in all of real estate is being a hot tub repair company in a short-term rental market because the amount of money I pay the service company for a hot tub because you have to have it like you just said, Jamie, is ridiculous. In these small towns, there’s two of them, and they definitely collude on prices, and good for them they’re making a killing. Anyway, I digress. So we’ve talked a little bit about supply, demand, and occupancy. I’m just curious a little bit about average daily rate and how that compares not just to the short-term rental industry, but how it also compares to the hotel industry because I think… We talk about this a lot on the show, Jamie, is that short-term rentals, they’re, of course, real estate investments, but your competition is as a hotel, not a rental property or not a flip. So I’m just curious how that all stacks up in today’s climate.

Jamie:
Yeah. So one of the things that have made short-term rentals such an attractive investment over the past couple of years is the massive increase in ADRs that we’ve seen. So ADRs today are 40% higher than they were in 2019 overall for the short-term rental industry. That makes the returns on investment that much more attractive because it’s not like you’re having to turn over more units, pay more for cleaning, all those things. This is just the exact same home that you’re now being able to rent out for 20%, 30%, 40% more, and that comes essentially right down to the bottom line in terms of your profitability of operating these investments. What we are seeing though is the rate of increase is slowing substantially and even declining in a lot of markets around the country, and it plays into the overall inflation picture that we actually see in the economy.
So, last year, last summer, inflation was what? 9%. That was what caused the Fed’s reaction to start raising interest rates. Short-term rental ADRs were growing up 11%, so we were outpacing the rate of inflation. That was great for short-term rentals, not great for the Fed’s reaction to all the rising prices that we’re seeing across the overall economy. Now, we’re actually seeing ADRs decline slightly. So, last month, we saw about a 1% decline in overall ADRs for short-term rentals. We’ve seen a few months now of consistent year-over-year declines which means… and overall, you’re not getting as much. A lot of what’s playing into that is the declining occupancies.
So if you’re seeing your unit not being rented as much, you want to maintain the occupancy that you’re getting. You’re cutting your rate to stay competitive. Bring guests into your properties. That’s happening across the country. Not necessarily great for our industry, but great for the price pressures that are going to overall impact the real estate industry long-term of the Fed feeling comfortable that prices aren’t going to overall spiral. Then, how that competes with hotels is hotels had seen overall weaker performance coming out of the pandemic. So people were much more likely to stay in a short-term rental relative to a hotel.
Now, that’s largely flipping. Hotels have seen really strong performance in the past couple of years. A big part of that is the return of business travel or return of conferences, people going to these big events, and hotels now have significant pricing power. So they were growing rates 5%, 6% this summer which actually means hotels are starting to look a bit more attractive. Overall, hotels are still more expensive, comparable units in major cities. Short-term rentals is more expensive in coastal destination markets, and it’s not necessarily a fair comparison given that you get a kitchen, more amenities, and short-term rentals relative to hotels.

Henry:
Yeah. I mean, you do get more amenities, it seems like, in an Airbnb. I think what makes it attractive for myself in particular is when I travel… and I like to bring everybody. For example, I’m sitting in a short-term rental right now, and we chose short-term rental over a hotel because I can get multiple bedrooms because I brought my kids, I brought my two kids, and then we brought a nanny with us so that my wife and I can actually get some quality time in this vacation destination. So when you’re going to be stacking multiple rooms in a nicer luxury hotel, it gets super pricey compared to a short-term rental. But in that same vein, are there certain clients that you see that are more attracted to hotels or more attracted to Airbnbs? What’s that client base look like?

Jamie:
Yeah. So, overall, and this narrative that’s really held over the entire four years since the onset of COVID has been the larger the property, the better your performance. So people that are traveling with groups, traveling with families maybe started staying in short-term rentals for the first time and are continuing to choose short-term rentals for that type of travel. If you look at the hotel industry’s response, it’s been like Hilton saying, “We’re going to now let you confirm adjoining rooms, and that’s our response to all the demand for short-term rentals.” Over half the pipeline for new hotel investment is extended stay properties, so properties with kitchens, properties with additional bedrooms, suite-style hotels.
So they’re seeing what’s happening in terms of the popularity of the short-term rental product and trying to adapt to it. I think they’re going to have a hard time overall really competing, and we’ve actually done a lot of studies in terms of what’s happening in terms of short-term rental share of overall paid accommodation. So the total number of rooms being sold across hotels and short-term rentals. The short-term rental industry had been growing their share of overall travelers and pretty significantly. That obviously increased in 2020, came back down in 2021, and now we’re slowly pulling back share again from hotels. Still, 85% of overall travel is happening in a hotel room, so there’s still a much bigger slice of the overall pie of travel, but short-term rentals were 8% of overall demand in 2018, and now we’re up to almost 15%. So this industry is growing more and more. People are trying it for the first time, and seeing that for certain types of travel, it is a much better fit for how you want to interact and have accommodation when you go on vacation.

Henry:
Yeah. If hotels figure out how to compete with this multiple-room, large-family scenario, but in a hotel environment, I will be a sucker for it because I love a good hotel bar and delicious restaurant access by just walking downstairs. So I’m their huckleberry if they figure that out. That’s for sure. One more thing I wanted to ask about hotels and Airbnbs. So are you seeing certain markets where hotels are beating out Airbnbs particularly?

Jamie:
Absolutely, and it’s interesting the types of markets that are really beating out hotels. It’s not because of anything the short-term rental industry is doing. It’s what’s happening in terms of regulation. So we just saw new laws going to effect in New York which dropped the short-term rental supply by almost 80% overnight. We had regulation go into effect in Los Angeles, and Chicago, and Boston, and Dallas. So there is an impact there in terms of the short-term rental industry able to and just provide the accommodation that people want in the types of units that they’ve showed historically that they want to be able to stay in because of new laws and regulation going into these markets.
So if you look at the overall share of demand staying in short-term rentals in urban areas, we’re now essentially at 2018 levels of share. So all the growth that we’d seen in 2018, 2019, 2020, 2021 has essentially disappeared because of lack of supply in those markets to accommodate guests in the areas where short-term rental supply has been growing the most, so beach and mountain markets, small and mid-size cities. Short-term rental share in those areas is just going gangbusters and continues to grow at a great rate.

Dave:
What about international markets, Jamie? I’ve read a lot about US travelers going internationally a lot particularly this year. Are you seeing a lot of growth there?

Jamie:
Yeah. So I talked a little bit about areas that we’re seeing weakness in the US because of Americans now traveling overseas. That has been a real bright spot for the global short-term rental industry of Americans really coming back at an amazing rate of traveling overseas again. So we track the overall share of international travelers in these destinations. It’s now at record highs. There’s markets like Ireland, Switzerland, Italy, Portugal, and over 15% of the demand for short-term rentals in those markets is coming just from Americans over the past year.

Dave:
Wow.

Jamie:
So a massive increase in demand there. There’s events really coming back now, so we are tracking… I had the team just look into what was going on in October Fest, and we’re seeing demand up 30% this year for stays in short-term rentals compared to last year. So, now, fully recovered back to pre-pandemic highs and seeing strong growth. So people traveling for these fun events in Europe, again, going back to the beach, going back to Greece, going back to south of France, and it’s really a healthy market where Europe… If you looked at the data in 2021 and 2022, it was really struggling. So lockdowns were much more stringent there. People were really reluctant to get on a plane for 10 hours. Now, that really shifted, and people are getting back to traveling, and it’s… The Americans are back.

Dave:
Yeah, man. Tell me about it. All my good deals on Airbnbs in Europe have evaporated over the last two years. Everyone stay away.

Jamie:
So a data point there for you, Dave, you laugh, but I had mentioned how ADRs were down in the US. ADRs this summer were up 15% in Europe year over year.

Dave:
Wow, wow.

Jamie:
Yeah.

Dave:
Yeah. I mean, you see it firsthand. Everywhere is just bustling right now.

Jamie:
Yeah.

Henry:
Okay. So, obviously, you have access to all this amazing data, and I’d imagine most people listening to this show are either current short-term rental operators who are wondering should they be growing and expanding their portfolio, or they’re aspiring short-term rental operators, and they want to get into this space. So what advice would you give to those people who are looking to either grow or get started in this space? What should they be looking for, not looking for, adding, or avoiding?

Jamie:
So this may sound self-serving, but you got to be looking at the data.

Dave:
You’re a good company here, Jamie. Our audience will be receptive to this idea.

