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Perplexity AI, an $18 billion startup whose AI-powered search engine links out to original sources, just made an unsolicited offer to buy Google’s Chrome browser for $34.5 billion, the Wall Street Journal was first to report.

According to the WSJ report, Perplexity said its offer to buy Chrome is “designed to satisfy an antitrust remedy in highest public interest by placing Chrome with a capable, independent operator.”

“Multiple large investment funds have agreed to finance the transaction in full,” Perplexity Chief Business Officer Dmitry Shevelenko said, per Bloomberg.

Related: Everyone Wants to Buy Google’s Chrome Browser — Including OpenAI, According to a Top ChatGPT Executive

Chrome could be valued anywhere between $20 to $50 billion according to analysts, but it isn’t exactly for sale. Google might not have a choice, though.

In August 2024, a federal judge ruled that Google illegally monopolized the online search and search ads markets, writing in a 286-page opinion that “Google is a monopolist, and it has acted as one to maintain its monopoly” through exclusive agreements.

One remedy suggested by the DOJ was for the tech giant to sell its Chrome browser. A judge is expected to decide by the end of August what Alphabet must do.

Google is appealing part of the rulings and has indicated they are not interested in selling Chrome. But that doesn’t mean there isn’t a slew of potential buyers.

In April, a judge asked ChatGPT’s Head of Product Nick Turley if OpenAI would try to buy Chrome if parent company Alphabet was forced to divest, and he said a definite yes.

Related: Firefox Would Like to Remind Everyone It Exists and ‘Isn’t Backed By a Billionaire’

“Yes, we would, as would many other parties,” Turley said in court, adding that ChatGPT and Chrome combined would give his company the chance to offer an “incredible experience” that’s “AI-first.”

Perplexity AI is based in San Francisco and was founded in 2022. The startup is preparing the wide release of its own browser, Comet, though the company said it wouldn’t make any “stealth modifications” to Chrome if the deal went through.

Perplexity’s formal bid also said it would “extend offers to a substantial portion of Chrome talent.”

At press time, Google Chrome has around 68% of the web browser market share (Safari is No. 2 with nearly 16%, Microsoft Edge has 5%, and Firefox has 2.5%).

Perplexity AI also submitted a bid of at least $50 billion to buy TikTok in January, per CNBC.

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Related: A Big Tech CEO Just Quit to Be an Entrepreneur Again

Liv Schreiber, 28, was a recent college graduate working in New York City, building businesses and a social media following, when she noticed that a lot of content in her orbit centered on “keeping up with the Joneses” and summers spent with “slick-back buns” in the Hamptons. “I was like, You know, I really just wish I could jump in the lake and wear no makeup and go back to sleepaway camp,” Schreiber tells Entrepreneur.

^{Image Credit: Courtesy of Camp Social. Liv Schreiber.}

Schreiber was well-positioned to bring her idea to life. In 2019, she launched Brand Caffeine, a digital marketing agency, and in 2022, she founded Hot and Social, a social community that hosts meet-up events where people in their 20s and 30s can make new friends.

Related: How to Cultivate Genuine Friendships in a Digital Age

The two-time founder already knew how to harness the power of branding and social media to forge in-real-life connections, and in May 2023, she was determined to apply that expertise to Camp Social. Schreiber’s first camp took place just a few months later, in August, with 150 women in attendance.

^{Image Credit: Courtesy of Camp Social}

Since then, Camp Social has only grown in popularity. The upcoming camp, which cost $880 per ticket and will be held August 22-24, sold out in 24 hours. Camp Social has also expanded to offer two camps per year instead of one; the first fall weekend will be September 26-28.

“ I am firm in my belief that this is what everyone’s going to be doing in a few years.”

Schreiber has just one rule for Camp Social’s campers: Everyone comes solo and leaves as friends. “It’s a lunch table where everyone is welcome to sit,” she says.

Camp Social hosts women ages 21 and older (the oldest camper so far was 65) and bunks them by age. However, inter-generational friendships are also common, as campers meet new friends based on the activities they choose throughout the weekend, Schreiber says.

^{Image Credit: Courtesy of Camp Social}

The cost of a ticket to Camp Social covers the weekend’s expenses, from the bus ride from New York City to the Pocononos — an “iconic” start during which people are “singing, dancing and meeting each other,” Schreiber says — to the extensive list of instructor-led activities, from boating to archery, yoga, candle-making and more, and branded goodie bags, which include a variety of merchandise.

Related: ‘They Gave Us All the Free Stuff’: A Look Inside Amazon’s Lavish Mexican Retreat for Influencers

“I  like to treat it like an influencer brand trip for the consumer,” Schreiber says. “ I am firm in my belief that this is what everyone’s going to be doing in a few years. I’ve been shouting into a black hole, trying to [get] brands to understand that influencers aren’t buying their products — consumers are.”

