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This Candlestick Trading and Analysis Masterclass bundle, priced at just $29.99 for a limited time, includes six trading courses from U.S.-based full-time trader and educator Travis Rose. With more than 12 hours of content and a 4.5/5-star instructor rating, Rose focuses on reducing the learning curve for new traders by sharing exactly what he wishes he knew starting out.

You’ll learn to decode candlestick patterns, build risk-aware trading plans, and read price action using volume and order flow. Beyond charting, the courses also cover swing trading, options trading basics, and strategies to identify key reversal points. Quizzes, downloadable resources, and real trading examples help reinforce the material as you go.

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StackSocial prices subject to change.

If you’re serious about getting into (or advancing your knowledge of) cybersecurity then access to quality, up-to-date training isn’t optional. It’s essential. InfoSec4TC’s Platinum Membership makes that access easy, with a comprehensive lifetime subscription to over 90 expert-led certification courses and continuously updated training material.

Through October 5, you’ll pay just a one-time payment of $52.97 (MSRP $280) to unlock lifetime, self-paced access to preparation for top IT security certifications: CISSP, GSEC, CISM, CISA, Ethical Hacking, and more. The membership also includes exam question updates, extra course resources, and future course additions — all at no additional cost.

Courses are designed for professionals at all levels. Whether you’re aiming to earn your first credential, shift careers into cybersecurity, or expand your current skill-set, the structured curriculum and clear learning paths make the journey approachable. You’ll also receive an attendance certificate with CPEs, access to private study groups, and one free session of career consulting and planning.

And InfoSec4TC doesn’t stop at instruction. Their mentorship approach helps you stay accountable and on track, no matter if your goal is certification, a job title upgrade, or a full career transition into infosec. With more than 90 courses and growing, your training evolves as the industry does.

Lock in lifetime access to InfoSec4TC Platinum Membership for just $52.97 until October 5.

StackSocial prices subject to change.

Gen Zers born between 1995 and 2012 are adopting AI at work and helping older colleagues embrace it too, according to a new poll.

The survey, conducted by workspace solutions company International Workplace Group, found that close to two-thirds of Gen Z respondents were teaching their older workplace peers how to use AI.

“This support often takes different forms, from hands-on guidance to sharing practical tips to integrate AI into daily workflows,” International Workplace Group CEO Mark Dixon told CNBC.

Related: Almost 100% of Gen Zers Surveyed Admitted to Using AI Tools at Work. Here’s Why They Say It Is a ‘Catalyst’ for Their Careers.

In the poll, which surveyed over 2,000 individuals in the U.S. and the U.K., nearly half of the respondents said AI is bridging generational gaps and encouraging collaboration. Older workers “are showing a real openness to AI” and “learning from younger generations,” Dixon told the outlet.

He added that the dynamic between older and younger generations was “so impactful” because of its “reciprocity.” Younger generations are using their AI skills to “guide” others and “introduce new ways of working,” while older generations respond by leveraging their experience and industry knowledge to help Gen Z use the technology more effectively.

“In today’s digital-first era, AI is emerging as a powerful unifier across generations,” Dixon told CNBC.

Related: Gen Z Is Increasingly Turning to Trade Schools as a Fast Track to Entrepreneurship and an AI-Proof Career

The survey additionally found that most office workers (86%) said that AI has improved their efficiency, while over three-fourths say it has helped their careers. On average, workers saved 55 minutes every day by using AI.

Gen Z workers are also improving their own AI skills by teaching others how to use it, Dixon said.

Most solopreneurs are stuck using AI the old way — writing captions, drafting emails, and hoping it drives results.

But the ones scaling to seven figures fast? They’re using AI to run their business like a machine — automating growth, traffic, and operations without hiring a single employee.

In this video, I’ll show you the exact four AI tools I used to go from side hustle to seven figures in just 12 months — no coding, no complexity and no team required.

Here’s how I used them:

• The traffic tool: Pinpoints what your audience is searching for before your competitors do — helping you publish content that ranks and spreads.
• The sales tool: Qualifies leads, personalizes follow-ups and automates sales conversations — turning traffic into profit 24/7.
• The system builder: Converts your manual processes into repeatable automations — from onboarding to task management, without hiring.
• The content engine: Analyzes top-performing hooks and titles in your niche — and gives you a full content calendar in minutes.

These tools helped me stop guessing, get visible, and scale fast — without burning out or adding overhead.

