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Embrace The Tough Stuff First

Embrace The Tough Stuff First


Are you tempted to skip the difficult aspects of your entrepreneurial journey? Do you find yourself wanting to avoid, delegate, or outsource challenging tasks?

Embracing the tough stuff is essential for building a growth venture.

The Downfall of IBM and the Power of Doing the Tough Stuff: During the emergence of the personal computer industry, IBM, the computing leader, chose to outsource the development and control of their PC standard. By licensing Microsoft’s operating system without exclusivity or an acquisition option, and avoiding the tough stuff of developing or acquiring a PC operating system, IBM unknowingly planted the seeds of their descent into mediocrity.

The Facebook Phenomenon: Lessons in Tough Choices: When three students conceived a brilliant idea for a college campus social platform, they outsourced the demanding task of coding to a fellow student named Mark Zuckerberg. Zuckerberg took ownership of the idea and built the social media giant, Facebook. This example highlights the potential risks associated with evading the tough stuff and surrendering control of critical aspects of your venture.

The Importance of Prioritizing the Tough Stuff: Entrepreneur Mark Knudson, (Bootstrap to Billions) who successfully built ventures in the medical device industry, advocates for addressing the tough stuff first. Knudson’s rule of thumb is to validate the viability of a new medical device while there is still ample financial backing. Many entrepreneurs mistakenly prioritize easier tasks, leaving the tough challenges for later stages. Unfortunately, delaying the test of difficult tasks can lead to financial constraints or insurmountable hurdles that hinder progress.

Cracking the Code of Billion-Dollar Entrepreneurs (BDE): Billion-Dollar Entrepreneurs who build billion-dollar ventures in emerging trends face an even greater need to focus on the tough stuff. In an industry where key factors for dominance are unknown, three strategies can help navigate the challenging terrain.

#1. Focus on the key segment and unmet needs. Identify the segment that benefits the most from the emerging trend and understand their unmet needs. Examples include Bill Gates recognizing the benefits of PCs for small businesses and consumers, while IBM failed to adjust its corporate focus accordingly. Michael Dell focused on the direct-to-consumer model and dominated PCs.

#2. Capitalize on the competitive edge. Anticipate how competitors will try to surpass you and devise strategies to outperform them. Sam Walton’s focus on small towns and on building the necessary infrastructure to supply his stores differentiated him from direct competitors like Kmart and Target. Steve Shank realized that the key to Capella’s success was accreditation. This was the tough stuff – and what he focused on.

#3. Be ready to pivot. Entrepreneurs rarely find the perfect strategy at the venture’s inception and the ability to pivot is crucial. Bill Gates shifted from software development to selling operating systems, while Sam Walton transitioned from small stores to larger retail spaces. Horst pivoted from beauty salons to beauty schools when his hairdressers left him – after he trained them. The tough stuff in hairdressing was training. He sold his salons. started schools, expanded to cosmetics, and sold it years later for hundreds of millions.

MY TAKE: In your entrepreneurial journey, it is crucial to identify the tough stuff and face it head-on. Avoid diverting resources until you have solved the critical problem. Learn from the examples of industry giants who understood the value of embracing challenges and remember that success often lies beyond the comfort zone. By prioritizing the tough stuff, you pave the way for growth, and long-term success.



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How to Choose a Multifamily Realtor

How to Choose a Multifamily Realtor


Multifamily properties are among the most common types of housing that investors rely on to grow their portfolios. They provide consistent and reliable income, have relatively low vacancy risk, and typically appreciate over time.

Working with a multifamily real estate agent is smart if you are considering investing in this type of property. These professionals can help you find what you are looking for in less time and possibly help you save money during the negotiations.

Why Do I Need a Multifamily Realtor?

Not all real estate agents are experts in all property types. Some specialize in helping families find their forever homes, while others may specialize in selling homes. Agents who specialize in multifamily properties are investing experts. Some may even be involved in multifamily real estate investing themselves.

Working with an agent specializing in multifamily properties has several important benefits. First, a good agent will help you save time by narrowing your search to the properties that are good investments. Your agent will review all the multifamily home listings, determine which properties meet your criteria, and find the net operating income, rental history, financial projections, and other important information.

A multifamily property agent will also be an expert in the local market and will have connections with property owners, developers, and other investors. Your agent may also know of off-market multifamily properties that will soon be for sale, giving you a competitive advantage over other investors. An agent may also know which local property managers have the best reputations.

A good multifamily agent will also schedule tours and accompany you when you visit properties. The agent will know which questions to ask to help you make an informed buying decision. The agent will also help you conduct a thorough property analysis and evaluate investment risks and potential returns.

One of the greatest benefits of using a multifamily property real estate agent is that it could help you save money. Your agent will help you draft an offer and work on your behalf to ensure you get the best deal possible. Your agent will also arrange inspections and assist with paperwork to ensure a smooth transaction.

Understanding the Different Types of Multifamily Properties

There are several different approaches you can take with multifamily real estate investing. The best approach for you will depend on your investing experience, risk tolerance, and how quickly you want to grow your investment portfolio.

There are three types of multifamily properties, and it’s important to carefully consider the pros and cons of each type before making an investment decision.

Apartment complexes

When people think of multifamily properties, apartment complexes are often the first things that come to mind. Apartments typically have strong demand and are commonly rented by college students as starter housing, by those looking for temporary housing, and many others. Apartment complexes typically consist of two or more buildings with multiple units.

The primary advantage of this type of property is occupancy diversification. With single-family homes, for example, you won’t earn any money from a property that’s not rented. The monthly note will still be due; you may have to pay it out of pocket until you find a tenant. On the other hand, a single vacancy in an apartment complex with dozens of units may not be as financially disruptive and could help you maximize your cap rate.

An important negative of apartment building complexes for investors is that they cost significantly more than other properties, like single-family homes. You can use creative financing strategies to finance apartment building complexes, but many new investors may be intimidated by such a large investment and the ongoing maintenance requirements.

Turnkey properties

A turnkey property is any rental property that has been recently remodeled and doesn’t need any additional updating or repairs. It could be single-family homes, apartments, or something else. These properties will also have existing tenants and may be managed by a property management company. As the name implies, the property is “turnkey” for an investor.

The primary advantage of investing in a turnkey property is that the rental income begins immediately after the closing. Although all rental properties will require ongoing maintenance, major issues will most likely have been identified and repaired. The property will also not need any immediate cosmetic improvements, which is an important consideration for long-term investors.

An important negative of turnkey properties is that they may sell for a premium over other properties. They are usually sold by investors who purchased them to fix and flip for a profit. However, turnkey properties may still be great options for those who work full-time jobs and want to break into real estate investing.

Duplexes, triplexes, and fourplexes

A duplex, triplex, or fourplex is a multifamily property with 2-4 units in a single building. Duplexes have two rental units, triplexes have three, and fourplexes have four.

Many people prefer these properties because it allows them to grow their investment portfolios one property at a time, which minimizes risk. They are also ideal for those who are new to real estate investing. Instead of purchasing a large multifamily property with dozens of units, a new investor could purchase a duplex and then consider buying another one after gaining experience and confidence.

An important disadvantage of this property type is that you may end up with multiple properties that are not close to each other. Driving from one property to another to address maintenance issues or show units to prospective tenants could be inconvenient.

Do Your Research: Learn About the Neighborhoods and Choose a Location

Where you purchase multifamily units is one of the most important decisions you will make. Before you choose a property, it’s important to ensure there is a high demand for rental housing in the area and that your investment will appreciate over time.

First, it’s important to consider local demographic data and the local economy. You can use online resources to find crime rates, school ratings, and the unemployment rate, which will help you determine whether the community you are considering is one you want to invest in. 

Next, visiting the community you are considering to see it in person is a good idea. Check out the local amenities to ensure they are close to the property you are considering. Also, don’t forget to explore the surrounding area to get a feel for it and to make sure it’s family-friendly.

When you visit a community, take the time to talk to some of the locals. Tell them you are considering buying property in the area and ask them if they like living there. They may give you important information you won’t get by researching online or from other sources.

Finally, you will also want to assess the local rental market by analyzing the rental demand, vacancy rates, and rent appreciation trends. It’s also important to find out if there are any planned infrastructure projects or new business developments. A new distribution warehouse or factory employing many people could dramatically increase the demand for local rentals, allowing you to increase your rates and maximize your cap rate.