Schreiber stresses that Camp Social only features products that she really believes in and has turned down those that aren’t the right fit. Some of Camp Social’s sponsors include Dunkin’, fast-casual restaurant chain Dig Inn and nonalcoholic wine brand Fre.

^{Image Credit: Courtesy of Camp Social}

Schreiber is always on the lookout for new offerings in service of what she calls “the most important” part of Camp Social: Facilitating community and new friendships. “We can offer everything and any brand in the world, but at the end of the day, it’s about the relationships,” Schreiber says.

Related: How to Build a Thriving Community That Will Skyrocket Your Business

“People need to know [that] connection is so important. Offline.”

“Community” is the new buzzword for many brands building a presence online — and Schreiber has mixed feelings about it. “It makes me both happy and sad because sometimes people go into it with the wrong intentions or the intention of creating something just to sell,” she says.

These days, it’s authenticity and storytelling that make people and brands stand out, according to Schreiber.

On her own social media accounts, Schreiber notices that the videos that perform the best are those in which she delves into the “why” behind her starting Camp Social — and the real-life connections formed. Several friends she met at Camp Social attended her recent wedding. One of them gave a speech; another signed the ketubah.

^{Image Credit: Courtesy of Camp Social}

Related: 6 Ways Your Company Will Benefit From Better Community Involvement

In an era when many Americans struggle to cultivate meaningful relationships more than ever before — 21% of U.S. adults feel lonely, and 73% attribute it to technology, according to a recent report from Harvard Graduate School of Education — in-person connection remains Schreiber’s primary goal.

“There’s a huge brand story that we can tell here,” Schreiber says, “but the main thing that people need to know is that connection is so important. Offline. We need to utilize social media as a tool to be social and tackle the loneliness epidemic.”

This article is part of our ongoing Women Entrepreneur® series highlighting the stories, challenges and triumphs of running a business as a woman.

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OpenAI CEO Sam Altman acknowledges that AI can change the workforce and replace some jobs for good — but instead of focusing on AI’s effects on recent college graduates, Altman is more concerned about the technology’s impact on soon-to-be retirees.

In a podcast episode of “Huge Conversations” with Cleo Abram, released last week, Altman said that he was “more worried” about what AI meant for “the 62-year-old that doesn’t want to go retrain” than the “22-year-old” just graduating college. The reason? Young people are “the best” at readily adjusting to changes brought on by technology, even when that technology replaces jobs.

Related: Here’s What ‘Terrifies’ OpenAI’s CEO About Financial Institutions Today: ‘This Is a Huge Deal’

“I think it’s totally true that some classes of jobs will totally go away,” Altman said on the podcast. “This always happens, and young people are the best at adapting to this.”

Altman mentioned that if he were 22 years old and just finishing college, he would be excited and “feel like the luckiest kid in all of history” because of the new opportunities that AI provides. Recent grads can use AI to start new companies, write code, and fill in any gaps in their skills.

“You have access to these tools that can let you do what used to take teams of hundreds,” Altman said.

But for older workers, it can be difficult to upskill and learn how to use AI. According to an AARP survey released last year, the majority of Americans age 50 and older (85%) have heard of AI, but less than 33% are enthusiastic about it. Only two in five older workers claim to be knowledgeable about the technology. Another survey in May found that 31% of older employees see AI both as a threat and an opportunity. Under the threat category, most respondents (61%) indicated that AI had the potential to replace workers.

Even if Altman isn’t worried about AI’s impact on college graduates, other CEOs are sounding the alarm. In May, Dario Amodei, the CEO of Anthropic, predicted that AI would wipe out half of all entry-level, white-collar jobs within the next five years. Billionaire Mark Cuban had a softer prediction, stating in the same month that AI would replace jobs, but lead to more employment overall.

Altman said on the podcast that AI makes it now possible for one person to create a company entirely on their own that will reach unicorn status, or achieve a valuation of $1 billion or more, for the first time. That person can create a product or service that adds value to the world by learning AI tools and using them to formulate novel solutions, Altman said.

“You have access to these tools that can let you do what used to take teams of hundreds,” Altman stated on the podcast.

^{OpenAI CEO Sam Altman. Photo by Andrew Harnik/Getty Images}

Meanwhile, Nvidia CEO Jensen Huang recently said that AI opens the doors to users (of all ages) by equalizing the playing field of technology, allowing anyone to create code with natural language prompts pushed through an AI code editor. He said that lets users create new products and services, and in turn creates more chances to generate revenue. Huang cautioned, though, that employees who don’t use AI will be replaced by those who can use the technology.

Nvidia, which is the most valuable company in the world by market cap, produces AI chips that power OpenAI’s ChatGPT.

