Making Twice as Much with Half as Many Doors and 100+ Flips
Cash flow and revenue should always be your main focus, but thatās not always the case. Often, the focus tends to be on the number of doors, with many investors not realizing you can make more with less. Todayās guest, Welby Accely, has mastered the art of maximizing revenue per unit and automating his flips. Despite his primary focus being quality over quantity, Welby has done over 100 flips in just four years!
Welbyās success didnāt come overnight, in fact, most of it has come from trial and error. Welby started investing in 2004 without knowing anything about ROI or cash flow, but that didnāt stop him. Unfortunately, this lack of knowledge cost him a fortune in time and money. Fast forward thirteen years, Welby has realized all the detrimental mistakes he was making. The price of his lessons may have been high, but now he knows people with twice as many doors as him that donāt make half as much net income.
As Welby says, everything is about the numbers. When you realize this, itās easier to focus on the properties that generate income and ditch the properties that donāt. Before you focus on the numbers, you need to understand cash flow and depreciation while also figuring out your financial goals and what aligns with them. These two metrics are Welbyās bread and butter. After he understood them, he created a simple formula for his flips and automated everything in his business, allowing him to make more while doing much less.
Ashley:
This is The Real Estate Rookie Podcast episode 187.
Welby:
Every state has a area, several areas outside of the major city that everybody wants to play in, every state. I donāt care what state, throw a dart on the wall, thereās going to be areas just outside of your area where you can play. So itās okay to humble yourself and admit the truth that you canāt move in the manner how you want to move because the market is too aggressive.
Ashley:
My name is Ashley Kehr, and I am here with my co-host Tony Robinson.
Tony:
And welcome to the real estate rookie podcast, where every week, twice a week, we bring you the inspiration, information, and stories you need to hear to kickstart your real estate investing journey. So Ashley Kehr, the wonderful co-host from the beautiful state of New York, whatās going on?
Ashley:
Well, first of all, talking about beautiful. I just checked the weather for next week, and finally weāre going to get in the eighties.
Tony
There you go.
Ashley:
High of 78, high of 80 a couple days next week.
Tony:
Thatās funny.
Ashley:
Yeah, I guess Iām looking forward to that. And Iām looking at myself right now in the recording here and I feel like Iām pretty washed out. I got my white sweater on, I got a white background, my white AirPods, and then my white pale skin, so Iām looking more to some sun.
Tony:
When you said speaking of beautiful I checked out, I thought you were going to say a mirror or something, and that you were blown away with how beautiful you felt about yourself, but you were just talking about the weather. Well, how are things on the business side? Whatās cooking?
Ashley:
Yeah, doing good. Weāre getting pretty close to finishing our A-frame cabin, which is so exciting.
Tony:
Awesome.
Ashley:
I finished the tile selections today, so that project I canāt wait to be done because itās the first project that I tackled with my new business partner, so itāll be his first investment property under his belt, so Iām really excited to see that finish.
Tony:
And youāve been doing a great job of sharing that on your Instagram, so if you guys arenāt following Ashley, be sure to follow her @wealthfromrentals, you guys can follow me @TonyJRobinson, but Iāve loved seeing that one come along. How much more time do you think you guys need before itās live and up and running?
Ashley:
I would say we probably have a month left on it.
Tony:
Okay, all right, thatās awesome.
Ashley:
What about you, whatās new with your projects? Because you have how many flips going on right now? Or rehabs?
Tony:
Yeah, we have four active rehabs going on right now. We literally just walked a property yesterday that I think theyāre going to accept our offer on, thatāll put us at five. And itās been a challenge. Weāve got a crew that we work with out in Joshua Tree, but heās running at the red line right now as well, so heās been struggling to find more guys for his crew. So he came back to us yesterday and said, āHey, I think the most that I can handle at one time is three flips.ā So heās already over capacity. Weāve experimented with some other crews out in Joshua Tree, and none of them have really worked out. The last one we literally had to pull him from the job halfway through just because it wasnāt working out. So finding good people has been a big challenge for us, but weāre not going to let that stop us, we just got to go out there, keep looking for more folks, and hopefully weāll get lucky and find somebody.
Ashley:
I know we have an episode to get into, but let me ask you, when you pulled that contractor, how hard was it, or how did you find somebody to replace him immediately to get in there?
Tony:
So we pulled him, and then we had our main crew that were working on other houses, and we just pulled them and said, āHey, donāt touch anything on the houses youāre working on, just please come finish this job first and then go back to the other one.ā So we literally had to stop work on our other projects to free up that manpower, so itās been a challenge for sure. All the joys of being a real estate investor, right?
Ashley:
Yeah, yeah.
Tony:
Yeah. But that does tie into todayās episode, because todayās episode, we have Welby Accely, and heās an investor who lives in New York but invests in Connecticut, and his whole strategy is flipping houses to build capital, and then dumping that flip capital into buy and hold rentals, and he does a really good job of talking about how he chose his market, how he built his team and expanded his team, how he manages his rehabs, and just really listen for the part too where he talks about the mindset and the discipline that goes into his business and how thatās allowed him to scale the way that he has.
Ashley:
Yeah, this is definitely in an episode to get you guys pumped up and motivated. Welby, you can tell, you can feel his passion as heās talking about real estate investing. So make sure you guys have a notepad ready, take notes, he does go through a lot of numbers on deals to give you guys examples, so I think thatās great. You can see how he actually figures out what his numbers are, and figure out the ARV on a property before heās even putting in offers, and how thatās really important to him, the ARV, which is the after repair value of a property.
Tony:
Yeah, so before we bring him in, also if you guys havenāt yet, please do us a big favor, leave us an honest rating and review on whatever platform it is youāre listening to this podcast, whether thatās Apple Podcast, Spotify, wherever, the more reviews we get the more people weāre able to reach, and obviously thatās a big goal of us here on the podcast, is to help more rookie investors just like you. So do us a favor, leave an honest rating and review.