How Do I Find a Good Multifamily Realtor?

Before buying a multifamily property, finding the right agent is important. The person you select will help you find the best investment property for your needs and ensure a smooth transaction. Multifamily agents are not difficult to find, and there are some simple strategies you can use to help you narrow your search.

The first thing you can do is to ask for referrals from other real estate agents. Be sure they know you are specifically looking for someone specializing in multifamily properties. After getting some recommendations, you can check out any reviews and ratings they may have received from others on online real estate platforms.

The next step is to talk to each of the agents you identified to make sure you are compatible and that they understand your investing goals. You could talk to them or arrange a short in-person meeting. Because you will be working closely with your agent, you want to make sure you are comfortable communicating with the person you select.

What Characteristics to Look for in a Multifamily Realtor?

Any real estate agent you consider should be a multifamily housing expert. Before selecting an agent, there are three important characteristics to ensure you get someone who knows the market and your investing needs.

They must be area hyper-local experts

When considering agents, ask them about their experience with multifamily investing, their track record of successful client transactions, and their knowledge of the local markets. A good agent can tell you which communities have the strongest rental demand, the best economies, and a positive long-term outlook.

They need to be qualified experts in multifamily properties

It’s also important to consider professional certifications before selecting an agent. Be sure to look for a multifamily investment property certification such as the Certified Commercial Investment Member (CCIM). This will help ensure that the agent you choose keeps up with industry changes and is committed to professional development.

They have to be trustworthy enough to care about your investment criteria

Some agents will have more experience than others. Reviewing their track records and experience will help you avoid agents who are new to multifamily property investing, work as part-time agents, or are generalists who deal with commercial real estate in addition to other property types.

FAQs

Before you select an agent, it’s important to ask the right questions to determine if an agent has the experience, connections, and expertise you need.

What questions should you ask your multifamily real estate agent?

Talking to several real estate agents specializing in the multifamily market is a great way to find someone easy to communicate with and knowledgeable about the local market. Here are some important questions to help you determine if you and an agent are a good fit.

  • Do you personally invest in multifamily homes?
  • How long have you lived and worked in the area?
  • Can you provide references from previous clients?
  • Can you recommend some good property managers?
  • What strategies do you use in negotiations to get the best deals?
  • Can you share information about some recent multifamily deals?
  • How long have you been working as a multifamily real estate agent?
  • How do you evaluate a property’s rental income, growth potential, and risks?

What is a normal commission for a multifamily real estate agent?

As a rule of thumb, commissions for multifamily real estate agents are typically 4-6% of the sale price and will vary depending on different factors. For a large real estate investment, the commission may be negotiable. It’s another important question to ask when you are considering agents. Factors that may contribute to an agent’s commission include the location of the property and its market value, the agent’s experience, and the level of service provided.

The Bottom Line

If you consider investing in multifamily properties, ensuring you work with the best agent isn’t optional. The person you choose will be a valued business partner who looks out for your interests. Your agent will work closely with you to find the right property, select the right loan type, negotiate the best deal, and do other things to ensure a smooth buying process.

Thankfully, finding your ideal multifamily real estate agent has never been easier when you use BiggerPockets’ Agent Finder. With the easy-to-use tool, you simply enter the city or zip code you are considering and your investment criteria. You will then be matched with a local agent who can help you find the best investment property for your needs.

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Match with an investor-friendly agent who can help you find, analyze, and close your next deal.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Low U.S. housing inventory is opportunity for home builders to gain market share: KBW’s Jade Rahmani

Low U.S. housing inventory is opportunity for home builders to gain market share: KBW’s Jade Rahmani


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Jade Rahmani, KBW Managing Director, joins ‘Closing Bell Overtime’ to discuss KB Home’s earnings, the U.S. housing market, and the home builders sector.



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The Events Industry Is recovering But Entrepreneurs Face Challenges

The Events Industry Is recovering But Entrepreneurs Face Challenges


The events industry is recovering from the pandemic but for entrepreneurs working in the industry, there are challenges ahead.

For those with even a modicum of entrepreneurial spirit, the events industry has an undeniable appeal. For one thing, there’s a low bar to entry. If at the age of 18, you book some DJs and a venue to help your friends celebrate their final school exams – well, you’ve put a toe in the events industry waters. And who knows, one day you might be organizing festivals or a global business conference.

But the events industry suffered mightily during the pandemic. Here in the UK, around 126,000 jobs were lost in the sector in 2020. Unsurprisingly, events businesses watched their revenues plunge and according to figures from the Meetings Industry Association (MIA), a third of companies reported lost revenues of between £1,000.000 and £500.000.

If that was bad news for established businesses, it was potentially a disaster for startups working in the sector but if there were casualties, there were also survivors.

Togather is a case in point. Previously trading as Fest It, the company has just rebranded and secured a further $8.5 million in VC funding. When I spoke to founders Hugo Campbell and Digby Vollrath, I was keen to speak to them about the opportunities and challenges they see in a post-pandemic world.

Vollrath and Campbell have been friends since childhood. As Vollrath recalls. “My mother said she would give me a pound if I went around and introduced myself to the boy who had moved in next door.”

Vollrath went on to become a music blogger for the Guardian Newspaper, before edging into events. He worked in the U.S. organizing music programs Britweek in Los Angeles and then went on to work for Festicket as Business Development Manager.

Campbell meanwhile began his professional life as a reporter and ultimately an editor at the Independent online newspaper.

A Lack Of Innovation

The thinking behind Togather was a perceived lack of innovation in the events sector. “What I was seeing was a lot of innovation around selling tickets,” says Vollrath. “But very little innovation in the creation of events.”

In particular, Vollrath and Campbell saw that events organizers were struggling to find suppliers. “Organizers had the problem of bringing multiple businesses together to supply the events,” says Campbell.

As he explains, 99% of suppliers are independents – be they florists, photographers or caterers – and as such they are not necessarily on the radar screens of those who put events together. The obvious solution – and the one that Vollrath and Campbell ran with – was the creation of a market platform to provide the links. It began in a small way with Campbell approaching street traders in London directly and asking them to join the platform. Last year the platform facilitated 120,000 events large and small, with Nike and Amazon among the more notable customers. Growth was organic, with much of it driven by word of mouth.

Surviving the Pandemic

The impact of the pandemic was profound. “We had £1 million in orders. “That went to £1 million in cancellations,” says Vollrath.

So how did the company survive? Well, Vollrath puts it simply. “We had good investors and we remained bullish.”

It was a case of all those involved holding their collective nerve. The truth is that in 2020, no one knew when the vaccines would arrive or whether the first wave of the virus would be followed by a second, third, fourth and fifth. But Fest It/ToGather had completed its funding round. “So we began to develop our platform,” says Campbell.

Perhaps it wasn’t too difficult to remain optimistic. Even in the midst of the lockdowns, the expectation was that once life returned to something approaching normal, the human desire to gather would rapidly return. More than that. There would be a bounce caused by pent-up demand. We would all rush to festivals, sporting occasions and perhaps even to corporate events.

To some extent that has proved to be the case. “The events industry was growing 11% year on year before the pandemic. Now that figure is 14%,” says Vollrath.

Industry Challenges

But there are challenges. For one thing, the market is multi-speed. “The fastest growth was in consumer experiences and life events, such as weddings. Festivals also returned. The corporate side of things has been slower to return. Perhaps not surprising. Large companies were probably cautious when it came to risking the health of customers and clients.

But there has been another challenge. Here in the U.K., at least two factors have reduced the available workforce. These include the pandemic itself, but also Brexit, which has hit the wider hospitality industry hard in terms of available labor.

So isn’t there a danger of rising demand from organizers running aground on the reef of a below-capacity labor market? Vollrath and Campbell say they have had to be proactive. “There are definitely shortages,” says Campbell. “We have partnered with recruitment agencies to help our suppliers get the staff they need.”

Inflation is another factor affecting the market. Fewer workers mean higher wages, which in turn results in higher costs. “We have had to help suppliers set their prices as well as deal with staffing,” Campbell adds.

So where to next? The $8.3 will be used to scale up the operation with the aim of becoming a go-to-platform for corporate businesses. AI has now been deployed to match the right suppliers to the right events. Growth has resumed and this year the company expects to be involved with 200,000 events. They also intend to take the model outside the UK.