ChatGPT was on track to reach 700 million weekly active users last week.

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Related: The CEO of the World’s Most Valuable Company Says This Would Be His College Major in 2025

The effect of artificial intelligence on practically every aspect of our lives is undeniable. Since the enforcement of laws and regulations is essential to the business community, I’m curious how AI will impact our legal system.

While the jury is still out on precisely how AI will alter future legal decisions, every entrepreneur should take a moment to examine the advantages and disadvantages of AI, from legal opinions to court rulings. After all, our legal education system teaches aspiring lawyers to think critically and objectively. Can AI learn how to issue fair rulings without any preconceived bias?

Attorneys, judges, legal analysts and support personnel are already using AI for various purposes. Let’s take a practical look at how AI might influence the future of our legal system by exploring its potential benefits and limitations for businesses of all sizes.

AI’s current impact on legal cases

The early adoption of AI in the legal community dates back several decades. Services like Westlaw Edge and Lexis use AI technology to streamline document searches. Additionally, tools such as Luminance and Klarity utilize machine learning to review contracts and provide case analyses.

The use of these AI tools can significantly reduce labor costs, as they quickly generate vast amounts of data that would traditionally take a team of first-year associates hours to compile. For instance, an associate could spend countless hours researching the summary judgment habits of a specific judge; however, an AI tool can produce this information in seconds.

Most of us can recall our favorite legal TV shows, particularly the court reporter who is often seen frantically typing near the witness stand to capture every syllable and sound. The introduction of AI in the recording and transcription of depositions, hearings and trials could undoubtedly transform the legal transcription industry.

Transcriptions are essential in the legal field, as attorneys, judges and clients rely on accurate legal transcripts to review past cases and hearings in order to prepare for future legal situations. Unfortunately, the legal industry is currently facing a shortage of qualified court reporters.

In California, the court reporter shortage has resulted in over 525,000 legal proceedings being completed without a verbatim (exact word-for-word) transcription available. This situation is alarming and requires immediate attention. How can appellate or other courts interpret a judge’s ruling or assess a witness’s performance on the stand without accurate transcriptions? Unfortunately, not all problems can be solved with financial incentives, as the state has already offered higher wages to keep and attract court reporters.

When courts rely solely on AI over human transcription services, accuracy rates drop from around 99% to approximately 62%. AI tools can improve many aspects of our lives. However, none of us wants to see AI decrease our productivity or efficiency.

How AI benefits legal work

We touched on a few examples of how AI can save time and money through expedited searches. Smaller firms that could not afford the staff or expertise to produce case information quickly can now achieve results previously available only to larger firms with teams of associates and support personnel.

Quicker access to complex case law and enhanced preparation tools will certainly enhance case preparation. Cases that previously took months to prepare for can now be finalized in days or weeks. Envision the benefits of a faster and more efficient legal system for businesses. Legal experts conservatively estimate that legal AI tools can save an average of four hours weekly, allowing attorneys to gain more billing hours.

There’s no doubt that the legal community must embrace the benefits of AI. A practical starting point is becoming familiar with AI research tools and their capabilities. Today, judges have access to AI-powered platforms to assist in making bail and sentencing decisions.

Everyone benefits from a more productive and efficient legal system. Like other software platforms, AI is a tool that, when used properly, can benefit both businesses and individuals.

Risk and limitations for legal AI

With every benefit comes a risk. When misused, AI can inflict significant damage and legal injury when inaccurate or false information is presented as fact.

In 2023, two New York attorneys used ChatGPT to file a brief that referenced cases that never existed, which contained non-existent quotes. As early AI users often say, AI can easily and quickly go “off the rails” or “garbage in, garbage out.”

Another example is bias. AI scrapes from prior rulings, and based on a bias from one or more judges or juries, could negatively impact AI output. Legal AI algorithms learn from previous cases and cannot distinguish between a biased ruling and a good judicial decision.

A lack of adequate transparency is yet another example. It’s an understatement to say that the legal system is complex. Algorithms often operate as “black boxes,” meaning understanding how an AI tool reaches a conclusion isn’t transparent or obvious.

Think of the use of AI like a children’s daycare center. Although the youngsters are smart and quickly learning new skills, they still require oversight and correction.

The same holds true for AI. Law firms and attorneys must thoroughly review all AI-generated output for accuracy and potential bias. In other words, use AI for speed, but use humans for accuracy and compliance. Our human transcriptionists are trained to double-check their work. AI-generated transcripts are not checked for omissions and errors, and that’s why you will see so many errors.

Will AI reinvent our court system?

Precisely how AI will impact our future court system is unclear. What we know for sure is that the legal industry’s use of AI is here and growing rapidly.