Ashley:
Welby, welcome to the show, thank you for coming on. Obviously you are not a rookie investor. Weāre not going to get too much into your backstory, if anyone wants to check out your BiggerPockets OG episode, that can be found on episode number 464. But today we have brought you on because we want your expertise on your strategy, so you want to start off just telling us what your strategy is?
Welby:
Well, Iām mostly known for flipping properties, so Iād say in last three and a half, four years Iāve done well over 100 plus flips, and the strategy basically for me is that in real estate you need money, even though thereās a narrative that you donāt need money, but you need to have the money come from somewhere. So where I found, where I can get the money is I flip properties, generated income from those properties. I stay disciplined enough not to spend that money on frivolous things, like buying a new car, or lavish trips, and I stay disciplined to then utilize that monies as down payment monies to acquire rental properties. So thatās basically the gist of that, and then Iām sure we could go into more details about what I do in that process.
Ashley:
Before we even get into that, I want to know how do you have the discipline to do that? Did you always have a strong financial foundation? What was your personal finances like that when you started to get into real estate, you knew that you had to save, you had to save that capital from the flip houses to invest into long term rentals?
Welby:
Well, youāre too kind, because Iām not as smart as people might think that I am. Iām not, itās a lot of trial and error. When I first started in this real estate business, I talk about the good, the bad, the ugly of real estate, which is why a lot of people in our line of business gets turned off by me, because I give the people the truth, and I give the people my experiences. So as I said, again, Iām not the smartest person in the room, I took a lot of the information that was presented to me, I started back in 2004 and it looked simple. Itās supposed to be, hey, you want to get up tomorrow morning and be a real estate investor, then just get up and be a real estate investor, itās going to work.
So when I bought my first property, my first initial properties, I was buying them basically with 106% financing. If anybody understands what happened with the subprime mortgages, I was buying them with 106% financing. I didnāt understand cash flow, I didnāt understand ROI, I didnāt understand purchasing correctly, I was buying just to buy, and I felt that because I was able to get qualified to get a mortgage I won, like a lot of people do today, they think that they won because they were able to get qualified. So I lost, if you guys go to my BiggerPockets interview, number 464, shameless plug, if you guys go to that I talk in detail about how it took me, from my initial start, 13 years to start realizing the mistakes that I was making, and within those mistakes, to answer your question, the importance of being disciplined, having cash reserves, the importance of having down payment, understanding your numbers was so important. So it was a lot of me losing trial and error, making major mistakes is what gave me the discipline to understand the importance of what Iām doing today.
Tony:
Thereās a lot of important lessons to be learned when youāre getting beat up by life, and we talk about that a lot in the podcast, how sometimes those darkest moments give you the momentum you need to go forward and find success eventually. Before we keep going Welby. Can you just give us an overview of where your business looks today? So I know youāve mentioned that you did 100 flips in the last four years, which is incredible, but what about on the holding side? How many units do you have currently?
Welby:
Hereās the thing, right now I go up and down as far as the holdings that I have. So I still continue flipping, last year, 2021 was last year, I did just about 20 flips last year. This year itās a little bit slow because obviously you guys to see whatās going on with the after effects of the pandemic, so Iām only around maybe six or so, seven, I got to check. As far as my rental portfolio, I go up and down and I fluctuate, but hereās the thing I want to say, the reason why I donāt promote ādoorsā is because itās a misrepresentation to people.
Tony:
Totally.
Welby:
What happens is is that people are more concerned about being sensational on saying, āHey, I got $1000, I got $1,000,000, I got $500, I got $50.ā I know people that have triple the amount of doors that I have, and donāt make half the money in net income, and itās very important that people understand net income is what you put in your pocket, donāt make half the net income that I make. So I donāt really push that narrative of, hey, I have X amount of doors, because itās a false representation to people, especially for the new investors walking in the business not understanding the business, that itās not about the quantity, itās more about the quality.
Tony:
I love that breakdown, Welby, because I think that is a misconception that a lot of new investors have is that theyāre just focused on how many doors can I get to? But like you said, if I could have $1000 in net cash flow with two units, versus $1000 in net cash flow with 20, Iām probably going to go with two because itās less headache. So if you can maximize the revenue per unit, thereās something to be had there.
Welby:
Thatās my primary focus, is the quality of what I have in relations to what it cost me to acquire it, to how fast I could recoup that initial investment, to then basically have infinite return, not having none of my own money in that actual property. So if I could give a really quick example, the reason why I state that, Iām from New York, but I do most of my business in Connecticut. I have a good friend of mine whoās in the real estate business as well. I have a four unit building that after all expenses Iām netting roughly around $3,600 a month. Well actually itās a six unit Iām talking about now, Iām netting in that six unit just over $5,000 a month. I purchased that property at 270,000, but its value is well over 550-600,000. So I have a 50% appreciation on that property.
A good friend of mine was looking at a property that was a 12 unit. He was paying 1.2 million for that property, and all he kept thinking about is that he got a property that he paid 1.2 million and itās so big, itās 12 units. By the time he finished breaking everything down and putting down a down payment, his down payment wouldāve been 20%, roughly about 200-220,000, give or take. He was going to be netting roughly $5,000 a month in net income. So now it took him to make that $5,000 in net income $200,000 of down payment money, while it cost me $70,000 of down payment money to make the same money in net income, which means if I wouldāve duplicated what I did times three to match how much he spent, I would be making roughly $15,000 for the same debt that heās making 5,000.
So it goes right back to the point Iām saying about the quantities doesnāt mean that you have a better quality, but he could not wrap it around in his mind because all he kept saying in his mind is heās got a 12 unit building. Well I could tell you now, as heās owned it, how many years now heās owned it, we both bought ours roughly simultaneously, he wished that heād bought what I bought now because now he understands. So I hope that breakdown helps you out a little bit.
Ashley:
That was a great example, I think you really broke that down and gave two really good examples of different door amounts, different price points, but really, at the end, thatās what you care about. And I think if you are going to set a goal of say you want 100 doors, youāre setting that goal because you know youāre purchasing properties where the cash flow is $300 per door and youāre putting 20% down, or youāre doing a burn, youāre not putting any money in. So if you are setting that goal of how many doors you want, make sure youāre working, youāre starting with a dollar amount, or something, thatās your goal, but then youāre working backwards and saying, okay, I need 100 doors to get to that dollar amount, and not just saying, I want 100 doors, just to accumulate.