You could probably argue that Togather struck lucky, having secured funding ahead of all the lockdowns. Oher innovators were perhaps not quite so fortunate. Now growth has returned and Togather is among the companies enjoying an upturn. But challenges remain for an industry that nonetheless attracts a great many entrepreneurs. Dealing with the impact of inflation, rising wages and labor shortages remains a real and present problem for those in the sector.



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How to Find Who Ownes a Property: Who Owns This House

How to Find Who Ownes a Property: Who Owns This House


Suppose you come across a house or land that interests you but don’t see a for sale sign. You might wonder how to find out who owns a property. Since property ownership records are public, you can access the property data quickly, especially if you have the property’s address. But not all cases are easy; sometimes, it takes some work.

Whether you’re considering the home for your primary residence or to purchase as a real estate investor, knowing how to do a property owner search can be useful.

Reasons To Find Out Who Owns a Property

There are several reasons to find owner information. For example, you walk through a neighborhood you’ve never seen and instantly fall in love with a piece of residential property. Its exterior speaks to you, and you know deep down it’s the perfect investment, but there isn’t a for sale sign in front of it. You have money ready to make an offer and want to know if the property owner would sell for the right price.

You may also want to locate the property owner if you find an abandoned property you know you could fix and flip for a profit. Maybe there is a plot of vacant land you would like to purchase to build a house. The property records could help you determine your next step.

Of course, there’s never a guarantee that when you find out who owns a property, they will want to sell it, but it may be worth the effort.

Ways To Find Out Who Owns a Property

If you find a property you want to purchase, you have multiple options, from having a simple conversation to looking up property details via the land registry.

Here is how to find who owns a property.

Check the local assessor’s office 

Most property owners pay property tax to the county. The county tax assessor determines the property’s assessed value and collects the property tax payments. The assessor keeps a record of the property owner of a home, property values, and property tax records, so starting with the assessor’s office at city hall may help you learn who owns a property and the amount of taxes paid.

You may access the property assessment online on the county tax assessor’s website or in person at city hall. You may find a property tax bill or other property data tools to help you search these property and land records. Many of the tax assessor’s office records are free, but if you go there in person, they may charge a small fee to access the documents.

Remember, when you find owner information, the contact details may not be available, so you still have some work ahead. However, having the name of the owner of a property offers more opportunities to find contact information on social media or even the Yellow Pages after using the county assessor.

Check with the county clerk or recorder 

The county clerk’s office may also have a record of the property owners. It is an excellent place to check if the local tax assessor doesn’t have a record of the property. This may happen if the property owners don’t pay property taxes or the land isn’t registered.

The county recorder’s office records property deeds when ownership data changes. Checking with the county clerk’s office or county recorder provides relevant information, such as property owners’ names, addresses, contact information, and a chain of property ownership, which may be necessary for you to find out who owns a property.

Use a title company

A title company can perform real estate title searches for a fee. A title search is another way to determine property ownership information, including the chain of ownership and any lien information. For example, when you purchase a previously owned property, the mortgage company hires a title company to perform title searches to ensure the home has no liens. Even if you aren’t buying the house, you can pay a title search company to find current or previous owners.

Title companies charge $75 to $200 for a title search, depending on the job’s complexity. You can contact a local title company or ask your most recent mortgage lender which title search company to use for your title search.

Search online

A simple online search may be all you need to determine who owns a property. White Pages.com is a free online service that provides property ownership information using a reverse address search. It’s best not to rely on sites like this for accuracy, but it can be a good start.

Ask a real estate agent

Real estate agents can access more information than the general public. First, they can access the Multiple Listing Service (MLS), which lists any active home listings. They may also have more access to title searches or other vital data that you can’t get in public records.

Many real estate agents will offer this service for free to develop relationships within the community.

Use mailing list brokers

Mailing list brokers are an online service that gathers public records in bulk for companies but may also serve individuals. The downside is the price is usually pretty steep for mailing list brokers because they work in bulk and put a lot of work into their research.

Check your local library

The local library is a logical place to check for property records since they are public information, and the library staff excels at research. In addition, you can ask the library staff for reference resources, as they may have many property data tools at their disposal. They may also be able to assist you in digging deeper than searching for a basic public record.

Knock on the door or leave a note

Your solution may be to talk to find a property owner. If you’re willing to start a conversation with property owners out of the blue, consider walking through the area and knocking on the door. If the property is vacant, consider talking to neighbors about the property’s owner. Neighbors may have more property information beyond the owner’s name, helping you determine if it’s worth considering.

After all, while the property may be just what you’re looking for, if traffic is bad or there are neighbor complaints about crime or unruly citizens, you may want to search in a different direction.

No one home? Leave a note with your name, phone number, email, and reason for contacting. Who knows, they may just contact you!

Contact a real estate attorney

If you know a real estate attorney or are okay with contacting one, they may provide direction. Attorneys may not have access to more in-depth information than you, but they often have the right contacts to get you the required information.

Tips for Approaching the Homeowner

After learning the best methods of finding out who owns a property, it’s essential to understand the best way to approach the legal owner of a property. It may not be the best strategy to approach the current owner and say, “Hey, I want to buy your house.” Instead, you should be as prepared as possible with the following:

  • Earnest money deposit: Make sure to have earnest money saved to show the property owner you are serious about buying the property. The larger the deposit, the more serious you look. Remember, though, only put money down if you can follow through on the contract.
  • Get pre-approved: An official pre-approval letter shows the property owner that you are a serious and capable buyer. Knowing you’ve already gone through underwriting, can afford the payments and interest rate, and are ready to purchase a house can help your case.
  • Work with a real estate attorney: It’s best to have a real estate attorney available to help you with the contract details and to ensure the purchase is legal.

Final Thoughts: How To Find Out Who Owns a Property

When looking for property information, you have many options. Exhaust your free options first, as you may find the property record you need online or through a professional, such as a real estate agent offering a free property search. Paid options exist, too, but only use those options if you’ve exhausted all others.

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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The IPO market may put pressure on the Fed, Cramer says

The IPO market may put pressure on the Fed, Cramer says


What we need from the Fed is narrow transparency, says Jim Cramer

CNBC’s Jim Cramer on Friday said he feels the Federal Reserve needs to be transparent with its plans, especially in the wake of restaurant chain Cava‘s highly successful IPO, which he believes is a sign the market is heating up.

Cramer thinks a prosperous IPO market could lead to an influx of money on Wall Street and a hiring frenzy, the last thing the Fed wants when it’s trying to cool off the economy.

“The Fed needs to stop being so broad and opaque; what we need from them is narrow transparency,” he said. “Otherwise, the animal spirits will kick in again and companies will start going on a hiring binge, which is the last thing the Fed wants.”

He acknowledges that some may argue the economy is cooling on its own. Grocery giant Kroger just reported food costs coming down across the board, and Cramer said he is seeing figures that suggest used car and clothing costs are also declining.

However, according to Cramer, there is one major issue: housing. Cramer believes the Fed must provide a game plan of how it plans to bring the housing market down. He said he thinks the Fed’s ultimate plan is to increase unemployment so many young people move in with their parents, as is historically the case when unemployment is rampant.

But he called this plan “convoluted and, frankly, heartless,” and even though the central bank does not control long-term interest rates, he thinks there is another way to bring housing prices down.

“To me, the best thing the Fed can do is to figure out, maybe, a strategy where there’s more homebuilding and more apartment building. The only way to do that, though, is to stop scaring people who work, stop scaring the builders,” he said. “We’ve got a massive shortage of homes in this country, but who the heck would ever build more if they think the Fed wants to crush the whole economy once those homes and apartments are up?”

The Fed needs to give us its game plan to stop housing prices from rising, says Jim Cramer

Jim Cramer’s Guide to Investing

Click here to download Jim Cramer’s Guide to Investing at no cost to help you build long-term wealth and invest smarter.



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How To Create A Winning Pitch Deck In Five Steps

How To Create A Winning Pitch Deck In Five Steps


By Nathan Beckord

Raj Nathan wants you to have a voice. In fact, he wants everyone to have a voice. And he helps startups use their voices to tell their stories—and to pitch investors.

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Based in Chicago, Raj is a pitch and presentation coach, helping startups stand up and stand out in a crowded field. His small team at Startup Hypeman works with five to 10 organizations per week to hone their elevator pitches and pitch decks. “Startup Hypeman is intently focused on being a hype man for startups, by helping them not suck at how they pitch themselves,” he says. “And most often, that is for the purpose of fundraising.”