Jamie:
Your audience is going to know that affordability of housing is at all time lows, and you’ve got interest rates over 77%. We’ve got housing values still at all time highs. So we had seen a little bit of dip. That’s now come back and reaching all time highs again in terms of housing values. Short-term rentals revenue peaked early last year. We’re not seeing an overall decline, but it’s essentially plateauing at the peak, which makes it where you’ve got to be really careful and really, I would say, intentional in where you’re going to make an investment today where if you were looking in maybe 2020 and 2021, you could throw a dart on a board, hit a market, and probably have found a great investment. That is much harder now. We’re seeing way more activity in small and mid-size markets today.
Essentially, the best investments for short-term rentals in a lot of ways the areas that haven’t seen significant upticks in housing values over the past three or four years. Those markets are becoming harder and harder to find, and you’ve got to find ones that still have the drivers of short-term rental demand. So maybe a state or national park nearby, maybe a hospital or a university that’s driving a demand to that destination, but there’s still great markets out there, and we’re trying to build new and innovative tools to help people find those diamonds in the rough. Not only the best markets to invest in, but I would say just about every market has got a sub-market that is investible today. It just might not have been the same market or sub-market that you would’ve invested in even just last year.

Henry:
Your advice does sound a little self-serving, but I appreciate it because we’ve been saying this, really, about all aspects of real estate investing when we talk about it on this show, right? This market is forcing people to be more fundamentally sound investors because it’s a much more unforgiving market. So education in any real estate investment industry is so much more important right now because you can’t make the mistakes you could make two or three years ago. Two or three years ago, you make a mistake, your value was going to go through the roof, and you’d be fine. Right? Two or three years ago, you make a mistake with a short-term rental, and you were still getting booked up. It didn’t matter. The market is just not allowing for that now, but it doesn’t mean that it’s falling apart. Right? You have to ignore the headlines, and dig into the data, and do the research. There are always opportunities in every market, and essentially, what you’re saying is you’ve got to do the research. Find the areas where there’s opportunity, and then capitalize on that opportunity. That’s investing fundamentals, so I really do appreciate that answer.

Jamie:
Yeah. When you’re looking at the data, and just to give a tangible example, if you’re looking at the current occupancy that your market is running, go back and look at what it was running in 2018 and 2019. If it’s still magnitude is higher, you’ve got to expect it to normalize back to those levels, and you can’t expect the highs that we’ve been running to continue. That’s, I think, unsafe, maybe conservative underwriting, but I think prudent in the type of environment we’re at.

Dave:
Well said. Well, Jamie, thank you so much for joining us. You don’t know this yet, but you will be appearing on this show again. Well, if you’ll have us, but we would love to have you back. This was super helpful. If people want to follow you and AirDNA, where should they learn more?

Jamie:
Yeah. So, AirDNA. Our website is airdna.co. Me? I’m active on Twitter, @jamie_lane, or on LinkedIn. Please follow me. I talk about short-term rental data all the time, and we also, if you like the podcast format, have a data podcast on short-term rentals called the STR Data Lab, and you can hear me every week talking about this sort of stuff.

Dave:
Awesome. Great. Thanks again, Jamie.

Jamie:
Thank you.

Dave:
So it sounds like even though we are both short-term rental investors, we both prefer hotels. Is that why?

Henry:
It’s 100% accurate. If I have a choice, price excluded, I’m going to stay at a hotel 10 out of 10 times.

Dave:
Dude, I’m exactly the same way. I find going to cool hotels to be one of the most fun things to do about traveling. I love checking out new hotels.

Henry:
For me, too. It’s nostalgic for me. My parents used to take us on all these trips. They didn’t believe in taking vacations without the kids, and this was back when you could just let kids wander. So we’d check into a hotel, and then the only rule we had was we couldn’t leave the hotel grounds. We would just wander around exploring the hotels, and I still have that sense. So when I walk into a new hotel, I feel childlike. I don’t get that same feeling with an Airbnb.

Dave:
Totally. I’m with you. You mentioned the bar and restaurant, which I love. It’s like a fun place to socialize, but I mean, a hotel breakfast… I walk into a hotel, and I’m like, “I am going to make sure this hotel loses money on me based on how much I’m going to consume at the hotel buffet. I will get them,” and I make it my mission.

Henry:
I think that’s a fair mission in life.

Dave:
But there is something true about the group travel. When I go on a ski trip with friends or for example, we’re planning a family reunion for next summer, I think Airbnbs are great for that, having nieces, and nephews, and cousins running around, that kind of stuff. It’s really fun for group travel, but if it’s just me and Jane alone, it’s definitely going to be a hotel.

Henry:
Agreed. 100%. I’m with you, bud.

Dave:
But that’s it. I learned a lot. I did not realize that demand continues to just grow. You see these headlines that occupancy is down, and it is a normalization, but what he said was that supply was up 25%, but occupancy is still up relative to 2019 over the same time period. So, clearly, there’s still plenty of demand, and he also told us that hotels still make up 85%. So it’s not like Airbnb at this moment in the summer is capturing some huge portion of market share. It’s still just a fraction. So it doesn’t feel to me anymore like there’s some risk that all of a sudden, demand might evaporate.

Henry:
I mean, what I heard was that there is still plenty of opportunity all across the country to be a successful short-term rental operator, and I think what I hope people are seeing and hearing from shows like this is that you just have to learn how to find the opportunity. You have to learn how to research the markets, and then interpret that data, and yeah, you’re going to take some risk, but you’ve got tons of data at your fingertips. Think about investors who were doing vacation rentals before. They didn’t have this level of data to use to make their decisions, and so you really have a superpower with access to this information. If you spend a decent amount of time researching your market, and then understanding what you need to provide to that market and where you need to provide it, I think you can be successful. It’s just not like it was two years ago when you could throw anything out there, and you’re going to get a booking. I mean, you’re operating a business, which means you have to figure out a way to set yourself apart, and then solve a problem.

Dave:
Totally. I’ve been saying this for a while, and I think it’s still true is that in a lot of new industries or new asset classes, when it first comes on, there are these pioneers, and there’s a gold rush. I think that happened in short-term rentals, and it’s before the market becomes efficient. It’s relatively easy to make money. There’s not great systems. You just get in there and figure it out. Over time, if it proves to be a profitable asset, you can sure as hell bet that sophisticated investors are going to start moving into the space, software companies… It’s going to become an efficient market just like the stock market is efficient, just like the rental and the multifamily market is efficient. That doesn’t mean they are bad investments. They’re still investments. It just means that they are more driven by the same fundamentals and need for good operations and good decision-making as every other asset class.

Henry:
100%.

Dave:
All right, man. Well, enjoy your short-term rental. We were just talking about hotels. Go sneak into a hotel breakfast and find yourself a buffet.

Henry:
If you think I already haven’t gone next door to the Four Seasons and acted like I was staying there, you, sir, are mistaken.

Dave:
You get the best of both worlds.

Henry:
Absolutely, absolutely.

Dave:
You got your whole family in one spot. You got all the amenities at the Four Seasons.

Henry:
100%.

Dave:
You’re living the dream, right? All right, man. Well, thank you for joining us from your vacation, and thank you all for listening. If you appreciate this episode, make sure to leave us a review on Spotify or Apple. We’ll see you next time for On The Market.
On The Market is created by me, Dave Meyer, and Caitlin Bennett, produced by Caitlin Bennett, editing by Joel Esparza and Onyx Media, research by Pooja Jindal, copywriting by Nate Weintraub, and a very special thanks to the entire BiggerPockets team. The content on the show, On The Market, are opinions only. All listeners should independently verify data points, opinions, and investment strategies.

 

Help us reach new listeners on iTunes by leaving us a rating and review! It takes just 30 seconds and instructions can be found here. Thanks! We really appreciate it!

Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected].

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Girls, young women want to own a house by age 30

Girls, young women want to own a house by age 30


Girls and young women want to be homeowners by the time they’re 30 — a higher priority even than getting married or earning a lot of money.

About half, 52%, of young women ages 7 to 21 want to buy a house by 30, the most of any goal, according to Girlguiding’s Girls’ Attitudes Survey 2023. To compare, 48% want to be married by age 30, and 39% said it’s a goal to earn a lot of money. The organization polled 2,614 girls and young women in the U.K. between the ages of 7 and 21 earlier this year.

The report echoes findings from U.S. teens, 85% of whom think owning a home is part of “the good life,” according to the 2022 Junior Achievement and Fannie Mae Youth Homeownership survey.

More from Women and Wealth:

Here’s a look at more coverage in CNBC’s Women & Wealth special report, where we explore ways women can increase income, save and make the most of opportunities.

While teens dream of owning a home years from now, it’s a daunting market right now. Houses are more expensive than they were pre-pandemic and mortgage rates are higher. The median U.S. home sale price rose 3% year over year to $420,846 in August, the largest annual increase since October 2022, according to real estate brokerage firm Redfin.

Experts say prices are not likely to come down any time soon as the Federal Reserve may continue its interest rate hikes later in the year and homebuyers face a low supply.

On the other hand, young adults looking ahead to homeownership have time on their side.

“Hopefully by the time they are ready to buy, we will be in a different rate environment, there will be more inventory and a more balanced real estate market,” said Melissa Cohn, regional vice president of William Raveis Mortgage in New York.