Will future court hearings and trials be conducted remotely, with attorneys pleading cases to an invisible “Judge Oz” behind an invisible curtain and devoid of human emotion? I hope not, as the example sounds too callous. Human judges are not in danger of being replaced by AI, at least not anytime soon.

A year-end report authored by the U.S. Supreme Court Chief Justice in 2023 recognized the ability of AI to solve some problems and compile data remains unparalleled. He also noted that AI is no replacement for wisdom, experience and judgment. That’s sound advice for any business, whether it’s my transcription company or the Supreme Court.

Transparency and trust are vital components for any business. Why should we treat AI any differently?

Ongoing legal AI optimism

As time evolves, AI will play an increasingly significant role in our legal system, business and daily lives. I don’t fear AI. However, I hope that AI industry leaders create future algorithms with thoughtfulness, fairness and integrity.

Entrepreneurs and legal professionals at every level should embrace AI. At the same time, everyone should incorporate viable safeguards, stay informed on new AI advancements and triple-check AI-generated output.

AI can definitely save time and increase production if used correctly and ethically. With continued advancement, there is much to gain from using AI, especially in our legal system.

This Side Hustle Spotlight Q&A features Scott Hattis, 41, of Brooklyn, New York. Hattis is the CEO and entrepreneur behind Loisa, the Latin food and kitchen brand co-founded in 2018 with his friend Kenneth Luna.

^{Image Credit: Courtesy of Loisa. Scott Hattis, left, and Kenneth Luna, right.}

Hattis and Luna built Loisa as a side hustle before and after work and on weekends during the brand’s early days. The brand went from a two-product line that shipped roughly five orders per day to one with $70,000 in annual sales — then saw sales surpass $130,000 in just three days in 2020 when the CEO of a large Hispanic food company took a political stance that many consumers didn’t agree with. Now, the side hustle turned full-time business has seen $15 million in lifetime sales and is selling about 75,000 units a month. It’s also doubled its growth on Amazon in the past six months.

Related: At 24, She Immigrated to the U.S. and Worked at Walmart. Then She Turned Savings Into a ‘Magic’ Side Hustle Surpassing $1 Million This Year.

^{Image Credit: Courtesy of Loisa}

Responses have been edited for length and clarity.

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What was your day job or primary occupation when you started your side hustle?
When we started Loisa, I was working in brand and product marketing on the agency side. I’d spent over a decade in the space, helping to build brands in CPG, technology, apparel and more, and knew I wanted to use that experience to build something of my own — something that felt personal and purposeful.

When did you start your side hustle, and where did you find the inspiration for it?
I started Loisa with my co-founder, Kenneth Luna, in 2018. The inspiration came from a motivation we felt in our own homes and believed millions of others shared — that Latin foods, especially seasonings, were being sold with artificial dyes and ingredients, and there had to be more natural options available to home cooks. This idea wasn’t about making a better-for-you version of what was already on shelves. These iconic blends were all-natural before Big Food took over, and we were just bringing them back. But generally speaking, we wanted to honor Latin flavors and culture with a commitment to only real ingredients and cultural integrity while always doing right by our customers. With this foundation, we set out to build a community-based, purpose-driven brand.

What were some of the first steps you took to get your side hustle off the ground? How much money/investment did it take to launch?
We built the brand in the margins — early mornings, late nights and weekends. We started small. We developed initial blends in our kitchens based on what we were already cooking with before sourcing a manufacturing partner open to working with emerging brands. Early funding came from our own pockets. We probably spent under $20,000 to get the first run of products live. Our focus was on proving demand and building a brand people could feel proud to support.

Initially, we were shipping around five orders a day, but to us, that wasn’t nothing. We were proud and received great feedback from our customer base. Then, in 2020, everything changed. A large food brand took a public position that many folks in the Latin community didn’t agree with, which, in turn, put Loisa on the map as an alternative. We tripled our sales for the entirety of the prior year in just three days. This was the push I needed to leave consulting and go full-time on Loisa.

Related: This 29-Year-Old’s Side Hustle Brought People ‘to the Dark Green Side.’ It Made $10,000 Within 2 Days and Sees 6 Figures a Month.

Are there any free or paid resources that have been especially helpful for you in starting and running this business?
Talking to other founders has been the most valuable “resource” by far. The CPG community, especially founders of other Latin brands, has been generous and open. We’ve also leaned on Slack groups like Startup CPG to find resources across business needs. Podcasts like How I Built This helped with the inspiration side of things.

^{Image Credit: Courtesy of Loisa}

If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you’d done it differently?
I would’ve invested in stronger operational infrastructure sooner — even just part-time support. As a founder, you tend to wear every hat for too long. Looking back, trying to manage inventory, orders, customer service and lead marketing on my own slowed down growth. Delegating earlier would’ve freed up bandwidth to think more strategically.