Welby:
You just make my heart skip. I love that. The reason why I love it is because Iām so passionate about this business. Iām so passionate about educating the people, because those fundamentals, people donāt understand the importance of the fundamentals that you, what you just said. And people that are in the industry that are doing this business to scale, if you asked a question, the odds are weāre going to come up with roughly the same answer, maybe presented differently, but the result will be the same answer because we understand the fundamentals of that. So you saying that is wonderful, I love it, thatās beautiful.
Ashley:
Welby, what kind of properties are you actually going after? So you mentioned you had a six unit, are you doing single family flips and then small multi-family on the rental side? What does that look like?
Welby:
Well, I focus on what my market gives me. So this is why I tell people you have to understand, which I think weāll talk about when I say I do, excuse my word, if Iām saying it right, reconnaissance, somebody thatās in the army, or whatever, I go and I scope out the environment Iām looking to invest in, and based off of the environment Iām looking to invest in, I deal with what the environment gives me. I donāt force it. So in areas that Iām investing in, so if Iām buying a single family home, I already know from out the door Iām buying a single family home with the intent of flipping it to sell for profit. If it doesnāt align up with what I have to acquire the property for, to what itās going to cost me to rehab it, to what Iāll be ultimately able to sell it for, Iām not buying it. If I do buy it, and I know, with a strong estimate, I project to be able to profit X amount of money after all expenses are paid.
I might even do the same approach on a duplex, because Iām not looking to keep even a duplex, my intent is to purchase that property with intentions of fixing it, acquiring it correctly to renovate it to ultimately sell it to flip, but then Iāll be looking for a different type of client because the odds are the person that will be buying that property might be a person thatās looking to move in one unit as their primary residents, and then rent out the other for the assistance of what the rental unit can provide them. Outside of that, anything that I purchased, three units or more, I already know my intentions is to keep it. So thatās pretty much it, anything thatās one or two, one, Iām definitely flipping it, two, Iām pretty much flipping it, three units, four units, five units, six units, seven units, Iām keeping those for long term holds.
Tony:
So Welby, I want to get into the nitty gritty of your strategy here because I think itās a really powerful one for a lot of new investors to leverage, and I think your point at the beginning of the episode about there being this misunderstanding in the world of real estate investment that you donāt need capital, but you do need money, it doesnāt always necessarily have to be your money, but the money has to come from somewhere. So I definitely want to get into how youāre leveraging that piece, but I think if we take a big step back and we just go 30,000-
Welby:
Can I say something please? You make my heart skip as well. You make my heart skip as well, I love it, man, I just love it. Yes, yes, go ahead, yes, correct.
Tony Robinson:
The moneyās got to come from somewhere, right?
Welby:
Yes.
Tony:
But I want to take a 30,000 foot view of your strategy, maybe you can walk us through step by step. So if Iām a complete rookie, and I just want to clarify this as well, so youāre in New York, but you said youāre investing in Connecticut, so youāre investing out of state. So if Iām a rookie, how do I go about choosing which markets to even get started in? I guess walk us through your decision making, why not invest in your own backyard versus going to Connecticut?
Welby:
Well, hereās the trick though, Connecticut is my backyard. Itās literally an hour, hour and a half tops drive. So it is my backyard. So people have a misconception of investing out of state means that you have to catch a flight to go and look at your properties. So I used to invest in Atlanta while I was living in New York. One of my downfalls of why that wasnāt a success, one is because of the lack of knowledge that I had, and two, to be frank, it was just too far away from me to mind my business, to handle my business, to take care of my business. I was depending on other people i.e. property managers and out-of-state realtors, that I canāt keep my pulse on the finger of my business to confirm what was being represented to me, especially as a new investor at the time.
So of course now everybody know New York is one of the most expensive cities in the world. I did a lot of business in New York, but then what happened is I had realized that with all of my mistakes, all of my losses, because I got wiped out multiple times trying to build this business up to zero, I realized that New York was the big fishes out here and I was a bit too small to play in the manner that I wanted to play. But I had made enough experience, I made enough money, and I realized that I donāt have to go too far away from my backyard to find other markets that can allow me to walk in at the financial level that Iām at, at that time.
So I looked around, and I could have went upstate New York. Just like any other state that you want to, every state has an area, several areas outside of the major city that everybody wants to play in, every state, I donāt care what state, throw a dart on the wall, thereās going to be areas just outside of your area where you can play. So itās okay to humble yourself and admit the truth that you canāt move in the manner how you want to move because the market is too aggressive. Thatās one. Two, New York is predominantly great for appreciation, aggressive appreciation. What people donāt want to accept, what a lot of influences are putting out to the country, is that they want people to believe that the way that things are appreciating in New York, Los Angeles, Seattle, California, big cities, most of America does not appreciate like that.
So you have to understand, I had to understand that I had to start focusing on cash flow. I had to start focusing on cash flow, and the cash flow in the manner how I wanted it I was not going to get it here in New York. So then by accident I would say, friend of mine said to me, āHey, why donāt you come to Connecticut?ā Heās lived in Connecticut, and it was really by accident, by the grace of God, by me talking and conversing with people, networking, I was told, āWhy donāt you come out to Connecticut?ā When I went out to Connecticut is when I started doing my investigating, looking at all the different towns, the different opportunities, then I realized that I could play here, because I had bigger city money, I could do it in Connecticut. So thatās what I started doing.
Tony:
So Welby, you mentioned something I think that is super, super important, and you said that even though you could get appreciation in New York, that wasnāt what your goal was initially for real estate investing. So as a rookie you have to think about what is your goal as you get into this. Is your goal to build long term appreciation so that when you retire, you have a multimillion dollar net worth? Or is your goal to build up cash flow in the short term so that maybe you can walk away from your job, because those two goals are going to dictate very different approaches and strategies when it comes to real estate investing. So it was a really important lesson, Welby, so I wanted to make sure we didnāt skip that.