A daughter learns to save money with a piggy bank.

Dejan_dundjerski | Istock | Getty Images

Three key components to buy your first home

Middle and high school students can start gaining financial literacy early, said certified financial planner Kamila Elliott, co-founder and CEO of Collective Wealth Partners in Atlanta. It will set them up for success in the housing market when their turn comes around.

To that point, there are three key components to being able to buy your first home, said Cohn.

1. Down payment

The down payment for a home is the biggest hurdle for most homebuyers. Although the standard is 20%, you can get by with much less. Shoppers come up with just 6% or 7% as a down payment on their first home more often, Jessica Lautz, deputy chief economist and vice president of research at the National Association of Realtors, told CNBC.

If a high school student wants to buy a house in roughly 10 to 15 years, they can get started with a part-time job and set aside their money for that goal, Elliott explained.

A savings account is key for short-term goals, but if you have been putting aside money in retirement accounts, you may be able to use funds there for your down payment, too.

For instance, a Roth IRA is a retirement account with rules that benefit first-time homebuyers, said CFP Lazetta Rainey Braxton, co-founder and co-CEO of virtual firm 2050 Wealth Partners. Homebuyers can pull out of a Roth IRA account up to $10,000 for the down payment of their first home without penalty, said Braxton, who is a member of the CNBC Financial Advisor Council.

First-time homebuyers can also take advantage of down payment assistance programs some banks and states offer, Cohn said.

2. Credit score

When you apply for your mortgage, banks will look at your credit score, which is a measure of how well you manage debt. The score generally ranges between 300 and 850. The higher the score, the lower — and better — the interest rate you may qualify for on your loan.

For mortgages, banks like to see you are able to make consistent payments and are responsible with debt, said Cohn.

To maintain a high score, it’s important to manage the credit card responsibly and make on-time payments in full, said Elliott, who is also a member of the CNBC FA Council.

3. Income

Having a good income can also make you a more competitive buyer, added Cohn.

Lenders look at your debt-to-income ratio to figure out how much mortgage debt you can take on. Monthly payments for student loan debt, an auto loan or any other lines of credit can affect that calculation.

If you haven’t been working in a job for two years and your income is based on bonus or commissions, you may need a parent or family member to cosign the mortgage to show more stability in history of income, Cohn added.

Joybird ranked the best states for flipping houses based on the maximum return on investment and several other factors.

Westend61 | Westend61 | Getty Images

‘Understand what it is to be a homeowner’

If homeownership is a goal for early adulthood, it’s important to anticipate your responsibilities as a new homeowner, experts say. Outside of the mortgage, property taxes and insurance costs, utility and maintenance costs also tend to be higher in a house than an apartment.

“Understand what it is to be a homeowner and how things work,” Elliott said.

Keep in mind that your first home might not check all your boxes. It should be in an area you like and meets your needs.

“Your first home will not be your ‘forever home,'” Elliott said. “It may not [have dream amenities like] an open-air kitchen, the fireplace or a pool in the backyard.”



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How To Make Curated Content A Winning Element Of Your Content Strategy

How To Make Curated Content A Winning Element Of Your Content Strategy


Libraries aren’t just repositories of books. They’re also a great place to inspire your business’s content curation efforts. After all, the library system is based on finding exactly what you need when you need it most.

Whether I walk into a library searching for a genre or a fellow entrepreneur’s book, I can locate it fairly easily. (Thank you, Dewey Decimal System.) All I have to do is type some information into the library’s database and I’m rewarded with an answer. It’s efficient, convenient, and accurate.

How does all this relate to curated content? Simply put, the content your team curates serves as a sort of library for everyone in your company. When you or your colleagues need a whitepaper, case study, article, or related asset, you should be able to count on your content library as a trustworthy resource.

Having a wealth of curated content at your fingertips isn’t just nice to have, either. In today’s fast-paced marketplace, it’s essential. It can take days or even weeks to pull together useful, high-quality content pieces. Rather than waiting — and potentially losing a sale, budding investor, employee, or new partner — you need your content to be ready to go.

The good news is that you probably already have the beginnings of a curated content library in the form of existing collateral such as blog posts. However, to give your people the tools they deserve, you’ll need to begin building out your content collection. Try these techniques to keep your unique content flowing and leverage it in your branding, marketing, selling, and support efforts.

1. Add a content curation element to your existing content development strategy.

Search Engine Journal reports that around seven out of 10 marketers rely on content. Accordingly, the chances are very high that you have a content development strategy in the works. That’s great, but you need to make certain you’re actively curating content that will be useful later.

For instance, you might want to add a task like “write one client case study per month” to your existing content development strategy. Even if you’re not sure how you’ll use the case study beyond publishing it on your site, that’s okay. For instance, case studies can be extraordinarily helpful as educational pieces and call-to-action triggers. A case study you write this quarter may not seem pertinent immediately. But a salesperson could depend on it next year to move a lead through the sales pipeline.

Remember: Your curated content is basically bulking out your corporation’s private library. To ensure that your library grows, you need to add curated content generation into your strategic marketing mix.

2. Teach your team members how to use your curated content.

Once you begin to increase your available content, be sure to store it in a centralized place. That way, it’s accessible to all employees. However, never assume that your team members will begin using your curated content just because it’s available. On the contrary, you’ll have to train them on how it can assist them in their jobs.

For instance, let’s say you’ve assigned one of your marketers to keep your business’s social media presence strong and consistent. That’s important because letting your social media engagement wane will hurt your brand’s perception. Ideally, posting two to three times weekly can help you stay in front of your target audiences.

Of course, it can be tough to add variety to posts. One way to be more versatile is to pull some quotes or snippets from curated content, which is something your employee might not know how to do without a little prompting. Most longer content like pillars and studies contain compelling blurbs. A quick quote could drive readers to click on a link to find out more or share your insights with their followers. The result is more interaction for your brand thanks to the clever use of curated content.

3. Think outside the text-only box when engaging in content curation.

There’s little doubt that traditional digital marketing items like blogs, whitepapers, and even transcripts are essential elements of your content library. They’re hardly the only types of content that belong there, though. Other types of media can be just as valuable.

Take videos. Did you know that Oberlo statistics suggest 91% of consumers are eager to get their hands and eyes on more branded video content? If you’re not producing video content as part of your curated collection, you’re missing out on a golden opportunity. The same goes for content in the form of imagery, such as infographics, slideshows, and charts.

If you’re worried that you’ll be spending too much time producing all this extra content, think again. It’s often simpler to get more mileage out of a single piece of content than you might assume. One blog post containing statistics could be spun into an informative graph, a topic-adjacent video “teaser”, or a bulleted PowerPoint presentation. Rather than reinventing the wheel, you just squeeze a little more juice from content you’ve previously invested in.

4. Add some outsider media to your curated content.

There’s nothing that says your organization’s content has to all come from internal sources. Outsider pieces like recently published journalistic writings, industry-related deep dives, and YouTube or Vimeo videos can be included as resources. Truth be told, they can help motivate leads by providing objective, third-party viewpoints.

Pretend you’re trying to close a deal with a qualified prospect. You’re not having much luck, so you go to your centralized repository of curated content. After a little searching, you discover a recently published piece from The New York Times that you believe would nudge your prospect closer to conversion. You compose an email, send the link to the article, and ask to schedule a follow-up meeting.

The point here is that you don’t have to depend only on your staffers to produce all your curated content. In fact, having content from diverse places can sometimes be the best way to add credibility to your company’s position. Even content like user-generated reviews that talk about your competition can have a positive impact depending on the situation.

Does it take time to aggregate a library of curated content? Sure. You’ll never regret making it part of your overall marketing strategy, though. The first time you’re able to move the needle on a sale or educate a new hire with curated content, you’ll be glad you added “librarian” to your title.



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The 10-Year Real Estate Retirement Plan


If you know how to use your home equity, you can retire MUCH faster than most Americans. For the majority of homeowners, equity is just something to sit on, not something worth using. But what if you could convert your home equity into rental properties, cash flow, or even more appreciation? Where would you be in a decade if you used your equity to make even more equity in other properties? You could retire early, make more than you’ve ever imagined, and KNOW that your wealth is working FOR you.

It’s Sunday, and David remembered to turn his green light on…you know what that means. We’re back with another episode of Seeing Greene, where real estate investors, rookies, and business owners shoot some of their most pressing questions at David. In this show, a young business owner wants to know how to sell (without sounding salesy). Then David describes how to use your home equity to buy even more properties, the best way to pull “wealth” from your rentals, how to retire in ten years, and why no one talks about the “BEAF” strategy of real estate investing.

Want to ask David a question? If so, submit your question here so David can answer it on the next episode of Seeing Greene. Hop on the BiggerPockets forums and ask other investors their take, or follow David on Instagram to see when he’s going live so you can hop on a live Q&A and get your question answered on the spot!