The problem with most pitch decks, according to Raj, is that they either don’t tell a compelling story or they fail to tell a story at all. That’s true even when a company has an incredible product.

In this article, Raj walks us through the steps he uses with entrepreneurs to turn run-of-the-mill pitch decks into ones that do the heavy lifting for you.

A winning pitch in five steps

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Step #1: Make your elevator pitch the foundation

The first thing Startup Hypeman works on with any client is the elevator pitch. Raj says many entrepreneurs fall into the trap of trying to cram too much information—or not enough—into their elevator pitches. “By the end, you’re just incredibly confused as to what they do. There’s this push from a lot of founders to be like, I gotta use all the jargon words possible to make this sound interesting,” he explains.

Instead, he has what he calls a “Que PASA” framework: Problem, Approach, Solution, Action. We’ve all seen (or perhaps made) the pitch deck that starts with “X is a $50 billion industry.” While numbers can be helpful elsewhere, Raj wants founders to think about deeply defining the problem, because as his dad used to tell him growing up, “A well-defined problem is already half solved.”

Step #2: Set up the emotion

Raj talks about the difference between what he calls “Cinderella storytelling” and “advanced storytelling.” An example of Cinderella storytelling might be, “Jimmy has a problem. Jimmy is frustrated. Jimmy finds a solution and lives happily ever after.” More complex storytelling leads from emotion rather than problem/solution. Here’s how he approaches a problem from emotion rather than mechanics: “We build up this story across a few slides about how the world is becoming more authentic,” Raj says.

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He gives the example of celebrities who make authentic connections with their fans on social media. The hashtag “#nofilter” is more popular than using filters on Instagram. Then he ties that back to the (hypothetical) product: Despite authenticity being on the rise, dating still remains inauthentic. Here’s an app to increase authenticity in dating.

Step #3: Detail the go-to-market strategy

This is the place to be explicit. You can have a great product, but if you don’t show how it will make money, it’s worth nothing to investors.

“I will ask entrepreneurs a question about their traction strategy. And they’ll just be like, ‘ Oh, social media. Okay, what about social media?’ And then it’s a deer-in-the-headlights look in response,” Raj says.

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Whether it’s ads, social media, or partnerships, be sure to think through how you’ll make money and make that the focus of your go-to-market strategy. And with ads, consider how quickly you can attract advertising dollars. He says, “You’re standing here and you’re telling me that on day five, when you’ve got nine users, you’re going to attract advertisers? Why would they buy from you? What value could you possibly bring them? I get animated about that.”

Step #4: Specify what success looks like

Metrics can be tricky. While some industries have standard metrics, they aren’t always the best for showing how your startup works. So, show investors how to measure your success from the beginning by telling them which metrics mean the most.

Along with that, don’t use neutral headers in your slides. Instead of labeling a slide “Customer acquisition,” start with “We are excellent at acquiring customers—here’s how.”

Step #5: Rethink the competition

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Rather than using the classic four-quadrant competition grid that’s been seen time and again, Raj likes to create exclusivity. He explains that by carving out a category all your own, you get to set the pace and create more hype around what you’re doing. It’s not always possible, but with some creative thinking, you can set yourself apart from the pack.

More articles from AllBusiness.com:

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Raj’s do’s and don’ts for pitching investors

Here are some final tips of the trade for a pitch that investors won’t forget:

Zoom in

For many investors, watching pitches on Zoom is here to stay. Raj recommends investing in a few pieces of equipment to make sure your picture is professional. That means spending a few hundred bucks on a good lighting setup and an external camera with higher resolution than whatever your computer’s built-in webcam offers.

Don’t forget that your background helps tell your story, too. Let it reflect your personality and your brand. Finally, take a tip from newscasters the world over: Stand up! Reconfigure your desk if you have to. The energy boost from standing while talking will pay off.

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Start early

Don’t craft your pitch the night before you need to give it. Ideally, Raj recommends starting your deck at least a month before you plan to start pitching investors. That leaves plenty of time for practice and revisions.

Get over the hump

When it comes to actually putting the slides together for a deck, Raj starts in Word rather than PowerPoint.

“We start in a Word document,” he says. “If you outline it first … it’s a way easier exercise. It makes then putting it on to slides a lot easier because you’re thinking about not just the raw information, but also [asking yourself], What is my belief? Or — What do I want to say about this thing?”

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Sometimes the hardest part of making a pitch deck is getting over yourself and getting started.

Article is based on an interview between Nathan Beckord and Raj Nathan on an episode of Foundersuite’s How I Raised It podcast.

About the Author

Nathan Beckord is the CEO of Foundersuite.com, which makes software for startups raising capital. Nathan is also the CEO of Fundingstack.com, which is a new platform for VCs and investment bankers to both raise capital and assist clients and portfolio companies. Users of these platforms have raised over $9.7 billion since 2016.

RELATED: Top VC Fundraising Advice from a Co-Founder Who Raised $260 Million

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Home Price Predictions, Affordability False Flags

Home Price Predictions, Affordability False Flags


Housing market forecasts, affordability false flags, forty-year mortgages, and a baby boomer shopping spree. Today, we’re touching on anything and everything affecting the housing market as the full On the Market panel joins Dave Meyer to answer YOUR most-asked questions. Dave has been collecting questions from viewers to have a rapid-fire question-answering round with some of today’s top real estate investing experts. If you want to know what will happen next in the housing market, tune in!

We invited the whole crew to give their opinions on today’s investing market. We’ll talk about whether the real estate market’s “crash” is tied to stock performance, affordability and how ADUs (accessory dwelling units) may have shot home prices even higher, and the new forty-year mortgage and whether or not it’s a safe option for everyday home buyers. But, we’re also peaking into our crystal balls to give some BIG housing market predictions for the next few decades.

Kathy talks about how average home prices could hit seven figures (seriously!) within our lifetime and why buying now may be your last chance to snag an “affordable” home. Then, to wrap things up, our expert guests share which asset class they’d invest in TODAY that could lead to a HUGE payoff in just a few years. The market is changing; stick around so you’re not left behind!

Dave:
Hey, what’s going on everyone? This is Dave, your host of On The Market, and today we have a super fun show for you with Kathy, Jamil, James, and Henry. We are taking listener questions. We’ve got some incredible questions from all of you to answer today. I actually went out and assigned each question to one of the panelists, so they did some research and then we’re going to debate each of the topics. We have some phenomenal questions submitted by all of you, so thank you for submitting them. We’re going to be talking about all sorts of different topics, everything from how and when the housing market might be bottoming, whether ADU laws that are supporting the building of ADUs are actually improving affordability.
We’ll be talking about how to guide your investing 10, 20, or even 30 years down the line. We’ll talk about demographics, why lenders don’t undercut each other, and at the end, we’re even going to predict what asset class is going to perform the best over the next three years based off market fundamental. So this is going to be a phenomenal show. I hope you all stick around, but we do have to take a quick break and then we’ll get into your listener questions.
Welcome back to On The Market. Today we have seven listener questions from you all. I asked people on Instagram what they wanted us to discuss today, and I got tons of great questions. We picked seven that we thought were interesting and applicable to our national audience, so keep an eye out for that either on my Instagram or on the BiggerPockets Instagram. If you have questions for the panel, we’re going to be doing more shows like this and we’d love to hear what questions you have. So the way we’re going to do it is we each one of us picked topics that are within our wheelhouse, and so I’m going to ask the questions and then each one of us is going to answer it and we’ll have a few minutes to discuss or debate for each of the topics.
The first question is how should we think about the bottom of the real estate market? Ben, back in the great financial crisis, the housing market bottomed in 2012 compared to stocks that bottomed three years earlier in 2009, and that is accurate. February of 2009 is when the stock market bottomed. February of 2012 is when the Case-Shiller index bottomed just three years later.
Personally, I don’t really think this is an indicator that I would watch because it really matters when you think about these two different asset classes, what was going on in the context of that big correction and yes, crash. And I think the difference in what happened in 2008 that’s different from almost every other recession that I’ve looked at is that housing actually led the country into the recession in 2008. It was a housing based crisis where bad loans and speculation cratered the rest of the economy and so because housing was the source of the problem, it was also took the longest to be fixed.
If you look back at other recessions like the sort of the dotcom boom where the stock market went down from about 2000 to 2003, during that stock market decline, the Case-Shiller index never declined at all. So that just shows that housing prices weren’t really affected by stock prices in that instance. If you look back to a previous recession in the early ’90s, you can see that although housing prices did go down in the early ’90s, they went down about 1%, whereas the stock market went down about 15%.
So I don’t think these things are really all that correlated, at least historically, the Great Recession was just different because housing was the source of the problem. That is not what we see as the source of the problem right now. Housing is being affected, but I don’t think it’s the cause, and so I wouldn’t really think too much about trying to identify that housing bottom based on stock market performance. But curious if any of you think differently.