Welby:
May I add to that too, if you donāt mind? I give examples, everything I speak on I have world examples, because this is what Iāve been through. Anything I talk to you guys about is not what I heard, this is what I do, did, or Iām going through. So I have another friend of mine in the New York area, because everybody wants to invest with me now, he bought himself a, I think it was a three unit building in Long Island. He paid 700,000 for the property. The mortgage on it, I canāt tell you off the top of my head, but with taxes and everything his mortgage and everything had to be close to $6-7,000. He had three units, everythingās about the math for me, he was renting out each floor for roughly $2,500. $2,500 times three is $7,500 a month, so he was netting, netting after all expenses, I donāt know off the top of my head, roughly $1,500.
Now thatās cool, Iām not telling you that youāre right or wrong. But then I gave him another example of exactly a property that I have in Connecticut that was a three unit, that at the time I purchased it I paid $120,000, at the time. When Iām looking at properties Iām looking at properties this way, it has to be distressed and or underperforming. Those are the two things for me, distressed and or underperforming. So I bought a property for 120 that was worth, by the time I would be done to it, at that time, 300,000. So I had over 50% of potential appreciation by the time I start adding value to that property.
But before I even owned the property I already knew that that property, that was a three family, there was a street level basement, which I knew I could convert to a legal apartment. So now that three family I knew I could make it a four family. Before I even own that property, with the relationships I have with the city, with the programs that I have, I knew off the top I was going to be able to generate out of that building well over 5,000 plus on that property. That property today is worth over 400 something thousand. Remember, I bought it for 120, I put 20% down, I was financing 90,000 on a property thatās worth three quarters the price that I purchased it originally. The net cash flow on that building to date is $3,600 a month. So I got right now over 300,000 in equity, with a cash flow of over $3,500 a month.
My net worth, compared to the two buildings, is higher than his, yet he paid way more than mine. You understand? So this is why itās so important, everything in this real estate business is about the numbers. Everything is about the numbers, and what Ashley had broken down when she said, which was beautiful, on how you calculate what you can rent out each apartment for, to what it cost you with your mortgage taxes, insurance, and everything, subtracted by whatever, thatās what you got to do, and if the numbers donāt add up, you have to have the strength to say, this is not a deal for me, Iām going to walk away.
Ashley:
Welby, thatās a great point, donāt get emotionally attached just to get that unit count too.
Welby:
Thatās right.
Ashley:
Itās that emotional side of it like, oh I havenāt gotten a deal this month, Iām just going to buy this and Iāll make it work.
Welby:
Absolutely.
Ashley:
And also donāt fudge the numbers either to make the deal work, make sure that youāre using accurate numbers that you verify. So I want to know about your team. What kind of team have you put in place, and what advice would you give to rookie listeners as to the first person, or maybe couple people, they need to add to their team if they want to start doing flips and purchasing buy and hold property?
Tony:
And how to find them, if you can, Welby, I think thatās a really critical piece today too.
Welby:
Believe it or not, my team started out with just a father and son. Thatās how I started with my team. To date now we grew the team to, I would say consistently six, seven people, but then we have an extension of the team from subcontractors that we use. So how I started out with itās okay, stop trying to chase everybody else, what everybody else is supposedly doing. Iāve met a lot of these people, and listen, Iām sure you guys have met them too, and you know what Iām trying to say, itās not what you think it is. You understand? So itās okay to humble yourself and understand that this is a marathon, itās not a race.
So I started off with a father and son. When I start off with a father and son, itās so important as an investor, so all you new investors understand that this ship, this car, this boat does not move without you, so I need you to be empowered to understand that this ship, this car, this boat does not move without you. Given the fact that you understand that you need to make sure that you educate yourself enough to then be the captain of your ship, to direct the people that work for you.
So given the fact that I understood the process of what to look for when I was looking for my first flip, how much I should buy that property for, then I went through the process of understanding a rough estimate of how much itās going to cost me to rehab, I made sure I purchased the property correctly. Then I started with my friendās father and his son, and those were the two guys that essentially renovated a lipstick property for me. I didnāt get a gut job, I didnāt get a property that was destroyed, I just got a property that youāre just going to show it a little bit of love, put it back on the market, and sell. So we actually grew together. So in our first year we-
Tony:
Let me ask this, Welby, let me ask this before you go on. So how did you find those two guys? Because you said you started with those-
Welby:
We were friends, we were friends, and they had ambition not to do what I do, they wanted to do construction. They knew how to do Sheetrock work, they knew how to do little bit of electrical, stuff like that. Listen, we all understand in this business thereās gray areas. You got to do what you got to do. So thatās how it started, I had to get in and get started. But what I had to do too is I had to understand that that was the two first people I started with, then I had to get introduced to realtors in the area. Most realtors will not understand the mindset of an investor. Every realtor thinks that they do because most realtors just understand if itās for an investor, selling it to him hopefully low so that he can sell it high. No, itās more than that.
So I had to educate the realtors, even the realtors that had more years on this planet than I did, in the business, had to explain to them, I need you to give me what that value of that home is going to be when I beautify it to the standards of what youāre telling me it needs to be. I need you to give me the ARV of this property. When they would tell me what the ARV of this property is, I would know roughly, Iām sure most of you people know what the 70% rule is, it works, I would calculate the numbers and then present to her, this is what my offer is. Most realtors, if they understand the way that us as investors have to move, theyāre not going to want to work with you, thatās the truth, because most realtors do not want to work as hard as you need them to work with you to accomplish the goals that you want. So you have to kiss a lot of frogs in this business, people, youāre going to have to kiss a whole lots of them.
Tony:
And Welby, thatās true for every person that you bring on your team, right? Youāre probably going to have to go through several contractors, youāre going to have to go through several insurance agents, title companies. Iāve cycled through all those different people as weāve built our business. But when you find the people that work, you got to make sure that you treat them right, that you make it a mutually beneficial relationship.