David:
This is the BiggerPockets Podcast show 822.
If you want to make sure that every property you buy will fund the next property, you have to focus on equity because equity is financial energy kept within a real estate asset and you draw that energy out and then go use it as the down payment on your next one. And this is the way you scale a portfolio.
What’s going on, everyone? It’s David Greene, your host of the biggest, the best, and the baddest real estate podcast in the entire world where we arm you with the information that you need to start building long-term wealth through real estate today. This is where you’re going to find current events, new legislation, new strategies, and what’s happening in today’s market so you can stay equipped and up to speed to crush it with the information that you need to navigate what’s, quite frankly a very tough market. But I don’t need to tell you that. You’re out there feeling it yourself.
Today’s episode is Seeing Greene. And if you haven’t seen one of these, these are shows where we take questions from you, the listener base, and I answer them directly. They can be anything from specifics to generalities. It’s really good stuff. In today’s show, we’re going to focus on strategies that work today, primarily what buying equity and forcing equity means and how you can make money in any market if you understand those two things, what to look for so that you can buy in the right area that accelerates your own wealth building. Yes, the location you choose does matter. How to make money in real estate even when cashflow is hard to come by, and advice for starting a small business and increasing sales. All that and more in today’s Seeing Greene episode. I can’t wait to get into it.
All right. Before we do, today’s quick tip is simple. When making decisions on what to spend money on in your property, there’s the goal of saving money and then there’s also the goal of increasing revenue and you want to balance the two. I tend to lean towards wanting to only replace items that will last for a very long time. I don’t like to put carpet in rentals and I don’t like to put in things that look nice but get beat up really easily. When it comes to short-term rentals, I’m willing to budge a little more if I think that guests are going to choose my rental over other ones. So when you’re making decisions on what to replace, what to upgrade or what to buy in your short-term rental, remember to think about it from the lens of how the pictures will look because that is the primary thing that most people will be looking at when they’re choosing what to book.
All right, that was today’s quick tip. Now let’s get to our first question.

Jed:
Hi David. My name is Jed Forster. I’m 19 and I live in Green Bay, Wisconsin. My question is more of a business question. I have a small gutter contracting company and I’m looking to grow and scale it. I know what’s holding me back is being inexperienced in sales, so my question is, what is some advice you have for someone looking to become a better salesman and what are some books that have helped you improve as a salesman and a real estate agent? I really appreciate all the advice and the great content that you guys put out. I’ve listened to every single BiggerPockets episode, literally every single one since Josh and Brandon’s first episode. So I really appreciate you taking my question and answering it. Thank you and have a good one.

David:
Well, Jed, first off, kudos for asking what might be my favorite question that I’ve had in quite some time on Seeing Greene. I freaking love this. I love it because you’re asking about self-improvement. I love it because you’re focused on making money the right way. You’re saying, “How can I be better at sales?” I love that you’re a small business owner and you have your own gutter cleaning company, I believe you said at 19 or 20, 21 years old. Very young. You’re doing everything that I would tell someone to do, man. So you should feel really good about yourself. Kudos for that.
And as a side note, I really think in the future on Seeing Greene and maybe in BiggerPockets in general, you’re going to be hearing more advice that’s not just about how to acquire the next property, it’s about a stronger financial position in general. You hate the job you have, you hate your commute, you hate your cubicle. There are lots of options for you other than chasing the cash flow that is very difficult to find. We here at BiggerPockets want you to have a life that you enjoy more that we can help you build, and financial freedom is a part of that. So let’s get into your killer question.
All right, how to be a better salesperson. The first thing that you have to understand is sales does not need to be convincing people to buy something that they don’t want. That is the wrong definition of sales. We all hear it. We go, “Ew, slimy salesperson.” That’s not what you sound like, Jed. It’s not what I want you to be. Sales is more, in my mind, healthy sales, the way that I teach it to my agents, is about understanding how to communicate and articulate why what you have is best for the client, which means a part of sales is listening to said client. It is not showing up and saying, “Here’s why you should buy my vacuum cleaner.” It is finding out what is their problem, determining what your solution for the problem would be, and communicating effectively why it’s in their best interest to take it.
Now, that’s not slimy. My favorite book of every book I’ve read when it comes to doing this is called Pitch Anything by Oren Klaff. It looks like this and I read this book all the time. I teach on this book all the time. I use the concepts that are in this book when I’m teaching people how to retreat, an event I’m having my own sales team. I’ve referenced it constantly. There’s lots of things in the book that will help you, but let me talk about the three main things that I think you should understand.
When a human being is receiving information, perhaps I’m saying, “I’d like to sell your house. I’m a real estate agent,” or “I’d like to buy your house. I’m an investor,” or you’re approaching a tenant that’s already in a property and you’re saying, “Hey, we’re going to have a new property manager” or for you, you’re going up to a potential new client saying, “Hey, I’d like to clean your gutters,” there are three ways that their brain is going to receive the information that you are giving them. You’d think of them like gates. And in order to get to the second and the third gate, you have to get through the gate before. And where most people mess up with communication is they don’t respect the way that other people process the information.
The first gate is what they call in the book the croc brain or crocodile brain. This is also called the amygdala by other people, but basically it’s a part of your brain that functions like a reptile. It thinks, “Everything’s going to kill me.” This is the first way that all information will come into anybody’s mind. So you hear a loud sound, everybody jumps. Ever noticed that? Everybody jumps when there’s a loud sound. Nobody jumps and thinks, “Yay! Santa Claus is coming down the chimney to bring me presence early.” We always think, “Oh God, it’s going to kill me.” Human beings are wired this way. So your first step in communication is making sure people understand, “I am not a threat. I am here to be helpful to you, not to take away from you.”
The second step of the brain that the book talks about, it’s called the mid-brain. Now, the mid-brain’s job is to take the information that’s being given whatever stimulus that is and evaluate it through a social context. What that means is it wants to look at all of the other times it’s seen something like this and say, “Well, where does this fit in?” So this comes up with door-to-door sales. You go knock it on someone’s door, somebody sees you’re there and you look like a solicitor. What do they think? “Every solicitor before that knocked on my door was trying to sell me something, therefore I don’t like this person.” So if you’re going to do door-to-door sales, you got to figure out some way to look different than the other people if you want them to even open the door at all.
Now, the last part of our mind that analyzes information is what we call the prefrontal cortex. This is the part of our brain that analyzes things logically, uses math and uses reason. This is where you can communicate to people the most effective. If you can get into the prefrontal cortex, they’ll really listen to the thing you’re saying. This is where you can make your argument, “Hey, if you don’t clean your gutters because you’re trying to save money, it can cost you more money in the future.” Or, “If you don’t hire me, you’re going to pay more money paying for somebody else.”
Now, I’ll sum it up by saying the mistake most communicators make is they start the conversation at the prefrontal cortex level. They show up and they’re trying to say, “Hey, person I’ve never met before, let me tell you why you should give me your money because if you don’t, you’re going to lose more money later.” The person doesn’t trust you. They think that you sound just like every other salesman they’ve seen. They’re not listening to a word you say because you walk around in your own prefrontal cortex because you know yourself and you know you’re safe, but that doesn’t mean that you’re in theirs.
So remember, when you’re meeting somebody, you start off with the croc brain and you show them you’re not a threat. You move into the midbrain where you have to stand out from other people and the human has to believe that they’ve seen all of their other options and you are the best. And then you move into the prefrontal cortex where you could actually give your pitch, your slide deck, your PowerPoint presentation, whatever it is that you’re using to try to close that sale.
Thank you for the question. I hope that this information helped you. Go check out Pitch Anything and then Google sales advice or YouTube sales advice and listen to everything you can get your hands on. Sales is all about psychology. If you would like to listen to the interview that Rob and I did with the author of Pitch Anything, Oren Klaff, you can check that on the BiggerPockets podcast show number 663. And keep an eye out for BiggerPockets podcast number 827 where we interview Keith Everett as he covers a few of the sales books that he used to grow his sales-based business.
Our next question comes from Tiffany in Ohio. Tiffany says, “My husband and I are using our savings to pay off my mother-in-law’s house. We will double our net worth by doing so. We want to use the equity to purchase an Airbnb in Florida. This is our first time. I’m worried about the ability to get a home equity loan on the house to purchase an investment property. I’m also looking for advice on the next steps. How should I set up my first deal to continue to finance my next? And when do the lenders start to see my W2 income is not funding my future investments, my investments are funding each other? Hope this makes sense. Thank you.”
All right, Tiffany, good question here. First off, this is pretty simple. If you want to make sure that every property you buy will fund the next property, you have to focus on equity. Now, I know this sounds different than what you’re used to hearing because typically, especially when people are new, we teach them how to analyze cashflow, but we just stop there. “Here’s a calculator. Here’s how you determine the cash on cash ROI. Go.” Right? And that works for a deal as long as it’s done well, but it doesn’t work for a portfolio. If you want to build a portfolio, you really have to be focusing on building equity because equity is financial energy kept within a real estate asset and you draw that energy out and then go use it as the down payment on your next one. And this is the way you scale a portfolio.
Now, there’s different ways that you can create equity in the properties you buy. The first is what I call buying equity. This is a framework I have about the 10 ways you make money in real estate. Buying equity just means buying the property for less than what it’s worth. Next is forcing equity, and this is the one you should really focus on. Forcing equity is all about adding value to the property. So buying a big house, an ugly house, adding square footage to it, adding bedrooms or bathrooms. Doing something to make that property worth more will give you more energy to draw out later when you want to continue to scale.
And then there’s also something I call natural equity and market appreciation equity. Natural equity is just what happens when the fed prints more money, makes real estate become worth more. And market appreciation equity is when you’re very wise and you buy in a market that grows faster than the national average. So my advice would be to take a combination of those four different approaches and apply it towards whatever you’re buying. And as long as you do that, the equity will grow. You’ll be able to buy the next house.
Now, I’ll also add a caveat. You probably heard us talk about this five, six years ago when everything was exploding in value very quickly because there was so much natural equity occurring because of the Fed approach of basically quantitative easing and economic stimulus. We’re not seeing as much of that right now. So I would not expect to have the growth happening as quickly as it happened in the past. I mean, it literally used to be you put a house in escrow and before it closes, it’s gained $20,000 in value. It was insane for a period of time there. That’s not the market we’re in now. So if you’re not buying a new property every six months or every 12 months based off equity from your previous one, that doesn’t mean you’re doing something wrong. You’re just working in a different market. So instead, I advise people to focus on forcing equity and buying equity since the natural equity is a little bit harder to come by.
Now, another part of your question here was, “When do the lenders start to see my W2 income is not funding my future investments, but my investments are funding each other?” The first part of my answer to that will be when it reflects on your tax returns. When you show income from the property that you netted cash flow, you can use that as income to help you buy future properties. Unfortunately, there’s no way to track equity on a tax return, so lenders will not even look at it. It doesn’t mean that it’s not valuable, it just means that it’s not going to show up on your tax return when it comes time to helping you get funding. So it usually is a couple years before a property is cash flowing strong enough that that will help you to buy the next one.
But something else to think about would be different loan products like the DSCR loans. This is something that my company does a lot. We find people who are buying property, we help them find properties that are going to cashflow positive. We use that positive cashflow to approve them to buy the property, and now their personal debt to income ratio isn’t slowing them down, especially during that couple year timeframe that I was telling you where your income needs to show up on your taxes. Once it is, we can switch you back to a conventional loan and you can get a slightly better interest rate that way and still have plenty of income coming in to help you get approved.
And if you were wondering what a DSCR loan is, it’s an acronym that stands for debt-service coverage ratio, which is a very fancy way of saying it’s a loan that’s based off of the income that the property makes, not the income that you make. This is the way that we have financed commercial real estate since as long as I’ve been in the game. Commercial lenders don’t really care what you as a person makes. What they care about is what the property is going to make. And there are now products that use that same analysis method with residential real estate, but it’s even better than commercial because we have 30-year fixed rate terms. Whereas with commercial loans, you’re typically going to get a three or four or a five-year period before a balloon payment is due and you have to start all the way over with a new loan at a new rate. And as you’ve seen as rates have gone up, that’s really bad news for a lot of commercial investors like apartment complex owners or triple net investors.
Hope that that helps to answer your question. Very, very happy to see that you asked it. Keep us in touch with what’s going on with you and your husband’s journey. All right, let’s take another video question.