When it comes to this specific business, what is something you’ve found particularly challenging and/or surprising that people who get into this type of work should be prepared for, but likely aren’t?
Managing inventory and forecasting demand as we scale rapidly in retail has been challenging, especially with long lead times and shifting retailer timelines. We’re constantly seeking to strike a balance between projections and reality, without leaning too far in either direction.

Can you recall a specific instance when something went very wrong? How did you fix it?
We launched in retail with a case pack size that was too large, meaning the number of units in each case we were selling to each store. Especially in categories like seasonings and sauces (versus beverages or chips that move a lot faster off the shelf), a larger pack size puts us in a less-than-ideal position in terms of winning new independent retailers, since bringing us in was a higher expense on their part. It also meant we had to pay more in product cost for a “free fill,” which often equates to one full case of each product variant, regardless of the number of units it includes. Needless to say, our pack size is now fewer units per case.

How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
The first few years were modest. Sales reached a new baseline once we began dedicating full-time effort to the business. Revenue has grown consistently since then, especially with our expansion into retail.

Related: They Started a Side Hustle Producing an ‘Obvious’ Food Item. It Hit $300,000 Monthly Revenue Fast — On Track for Over $20 Million in 2025.

What does growth and revenue look like now?
We’re a multi-seven-figure business today, with national retail distribution and a strong Amazon and DTC business. Our focus for growth is distribution, meaning expanding strategically into more major retailers across the country. Loisa has doubled its growth on Amazon over the past six months, and we’re selling approximately 75,000 units per month across channels.

^{Image Credit: Courtesy of Loisa}

How much time do you spend working on your business on a daily, weekly or monthly basis? How do you structure that time? What does a typical day or week of work look like for you?
It’s a full-time commitment and then some. I usually split my time between strategic planning, team management, partner meetings, sales meetings and putting out fires. Each day is different, but our team works to bookend the week by connecting on Mondays and reflecting together on Fridays.

Related: Tired of ‘Culturally Obtuse’ Products, This 27-Year-Old Took His Side Hustle From $1,000 a Month to 7-Figure Revenue: ‘Pick the Right Opportunity to Pursue’

What do you enjoy most about running this business?
The people. Whether it’s our team, customers or partners, what’s most rewarding is getting to connect with people who share the same love for culture and food and are excited to build something better. Seeing our products in people’s kitchens (or their kids’ play kitchens) and hearing that our flavors remind folks of home or family…that’s what it is all about and makes the hard work feel worth it.

Big or very small, what is your best piece of specific, actionable business advice?
Don’t try to do it alone, and find people who’ve done it before. Get them on a call and ask for 30 minutes of their time. Whether they can help you now or in the future, the value will 100% come back around.

The average 30-year fixed mortgage rate is around 6.5% at press time, and June existing home sales fell to a nine-month low. In fact, one in seven potential deals fell through that month, according to data from the National Association of Realtors (NAR). Home prices, meanwhile, are still rising, up 2% from a year ago.

Basically, the real estate market is a mess right now. And house hunters are wondering if they will ever see relief, at least in the form of lower interest rates.

Related: Barbara Corcoran Finds a Buyer in One Day for Her $12 Million ‘Palace in the Sky’ Penthouse

Experts say it will happen, but now is not the time to start holding your breath. Mortgage rates will only go below 6% when the rate of inflation drops much closer to the Fed’s goal of 2%, says Melissa Cohn, regional vice president of William Raveis Mortgage.

“It will also take a softening economy and a weakening employment sector to get rates to go down. With new tariffs about to be implemented, it will likely take much longer than we had anticipated for rates to drop,” Cohn told Entrepreneur. “Remember, bad news for the economy is good news for rates.”

Rates are expected to stay in the mid-6% range for at least the next couple of quarters and into 2026. According to Yahoo Finance, many experts don’t think rates will go below 6% at all in 2026, though the Fannie Mae July Housing Forecast forecasted rates will drop to close to 6% in Q3 2026.

Related: Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Historically, rates have dropped during times of economic turmoil, like the Covid pandemic, when rates reached historic lows of 2.65%, and the Great Depression, notes Yuval Golan, founder of the real estate financing platform, Waltz.

“Typically, during times of economic challenges, there’s an incentive to stimulate the economy,” Golan tells Entrepreneur. “One way to do this is by lowering interest rates to encourage consumerism — from cars to housing and everything in between.”

So what can home buyers do now? Barbara Corcoran recommends looking at homes that have been on the market a while and shopping in the off-season (in winter, or after the school season has started) — and not waiting.

The best time to buy is always “now,” she says.

Related: Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market ‘Go Ballistic’

GitHub CEO Thomas Dohmke stepped down on Monday after four years with the company.