Welby:
And if you understand the root of it for everybody else, itās about money. Hopefully weāre going to be become friends, and maybe family, but everybodyās coming to this table because they see you as an opportunity to make money from you. Some people, some realtors want to make you believe itās a partnership, some mortgage people want you to believe that itās a partnership. No, itās not. No, itās not. Letās be real about it, you guys all work for the investor, because the investor is the only one that has a calculated risk in this equation. The only one. Nobody else has to sign that contract, nobody else has to guarantee that loan, nobody else but that investor. So I want to empower investors, new investors, old investors, that this does not move without you.
Tony:
Yeah, so Welby, but you gave a really good example of how youāve built your team out in that market, and obviously the realtor is an important piece to that because theyāre the ones that are helping you find the deals that are going to make sense. And you mentioned the 70% rule, I just want to recap what that is really quick for our listeners. So ideally if youāre able to purchase a distressed property where the purchase price and the rehab come to about 70% of the after repair value, then typically you know that youāre going to be able to turn a decent profit on that. So, Welby, as youāre working with these realtors, what kind of properties are you telling them to look for for your business? What is your criteria when searching for a new flip?
Welby:
Iām not limited to anything. I donāt care if itās a auction property, because you got a lot of people that get caught up about the source of where you find that property. Thatās irrelevant. The process of you evaluating a property to understand if itās a good deal or not is irrelevant to the source of where you getting that property. So I donāt care if itās an auction, I donāt care if itās coming from a family friend, I donāt care if itās word of mouth, I donāt care if itās off the MLS, and give you guys a secret, 90% of the properties that I buy that I flipped has come off the MLS. So the source of where I get the properties are irrelevant.
The number one question that needs to be answered, and I tell every investor, please listen to me with this, you have to lead with ARV. Thatās your number one question that you have to ask at all times. The ARV gives you the follow through on everything else that you need to be able to calculate to determine what your maximum offer is going to be. So who cares what they telling you that you could rehab it for if you donāt know what the ARV is, who cares what you can do with anything involving that property if you donāt understand that. So I tell everybody, always lead with the question of what is the ARV of that property, especially when weāre talking about a flip.
Ashley:
Welby, when you are analyzing your deals, when youāre going through⦠Well first of all, before even that, I want to know about the MLS. You said 90% of your deals are from there, and I think very common thing we hear is thereās no deals on the MLS, how can I find deals? So can you let us know what is your secret, and how are you making deals work on the MLS? Is it just throwing out low ball offers? Is it looking for listings that have been on the market for a long time? Why do you think that youāre getting so many deals on MLS?
Welby:
Well, if you look at the amount of offers that I put out to how many I get told no to, excuse me, that I actually⦠Let me say that again. If you look at how many offers I put out to how many I get a yes to, Iām doing horrible, but thatās the nature of the business. So new investors donāt understand that, you have to put in, especially in a regular market, you have to put in, sometimes I put in 100 offers and I get told no to all 100 of them, but I just need that one yes. Now as far as what do I look for, I donāt look for anything. What I do is, hereās the thing. For everybody to ask as an investor do you need to be licensed? No, you donāt. I donāt have a license to do anything in this business, I just have a legal right to be in this business as an American. So everybody has a right to be in this business.
Now everybody thatās going to be working with you, i.e. what I call my starting five, my realtor, my contractor, my attorney, my accountant, my⦠Whereās the last figure? I wrote it down because I know I was going to forget, my funding source, my mortgage lenders, whomever. Every one of those people that are wrapped around you have to be licensed to be able to provide that service to you, except you. Given the fact that these people, so we talking about the realtor, I donāt have to do anything. Let the subject matter expert, which is your realtor, do the job. You give them the criteria of where you need to be at, after a while of you working with your realtor, your realtor is going to see a property on the MLS, or see a property driving and just know, Welbyās going to buy that property if I sell it to him. You understand?
So let your realtor do the job, let your realtor go through, break down to your realtor what your quick criteria are going to be, so in my area Iām looking for properties I can add value to. Iām not looking for a property that was listed by an owner thatās looking just to sell at retail price, Iām not looking for anything to be purchased at retail price. I need the realtor one day present it to me, my realtor has to present to me real simple, āHey Welby, I found another property in the area that youāre in, the ARV is this.ā Thatās all I need. Thatās all I need. Based off of that basic information, we all have these cell phones, let the cell phone work for you.
We all have, the same way we have Twitter, Instagram, and all those other apps, we also have apps for us investors. What are they called? Zillow, Redfin, Realtor.com. Use the app, click on the app and look at the photos through the app. Look at the square footage of the property that youāre looking to buy, look at the area that the property is in. If you start doing enough work in the area youāre going to be able to come up with a strong, which I talk about in my courses, and I talk about in my books and stuff, youāll be able to come with a strong estimate so that you could put your offer in. Put your offer in and leave it to God. At least you in the game because you put your offer in. Now as an investor, the odds are youāre going to be told no. Thatās just the odds, youāre going to be told no more than youāre going to be told yes. Thatās okay, keep going. Eventually youāre going to get a phone call from your realtor, āGuess what? They took your offer.ā
Tony:
Yes, right.
Welby:
You keep pushing it hard enough, believe it or not, Iāve had weeks where Iāve gotten accepted offers of 10 houses. I donāt know what the hell Iām going to do with all 10. So you got to keep pushing, pushing, pushing, you just canāt stop.
Tony:
So Welby, we talked a little bit about how you chose your market, how youāve built this team of your starting five around you, but what about actually managing the rehabs? Are you going to the job sites every week? Or do you have your team doing that? Are you picking the materials? And if so, how are you determining between your flip houses versus your rentals? Just walk us through your process for managing your rehabs.
Welby:
Youāre never going to do this business to scale if youāre doing everything by yourself. When I first started I was out in the field, Iām still out in the field, but I was more out in the field involved in a project. While I was caught up in a project I could not go out there to get more projects, which meant I couldnāt keep the guys thatās working for me busy. So what I did is the position that I was in in the field with my guys, I talked to my guy, his name is Jeff, Loosa Home Improvement for everybody, and I said to Jeff, āJeff, you are going to have to take my position, what Iām doing with you out here, youāre going to have to pull in whomever, your father, whomever, into your position, and youāre going to have to pull someone else outside and find somebody to stand in a position your father was in.ā Thatās how we started doing it, so that I could slowly wean myself away so I could focus on scaling.