If you’re a solo entrepreneur who’s tired of doing everything yourself, this is how you scale smarter — and finally start seeing real momentum.

The AI Success Kit is available to download for free, along with a chapter from my new book, The Wolf is at The Door.

Universal translators were once a science fiction dream, appearing in shows like “Star Trek” as devices capable of translating any language into English.

Now, new advancements in AI have made it possible for big tech companies like Apple, Meta, and Google to create gadgets that translate from one language to another in real-time. And analysts expect the products to be popular.

Here’s what they’re working on:

Apple

Apple introduced the $250 AirPods Pro 3, a pair of earbuds capable of live translation in real-time, at its “Awe Dropping” product launch event earlier this week. The earbuds support translations from French, German, Portuguese, and Spanish into English. Older AirPods models, such as the AirPods 4 and AirPods Pro 2, will get the live translation feature as an update next week.

^{Apple AirPods Pro displayed at Apple headquarters in Cupertino, California, on Sept. 9. Photo by Justin Sullivan/Getty Images}

In a demo video, Apple showcased how AirPods could be used in a live conversation with an English-speaker buying flowers from a Spanish-speaker. The AirPods translated the vendor’s words from Spanish to English in real-time through in-ear audio translations. When the English-speaker responds, their words are translated into Spanish via written text on her phone. If both people in a conversation are wearing AirPods, they can speak in different languages and have the earbuds translate in real-time.

Analysts expect the product to entice users to upgrade their Apple devices.

“If we can actually use the AirPods for live translations, that’s a feature that would actually get people to upgrade,” DA Davidson Analyst Gil Luria told CNBC.

Related: Apple’s Foldable iPhone Release Date Has Been Revealed, According to a JPMorgan Investor Letter

Google

Google announced last month that its Pixel 10 phone can translate from one language to another during phone calls — and preserve the speaker’s natural voice with translations. The feature, called Voice Translate, applies to real-time phone call conversations in languages like Spanish, Japanese, and Hindi, and will become available through a software update on Monday.

The translate feature processes translations on the Pixel 10 device, so conversations are kept private.

^{Google Pixel 10 smartphone. Photo by Andrej Sokolow/picture alliance via Getty Images}

“Voice Translate allows you to break down language barriers during phone calls,” Google stated in a blog post announcing the feature.

Meta

Meta, meanwhile, has recently implemented translation capabilities for new or existing devices. Starting in April of this year, the bestselling Ray-Ban Meta smart glasses are capable of live translation.

The glasses, which have sold more than two million pairs since launch, can help English-speaking users understand speech in French, Italian, and Spanish with a simple voice command: “Hey Meta, start live translation.”

^{Meta CEO Mark Zuckerberg (left) and Mixed Martial Arts Fighter Brandon Moreno (right) at Meta Connect 2024. Photographer: David Paul Morris/Bloomberg via Getty Images}

Meta CEO Mark Zuckerberg first introduced the live AI translation feature for the Ray-Ban Meta smart glasses at Meta Connect 2024. He demonstrated how he was able to understand Brandon Moreno, a mixed martial arts fighter, speaking in Spanish while he responded in English.

“You can simply speak to someone in Spanish, and hear the English translation directly in your ear,” Zuckerberg said at the event.

Related: Mark Zuckerberg’s Meta Keeps Suspending Mark Zuckerberg, Esq., From Facebook — and Now He’s Suing

Becoming an ecommerce entrepreneur is not for the faint of heart. The technological hurdles can be substantial. And there is ample competition within the space.

The good news is that the technology has created opportunities, and the competition is there because there is substantial opportunity. Technology and the acclimation of society to buying online have created a perfect storm of opportunity that shows no signs of abating.

So what has to happen to be a successful participant as an ecommerce entrepreneur? Here are four initiatives one must embrace.

Related: 5 Things I Wish I Knew Before Launching an Ecommerce Business

1. Experiment, experiment, experiment

This is a mentality. As we all know, failure can be your friend. And failure, inevitably, arises from experimentation. Some of my experiments early in my ecommerce career that didn’t pan out were: Starting my own private label brand early on without doing enough market research, specifically checking for demand of the item, and relying too heavily on one supplier or fulfillment channel.

This being said, if I had not taken the chance, I would not be where I am today.