Kathy:
Yeah, I think they’re two very separate things. One of the big differences and changes that we’re seeing recently is the Fed seems to be more supportive of the stock market than ever before. And we talked about that on the Chris Martenson episode that we did here. Check that out if you haven’t seen it yet. But there were some changes made after the last recession that seems that the Fed is very accommodating to make sure that the stock market stays afloat.

Henry:
I agree with you, Kathy. There’re two separate markets. I think it’s smart to realize that there’s a shift happening within the stock market and then use that as a trigger to help you and go and research what’s causing the issue and then see if those triggers are affecting the same triggers that you would look for in the real estate market. But just because the stock market is going down, it doesn’t mean that real estate is going to follow suit, but I think again, I think it’s great to understand what’s happening in the stock world and then do some research to make sure that those what’s causing the stock market to go down won’t also have an implication on the real estate market.

Dave:
Yeah, generally speaking, I think if you’re looking for a bottom, we may have already hit it, it’s uncertain, but as soon as the Fed starts lowering interest rates pretty confident that will be a for sure bottom, but we’ll see. All right, next question. This one is for you James. This is something that has impacted your home state of Washington. The question is, can you tell us about the proliferation of pro-ADU, which stands for accessory dwelling units, that’s basically like when you build an extra unit in your backyard, something like that at a DADU mother-in-law suite, whatever you want to call it. So the question is, can you tell us about the proliferation of pro-ADU laws and what, if any effect they have had on affordability?

James:
Yeah, the ADU laws, it’s been a huge transformation of our city. So basically in 2019, the city really started or they realized that we’re going to have a mass shortage of housing and people can’t afford what’s being built there right now. Seattle, Washington needs 55,000 houses added to the rental market every year or properties for it to keep up with supply. And so that’s a big, big demand. And so what they’ve done is they’ve actually just recently, so in 2019, they started passing these rules where you could build a accessory dwelling unit on the back of your property. That started working, so they started doubling down on it and it allowed you to actually get more density throughout Seattle.
What this really comes down to is just density, what you can build on your lot, but they put in restraints on the size of properties you can also build because now you can no longer build a little mini mansion in Seattle. You have to cover a 50% far coverage, which is the amount you can build. So they’re really motivating people to build smaller units because it will provide more housing. The effect on affordability I don’t think has had any impact whatsoever, and there’s two main reasons for right now.
The reason being is the buyer demand was higher than everyone thought, and they thought that these units would be a lot cheaper, and they’re not. They’re selling for more than town homes. They’re in higher demand than a shared wall unit, and so they’re selling for 10 to 15% more than the product that they were trying to be even cheaper than. And so if we’re in a core neighborhood in Seattle, we can build them for 350 grand to 400 grand. We’re going to sell them for about 775 to 850, those are our metrics right there so that works. But the problem is you’re still spending $850,000 on a two bedroom, two bath, 800 square foot house.

Dave:
It’s wild.

James:
And so it’s not that affordable. It’s the highest price per square foot. And then the other issue is you can’t build them cheap enough to work in the affordable neighborhoods. If I build that same product for 400 grand, that thing’s only going to be worth 350 and the rents aren’t going to cover nearly what the debt cost is going to be. And so we’re kind of in this middle of the road issue right now where it’s creating more property for people to buy, but it’s definitely not affordable.

Dave:
That’s super interesting. Yeah, it’s kind of impossible to prove the counterfactual. You have no idea if prices around the city would go up if this didn’t happen because the more supply, but I think it’s really a good point that in the affordable neighborhoods it still just doesn’t pencil out. So even in the areas where it is needed probably the most, it doesn’t make sense. I heard some, I forget who, we had a guest recently who was talking about this and was talking about how one of the main things that would really help is if Fannie and Freddie would allow you to count future rental income when taking out a loan because then just normal home buyers would be able to finance building these ADUs and it might be able to help get some more of these things actually built.

James:
Well, the funny thing is these rules will always be manipulated a little bit. Manipulation might be the wrong word, but it maximized I guess because they did this, so people could build a rental unit in their backyard per viable housing, but then in Seattle, they allow you to condo those off. So all you’re doing is doing a mini subdivision and selling it off for a higher price. And so it didn’t add rental units, it added more units to sell, and so each city is starting to adapt that too, so the rental units might not be there anyways.

Dave:
All right, great. For our next question, Kathy, is there any data to guide long-term real estate investing 10, 20 or 30 years down the road?

Kathy:
Well, my answer is I’ll just let the numbers give the answer. I went back and looked at the Fred basically home sales numbers or home price numbers over the lifetime of my life. So five decades, actually almost six. So going back to 1964, the median home price was $18,000, you guys when I was born, and then by the time I was 10, it had doubled. In just that 10 year period home prices were $35,000. Then by the time I was 20, they almost doubled again, $78,000. Then in ’94 they went up to $130,000. In 2004, $212,000 that’s when I kind of basically started investing. I remember saying that on one of the shows, that’s the home price.
So moving forward to today, the average home price according to Fred, again, $436,000, this is taking in all kinds of units, including new homes. So if I take those, I just decided to go with something more conservative, which would be a 40% increase, not doubling, but if prices just went up 40%, which would be the lowest over the last six decades, by 2034, the median home price would be $610,000 by 2044, $854,000, and by 2054, almost $1.2 million for the average home. And that’s again, using very, very conservative numbers.
It’s hard to imagine that, but it was hard for people to imagine in ’64 that a values could double from $18,000 to $35,000. So the bottom line is that the dollar is being devalued every single year. So it’s not really so much that home prices are going up or that property’s becoming more valuable. Just your purchasing power is weakening every single year. And we know that that’s not changing at all with this issue of the debt ceiling that we’re facing right now where, well, nobody wants to cut costs on anything.
Republicans want to make sure that we’ve got a strong military budget, and of course the Democrats want to make sure that there’s social programs and nobody wants to cut anything. So the debt ceiling keeps increasing, but you can’t keep increasing taxes or else people would have nothing to live on. So the way that the government deals with all of this spending is printing more money. So it’s not going to be anytime soon that we stop seeing the dollar devalue, it’s going to continue, and therefore these prices are going to look like they’re going up.
So that’s the best. Nobody can predict the future, but when you take six decades and just average it really low of what could happen, that’s what could happen. That’s why I think if you’re not getting into the housing game now, it is not going to get easier. It’s just going to keep continuing, especially now that, like I said, there’s kind of a baby boom happening in certain areas in Texas for sure, just look that up, baby boom in Texas. I already said Salt Lake. We are seeing population growth. Some people say it’s on the decline, but we’re still growing and certain areas are growing faster than others. So if you really want to take advantage, you want to be in those areas where there’s job and population growth that would continue over the next few decades.

Dave:
Definitely a baby boom in my group of friends. So anecdotally, I can definitely support it. Everyone I know has had a baby in the last three months, but it’s great. But Kathy, to your point, I think it’s a great point that the housing market fluctuates and we are in a unusually volatile time, but if you just look at the median home price of the United States, go look it up. Go to the FRED website and look at the median home price of the United States back 50 years, and that will tell you what you should do with real estate investing, it’s really not that complicated.

Kathy:
And there’s been recessions, massive recessions during all of those decades. Each decade there was some kind of recession and it was pretty terrible at the time. And yet you’re still seeing those home prices nearly double almost every decade. It’s incredible. So it is hard to believe that by 2054, my grandson’s going to have to pay a million dollars for an entry level home, but that’s just what we’re going to be dealing with.

Dave:
All right. Well, thank you Kathy. Henry, the next question is for you, the question is what is the federal solution to a broad pathway to affordability, ie, a 40-year mortgage restrictive invest? What is that?

Henry:
Those are just examples.

Dave:
Do you think that means restricting investment with them?