So because, once again, we got these smartphones, if thereās an issue you better call me on WhatsApp, FaceTime, show me where you at with things. When you start building up enough with that, they start to understand. When you start doing enough with these flips, itās not HGTV, weāre not building theme houses, weāre not building the Count Dracula house today and the princess house tomorrow, every property that youāre going to do, the formulaās going to be the same. The gray tone walls with the white trim is whatās been in style for the last 10 years, so we have buckets of those in our warehouse, so we already know, when we bought the property, this is what we coloring all the walls with after we fix all the walls.
If the kitchen layout can be an open floor plan, you donāt have to ask me, āWelby, should we open up a floor plan or not?ā Weāve done enough, you already know, we knocking down these walls. We have to renovate the bathrooms, we have to renovate the floors, or resurface the floors. When you start doing enough of these, the same thing you did in the first one is what youāre going to do in the second, third, fourth, fifth, et cetera. So you want to try to automate your business as much as possible so that the people that are working for you donāt have to think too much, they already know what they have to do. So thatās what I do, and I maintain a lot of my business through my phone, so I keep up with them through video chats and updates, and things of that nature.
Ashley:
Is there any software or apps that youāre using that correlate with just keeping up on everything on your cell phone? I mean, are you using spreadsheets to track the rehabs? Do you have a dashboard you can look at?
Welby:
I have a program, I canāt remember it off the top of my name, where itās an online software, I paid a bunch of money for it, but itās great when it coming to flips, that I am able to keep track of what was spent, and I could tell you to the penny, by the time the project is done, how much I made. Years before if you wouldāve asked me, āWelby, when you sold that flip, how much money you made?ā It was guessing, I didnāt know. I could tell you to the penny how much that I made on each of my properties. Also too I learned how to simplify my process. So I give an example, most of the rookies that you guys are going to be speaking to are going to be utilizing hard money. Hard money is going to be based off of, theyāre going to be re⦠Whatās the word? Not-
Ashley:
Refinance?
Welby:
Not refinance, drawing you the monies that you pay when youāre rehabbing, theyāre going to draw you X amount of funds for the rehab that was done. Reimbursed, thatās what I want to say, Iām sorry. Theyāre going to reimburse you based off of the monies that you spent off the draws. I show the people how sometimes new investors make the scope of work too complicated. I show you how to simplify the scope of work so that you can get your monies from the hard money lender faster while youāre doing your project. So everything for me is to make everything as simple as possible, which is why people think, when they watch me on Instagram, that I make it look easy. No, itās just Iāve been through a lot where Iām trying to simplify my process as much as possible so that I could make my life a lot easier.
Tony:
Can you elaborate on that a bit, Welby? So you say simplifying the scope of work and just simplifying the process. Does that mean that youāre, are you just paying the contractors more money up front, that way that your draws are easier? Or what does that process look like?
Welby:
For myself, with a scope of work, when I was saying that youāll see a rookie when theyāll give a scope of work to a hard money lender, they will give, itās basically a spreadsheet with lines on it, and obviously to the left youāll see 1, 2, 3, 4, 5, 6, and letās say hypothetically the scope of work was going to add up to $60,000. The rookie will have 50 lines, and they would break down the screws, the hand fixtures, the Sheetrock, and they make it complicated. So now whatāll happen is now when you now want to do a draw, the inspector thatās coming to the property, theyāre going to have to go based off of the scope of work, and theyāre not going to reimburse you until you 100% completed based off of the areas of the scope of work.
Myself, with the same scope of work that wouldāve been 60,000, my lines of scope of work might be eight, maybe 10 lines scope of work. So I want to be as generic as possible so that when the inspector comes, heās looking at a generic wording that I have there so that I know heās going to give me that monies that I need to continue what Iām doing so I can get my project moving forward. But for myself, I donāt really do draws, we can maybe talk about that a little later, my draws is a bit done differently because normally I do one draw and thatās normally at the end of the project, but we can talk about that in a little bit if you want.
Ashley:
Welby, is that just the scope of work that youāre minimizing, is that just for the bank or the hard money lender, and do you have a separate scope of work with the contractor that really itemizes everything that needs to be done?
Welby:
Yes and no. I know that the way I deal with contractors I think is a bit unorthodox to most people, because obviously dealing with contractors, they can make or break your business, and a lot of the fears that people have, which Iāve gone through when contractors either ran off with the money, or did not do the quality of work that I needed them to be done, and there was no recourse for getting your moneys back, and also dealing with a contractor that gave you a price initially and then through the process of doing the work they then wanted to change the pricing, and if you werenāt willing to that, they would either say theyāre not continuing, or you have to come up with the money. So I approach contractors and I deal with them a bit differently, that keeps them in line so I donāt have problems with contractors, as far as getting my jobs done.
Ashley:
So you think just because of how you build that first relationship with them, you donāt have to go into a huge detail scope of work because youāve already built that trust, is that what youāre saying, I guess?
Welby:
Yes and no. Hereās the thing, once again itās all about the money. Thatās what the people are here for, itās not because they like you, theyāre here to make money. If you know and understand how to control the money, you going to control your project. And the manner in which I talk in my courses, and stuff like that too, the manner in how I handle a contractor, the contractor canāt do nothing to me. They canāt Rob a penny from me, and Iāll even pay a contract 100% upfront, I donāt care.
Tony:
So, Welby, youāve given us so much information on how youāve put everything together, I think the last piece that I want to go back to before we wrap up here, is just the financing piece. So you talked a lot about hard money, is that how youāre funding most of your flips?
Welby:
Most of my flips Iām doing hard money, correct, and then now I have private money that I started introducing to my business as well. So they give me better terms, and Iām able to cut a lot of the red tape, so I do a mixture of both. And sometimes, if itās necessary, I have cash as well, I have plenty of cash, so sometimes Iāll even use that temporarily, so those are some of the options that I have.