One of the best ways to cultivate this habit is to embrace mentors. They can think about things analytically, without the baggage of the business being “their baby.” Take inventory of what they suggest, and step out into the unknown. It is your best chance of success.

2. Track the competition

Ten years ago, I was just starting my first store on the Amazon marketplace and opened several niche Shopify stores around the same time. I focused on the competition, often trying to learn how they might approach a similar challenge to what I was facing.

For example, I noticed some people were creating funnels for their ecommerce stores. I took note of that. Some of them were testing out different types of landing pages. Others were testing out YouTube ads for ecommerce products back in the 2010s, specifically trendy gadgets with the potential to go viral. It was something I had never experimented with before, and it was a really creative, niche-specific way of marketing. I went on to build out product funnels of my own, learned about upsell strategies, what goes into making a strong product landing page and so much more.

3. Embrace financial literacy

When I started my ecommerce business, I knew quite a bit about online marketing — I had a small locally based marketing agency in Northern California in my early 20s and I created a social media influencer business. Both of these ventures taught me important things about running an ecommerce business.

Creating and analyzing financial metrics wasn’t exactly my strong suit in the beginning. I started by learning how to read basic reports like profit and loss statements, and quickly realized how crucial it is to know which numbers actually matter. As an ecommerce seller, you have to keep a close eye on metrics like your average order value (AOV), cost per acquisition (CPA), cost of goods sold (COGS), gross revenue, net profit, overall profit margin and more.

At first, I didn’t fully understand how all these pieces fit together, so I had to learn as I went. That experience is a big part of why we prioritize financial education for our clients. Even though we break the numbers down into clear, actionable insights, we also want to empower them. Whether they eventually want to run their own operation or branch out into a related ecommerce business, perhaps on Amazon, understanding the financial side is essential.

Related: How to Build, Grow and Make Money With Ecommerce

4. Delegate

Successful people buy their time back. If you can afford to, outsource at the outset. Generally, if you do that, you can grow faster. You can’t do everything at once. You can’t wear an expert hat in every area. I tried in my early and mid-20s to do so much on my own, only to be faced with major symptoms of burnout.

Outsource it. For example, even if you’re just starting out with a modest budget, consider hiring a virtual assistant. You can train them to support your operations, or they may already bring expertise in areas where you lack experience, such as customer service or product research. A skilled assistant can help manage customer communications and keep buyers satisfied while orders are being fulfilled. Alternatively, a product researcher can take on the time-consuming task of identifying opportunities, whether you guide their efforts or delegate it entirely, freeing you up to focus on higher-level strategy. Either way, you’re buying your time back.

Reclaiming your time by delegating is one of the most strategic investments you can make. It shifts you from an operator to a true owner.

At the end of the day, ecommerce success isn’t about doing everything perfectly from the start but it is about taking action, learning quickly and making adjustments along the way. The entrepreneurs who thrive are the ones who stay curious, keep testing and aren’t afraid to “fail forward.” Every mistake you make is simply another step closer to understanding what works and building the foundation for long-term success.

If you’re willing to experiment, study your competitors, get a handle on your numbers and learn to delegate, you’ll put yourself miles ahead of most people who give up too early. The road won’t always be smooth, but the opportunities are very real. Ecommerce is still growing, and the best time to build something meaningful is right now.

Days after announcing that its hybrid employees would have to return to the office (RTO) four days a week starting Jan. 5, NBCUniversal is offering an alternative to its mandate — accept a buyout.

According to internal documents obtained by Business Insider, NBC is offering employees who don’t want to return to the office the following severance package: eight weeks of pay, plus medical, dental, and vision benefits for three months after their departure. Employees will also receive a full bonus if eligible.

The package does not add additional compensation based on the employee’s tenure. Workers have to ask their HR managers about the severance offer by Oct. 3 to get the offer, BI learned.

Related: What Is ‘Task Masking’? Young Workers Retaliate Against Return-to-Office Mandates With a Viral Strategy.

The severance package only applies to NBC employees at the vice president level or below who currently work a hybrid schedule and are located in the U.S. and the U.K. They will be required to work through Dec. 31 on the company’s payroll and transfer their responsibilities to other employees before they leave. According to PitchBook, NBC has nearly 60,000 employees worldwide.

NBCU workers previously followed a hybrid schedule, coming into the office three days per week (Tuesday, Wednesday, and Thursday), according to Variety. The new four-day policy would require them to come in on Mondays as well.