Tyrone:
Hi David. It’s Tyrone here from Basel, Switzerland. My question is about your future strategy. You always say that the idea is you build long-term wealth via property, and my question is how do you get access to that wealth? Do you intend to sell your properties in the future? Do you tend to remortgage and pull out that wealth and live off that? Or is the idea that you pay down your mortgages enough that you can then live off the rent? So my question is, how do you actually intend to use and leverage that long-term wealth you’ve built up if maybe you intend to sell or maybe you don’t intend to sell? Thanks a lot and keep up the great work. It’s fantastic listening to. Thanks.

David:
Tyrone, what a great question. And awesome that this is coming from Switzerland. Good to see that the BiggerPockets arm has reached all the way over there. I love your question and it proves to me that you are listening to the stuff I’m saying and you’re really trying to understand the framework or the philosophy that I’m sharing with our listeners about how to look at wealth. Sometimes understanding how to look at it is more important than just having someone say, “Tell me what to do. What’s the step-by-step color by number approach?” Because that doesn’t work for everybody the same. And as market conditions change, the step-by-step approach would change too. So if you’re listening to content from a year ago, it might not even apply if you’re looking at things that way. But if you’re trying to understand the fundamentals of wealth building, well that’s timeless. That’s always going to apply.
Also, keep an eye out in October, October 17th for Pillars of Wealth: How to Make, Save, and Invest Your Money to Achieve Financial Freedom. That is a book I wrote that was the trickiest book I’ve ever had to write. Kicked my buttocks trying to get that thing done. But I did my best to really articulate analogies and visuals of how you can look at building wealth so that if numbers and words and log run-on sentences tend to confuse you, this book will really simplify what the process is like. Now your question was, once you’ve built up all of this wealth, how do you access it? What’s the plan? There’s basically two main roads that you can take and that shouldn’t be surprising because real estate tends to build wealth in two different pathways, the equity pathway and the cashflow pathway. So let’s get into that.
And this isn’t unique to real estate by the way. This is all businesses. Business have a value of what they would sell for to somebody else, which is equity. And then they have cashflow that they put off, which is obviously cashflow or net operating income. So real estate follows the same principles as other businesses. If you’re taking the cashflow method, your best option is what you said to pay them off. So this is buying them, slowly paying down the loan or putting extra money towards the loan to pay it off quicker so that when you get later into life and your income producing ability has decreased, you don’t have as much energy, you’re not interested in being super ambitious and building up a business like you once were, your priorities have shifted to family, to children, to grandchildren, to maybe giving back, and you’re not this young hungry business woman or businessman that you were at one point, that you’re still taking care of financially.
That is probably the easiest, safest, most boring pathway. It doesn’t mean it’ll be the biggest, but it’s probably the one that no one can mess up. So that is a pathway that I’d recommend for a lot of people. Just plan on that. And then if the second one I’m about to describe makes sense, well then pivot and you can look at some of those techniques or strategies. But the just buying real estate and paying it off over time is a really solid way to ensure that you do have cashflow when you retire.
The second pathway is the equity model, which I like because you can scale it faster, and that’s just because I have more control as an investor over the equity that I build in a property and in a portfolio than I do over the cashflow. I don’t control rents. Rents are going to be whatever the market determines. I don’t control when rents go up. I can’t control if they stay the same. I also can’t control what my tenants do to the house, if they decide they don’t want to pay, if they leave after being in there six months and they trashed it and I got to go put in new flooring and new carpet. I can’t control a lot of the variables that are tied with cashflow, which is why it tends to be less reliable than equity.
Now, equity is not completely reliable. There are market fluctuations where the market goes down and your equity evaporates. That can certainly happen. But in general, there’s more things that affect equity than just the market going up or down. You can buy properties below market value. You can pay attention to when the Fed is printing money and you can buy more real estate at those times. You can choose the market you invest in and determine which markets are more likely than others to go up in value. And my favorite, you can force equity by changing the structure of the home and improving its value itself. You can add extra bathrooms, extra bedrooms, extra square footage. You can add ADUs, you can refinish basements, you can refinish attics. You can build new properties on the same lot. [Inaudible 00:18:44] the lot have two different properties. There’s so many options, which gives you more of an influence in creating wealth over equity.
When you’re trying to access the equity that you’ve built or the energy that we call equity when it’s stored in real estate, because that was your question, you’ve got, basically I can think of like two or three main ways. One, you can sell it, that’s inefficient because you’re going to pay taxes on it unless you do a 1031 to defer those taxes. But then again, you’re not actually exceeding the wealth. You’ve got to reinvest it into something else. So while 1031s are great tools, they aren’t a cheat code. There’s still a price that you pay when you do a 1031 exchange and you will not get the energy out of that property.
You’ve also got a cash out refinance. Now that is probably the most efficient way because when you sell, you’re going to owe capital gains taxes, you’re going to owe closing costs, you’re going to owe realtor commissions. There’s going to be some inefficiencies as you take the energy out of the equity in the home and into your bank account.
I like this visual of I have all of this water in a bucket and I call that equity. Well, when I move the water out of my equity bucket into my savings account bucket, a lot of it’s going to spill. That’s just an inefficient way. These are closing costs. These are commissions, these are taxes. So in order to avoid that, instead of just dumping the water from one bucket into the other, which would be selling, you can do a cash-out refinance. That is putting another lien on the property, refinancing it and pulling some money out. You’re only going to spill a little bit of water when you do that because you’re going to have some closing costs that are associated with the cash-out refinance. The money you pull out is tax-free. You don’t pay any taxes on that. It will usually decrease your cashflow. So that’s a downside of if you want to take the energy out that way because you’re not actually creating wealth, you are transferring wealth. I should say you’re not creating energy, you’re transferring energy.
You’re taking energy you’ve already created within this equity bucket and you’re transferring it into your savings account, and so you’re not creating something new. So even though you’re not taxed, there’s a price to pay. It’s not a cheat code. You still got to pay a higher mortgage payment in most cases because you’ve taken out a higher mortgage balance.
Now, the third way that you can get that energy out is what we call a home equity line of credit or a HELOC. For now, these products are around. It would suck if in five years or 10 years people stopped offering these, and now you don’t even have that option. But that’s another way that you can get the energy out. However, you’re going to pay for that too. Whenever you take the energy out that way, there’s still a payment that has to be made on the energy that you took out. So as you can see, if you’re using the equity pathway, there’s going to be inefficiencies. There’s going to be closing costs, there’s going to be capital gains taxes, or there’s going to be reduced cash flow. That’s the downside. The upside would be that you could create more equity in that path and more energy therefore in general.
And on the cashflow side, the downside is it takes a long time to pay off a mortgage and you have a ton of energy that’s in that asset versus the teeny tiny bit that you get out every month in cashflow so it’s less powerful. But the upside is that it is more efficient. You’re not losing as much of that energy because it stays in the asset. Your equity stays in the home as you paid off the mortgage, you’ve actually increased that equity, but the only part you get to live on is small. So as you can see, the upside to real estate investing in general is you can create big energy. This is why we recommend people do it, and you create energy in many ways.
The downside is it’s not the same as energy that you have in your bank account. The upside is that the energy in real estate isn’t taxed as much as your W2 job, which is where most of the energy in your bank account came from. The downside is it’s not as useful when it’s in real estate. So useful way of looking at this would be to understand that there aren’t necessarily better or worse ways. There are trade-offs. And ask yourself the question, what are the trade-offs that you are most comfortable with and how do you design a life around those trade-offs so you can get the most out of the work you do building your portfolio?
By the way, my man, great question, Tyrone. Thank you so much for asking this. Thank you for being a student that’s on the pathway of trying to understand how to build wealth. And feel free in the future to submit another follow-up question, I’d love to hear from you again.
Thanks to everybody who has submitted a question so far. We’re going to get to more of these questions just like you heard in one second. But before we do, I’d like to take a minute to read comments from previous Seeing Greene shows so you can hear what other BiggerPockets listeners are saying about the show. If you’d like to leave me a comment to possibly be read on a future show or just to let us know what you think about this show, please do go to YouTube and leave a comment. Let me know what you think, what you liked, what was funny, what you wanted to see more of, whatever’s on your mind.
All right, here is a listener comment from episode 798 where Rob and I interviewed Alex and Leila Hormozi from BrandonSmith6663. “Love this episode. Each jump at business is really hard. Even if you’re a handyman and you hire another handyman and turn it into a handyman company, it is difficult. I love this insight.”
Such a good point. BrandonSmith6663, if you’re listening to this, this please go to biggerpockets.com/scale and buy my book that I wrote to teach realtors, but really it works for any business person, how to take a job and turn it into a business where you’re hiring other people because like you said, it is very difficult, but it is also very rewarding and is a much better life once you get it right.
All right, here’s a review from another Sunday episode number 810 that we did with Tom Brady’s performance coach Greg Harden. Bishop51807 says, “I rarely leave a comment on this channel, but this has got to be one of the best episodes since I subscribed.”
Well, awesome, Bishop, thank you for that. What nice comments that you guys left me here. Again, if you would like to leave a comment, head over to BiggerPockets’ YouTube channel. Listen to the show there, log in and leave us a comment. We appreciate the feedback and mostly we appreciate the work that all of you are putting in to pursue your goals and your financial freedom. If you would like to leave me a comment to read on a future show, head over to the BiggerPockets’ YouTube channel and leave a comment on today’s show.
All right, let’s get back into it. Here is another video question. This one comes from Cole Peterba.