In a post on LinkedIn, he thanked Microsoft CEO Satya Nadella and others while announcing he was leaving to get back to his entrepreneurial roots. (GitHub, a platform for software developers to store and share code, is owned by Microsoft).

“After nearly four years as CEO, I’m leaving GitHub to become a startup founder again,” Dohmke wrote on LinkedIn.

Related: I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

While Dohmke didn’t elaborate on his future entrepreneurial plans, he did explain more about why he is leaving the day-to-day corporate world for entrepreneurship in a blog post.

“Over a decade ago, my family and I made the leap to move from Germany to the United States after the sale of my startup to Microsoft,” he wrote. “After all this time, my startup roots have begun tugging on me, and I’ve decided to leave GitHub to become a founder again.”

Dohmke also predicts that AI will enable software developers to create the “new gold rush of software.”

“Because of your relentless work, GitHub Copilot has introduced the greatest change to software development since the advent of the personal computer,” he wrote. “I am more convinced than ever that the world will soon see one billion developers enabled by billions of AI agents, each imprinting human ingenuity into a new gold rush of software. When that day comes, we’ll know where the path began: with GitHub.”

Related: AI Will Create More Millionaires in the Next 5 Years Than the Internet Did in 2 Decades, According to Nvidia’s CEO

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Leadership is not a title — it’s a commitment. It’s not something you achieve once and then simply maintain. Leadership must grow with you, your organization and the world around you. The most effective leaders understand that they are students for life, because the moment you stop learning, you stop leading.

In my two decades of working with executives, entrepreneurs and board members, I’ve seen a clear pattern: Companies that thrive are led by individuals who invest in their own growth. They see leadership not as a fixed position but as an evolving responsibility to their teams, their stakeholders and the next generation of leaders who will follow in their footsteps.

If you want to grow your company, elevate your career or prepare for the boardroom, there is one non-negotiable truth you must embrace: Education is at the heart of leadership evolution.

Why leadership must keep evolving

Business is moving faster than ever. New technologies, global market shifts and changing employee expectations have created a world where yesterday’s leadership playbook is no longer enough.

The companies that win are those where leaders understand that leadership is not a static skill set; it’s a living, breathing force that adapts to meet new challenges. And it’s not just about results on a spreadsheet. True leadership creates a ripple effect:

• For the company: Leaders drive innovation, sharpen strategy and build organizations that are agile enough to meet the future head-on.

• For employees: Great leaders foster trust, create environments where people feel valued and empower teams to achieve beyond their perceived limits.

• For future leaders: Perhaps most importantly, leadership sets the example for the next generation. When leaders learn, they teach. They inspire managers, who then inspire their teams, creating a powerful culture of continuous growth.

Leadership doesn’t just sit in the C-suite. It cascades downward, shaping an organization from the top to the front lines. If you want your company to evolve, your leadership must evolve first.

Education: The missing link in leadership development

One of the most common misconceptions I encounter when speaking with executives is the belief that experience alone is enough to keep them ahead. Experience is valuable, but it is not the same as education.

Experience teaches you what worked yesterday. Education prepares you for what will work tomorrow.

The best leaders, whether they are running a startup or sitting on the board of a Fortune 500 company, commit to learning. They attend leadership programs, seek out mentorship, study market trends and invest in executive education not because they have to, but because they know it keeps them sharp.

At Boardsi, we’ve built our entire approach to leadership and board readiness on this principle. We created the Boardsi Board Suite preparation journey with one core belief in mind: If you want to be effective in the boardroom, you must be a student of leadership and governance. Our Executive Board Education is designed to help leaders develop the skills that today’s boards demand: strategic insight, financial acumen, cultural awareness and the ability to guide organizations through disruption.

This isn’t education for the sake of checking a box. It’s education designed to elevate leaders so they can make a real impact.

Education and innovation go hand in hand

The connection between leadership education and innovation is undeniable. Think about it: If you’re not exposing yourself to new ideas, how can you possibly create them?

When leaders commit to education, they:

• Challenge outdated models and explore new frameworks for decision-making.

• Bring fresh ideas back to their organizations, inspiring change instead of simply reacting to it.

• Model a growth mindset for their teams, showing that curiosity and development are part of the culture.

Innovation is not just about technology or product design; it’s about mindset. A leader who invests in their own education sends a clear message to their team: “We will not settle for staying the same. We will grow, adapt and lead.”

From the C-suite to the boardroom

For executives who aspire to serve on boards, education is not optional — it’s a requirement. Boards are no longer passive groups of advisors. Today’s boards are active, strategic partners who guide organizations through everything from digital transformation to global expansion.

At Boardsi, we’ve seen a growing trend: Companies are not only looking for leaders with experience but also those who demonstrate a commitment to continuous learning. They want board members who bring current knowledge, relevant expertise and the ability to navigate an increasingly complex landscape.