Many companies are implementing RTO mandates across a variety of fields. Buy now, pay later company, Klarna, announced earlier this week that it would require workers to work from the office three days per week starting September 29. Klarna began trading on the New York Stock Exchange on Wednesday and employed 3,422 workers as of the end of 2024.

Microsoft is also requiring its employees to work from the office at least three days a week starting in February. Microsoft’s worldwide headcount as of June 30 was 228,000 employees, with 125,000 workers located in the U.S.

Related: Verizon Tries to Steal ‘Top Talent’ From Rival AT&T With Email Promoting Its Hybrid and Remote Roles

Other companies, like AT&T, JPMorgan, and Amazon, have already implemented RTO mandates this year, despite employee pushback.

A survey conducted by Bamboo HR last year found that around one in four C-Suite executives hoped strict RTO policies would prompt some employees to quit, calling the RTO orders “layoffs in disguise.” According to the study, around 40% of managers had to implement actual layoffs when fewer employees quit than expected after the RTO mandate.

Though executives have touted the benefits of in-person work for strengthening company culture and helping employees grow their careers, hybrid work also has its benefits.

A study published in the scientific journal Nature last year revealed no differences in productivity, performance, or promotion when comparing employees who went to work fully in-person for six months, and those who followed a hybrid schedule.

Related: Dropbox’s CEO Is Still in Favor of Remote Work

It’s August. Your inbox is full of OOO replies, Slack pings have slowed to a whisper and if you’re lucky, you’re halfway through a bottle of overpriced rosé on someone’s porch.

But if you’re just now starting to think about your Q4 strategy? You’re not behind — you’re already in trouble.

Q4 isn’t just another quarter. It’s the Super Bowl of marketing. And while most teams are sleepwalking through summer, this is your chance to take the lead. The ones who win Q4 are laying down the groundwork now. The ones who don’t? They’re scrambling come October, wondering why their revenue flatlined.

Here’s how to avoid becoming a cautionary tale.

Planning ahead isn’t a luxury — it’s survival

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars, content and what I thought was control.

In reality, I was just managing chaos with a pretty spreadsheet.

Now? We’re finalizing Q4 deliverables in August and testing campaigns by early September. That way, when the holiday madness hits, we’re not creating — we’re executing.

And this isn’t just an enterprise strategy. Whether you’re a DTC startup, a B2B SaaS company or a one-person marketing team, planning early gives you the one thing your competitors won’t have: momentum.

Related: 3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It

What smart Q4 prep looks like in August

If you’re in marketing, here’s what you should be doing right now:

• Reviewing Q1–Q3 performance to cut what’s not working and double down on what is
• Updating last year’s holiday campaigns while there’s still time to test new angles
• Writing your email flows and SMS sequences so they’re ready by October
• Locking in vendors, platforms and partnerships before placements fill up
• Coordinating team bandwidth to avoid last-minute scrambles

This isn’t overkill. This is what the winners do.

Don’t just “check the budget” — work it like a lever

Most teams treat budgets like static numbers. You get a number then go spend it. Smarter teams ask: Where did we get the best return last year and how quickly can we shift budget if something pops off?

One of our clients, a global beverage brand, set a modest ROAS target for Meta campaigns last fall. When performance started to surge, we were able to reallocate budget mid-month. Result? A 135% ROAS over-delivery and more than $30,000 in incremental revenue — in November alone.

If you don’t know where your flex is, you can’t take advantage of the spikes.

Audit your channels before you sink more money into them

Now’s the time to pressure-test what’s really working. Start with the basics:

• Where’s your traffic coming from — and more importantly, where’s it converting?
• Are your email flows actually performing or are they just coasting?
• Are you reusing the same holiday sequences from 2022?

Last year, we helped a premium pet brand revamp their email strategy in August. By the end of Q4, they had generated $47K in placed orders from email alone. And their best-performing email? It went out in February — and brought in another $7K.

The lesson: strategy beats panic every time.

You can’t launch big if half your team is out

Your Q4 calendar is only as strong as your team’s availability.

Every year, brands plan big November launches — only to realize their lead designer is in Italy until the 12th and the social media manager is at a conference. That’s how good ideas turn into half-baked campaigns.

Plan around real availability. Who’s in-office when? Who can step in if needed? Have you onboarded freelance or contract support in case things scale?

You don’t need a massive team. You need a present, prepared one.