Tony:
So I think every new investorās dream, especially for those that are flipping houses, is to use private money. Itās typically easier, like you said, less red tape than hard money. So can you just give us a quick crash course on how you were able to find that hard money lender, and then what those terms look like and how youāre able to manage that relationship.
Welby:
To be easy, a good friend of mine, Mark McMahon, Mahone, Mark, and itās another couple of guys, Dan USA Land Ventures and Full Auto, Gerald, we actually have a mentorship group that weāve put together called Campfire Feal Estate, so watch out for that, itās going to be amazing. But Mark, heās actually the one that educated me. Once again, I donāt know everything, I like to be in a room with people that are smarter than me or I respect, and heās the one that educated me on the private money side of the business. So what happened is I train a lot of people in this business, Iāve trained a lot of people, and a lot of people Iāve helped train are multimillionaires themselves in this business now. One of my students, believe it or not, has become my private money lender, one of my private money lenders.
So you imagine, for everybody that doesnāt think that this real estate business is possible for you, one of my students was brand new, just like you guys, he put his head down and worked, worked, worked, and he put himself in a position to become one of my private money lenders. The way we structured that business deal, I was actually able to buy two multi-units actually the beginning of this year, sometime early February, I was able to buy one commercial property and a four unit building, but the commercial property is also residential, and I was able to buy both of those properties for $495,000 using all private money. So I was able to walk into that property not coming out of pocket a single dime out of my own pocket, the private money lender funded that for me.
Reason I was able to do that is because the value of those properties combined is going to be roughly around 1.1, 1.2 million for the two properties that I purchased. So I put him on the insurance, but the contractual agreement that we had was 10% on an annual percentage rate, between those two properties. So the mortgage on that, interest only was roughly $4,125 per month interest only. But donāt forget, I didnāt put up any money buying these properties. The four family just got finished renovated, and Iām actually putting a mortgage on it now, and then the commercial unit building should hopefully be done in the next month, and Iāll be putting a mortgage on those.
Given the fact of how I was able to buy them, if I could break those two down separately, the four unit building that I bought for the 240 is valued at 400,000. The banks will be willing to give me a mortgage of 70% of the 400,000, which I canāt remember off the top of my head, but itās roughly around 280,000. But Iām all out of pocket 240,000. So all I want is the 240,000. I donāt care about doing the bird strategy, or doing any of the cash out refi.
Tony:
Cash out refi, mm-hmm.
Welby:
I donāt do that, I focus on what my cash flow is. So that building is going be netting me with a mortgage of around $1,700, with none of my own money out of pocket that mortgage will be around $1,700 on a building thatās going to be cash flowing $4,800 per month. So I think thatās a beautiful win. The five unit building, which is a commercial building which I paid 255,000, the structure was exactly the same, that building is going to be grossing me over $6,350 a month on a mortgage of $1,800.
Ashley:
I just want to ask real quick, what are, for our rookie listeners, what are the main upgrades or the main value ads they should be doing so that theyāre getting these great returns that you are?
Welby:
What I would tell people to do in the rentals is have the attitude, would you live here? Too many rookie people, too many landlords, have an attitude of Iām not going to live here so I donāt care. So they think itās sufficient enough to just slap paint on the wall and who cares, Iām not living here. Thatās going to give you the quality of the tenants that youāre going to have, and itās also going to then limit to the increase of the rents that youāre going to have. My apartments, when Iām acquiring these properties, these apartments, are distressed, one more time, and or underperforming. So these same apartments that I bought, for example, the four family were being rented for $625 three months ago. By the time I finished, the apartment is pretty much fully rented now, and everybodyās paying $1,250, for the same apartment that was being rented for half that price.
I put in updated kitchens. If the kitchens can be refurbished, I donāt rip them out, I clean them up and I do professional paints on them. I put laminate floors, waterproof laminate flooring. One of the big things I tell everybody to do, install recess lights throughout the apartment. Itās inexpensive, but what the effects will be at the tenant when they walk into the apartment, it brightens everything up. Then I donāt rip down walls, I try to fix whatās existing. So Iām sure a lot of the rookies that are going to go into these apartments, youāre going to see these wood panel walls, people are going to rip those out. I never rip them out, I fix them. After I fix them I get them primered and then I do a beautiful paint job on them. What happens is is that it beautifies the apartment, and because of the wood paneling, it gives character to the walls.
I change all the outlets and switches, and I give love. Thatās what I honestly do. So my attitude is, would I live here by the time Iām done? And itās yeah, I would live here. Also, I want to give something else thatās very important. My business model for how I do, because people are going to ask me how much is it that Iām looking for in terms of cash flow. In a manner of how Iām buying in the area that Iām in, I put 20, well todayās marketās going to be 25%, I put a minimum of 25% down. Iām looking for a property thatās distressed and or underperforming so I can add value to it. Given the fact Iām buying the rental distressed and or underperforming, the value of it, the equity is already built in because I bought it for the right price.
I invest the money to rehab that property, pretty much all of my rental properties that are three units or more, one third of the property covers all expenses. The other two thirds is pure profit. So I give an example of a three family that I have, I purchased the property, the property was worth 300,000, I bought it for 150. I put down 20% down, I financed 130,000. The mortgage, especially before the interest rate went up, the mortgage is $947. I got receipts people, I could show you exactly what Iām talking about. I got receipts.
Tony:
And I like how well you know your numbers too, Welby, and thereās so many.
Welby:
Before you own it, before I own the property, I can tell you how much money Iām going to make off of that property in my pocket. So that building, my mortgage on it is $947, thatās including taxes, insurance, maintenance, everything. So letās just round it to $1000. The first floor, Iām getting $1,500 on the first floor. So just of that one unit Iām already netting $600 a month. Second floor I get $1,300. The third floor I get $1,300. So just off of that building alone, in my pocket, after all expenses, Iām putting 3000 plus in my pocket.