Cole:
Hey David, this is Cole from Shanghai, China. Well I’m from mid-Florida, but I’ve lived in Shanghai for about 10 years even through COVID and all of that jazz. We’re selling one of our houses here. We own three properties here. I’m under contract for one place in the States, a multifamily unit in Ohio. Our house here that we’re selling is worth about $350,000. That’s what we should net from it. It’s fully paid off. We’re going to take all that to the states, dump it all in real estate. Let’s say we have a 10-year plan of retiring. How can we leverage $350,000 cash in whatever real estate markets we need to in the states and what would be our game plan to make that play out so that we can retire in 10 years? Thanks for taking my question.

David:
Thank you, Cole. All right, first step is I recommend you read Chad Carson’s book, the Small and Mighty Investor. He’s got some strategies in that book that help detail if you’re not trying to be a super-duper deca millionaire, but you do want to have enough money coming in from real estate to fund your life so you can retire, check out that strategy. It’s going to be basically two pieces because the name of the game is how you build up cashflow. That’s what you’re looking to do.
My advice would be, step one, you build as much equity as you can because in the future you’re going to convert that equity into cashflow. How do you build equity? You buy real estate in markets that are going to be appreciating. You don’t focus on cashflow right now as much as you focus on where you’re going to see the most growth. You pay the lowest price possible for the house. You buy in the best areas and you add value to every single thing you buy. Remember, not only do property values appreciate, but rents tend to appreciate when you buy in the right area.
What’s the right area look like? Pretty simple. You want to find something with constricted supply so you have less competition where wage growth is going up, so jobs that pay more are moving into that area and that population increases are going up as well. What you’re trying to do is own properties in areas where there are less other properties to rent and the people that are renting from you are wealthy themselves and they can afford to pay higher rents and you’re trying to time this so that 10 years from now you maximize the rents. Now, where people make this mistake is they go buy a bunch of cheap property where rents don’t go up because the cashflow looks better right off the bat in year one. Then they find that 10 years later their rents have risen by $11 a unit and they’re in roughly the same position they were in when they bought them and they can’t retire.
So remember the tortoise and the hare. The hare came out the gates fast, they got cashflow really quick, but it was the tortoise over the long term that ends up winning that race. So when you’re buying the real estate you’re buying, I want you to think about the future, looking into the future, delayed gratification. Where are rents and property values going up the most? The other thing that you’re going to do is you’re going to have to pay these properties down. So that’s another thing I want you to think about. As you’re forcing the equity that you’re building right now, you’re going to have to keep working hard. You’re going to have to have a lot of money that’s coming in so that you can pay those mortgages down and you’re going to have to balance, “How many new properties do I buy versus how much do I pay off?”
My advice I’m going to give you as much like everyone else, and I’ve been saying it to everybody that will listen, for some people it makes sense to quit their job and focus on real estate investing, but for the majority of them it doesn’t. Don’t quit your job right now. In fact, work harder. Start a business. Keep a job and start a side hustle. Once your business is taking off and you have revenue coming in, like earlier in the show when we had the young man who started a gutter cleaning business, if he busted his butt for 10 years and built that thing up, maybe four or five years into it, he could quit a W2 and he could focus solely on that business. You could do the same thing, but you’re going to have to do that.
You are going to have to create a massive amount of energy over a 10-year time period that can then be converted into cashflow later, which means you can’t just rest on your laurels and trust that the real estate that you bought previously or that you’re buying now is going to magically turn into what you need it to if you really want to retire in 10 years. So start a business, develop something that could be sold to somebody else. Create systems so that you’re not going to be working incredibly hard forever. But you are going to be working incredibly hard in the beginning. I would also recommend that you check out my book, Scale, to learn how to do that better. Keep us in the loop with how things are going. And remember, if you want to retire in 10 years, you’re going to have to sprint right now, but it’s totally worth it and I’d love to hear how that works out.
All right. Heidi asked our next question. “Hello. I’m currently living in my fourth house. The first three were live-in flips. I bought them, lived there while fixing them up, and sold them for a profit. I bought this house specifically to live in while finding a forever home for my growing family, which will also need TLC since that is my comfort zone. But for the first time I’ll keep this house to be a midterm rental, although for the first year it may be a self-managed short-term rental for the bonus depreciation.” And I love that you were taking notes from Rob Abasolo on this one.
“Since I’m new to rentals, what repairs do you make on renting that you would not make on a flip and vice versa? I’m thinking function is more important than cosmetics on a rental, so fix the toilet that needs to be plunged every 100 flush, but not the brass doorknobs. Do you have anything you always or never update?”
Wow, Heidi, this is a very insightful question. Great job. You’re asking the right questions. And you’re exactly right. On a rental, you’re not making improvements for cosmetics as much as you’re making improvements for functionality unless for some reason improved aesthetics would lead to increased rent. So if your property’s in Beverly Hills, California, updating those brass doorknobs might make you more money. But if it’s in a traditional rental market, you’re exactly right, you probably don’t want to do that.
Here’s the advice that I give people when it comes to what money to put into a rental. Rather than just thinking about what it costs, I want you to think about how durable it would be. When you put in tile somewhere, it’s very unlikely your tenant’s going to ruin that. When you put in carpets, you’re constantly going to be replacing it. Yes, if you have a toilet that needs to be plunged constantly, you’re better off to replace it. But can you replace it with the low flow toilet that uses less water so you can advertise that when you’re renting the property out to tenants that their water bill will be lower? Are the cabinets hideous and need an upgrade? Painting them makes plenty of sense on a rental. You don’t need to take them out and put brand new cabinets in that are also going to wear out.
Most of the time when you have someone show up at your house to fix a water heater or an air conditioner or look at a roof, the professionals tend to tell you the whole thing needs to be replaced because the cost to fix it is going to be more than what it would be to buy a new one. My experience when I push back on that is it’s rarely actually the case. Of course, sometimes you do need to replace it, but that’s not the rule. That’s the exception. I’ve had many people that said, “You need an entire new roof,” and when I pushed back, it ended up being an $1,800 repair, not a $28,000 roof like the roofing company wanted.
Remember with the rental that you need to keep it safe, but that doesn’t mean that you need to replace everything with brand new stuff. The name of the game is to keep the costs low and to find tenants that are not going to continue to push you to put in upgraded things into this rental property, especially because they may end up leaving after you spent the money. So I think you’re doing things the right way.
The only other piece of advice I’d give you if you’re trying to maximize the ROI on the properties is you may have to manage them yourself. Now, this is important but not as important with the traditional rental. I have plenty of those. I pay 8% of property management. That doesn’t break the bank. But on a short-term rental, they often want 25, 30, 35% of your rents, which means your cashflow typically disappears to the property management company.
The new trend I’m seeing is that people are buying short-term rentals, but they’re managing it themselves and they’re getting a new job, which is why I’m telling everyone don’t quit your job. Don’t think that real estate’s going to be passive. It’s too competitive now. It rarely works out that way. So I would love to see if you have the bandwidth for it to buy one of these short-term rentals that you talked about for tax savings and manage it yourself so that you can increase the cashflow, pay attention to what type of amenities allow you to charge more for rent versus traditional rentals where it really doesn’t matter what you put into the home, you’re not going to increase the revenue. Thank you very much for your question, Heidi, and let us know how that goes.