Learn from last year — then upgrade it

If you haven’t analyzed last year’s Q4 data, you’re flying blind.

What channels converted best? Which campaigns flopped? Which subject lines actually got opened?

Find the patterns. Then improve them.

Maybe your BFCM sale crushed it but your remarketing ads underperformed. This year, rebuild your mid-funnel strategy and refine segmentation before crunch time.

Q4 is not the time for trial and error. That’s what August and September are for.

Don’t coast into January — accelerate into it

Here’s what no one talks about: January is a goldmine.

If your business touches wellness, finance, productivity or anything “new year, new me” adjacent, start building those campaigns now.

Your competition will be crawling out of the holiday fog. You’ll already be converting.

Related: Why Your Old Marketing Tactics Are Killing Your Growth in 2025

Marketing isn’t optional — it’s the main engine

Too many teams treat marketing like a side hustle — something to turn on when sales slow or revenue dips.

But marketing isn’t an accessory. It’s the engine. It’s what gets you seen, heard, clicked and remembered.

So while everyone else is “planning to plan,” do the smart thing.

Plan now. Lock it in. Execute early. Optimize often. Win more.

Because by the time your competitors realize Q4 has started, you’ll already be two laps ahead.

This as-told-to story is based on a conversation with Shanaz Hemmati, COO and co-founder of ZenBusiness, a $1.7 billion company that provides an all-in-one platform helping small businesses become official, stay compliant, manage finances and more. Her co-founder is Ross Buhrdorf, who serves as CEO. The piece has been edited for length and clarity.

^{Image Credit: Courtesy of ZenBusiness. Co-founder and COO Shanaz Hemmati.}

I always had an entrepreneurial spirit, but I never really thought about going off and starting my own business.

At the University of Texas at Austin, I studied computer engineering, starting with hardware design before pivoting to software engineering. I truly love technology, and especially software engineering, because you’re coding to solve problems — I still love solving problems.

Related: This Mom’s Creative Side Hustle Started As a Hobby With Less Than $100 — Then Grew Into a Business Averaging $570,000 a Month: ‘It’s Crazy’

My husband’s an entrepreneur who’s always had his own businesses. He’d encourage me to start my own business, but I was too concerned. Sometimes women can think too hard about doing something; that’s what held me back from becoming an entrepreneur.

For women in male-dominated fields, it’s important to seek out mentors who can help you from their experience, even if their journey looked different from yours. You can bounce ideas off them and ask them questions. Mentorship pushes you, but it also gives you assurance and confidence.

Over the course of my career, I learned so much, which helped me when I made the leap to founder.

“Small businesses are what keep the economy growing.”

I first met my ZenBusiness co-founder Ross Buhrdorf when we worked at Excite.com, a web portal company founded in 1994. Several years later, I joined HomeAway, a vacation rental marketplace, where I stayed for 11 years until the company was acquired by Expedia.

Later on, Ross and I met up for coffee, and he started talking about this idea of building something to help entrepreneurs and people who are starting small businesses. I was intrigued and excited. I’d always been passionate about that category in the market: Small businesses are what keep the economy growing and going.

Related: I Walked Away From a Corporate Career to Start My Own Small Business — Here’s Why You Should Do the Same

So Ross and I founded ZenBusiness in 2017.

When it comes to a fast-growing company like ours, we have so many things on our to-do list, but we don’t always have the resources to get them done at the same time, so we have to prioritize.

AI has been one of those priorities. Everybody in business should be using it these days. It’s a great tool that saves time once you get employees on board and using it based on their role and function. Our personalized AI assistant, ZenBusiness Velo, is included with every LLC formation and helps entrepreneurs start and grow their businesses.

Related: Two-Thirds of Small Businesses Are Already Using AI — Here’s How to Get Even More Out of It

“It all comes down to this — people are at the center of any great company.”

For a long time, I’ve had this mantra that’s helped me succeed as a business leader: Be fearless, be ethical, be passionate.

Being fearless means recognizing that nothing is ever going to be perfect, but you just do it anyway. Being ethical means always being honest, to yourself, to your co-workers, to anyone. And being passionate is everything. Loving your work and doing the best job possible will help you progress in your career and build your business.

It all comes down to this — people are at the center of any great company. Anything you do is all about people, whether they’re employees, customers or the community.

ZenBusiness puts this rule into action by hearing and supporting its employees.