This is why our Boardsi Board Suite includes Executive Board Education. We help leaders understand governance, sharpen their strategic thinking and position themselves as board-ready candidates who can create value from day one.

Education is the foundation for career growth

It doesn’t matter if you’re leading a company or managing a small team; education will set you apart. If you want to:

• Scale your business

• Build a leadership culture that attracts and retains top talent

• Serve on a board or become an advisor

… you must be willing to learn.

The world doesn’t need leaders who claim to “know it all.” It needs leaders who know how to evolve, who are willing to admit there’s always more to learn and who lead by example in their pursuit of knowledge.

When you embrace education, you’re not just investing in yourself; you’re investing in everyone who looks to you for leadership.

Leadership is not a destination. It’s a journey that demands education, adaptation and a commitment to growth. Whether you’re running a startup, scaling a company or preparing for your first board seat, the message is clear:

If you want to elevate your leadership, start by elevating your education.

Because when leaders learn, they don’t just transform their careers — they transform their companies, their teams and the future of business.

And that’s exactly the kind of leadership the world needs right now.

A few months ago, I was in a strategy session with a mid-sized company that had just implemented an AI assistant to support their sales team. The promise was bold. The tool would draft personalized emails, prioritize leads and surface insights from their CRM.

Within a week, they were disappointed. The emails sounded flat. The lead scoring made no sense. The insights felt irrelevant. But the problem wasn’t the AI. The problem was the missing context.

The AI was functioning exactly as designed. It just had no idea who their customers really were, how their sales team operated or what made the brand sound like itself. They gave the system data. But they didn’t give it meaning. And in today’s AI-powered world, meaning is everything.

Related: What Is Artificial Intelligence (AI)? Here Are Its Benefits, Uses and More

Why context is the competitive edge

Most AI conversations revolve around capability: What can this tool do? Can it automate tasks? Draft emails? Forecast revenue? But capability without clarity leads nowhere.

AI isn’t here to think for you — it’s here to accelerate decisions you already know how to make. It does that best when it understands your world. That understanding is built through context.

With the right context, AI becomes an amplifier. Without it, it’s a liability.

The difference between content and context

Most businesses are producing more content than ever — blogs, emails, product pages. But content alone doesn’t move the needle anymore.

Context is what tells AI how to interpret that content. It creates structure, order and trust. It’s the invisible framework that helps AI reflect your business accurately and meaningfully.

This isn’t about writing more — it’s about designing a system that reflects the truth of your business in a way machines can understand.

The five layers of context every business needs

In my work with clients across sectors, I’ve seen one pattern hold true. The businesses that win with AI are not the ones that use the most tools. They’re the ones who master their own message and operational clarity.

These are the five core layers I help clients define and deploy:

1. Foundational clarity: What you do, who you serve, what you offer and what sets you apart — communicated consistently across every channel.

2. Customer understanding: Document the problems your customers face, the results they want and the language they use. This informs everything from prompts to positioning.

3. Brand tone and voice: AI defaults to neutral. Your job is to teach it how you sound — whether bold, technical, nurturing or direct — and embed that in your AI strategy.

4. Platform consistency: Your website, LinkedIn, press coverage and directories should tell the same story. AI builds a digital “knowledge graph” of you, and inconsistencies erode trust.

5. Process transparency
Internal workflows matter. AI works better when it understands how leads move through your system, what onboarding looks like and where handoffs happen. Without that, automation gets messy.

Related: AI for the Underdog — Here’s How Small Businesses Can Thrive With Artificial Intelligence

What this looks like in practice

I once worked with a founder who was frustrated that AI couldn’t write sales emails that sounded human. But when I looked at the prompt they were using, it simply said “Write a follow-up email to a new lead.”

That’s not a prompt. That’s a guess, so we rewrote it using their actual business context. We included who the lead was, what problem they were facing, what the founder wanted to emphasize and the kind of tone that reflects their values. The result was something they were proud to send. That’s the power of context engineering.

We are moving toward a world where AI agents will become the default discovery layer for customers. People will no longer browse. They’ll ask a question. The agent will answer. So, if your business lacks clarity, structure and contextual trust, you won’t even be in the running. But if your business is architected with context, the machine will recommend to you confidently. It will summarize you accurately. It will help you scale with integrity and speed.

The future of business belongs to the owners who take time to articulate their nuance. AI does not reward noise. It rewards clarity.

The brands that win in this next chapter will not just be visible. They will be deeply understood, and the only way to be understood by a machine is to first understand yourself.

Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

You’re all-in on AI. Your team? Not quite there yet.

You’ve tested the tools, seen the potential, maybe even scored a few quick wins. But turning that into confident, consistent use across your company? That’s a different story.