Brian:
Hi David. My name is Brian and I’m from Morris County, New Jersey, and my question is this. I’ve recently come across the acronym of BEAF, break-even appreciation-focused, and I’m wondering why we’re not talking about this more in this market.
I’ve recently closed on a single family house in Palm Beach County, Florida, three bedroom, two bath where I put down a significant amount of money and the cashflow, as you can imagine, is very limited, just under $100 per month right now. My focus and my strategy is the appreciation play in Palm Beach County. Florida being the fastest growing state in the country and Palm Beach County being the third-fastest growing county in Florida.
My question is this, why are we not talking more about the BEAF method? One of my investor friends simply asked me why am I going to put down a significant amount of money on a deal, $141,000 to be exact, down payment on a $512,000 purchase for something that’s not going to cashflow. And I think the BEAF method clearly articulates what my strategy is, long-term appreciation, and I’m also betting on the interest rates coming down within the next 24 months where I can refinance into a cashflow position. I would love your comments on BEAF and would encourage you guys to speak about it a little bit more, especially in this market conditions. Thanks.

David:
Well, well, well, Brian, what a great question. And you’ve walked right into my trap because I was really hoping that somebody would ask this and you have asked it. All right, let’s talk about, first off, why we don’t talk about it. Short answer is because it’s hard to sell you educational courses on anything that doesn’t evolve cashflow. And most real estate investing educators are trying to sell expensive courses, and so they have to say about cashflow. I’m literally writing a book about this topic right now that focuses on the 10 ways you make money in real estate of which one is what I call natural cashflow, which is the only one that everyone hears about and it’s why they miss out on so many ways they could build wealth in real estate.
Something else that you said that kills me, but I think I have to admit it, you only ask this question because someone made an acronym called BEAF, and this is making Brandon Turner look really smart because he’s constantly telling me that I need to come up with better ways to market my ideas, and I’m always telling him, “No, I don’t think I do. I think that my ideas stand on their merit alone.” However, nobody even asked this question until someone said, “Where’s the BEAF?” And all of a sudden it’s a thing, just like BRRRR became a thing when we called it BRRRR. I think I need to give in and I need to find better ways to market my idea so that more people will digest them. I guess the packaging does matter more than I want to admit. So thank you for asking about BEAF.
The short answer is it is harder to explain ways you make money outside of cashflow. There is less incentive to teach people about other things than cashflow because that’s usually the way you convince someone to sign up for your program, join your community, whatever it is they say, “Hey, do you want to quit your job? I’ve got this shiny cashflow over here that can replace your income.” And then the third is that it shines light on the uncomfortable truth that we don’t have full control over real estate. Everybody likes to feel safe and secure. We like to believe that the world works in a way that we can predict what’s going to happen. This is why we created spreadsheets because the human brain loves to know, “What do I put in my little box?” It’s comforting. But life doesn’t work in a spreadsheet, and this is what’s tricky because when you get into the real world, you realize that things are not stable, they’re not predictable, they are not consistent.
Over a long period of time, yes, that is the case. Imagine you own a casino. Over a long period of time, the house wins. However, individuals that come in can beat the house. You see what I’m getting at here? But I’m committed to telling everyone the truth, which means you got to be okay being uncomfortable because you don’t know what the market’s going to do. You don’t know if the market’s going to go down and you’re going to lose your equity. You don’t know everything, but that applies to cashflow. It just doesn’t get shared with people. You don’t know when your tenant’s going to leave. You don’t know when they’re going to trash the house. You don’t know when the city’s going to come along and say, “You can’t have a short-term rental here after you just bought a property where you had to put $200,000 down on.”
You don’t know a lot and you can’t know a lot, which is why my advice tends to be centered around adding additional streams of income so that when one of those streams gets shut off over something that you don’t know, you don’t panic because you got all these other streams of income. You still run a business. You have several different properties. I call it portfolio architecture, cashflow coming in from different types of assets so that if one of them gets turned off, your income streams are diversified and you’re going to be okay.
But I think that what you’re talking about is for intelligent investors. I don’t think it’s risky to buy in better markets. I think that’s actually the smartest thing you could do, which means you might be breaking even, or God forbid losing a hundred dollars a month. It might be the case when you buy in a really solid market with great fundamentals that other investors want the same investment, which means people are willing to pay more. That’s actually a sign of strength. You’re buying something valuable if other people want it. But that means that it might not cashflow because the price is higher. You see where I’m going with this?
When we chase cashflow, that is not wrong. It’s, “I like cashflow like everybody else does.” But when you get singular focus on just that, you end up chasing assets other people don’t want. You end up making decisions based off what a spreadsheet tells you and not what the reality is going to be. You end up tricking yourself into thinking that your results are predictable when they’re not, because you have the most unpredictable tenant base in the worst locations in the D class areas, in the stuff that people tend to have a lot of their own financial instability so they can’t pay the rent or they choose not to pay their rent. You see where I’m going with this whole thing?
The break-even appreciation focus community, if you want to say so, has figured out that more wealth is created by buying in better areas, but that often comes at the price of immediate cashflow. Now, I’m okay with that, assuming the person is in a position of financial stress. If you make 10 grand a month, but you spend three grand a month and you’re putting seven grand a month away in the bank because you live beneath your means and you’ve made smart financial decisions, if a property is losing a couple hundred dollars a month when you first buy it, but you’re saving seven grand a month and you have 50 grand in the bank, that isn’t actually scary. You see where I’m going here? If you have no money, no job, no savings, no experience with real estate, I wouldn’t tell somebody that they should buy a property where they lose money. They’re not in a position to do that. But the big boys tend to think about the big picture. They tend to look further into the future when making their decisions.
So I think you’re wise to be thinking about this. I also think that if you’re going to sacrifice cashflow in the beginning, you got to make up for it somewhere, which is your job, a business that you’re running increased savings, not spending money on dumb things, even keeping your own mortgage low by house hacking and sacrificing comfort so that you can put more of your chips on the long-term strategies.
And the reason people don’t talk about it as often is because it doesn’t pay to talk about it, but you’re wise. Thank you for bringing this up, for mentioning it. I think it should be talked about more. You just never know how the community is going to receive it. Even me saying this, there are people out there that are screaming around saying, “David Greene is a heretic who is saying cashflow doesn’t matter.” This is always a problem that we have to deal with. Please everyone understand I’m not saying it doesn’t matter. It just doesn’t matter in the way that it’s been explained to you in the past. Thanks for the question, Brian.
All right, that is a wrap, everyone. Thanks again for taking time out of your day to both send me questions and listen to the show. We would not have a Seeing Greene if it wasn’t for you lovely people, and I appreciate you. We’ve had a great response from our audience, and I encourage all of you to ask your questions, which you can do by submitting them at biggerpockets.com/david. I would’ve come up with that URL sooner. I just couldn’t think of a name for it. Just kidding. I look forward to hearing from all of you. Please do submit your questions. I would love to hear from you on a future of Seeing Greene episode. And if you’d like to follow me, you could do so @davidgreene24 on Instagram or any social media or davidgreene24.com to see what I got going on. Would love to hear from all of you. If you’ve got a minute, please do me a favor. Leave us a review on wherever you listen to your podcast, whether that’s Apple Podcasts, Spotify, Stitcher. Those reviews help a lot and I appreciate if you do it.
A couple of our listeners that have left us reviews online have said some pretty cool things. The first one comes from BooJedi and says, “Keep it up. Love listening to the podcast. David and Rob do a great job with the new material, and it’s helped me to get into the game. Currently, I have two long-term rentals and I’m looking to get my first short-term rental.” What an awesome review. Thank you for that, BooJedi.
And then from Lauren1124, she says, “Amazing resource. After semi-casually investing in real estate for almost 10 years, I’m finally taking the time to educate myself. I found this podcast after buying one of the BiggerPockets books, and I’m hooked and I can’t stop listening. Wish I discovered this years ago. Endlessly grateful for this resource.” Well, we are endlessly grateful for you, Lauren, because people like you are literally why we do this and why we provide it for free. So if I could get all of you to just go leave a review like Lauren did and like BooJedi did, I would be eternally grateful. And if you’ve got a little bit more time, please listen to another one of our shows. Remember, if you want to see what I look like, you want to see all the hand movements that I’m making and you want to see the cool green light behind me, check us out on YouTube where you can both listen and look. Thanks everyone. We’ll see you on the next episode.