Henry:
No, I think it’s more about what the government has done with the FHA kind of restructure. So I think the general question is what can or is the government doing about affordability within the real estate market for the average home buyer? Yeah, I mean, obviously one of those is the FHA mortgage restructure program, which is a start, but there’s some restrictions. It’s not available to everybody. You have to already have an FHA insured mortgage and you have to be current on your payments to qualify. And then if you are, you’re able to restructure into a 40-year mortgage, which can help with affordability because now you’re stretching your payment out over 10 more years, which helps your monthly payment go down. But the trade-off to that is you’re going to pay a lot more in interest now because you’re stretching that interest out over another 10 years.
And again, it’s not available to everybody or all the borrowers. So you already have to be a homeowner essentially to qualify for this. And so if you think about options for what the government can do to help affordability, we’ve talked about this on a previous show, I don’t think affordability can be solved by one party. I don’t think just the government can solve affordability. I think the government partnered with builders and investors and the people who need to afford those homes, I think all four groups have to come together.
And when all four groups come together and work in each other’s best interests, then I think that’s when we can start solving the housing affordability. And what I mean by that is everybody’s only looking through their own lens. And so if the government wants to enforce restrictions on what builders can build, then there will be less builders because builders are building for a profit and city and local governments, that’s who also has to be included. And so a well-rounded solution would be the government provides tax breaks to builders and or investors. The city and local government helps provide either tax breaks for the buyers or tax breaks for the builders.
Maybe they offer discounted land and some city and local governments are doing this, offering discounted land where builders can then build in those areas and get tax breaks and the tax breaks help offset what they would lose in profits because if they’re going to have to build something that they can’t sell at the tippy top price in order to maximize their profits, and there has to be some other reason for them to be able to do that.
And so if there’s a tax incentive and the city and local governments are helping to supply land, and then we help educate the general public on what they could be doing from a financial perspective to improve their financial situation, you put all those things together and you can really help and start to fix affordability. Now, the likelihood of that happening anytime soon, probably not too high. So in the short term, some of the things that can be done are providing incentives to tax breaks to renters. If they don’t have to pay as much in taxes, there’s more money in their pocket to be able to afford rent.
And then just expanding so when you think about affordability, there’s, can I afford the monthly payment? And then there’s, can I afford the down payment? And for the typical buyer, those are two separate things because if I can afford the monthly payment, but I can’t come up with 50 grand for a down payment, it doesn’t matter what the monthly payment is, I can’t get to that 50 grand. So having some sort of expanding access to down payment assistant programs, so there can be maybe some government down payment assistant programs that we can push out nationwide to help with the down payment, and then offering a 40-year mortgage to everyone. Expanding the years of the length of a mortgage isn’t new.
The 30-year mortgage was introduced in what, 1934? And before that, the length of mortgages were like five years. So because what Kathy talked about was happening every 10 years, real estate was doubling, it was becoming more harder and harder for people to be able to afford homes, and so they had to expand the mortgage length to something where people could afford it. And so it wouldn’t be unprecedented for there to be a 40-year mortgage program for the general public in the coming future. I think it’s going to be here. I think it’s necessary because I don’t know how else you’re going to be able to combat the rising home prices. And again, if those interest rates start to come down and that buyer demand is going to go up, that’s just going to drive prices even higher faster so-

Dave:
Yeah, I mean, I agree with you that it should be an option to people, but I also think you brought up a really important point that a 40-year mortgage just means people pay more interest over time. So although it is, I think people should have that option, if they want to choose that, that’s fine. But it isn’t like the best long-term solution in my mind, it could help in the short term just because that’s just putting more money in lenders pockets over time and helping and not necessarily fixing what I personally believe is the big issue, which is a lack of supply.
And you talked about some of the big issues that we need to handle. I’m curious because the question was is about federal, and you mentioned a lot about state and local governments, and I tend to agree that that’s probably where the solution will go. I don’t know if anyone has any other thoughts if the federal government can do anything else.

Jamil:
If you look at what happened in LA, they tried this. The state tried to come in and build units to see if they could affect the homeless situation there and these small little units that they were building were $800,000 a piece. Just think about the amount of waste that had to have happened for that, and we’re talking 400 square feet. 400 square feet for $800,000, what is going on? So there’s just, people are not incentivized at a state government level to be able to be efficient. You’ve got to put the efficiency in the hands of the business people who understand how to do that correctly and efficiently to make it make sense.

James:
Government should not be building housing. It’s got to be together.

Dave:
Yeah, yeah, exactly, but James, you talk about this a lot. You said it just earlier that it’s not affordable to build an ADU in a neighborhood that needs it. So the question is, is it through government’s role then to help incentivize builders to make it profitable so that they can build and help provide a service or a product that is needed?

James:
Yeah, I think, incentives are great. That would help fix a lot of things. They just have to have the right incentives. The problem is the incentives you get have zero impact. It’s like, oh, they’ll subsidize certain things, but they’re still so far disconnected with what actual bill costs are. The funny thing is what Jamil just said that LA was building these for so expensively, but then they expect us to build it for cheaper than a fourth of what they could build it for to keep the cost down. And so it’s like, they’re just unrealistic incentives and expectations and it would make a big, if policy could change everything, but they just got to have that critical conversation. They got to get everybody in the same room and have that solution figured out, not just dictated.

Kathy:
It needs to be more streamlined, less red tape. I think I told you guys about an apartment we bought for, it had 220 units and we wanted to increase density to 800 units in Mountain View, California across from Google where’s it’s desperate, the housing is desperately needed and we were putting aside 30% of those units as affordable, and yet they still blocked it every step of the way and it became too expensive for us to build it. So we didn’t.

Dave:
I saw in Florida, they just announced a law that I think is going to overrule local municipalities to stop them from limiting increasing density. So if people are trying to increase density in, say a town wants to stop it, the state government is preventing that in some instances in Florida now, which is an interesting approach to the “nimbyism” where people all want affordable housing, but they don’t want it next to their house.

Kathy:
But I kind of get that too because you also have resources that are going to be used. There’s only so much water, there’s only so much room for cars and parking and so forth so I also understand the regulation side. It’s not an easy job, but there does need to be a way to streamline it for sure.

Dave:
That’s true. It was a very, very complicated question, but I agree, Henry. I think it’s really about getting the local people together who know what is needed and know what’s possible to try and improve affordability. All right. Let’s move on to our next question, Jamil, this one’s for you. Question is, what do the demographics look like after 2024? How do you see these demographics impacting real estate investors?

Jamil:
Well, that’s a great question and I again look back at what was the demographics of the buyers from 2014 to about 2022. And the largest share of buyers that we had were Millennials. This made sense. They were really cashing in on the cheap rates. They didn’t have large pools of equity and they hadn’t had the sophistication or at least the acceleration in their jobs to be able to have these really high earning jobs that allowed them to come into the housing market and make larger purchases or be able to absorb the higher rates.
And so it made sense that the Millennials were the largest group, but now with rates where they are, we’re seeing the Baby Boomers actually come in and take control of the housing market, and they’re doing that because many of them are repeat buyers. So they’re pulling equity from all of the housing appreciation that they enjoyed over the last decade, and they’re cashing in and buying their dream homes. And I don’t see that ending anytime soon with rates where they’re going and especially 2024 is not very far away. I think we’re going to continue to see the Baby Boomers lead that as well as Gen Xers who are still the highest earning demographic group in the entire picture here. They’re the ones, they’re more racially diverse, they have higher incomes. They are going to be along with the Baby Boomers, the most aggressive purchasers for homes in 2024, in my opinion.

Dave:
All right, so it’s the people who already have some money?

Jamil:
Already have some money. I think it’s going to continue to stay that way for the foreseeable future.

Dave:
Yeah, I don’t know. I don’t have any data to support this, but I imagine it’s really tough for younger Gen Z people, for example, to afford homes in this kind of climate right now.

Kathy:
And part of my research, I was looking at demographics and the people over the age of 65 will double from 52 million to 95 million. So that’s something to pay attention to.

Jamil:
Just to button up what you were saying, Dave, Gen Z right now, they are making up 4% of buyers and sellers so it’s a small amount.

Dave:
That makes sense. I mean some Gen Z is still under 18, I don’t even know.

Jamil:
18 to about 23.