Now hereās the trick. Remember I told you guys, I put down $30,000 to acquire that property. The way I handle my contractors, what will cost the average person to rehab that property costs me minimal. This takes time, of building these relationships. Now hereās the beautiful thing about it, my goal is I got to recoup back the money it costs me to acquire this property. Iām not making no money until that $30,000, letās make it $40,000 to make it even better, Iām not making any money until that $40,000 is back in my account. You talk to the average person, that $40,000, based off of the way that theyāre acquiring and buying, is going to take them on average six, seven years, barring no issues. Tenants not paying, roof not leaking, boiler breaks. On average itās taking me roughly around 18 months or less to recoup back my initial investment.
So now I had to go look, about six months ago I look at the last seven properties that I own, I have none of my money in those properties. Every one of those properties have given me back what it cost me to acquire them, and then some, so in the last year, two years, all the monies I make is pure profit. And then you know what Iām doing now, with the money that is generating I donāt have to flip as many houses as often as I was having to do before, because what it costs me to acquire a rental, Iām doing it monthly, more than that. So you want to know what? You know what Iām going to do when we talk about sacrificing, Iām not going to buy me a new car this month, or Iām not going to go on that trip this month. Iām not going to do for the next two months. Iām going to save up X amount of money based off of my cash flow so I can buy me another baby so I can add to the cash flow.
Tony:
Yeah, thatās the machine, and as you start to build it it starts to feed itself, it starts to feed itself. But like you said, Welby, you got to to sacrifice for that short term to be able to reach that point, because I think so many people, they see the cash flow, they see the number of doors, but they donāt see the sacrifice that happened behind closed doors to be able to get to that point.
Welby:
Itās worth it, itās worth it. I tell everybody, itās worth it. I encourage everybody, itās worth it, itās worth the fight, itās worth the long days, itās worth the arguments, itās worth the doubt, itās worth it, just donāt stop.
Tony:
So Welby, before we wrap here, first, we just want to thank you, man. Youāve been like a wealth of knowledge, and again, I just think your strategy of flipping to create capital, using hard money, using private money, and just using that to build this machine, is a strategy that every rookie should seriously, seriously consider. So before we wrap up, though, we have a few more things we want to hit with you, first is our rookie exam. So this is the test that we make every guest pass, and if you donāt pass, well fingers crossed. But weāre going to jump into it. So the first question is, whatās one actionable thing that rookies should do after listening to this episode?
Welby:
Right now go download my free ebook. Thatās the first thing that you should do. I give a really strong play on exactly what I do. So I would definitely do that, and I would say the most important thing, getting the money is the easy part, buying the property is the easy part, anybody can do that. Please educate yourself, educate yourself, educate yourself, that should be the first thing.
Ashley:
Okay, Welby, the second question is, what is one tool, software app, or system in your business that you canāt live without? Is it your phone?
Welby:
Oh yeah, yeah, yeah, definitely. Yeah, my phone, my phone, my phone, itās everything, definitely my phone.
Ashley:
You had mentioned an app or a software that you use earlier too for your business. Maybe you can email that to us later and we can include it into the show notes.
Welby:
I remembered it now, the program is called Flipper Force.
Ashley:
Okay, thank you.
Welby:
Thatās very good for keeping track of your expenses. And then whatās beautiful at the end of it, when youāre completed with the project, itāll tally up for you and itāll tell you exactly how much money is it that youāre going to profit after you finish selling, paying the realtor, and everything else like that. So Flipper Force.
Ashley:
Okay, awesome, thank you.
Tony:
All right. And then last question for you, Welby, where do you plan on being, or where do you see yourself five years from now?
Welby:
I just want to do what I want to do, when I want to do it, how I want to do it. Thatās it. Iām not trying to be bigger and better than anybody else, I just want to run my own race, I want to take care of the people that I love. I like cars, so if I want to go and get that Lamborghini truck, I just want to just go get it. Thatās what I want to do, and I want to help, I want to help people. I really believe that the market is going to be changing, horribly, soon, and theyāre going to need people thatās going to navigate them through this, so I hope I can be a beacon for a lot of people to help them navigate through this, because itās going to be a great, great, great, great opportunity for people to really become wealthy in this business if they position themselves and take advantage of the opportunity thatās coming, because if youāre not, youāre going to get ran right over. So I hope I could be a beacon to a lot of people.
Ashley:
I think so, because you definitely passed our rookie exam there, Welby, so thank you for sharing.
Welby:
Yes.
Ashley:
We want to give a shout out before we end to this weekās rookie rockstar, who is Mason M. So Mason finally officially closed on his first flip, he used private money to do so, and he ended up actually losing $1000 on this flip.
Welby:
Congratulations.
Ashley:
So the purchase price was 30,000, the rehab was 20,000, and he sold it for 70,000 cash, but thereās an opportunity cost here because Mason learned some lessons, rural markets are harder to comp for ARV due to fewer recent sales, and he should have spent more time on his own numbers instead of trusting the realtorsā numbers. And although he is handy and could do all the work himself, he made a rookie mistake that caused redundancies, and the value of time has never been more clear to him than it is now after completing this flip. So Mason, first of all, we made you the rookie rockstar because you actually told us about a loss, a deal that went bad, but you took the positives out of it, the lessons learned in that opportunity cost, so I hope that youāre sharing this with us because youāre going to keep going and youāre going to do the next one and use the lessons that you learned to continue, so thanks for sharing that with us, Mason.
Welby:
Congratulations.
Ashley:
Yeah, taking action, getting that experience. Think about how much people pay for courses and material to learn how to flip a house, and you just paid $1000 to get that hands on experience. Well, Welby, thank you so much for joining us today. Can you tell everyone where they can find out a little bit more information about you, and possibly reach out to you?
Welby:
My Instagram is @atmybest197, thatās A-T-M-Y-B-E-S-T-1-9-7, and you can also click the link in my bio and youāll be able to see all of the courses that I have, the free ebook, definitely go check out the free ebook, and you can also go to my website, atmybest197.com, and yeah, thatās how you can find me.
Ashley:
Rookie listeners, thank you so much for joining us this week, I hope you took a lot of value from this episode. Iām Ashley @Wealthfromrentals, heās Tony @TonyJRobinson on Instagram, and weāll be back on Saturday with a rookie reply.
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