 

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Andrew Eweka On Bridging The Gap Between Africa And Global Business

Andrew Eweka On Bridging The Gap Between Africa And Global Business


Andrew Eweka is a prominent figure in the consultancy field with over 20 years of experience. He also has over a decade of experience in the Nigerian oil and gas industry. His journey has culminated in roles as CEO, chairman, founder and board member, in a range of industries including healthcare and e-commerce.

His main aim in business is bridging the gap between Africa and the rest of the world. This article will uncover the powerful mindset and tactics that have helped Andrew Eweka to achieve his ongoing professional mission.

Dr Byron Cole: Could you tell us about your journey in the consultancy field and how it has shaped your approach as the CEO & Chairman of 1stMan Global and CEO of Brompton AGI FZ LLE?

Andrew Eweka: My journey in the consultancy field has been marked by a deep commitment to problem-solving and strategic thinking. Over the years, I’ve had the privilege of working with diverse organizations, helping them navigate complex challenges and seize opportunities. This experience has reinforced the importance of innovation, adaptability, and a global perspective. As the CEO & Chairman of 1stMan Global and CEO of Brompton AGI FZ LLE, this consultancy background has shaped my approach in two key ways. Firstly, it has instilled in me a keen sense of client-centricity, focusing on delivering tailored solutions that align with the unique needs of each organization. Secondly, it has emphasized the value of fostering a culture of collaboration, where diverse talents and perspectives come together to drive growth and transformation.

Cole: With your extensive experience in various corporate roles and board memberships, how do you balance the diverse interests of different companies you are involved with?

Eweka: Balancing the diverse interests of multiple companies requires a delicate blend of strategic alignment and effective communication. Drawing on my experience, I prioritize open dialogue and transparent communication across all entities. This helps ensure that overarching goals are shared, and potential conflicts are addressed proactively. Furthermore, I encourage cross-pollination of ideas and practices among the companies I’m involved with. By identifying common challenges and best practices, we can streamline processes, maximize efficiency, and create synergies that benefit all stakeholders.

Cole: As someone who has brought global businesses into Nigeria and West Africa, what challenges and opportunities do you see in expanding international companies into these regions?

Eweka: Expanding international companies into Nigeria and West Africa presents a unique blend of challenges and opportunities. On one hand, these regions offer immense growth potential due to their large consumer base and emerging markets. However, navigating regulatory complexities, cultural differences, and infrastructural limitations can be daunting. By focusing on localized strategies, investing in building strong local partnerships, and conducting thorough market research, we can mitigate risks and capitalize on the enormous opportunities these regions offer.

Cole: Could you share your vision for bridging the gap between Africa and the rest of the world in terms of business? What strategies are you employing to achieve this?

Eweka: My vision revolves around fostering mutually beneficial partnerships between Africa and the global business community. This involves facilitating knowledge exchange, technology transfer, and investment that can drive sustainable development across the continent. To achieve this, I emphasize the importance of education and capacity building, nurturing a new generation of African entrepreneurs who can compete on a global stage. By promoting cultural understanding, facilitating trade agreements, and leveraging technology, we can establish a more level playing field that benefits both African economies and the broader international business landscape.

Cole: Apart from your business ventures, you’re also a co-founder of Wazima Health and a non-profit football academy. How do these initiatives contribute to your goal of harnessing youth potential and bridging gaps?

Eweka: Wazima Health and the non-profit football academy reflect my commitment to harnessing youth potential and bridging socioeconomic gaps. Wazima Health addresses healthcare disparities by providing accessible medical services to under served communities, improving overall well-being. The football academy, on the other hand, offers a platform for youth talent development, instilling values of teamwork, discipline, and ambition. These initiatives align with my belief that empowering the youth is crucial for sustainable development. By investing in education, health, and skills development, we create a foundation for brighter futures and contribute to narrowing societal disparities.

Cole: In today’s rapidly changing business landscape, how do you stay ahead of the curve and adapt your strategies to new challenges and trends?

Eweka: Staying ahead of the curve requires a commitment to continuous learning and a proactive approach to change. I emphasize the importance of staying well-informed about industry trends, technological advancements, and market shifts. Regularly engaging in research, attending conferences, and seeking diverse perspectives helps me anticipate challenges and identify emerging opportunities. Agility is key. I encourage my teams to embrace innovation, experiment with new approaches, and be willing to pivot when necessary. This adaptability allows us to respond effectively to evolving customer needs and market dynamics.

Cole: The concept of global business can be complex and intricate. How do you simplify this concept and make it accessible to a wide audience, especially those who might not have a background in business?

Eweka: Global business, at its core, is about connecting people, products, and ideas across borders. I often use relatable metaphors to illustrate this concept. Just as individuals can learn from different cultures and experiences, businesses can thrive by collaborating with diverse markets and leveraging each other’s strengths. I also emphasize the tangible impacts of global business, such as job creation, improved access to products, and enhanced quality of life. By highlighting these real-world outcomes, I make the concept more relatable and accessible to audiences without a business background.

Cole: Collaboration and networking are crucial in the business world. How do you approach building and maintaining meaningful connections within your extensive network?

Eweka: Building and maintaining connections is about authenticity and value creation. I prioritize meaningful interactions over transactional exchanges. This involves actively seeking opportunities to collaborate, share insights, and offer support to others in my network. I also value diversity within my network, seeking out voices from different industries, backgrounds, and regions. Regular communication through platforms like industry events, social media, and even personalized emails helps nurture these relationships over time.

Cole: Could you share a memorable success story from your career that highlights the impact of your efforts in bringing global businesses to Africa?

Eweka: One standout success story involved bringing a tech startup specializing in renewable energy solutions to Africa. By identifying the need for sustainable power sources across the continent, we positioned the company to provide affordable and eco-friendly energy solutions. Through strategic partnerships with local governments and businesses, we successfully implemented these solutions in various regions, positively impacting both the environment and local economies. This success demonstrated the transformative power of aligning global expertise with local needs, driving positive change and illustrating the potential of international collaborations in Africa.

Andrew Eweka’s Tips For Aspiring Entrepreneurs And Leaders

  1. Lead with purpose. Understand the core values that drive you and the impact you want to make. Combine this with a hunger for continuous learning and a willingness to step out of your comfort zone.
  2. Embrace failure as a stepping stone to success. Every setback is a chance to learn, pivot, and grow stronger.
  3. Surround yourself with a diverse and supportive network. Collaboration and mentorship can provide invaluable insights and accelerate your growth.



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