Dave:
Yeah, okay. So I guess that makes sense, but I do still think generally they’re going to face a pretty tough time affording homes in this market. So in addition to 2024, I feel like a lot of people ask me this question about demographics. We are seeing a declining birth rate in the United States, and I have a lot of people ask if that will affect real estate valuations in the long run. And I’m curious if any of you have an opinion on that.

Kathy:
Yeah, I mean, it’s like I said, there’s certain states where there’s actually Baby Booms and that’s probably states where just a lot of young people are moving to and having babies. You have a huge Millennial population right at family formation age between 30 and 34. It’s the largest group of Millennials. So you would think there’s probably going to be a Baby Boom over the next few years. That’s at least my opinion. And then you have states where the Roe V Wade rollbacks where now they’re seeing Baby Booms in those states as well. So I don’t know. I know that historically, Dave, that’s what I was hearing is that there was a decrease. But I’m wondering if that’s going to change over the next few years.

James:
I mean, at the end of the day, don’t we still have a housing shortage and we can’t keep up with it? So I don’t know if it’s going to have too much impact on the housing market, but that’s definitely a stat you got to watch just for all sorts of different reasons as far as social security goes and other types of funding that can affect the whole economy of the United States. But I mean, we’d have to build more houses for that really to have impact.

Dave:
Because social security is just a Ponzi scheme and we need more people to be bored to pay into it.

Henry:
Oh, you’re going to get us canceled.

James:
So is it a clawback thing though? Do we get our money back from social security if it ends up being a Ponzi scheme?

Kathy:
Not if it runs out.

James:
I like to get my check.

Dave:
I mean, it kind of is a Ponzi scheme though. You literally, the whole premise is that more people are born and pay into it, and that funds other people’s retirement. I don’t mean that’s it’s a scam, it’s just dependent on more people entering into it than people who are retiring.

Jamil:
So new investors pay old investors?

Dave:
That’s exactly what it is.

Kathy:
You guys, the money’s not there. They’ve already said over and over that it’s going to run out. So unless they just print up a bunch more money, it’s not there. So I don’t expect to get social security and I don’t want it. I’d rather go towards social programs than to people who need it. And that’s one of the conversations that’s being had right now is maybe the people who don’t really need it should just not, just let it go. But no, I mean, they’ve stated many times that they’re running out and I don’t even think the money’s there. I think it’s just an IOU at this point.

James:
IOU attached to gold somewhere, some promissory now for gold.

Kathy:
Well, everybody says that you’re supposed to have 10% of your net worth in gold. We have a little bit. Rich is into it, but if you’re going to have something that’s sort of a hedge against inflation, I’d rather have something that cash flows or if I’m going to have gold, I’d just like to wear it. I don’t want to store it, but doesn’t cash flow, I don’t get it.

Jamil:
Kathy’s got like $5 million in gold chains.

Henry:
Yeah, she can only physically wear two chains, the gold weighs more than her.

Dave:
Henry, if Kathy put 10% of her net worth in gold around her neck, she wouldn’t be able to walk.

Henry:
That’s it. She’s done.

Dave:
All right, cool. Let’s move on to our next question, which is for me, which is why isn’t there a mortgage lender who offers lower rates to outcompete everyone else? I love this question. So basically when we see interest rates go up or we see bond yields go up, mortgage rates pretty much across the board follow suit, there is some variation between different lenders in different locations, but the reason, at least I believe that you don’t see anyone trying to undercut the market is because the risk is too high for any of these mortgage lenders.
So put yourself in the position of a bank. They have let’s say a million dollars to lend out and they have options on who they’re going to lend it to. One option is to lend it to you as a mortgagee, and let’s say that they’re willing to do that for these days, something around 7%, and although I’m sure you intend to pay your mortgage, there is some risk associated into lending to you.
On the other hand, right now, you could go out and buy a US government bond, which now that we hopefully have a debt ceiling crisis is the most reliable investment in the entire world that pays just north of 5% right now, the bank is thinking, I could lend to the US government. That’s essentially what a bond is, I can lend to the US government at 5 plus percent or I can lend to you at 7%, and that spread between 5 and 7% is basically what they would call a risk premium, that it is riskier to lend to you. And so they jack up the interest rate a little bit.
The reason they don’t undercut you is because they have better options. If they were going to lend to you at 6%, they’re probably better off from a risk adjusted return standpoint to just buy government treasuries or buy corporate bonds or to put the money somewhere else because it’s just not worth it to them. So that’s why I see it is because there are other ways for them to earn a better risk adjusted return. But I’m curious if any of you have other thoughts on this.

James:
Yeah, I think it’s also just because the rates have been bouncing around so much, there is no consistency and the more it bounces around, that’s just more risk. And the banks, yeah, they’re assuming worst case because I mean, right when these rates started jumping, they jumped three points immediately. They were well in front of the rate hikes and I think they’re going to continue to do so. It’s just not worth the risk because if you get caught with the wrong kind of debt, I mean that can be detrimental.

Dave:
Yeah, for sure. Especially you see that with banks right now, they’re all being a lot more risk averse in their lending given what’s gone on in the banking sector right now so that’s another reason that they don’t want to undercut the market because it would hurt their balance sheets. So great question though. Hopefully, maybe someone will do it, if someone will just start undercutting the market and offer cheap mortgages, but these types of capital markets tend to be very efficient and I think they’re very unlikely to do that.

Henry:
And I’d imagine if that happened, the qualifications for being able to land one of those mortgages would be through the roof. It wouldn’t be just everybody go get a 6% mortgage, it’s not going to happen like that.

Dave:
All right. Well, for our last question, we’re just going to all talk about this, is a open debate here. When you see the real estate market in three years, what asset class has the best fundamentals? Is it residential, multifamily, industrial? What do you see? Let’s just make the question, if you were to invest in the next six months, what do you think will have the best return three years from now?

Jamil:
I’m still betting on single family. In my opinion right now, it’s still the most aggressive real estate asset class and again, it’s localized in specific markets, but you can still make great returns, you can still get great deals. There’s a lot of opportunity and because it’s been able to be pretty resilient through what’s happened over the last year, I believe that it’s giving us signals that it’s strong. It’s a strong asset class to invest in. Look at what’s happening in commercial, it’s getting creamed. Look at what’s happening in coming around the corner in multifamily, a lot of blood in the water, but I’m not seeing that in single family. And so I still feel, to me, viscerally it’s the safest investment and that’s why I’m going to continue to double down on it.

Kathy:
Me too. I’m with you there. I have single families where it’s at for me, I understand it. I can get those fixed rates, but also there’s just not enough of it. And we do know that our population is growing, at least with the age group of people looking to buy homes and also right behind them, the Gen Z population as a whole is if you go to the whole population, it’s pretty big. So I think single family is, to me, one of the safer bets right now. And that’s why we have a single family fund and we’re about to start a bill to rent fund.

Dave:
Henry, what are you giggling about over there?

Henry:
I was just going to say Kathy’s got a single family fund. Her investors are listening, she’s like, “She better say single family right now. She better be singing single family from the mountaintops.”

Kathy:
But I do, I look at everything. I want to do something new and different, although that’s never usually a good idea, but I know industrial is probably going to do pretty well. I think certain multifamily will do really well. Certain areas, retail and office are actually going to do pretty well if you go into the suburban areas, I’ve talked to a lot of people who are killing it. It’s just for me, single family is something I know and understand, and I know that there’s not enough of it and people who want it, whether they’re going to rent it or buy it.

Henry:
I wholeheartedly agree. I tease you, Kathy, but you’re right on. I remember my first couple of years investing 2017, 2018, people were saying then single family’s not a real asset class. You got to get into multifamily and commercial and Jamil and Kathy hit the nail on the head, single to small multifamily, I think is the place where you want to hedge your bets right now because if something catastrophic happens, people still have to have a place to live, and it’s typically the most affordable asset class other than mobile homes.
And so I think it’s a way to hedge your bets. I think right now, especially, I’ve heard Jamil talk about this in the past, but that single family asset that’s got that 2 to 3% interest rate tied to it being the new asset class to try to acquire, I totally agree because then you potentially getting some additional cashflow and I think it’s the safest bet people got to have a place to live. They’re either going to rent or they’re going to own those single family assets. And you can’t say the same for commercial real estate and you can’t say the same for apartment buildings. It’s on the ownership side anyway.