From my conversations with fellow leaders, I know this gap is common. Even with access to powerful tools, teams often hesitate – or sometimes outright resist – embracing AI in their workplace. A BCG report confirms it: most AI adoption challenges stem from people and processes, not the technology itself. Hence, the main hurdle remains the readiness of your team to use innovative tools and solutions.

The good news is that this problem can be solved. A thoughtful strategy can turn AI into a natural part of your team’s daily work. Below, I’ll outline the most common obstacles I’ve seen and share practical ways to help your team build confidence around them.

The real barriers to AI adoption

AI is everywhere nowadays, but many teams are still unsure how to put it to work. In my experience, the majority of AI adoption challenges arise from a few recurring obstacles that stop interest from becoming action:

• Unclear relevance. Most employees don’t see how AI applies to their daily tasks. The benefits sound promising, but without a clear link to their responsibilities, it’s hard to see the point. Generic advice like “automate tasks” or “save time” only adds confusion — teams need concrete, role-based examples to know where to begin and how it adds value.
• Lack of support. Even when teams are excited about AI, they’re often left on their own, without onboarding, training or shared resources. This leads to isolated experiments, inconsistent use, duplicated effort and missed chances to learn from each other.
• Fear around AI. Many employees lack confidence in using it. Unclear boundaries, fear of mistakes, especially in sensitive contexts and worries about job security often result in resistance to AI altogether.

Related: How to Successfully Implement AI into Your Business — Overcoming Challenges and Building a Future-Ready Team

Three proven steps to overcome AI adoption challenges

However, these blockers aren’t fixed. With the right strategy in place, teams can go from hesitant to confident without needing a huge overhaul. Here’s how to create the kind of structure that makes AI part of the daily workflow.

Provide AI training that makes sense

If you want your team to embrace AI in the workplace, you need to start with training that’s practical, clear and aligned with how people actually work.

When choosing a training, consider:

• Clarifying what AI is. Skip jargon and focus on how it works in your company’s context. Practical, real-world examples go a long way.
• Breaking myths. Misconceptions like AI being a threat to jobs or always delivering flawless results can quietly undermine adoption. Address them head-on and set realistic expectations about what AI can and can’t do.
• Making it role-specific. Show how AI supports the specific responsibilities of each role. Demonstrate how it can help with familiar tasks, so it feels like a natural extension of their work.

To make the experience more engaging, personalize it. Tailor prompt libraries to different departments — marketing, HR, operations — so teams can explore use cases that reflect their daily tasks. This makes AI easier to grasp and more exciting to try out.

PwC is a great example of what this can look like in action. They launched an AI Academy that’s already trained 90% of their employees in prompt design and responsible AI use. Their focus on trust, accessibility and hands-on application has helped teams adopt AI more confidently across the board.

Pick an AI partner that thinks beyond technology

Once your team understands AI’s value, the next step is choosing a partner who can scale that vision.

Start by looking at how they develop AI as a skill across teams. Are they actively investing in long-term capability? At Accedia, for example, we run internal AI trainings and initiatives like our Innovation Development Center, where team members can explore real use cases and build practical AI experience.

Equally important is a partner’s ability to grasp your business context. The right one invests time in understanding how your organization works, offering dedicated delivery leads who collaborate with your team, ask the right questions and tailor solutions to specific needs.

Finally, the right provider helps you map out where AI will drive the most value and where it may introduce risk. They align efforts with organizational goals, highlight high-stakes decisions and ensure AI is implemented in a responsible, context-aware way.

Related: AI Isn’t Plug-and-Play — You Need a Strategy. Here’s Your Guide to Building One.

Make AI part of work culture

The way your company approaches innovation directly shapes how easily AI is adopted. When it is encouraged across teams, people feel more comfortable experimenting. Here are a few ways beyond frequent communication I’ve tried in my team to support that mindset:

• Encourage cross-team collaboration. Eliminate organizational silos by bringing people together to work. Sharing knowledge and solving problems side by side leads to fostering new ideas and very often, better results.
• Let people follow what excites them. By supporting AI initiatives outside day-to-day tasks, you give your team space to explore what genuinely excites them, which often sparks new ideas and brings unexpected value to the business.
• Make innovation everyone’s job. Avoid letting it live only in one team. Consider forming a small group of “innovation ambassadors” who can help spread ideas, answer questions, and inspire others to get involved.

Conclusion

Successfully navigating AI adoption challenges means creating an environment where employees understand how technology enhances their roles, receive training to use it confidently, and view innovation as a shared responsibility. When that happens, AI in the workplace stops being a trend and starts driving lasting progress. Don’t let hesitation define your company’s future. Lead the shift from resistance to results and turn your team into your biggest AI advantage.

Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.