For example, we became an early adopter of remote work. The company sent employees home when the pandemic hit, but as we continued to grow and hire more people, we listened to employees who said that they preferred working from home. Remote work gave them the chance to spend time with their families, cut down on commute hours and be more productive.

Related: A CEO Who Runs a Fully Remote Company Has an Unusual Take on Employees Starting Side Hustles: ‘We Have to Be Honest With Ourselves’

“Maybe you launch as a side hustle to test it out.”

All aspiring entrepreneurs should avoid the pitfall of thinking about a business idea for too long before they take action: Do it sooner rather than later.

You don’t have to drop everything else you’re working on to start. Maybe you launch as a side hustle to test it out. Talk to the people you’re trying to solve a pain point for because those conversations will give you a lot of information.

Every day, you’re learning something new, and being able to pivot fast can be the difference between driving your business in the right direction or not. There are always going to be surprises along the way. So remember, it’s all about the people who are around you — it’s all about the people you bring in to help you go through your business journey.

This article is part of our ongoing Women Entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman.

We’ve seen all the think pieces about work-life balance. We’ve heard plenty of opinions from burned-out employees and concerned health experts, and even seen travel blogs touting countries like New Zealand and South Africa to find the perfect utopia where ‘work to live, not live to work’ exists.

But what if none of it is real? What if everything we’ve been led to believe about work-life balance is just a myth, and thinking we are failing in the mission leaves entrepreneurs miserable and unfulfilled?

I remember feeling this way when I first started my company, BriteCo. I was plagued with the thought that I was not giving enough hours to my business or that I was not committed enough as a father and husband when I was at home, if I spent too many hours at the office. The ideology bogged me down until I shifted my perspective and began to think of this preconceived “work-life balance” as “work-life mastery” instead.

Related: 10 Myths About Work-Life Balance and What to Do Instead

It’s not one or the other — It’s both

The breakthrough came when I stopped asking, “How do I separate work and life?” and started pivoting to “How do I make work worth integrating?”

Everyone talks about work-life balance as two polar entities: You have your work life and your home life, and they’re completely separate, never to meet. But that belief is where burnout happens.

Instead, learning to blend the two and finding ways to integrate and intersect is where there is real power and personal reward. This doesn’t mean you have to work 24/7/365. It means being intentional about what deserves your attention — and when.

Related: Are You Overlooking the Mindset Shift That Transforms Good Leaders Into Great Ones?

Making work meaningful

First and foremost, you should enjoy your work. As entrepreneurs, this is pivotal. You’re going to invest many, many hours, especially in the beginning, so rather than begrudge it, embrace it.

Having a strong passion for your business and the services or products you offer will help drive your success: It will help you solve problems and keep your curiosity firing. However, the other benefit is that when you enjoy what you do, the rules for structuring work are thrown out. You’ll soon realize you don’t have to gate work outside your life but can keep both doors open and accessible at all times.

Finding time for personal time

It should go without saying that you should absolutely schedule personal time — take days off, take vacations, show up for family time. But maybe taking a day off leaves an hour for a board meeting before you go. Maybe weekends also offer a chunk of time to catch up on menial tasks, so they don’t waste your attention during the work week.

When I go home every night, I sit down and have dinner with my family. I’ll still throw the baseball with my son and make time to coach his baseball team. I’m not working during that time, but that doesn’t mean that whole evening or that whole Saturday is completely checked out. It doesn’t have to be a full workday, but the purpose is to be flexible with my time and optimize my efficiency.

When I take vacations, I don’t completely shut off. I’ll still enjoy time away with my family, but I’ll check emails while we’re getting ready in our hotel and look for updates before going to bed. Doing so helps me stay even tangentially connected and offers a much smoother transition once I’m back to the office because I avoid the burnout of playing catch-up.

Aligning business goals with personal growth

What would shift if you viewed your business as part of your life’s purpose rather than something stealing from it? You’d probably have a whole new appreciation for what you do and the value it adds to your life.

If accomplishing business goals doesn’t give you a rush of endorphins and a huge sense of personal accomplishment, you may want to reevaluate whether your current line of work is the best fit for you. If your work successes don’t also make you want to level up in the gym, at home or in your personal hobbies, then it’s time to start finding that inspiration and fusing it into your whole life.

Whereas the old “work-life balance” model assumes work and life compete with each other and that you must escape one to enjoy or focus on the other, it’s time to flip the switch and invest in meaningful work that can energize your entire life.