Jamil:
And just on top of that Henry, look at the liquidity availability in single family versus multifamily. You want to get some cash because of a catastrophe or something going on, sell a house. It’s not as easy to sell 300 units.

James:
I’m going to go against the grain on this one.

Dave:
Office space in Seattle.

James:
For me, the question is, where do we think we will do best in three years? And single family housing is the safest bet. I 100% agree with that. It’s consistent. You’re going to get your returns. You know what you can do with that asset class. That also seems boring to me, because it’s like if it’s the safest, it’s going to give you the safest return too, in my opinion. So I want to look at what’s getting creamed right now. Multifamily, it is hard to get a deal done, but once you find that deal, it is going to 2X when the rates drop out.
In addition to, I still believe just like the single family housing, people, as things are getting more and more expensive, it is breaking up our asset or it’s breaking up our demographics in classes where the renter, these Gen, we were just talking about these Gen Ys, they’re going to be renters, and so rent’s going to continue to grow. It’s a harder asset class. I think development’s a great one that we’re really buying right now too, because cost of dirt is down 40%, but on a three-year basis, I’m looking at what’s getting cream today that’s going to have the best upside for me.

Dave:
I’m totally with you, James. I was going to say the same thing. I think the things that are going to tank in the next six months are going to be the best returns three years from now, but agree that it is risk of reward return there will definitely adjust it. There’s definitely more risk in that. But I think the question, talking about fundamentals, I think housing units is what we’re saying. You guys are saying single family homes, those are residential. James is saying multifamily. I tend to agree that over the long run it’ll do well because we just need more housing units. I also think industrial is really strong, as Kathy mentioned, but it’s not my area of expertise, so I don’t think I could… There’s also so many subcategories of industrial, I don’t really know which ones are going to do best, but from what I read, these broad macro reports, industrial does still look pretty good, just office looks terrible.

Henry:
No, I totally agree with you and I had completely forgotten about that, but industrial or just warehouse space in general has gone through the roof over the past couple of years because of all of the online spending and just online businesses need places to store stuff.

Jamil:
But do you think that’s a knee-jerk, Henry to the supply chain issues and people are just warehousing more product and inventory so that if something happens, they’ve got access?

Henry:
No, I think it’s more to do with more people becoming entrepreneurs and starting online stores and drop shipping products. And even though they’re themselves not housing the inventory, somebody has to house that inventory somewhere. You’ve also got these ghost kitchens that have started popping up where people are now able to start a restaurant without having to have a brick and mortar restaurant. And you still need a place to prepare that food and get it out. And so people are using warehouse space, turning it into kitchen space, and then renting different spaces out in those kitchens to these ghost kitchens, essentially, who you can order food from on DoorDash like the-

Jamil:
So it’s Mr. Beast’s fault, Mr. Beast Burger?

Henry:
It’s Mr. Beast, the flexibility of being able to start your own online business and not having to own any other brick and mortar, somebody does own it and it’s typically these people buying up or renting out these warehouse spaces. They’re building four warehouses around the corner from where I live right now. They don’t even have a plan for them. They just know we need them and someone’s going to use it.

Dave:
All right. Well, thank you all so much for joining. This was a lot of fun and everyone listening to this, if you like this episode, please give us a good review. We always appreciate that. And keep an eye out for the BiggerPockets Instagram feed or my Instagram feed where we’ll be asking for future listener questions. I think that’s it. All right, well thanks everyone. Thanks for listening. We’ll see you next time for On The Market.
On The Market is created by me, Dave Meyer and Kailyn Bennett, produced by Kailyn Bennett, editing by Joel Esparza and Onyx Media, research by Puja Gendal, copywriting by Nate Weintraub and a very special thanks to the entire BiggerPockets team. The content on the show On The Market are opinions only. All listeners should independently verify data points, opinions, and investment strategies.

 

Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected].

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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The Fed has destroyed more housing supply than demand, says Pretium’s Don Mullen

The Fed has destroyed more housing supply than demand, says Pretium’s Don Mullen


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Don Mullen, Pretium founder and CEO, joins ‘Last Call’ to discuss gains in the Homebuilders sector and why it might not be reflective of what is really happening in the housing market.

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Thu, Jun 15 20238:24 PM EDT



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Tips From A Tech Product Development Leader

Tips From A Tech Product Development Leader


When surveyed 81% of buyers say they want to establish real connections with brands. But they also don’t want to be overwhelmed by brand communications. So is there any way to satisfy their desires? Yes; you put the customers’ needs first.

I connected with Surbhi Gupta, a digital product manager based in Silicon Valley, who suggests that the key to putting your customer’s needs first is to start from a user-centric position.

Gupta, who has 18 years of experience in shaping and predicting major industry trends for growing industry professionals, has helped many companies succeed in delivering a top-tier product to their end users.

She recently spoke at the 2023 Product-Led Summit in Las Vegas, where she shared some discoveries made while working on a messaging product for a large brand. Nearly three-quarters of the product’s users said they wanted real-time notifications as one way to connect with the brand. Yet when they got notifications, they started leaving the product out of frustration. It was an obvious (and confusing) case of disconnect.

After approaching the problem from a user-centered viewpoint, Gupta and her colleagues found the underlying problem. Essentially, “real-time” meant something different to users than it did for the company. Users only wanted truly urgent messages right away, not every notification right away. After uncovering this issue, the company began using contextual signals to determine whether to send or delay a notification. The outcome was a far more valuable system built around the needs of users.

If your brand is struggling to put your customer’s needs first, try the following strategies. Each is aimed at fostering more of a give-and-take with your users.

1. Give consumers control over what they see.

Putting consumers in charge of their notification cadence can be a game-changer. Consider Meta’s revamped notification system that Gupta helped overhaul in 2022, for instance. Consumers were given smart defaults and power to opt-out or opt-in. They could also choose how often they were contacted.

This change helped keep conversations flowing between brands and buyers. And what made the premise work was that it was controlled completely by users.

Users will only opt-in if they feel the messages they’re receiving have inherent value and importance.

With this in mind, explore your historic notifications data. Which of your messages get the most responses? Why do users appreciate them over other messages? Are there ways to replicate their success with the verbiage of your future notifications? Be sure to conduct plenty of tests so you can figure out how to please your target audience, so they don’t tune out.

2. Automate without losing authenticity or risking violations.

It’s easier than ever to set your systems on autopilot. Plenty of AI-powered systems promise out-of-the-box automation services. The only issue is that you don’t want your messages to sound too robotic or generalized. Remember, 70% of consumers expect personalization.

It can be hard to know where personalization begins and privacy ends, though. A full 95% of respondents in one recent survey said privacy mattered to them. Consequently, it’s essential for brands like yours to figure out how to lean into technology without violating ethical customer obligations.

This is an area to experiment and be hands-on in your approach. Make certain you’re following privacy regulations and best practices. Case in point: Evaluate how you’re collecting, storing, and using data. You want to foster sustainable, long-term, trusting relationships with customers. To do that, you’ll need to make sure your automated systems are authentic without losing sight of customers’ rights and needs.

3. Adopt a philosophy of continuous improvement.

The systems that work well for you this year might not work as well next year. Resist getting too comfortable or you won’t be able to pivot quickly. The last thing you want is to lose ground to disruptive, future-forward competitors with better setups.

Speaking with Gupta about the importance of continuous improvement, she said, “During my time at Tesla, I was able to revolutionize automotive sales with a zero-touch experience. That groundbreaking innovation embraced a direct-to-consumer model and empowered customers with the information they need, minimizing the need for sales interaction.”

Because Gupta focused on the needs of customers, her projects were industry-changing. In fact, the Tesla web-based application helped generate more than a billion dollars in revenue and saved hundreds of thousands man-hours each quarter. And other product leaders have been inspired to use this model of direct sales.

By looking over reports consistently and listening to consumer feedback, you can spot and remove friction points as soon as they arise. Less friction means fewer user cancellations and a better user-brand connection. It also creates new opportunities for innovation.

As part of this continuous improvement process, solicit customer feedback to inform your ever-changing system roadmap. Allowing users to add their input shows you care about their needs and wants. It also gives you one more touchpoint with your user base.

Getting notifications right can be challenging whether you’re a startup or legacy corporation. Regardless, it’s worth the investment to give your notifications an overhaul. Just be sure your efforts start from a user-centric place for the most impact. If it works for well-respected product innovators such as Gupta, it can work for your brand.



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