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What July’s Job Report Says About the Economy’s Health

What July’s Job Report Says About the Economy’s Health


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Got a Need for Leads? Use This Opener to Earn Trust in 5 Seconds (or Less!)

Got a Need for Leads? Use This Opener to Earn Trust in 5 Seconds (or Less!)


Everyone wants more real estate leads. It doesn’t matter if you’re an agent, investor, flipper, or mortgage broker. The more prospective buyers and sellers, the better. But what happens when you finally get those leads? Maybe you’re cold calling, meeting for coffee, or linking up at the property. What do you say to let leads know that you’re the best agent or investor around and that they can trust you to get the deal done? Juliet Lalouel has a simple, fool-proof answer for you.

Juliet operates out of Hawaii, one of the nation’s hottest real estate markets. She’s done everything from working in restaurants to running a bike business in her garage, to even becoming the go-to matchmaker for musicians that want to invest in real estate. She’s worn a lot of hats and even decided to leave one of the top teams in the state to go solo as an investor agent. When she realized all the leads were coming from her own personal network, she decided to make the jump on her own.

Now, she’s actively flipping, buying, and selling homes for not only herself but her investor clients throughout the islands. She’s been able to grow a respectable network, one which many investors dream of having, and she did all of this through tweaking her “tonality.” If you want to hear why this small change led to such big results, be sure to listen all the way to the end of this episode.

David:
This is the BiggerPockets Podcast show 647.

Juliet:
Communication is going to be key and the ways that you communicate with various types of people, whether that’s listing agents, lenders, anybody you’re meeting that’s an investor, letting people know what you’re doing and what you’re here for and how you can maybe help, what’s the best way that you can apply yourself, those are things that I’ve been learning as a real estate agent and investor that’s what I am all the time. I’m just that person. This is what I do. This is who I show up as and that has led to opportunities for me in various ways.

David:
What’s up everyone? This is David Greene, your host of The BiggerPockets Real Estate Podcast here today with my co-host Rob Roberto Abasolo. And we have a banger, as Rob would say, of an episode for you. I also need to figure out some way to work in POV into this intro because that’s another one that Rob likes to drop a lot. I’ve been watching him on YouTube as you should be as well. And I’m picking up some tips here about my new co-host as we develop the chemistry that Brandon and I used to have in order to bring you the best freaking podcast we possibly can, which we do today. In today’s episode, we are interviewing Juliet Lalouel, who is a real estate agent in Hawaii, who also works in Denver. Has had several businesses in the past and is crushing it in the real estate agent space and teaches us what she learned from her past that led to her being successful today and how she helps her clients make money. Juliet is also involved with Heavy Realty, which is an organization that is designed to help bring musicians into music, which is very cool because the more musicians or other people we can get into the BiggerPockets space, the better. Rob, what were some of your favorite parts of today’s episode?

Rob:
First of all, let me just commend you because every time you give these intros, it sounds like you’ve pre-written their bio and you’re just reading it off your screen but I know you’re just riffing all that. It means you were paying attention during the podcast. So you are doing your job well, my friend. But yeah, today was awesome, man. Juliet was really, really great and opens up. I really like whenever people open up on the podcast. She talked a lot about tonality, which is actually something I don’t really think we cover a lot, but basically how we talk to people, whether it’s via text or on the phone, how we relate with them. How we can be more empathetic with people versus just trying to get a sale or trying to be too pushy. She gives us a couple of really cool tips on how to cold call and actually be effective in that capacity.
But she also went through a lot of her story about how she got her start as a new realtor and how she joined a team who I think you said is top 1%, 2% of teams because they were pulling in I think $75 million a year or something like that. And she was like, “You know what? This is really great, but I’m going to go off and do it on my own.” And then she was also crushing it on her own. So really just overall inspirational top to bottom.

David:
Yeah. And this stuff is applicable to people in many different facets. You have a job, you want to get a raise and do better. You want to have a stronger communication with your romantic partner. You want to have better friendships. You want to start off as an entrepreneur. You are an entrepreneur and want to do better. There’s tons of scenarios here where this information can really help you succeed. And thank you for the comment about my riffing. I have been called the Eminem of real estate and it’s because of my freestyle ability. Today’s quick tip is-

Rob:
Well, and you know what? My POV on that is that it’s really … You did a good job.

David:
Very nice. Thank you. For today’s quick tip … And we’re back. Head over to biggerpockets.com and check out the forums. In the forums you can get a free education. Check out the questions that people have written there, as well as ask your own questions yourself. This is a huge resource. I don’t think that there is a website in the world that has a forum that is as well developed and intentional as BiggerPockets. You may be able to go to a website like Reddit, where they have a whole bunch of different things, but BiggerPockets is the only place I’m aware of and may always be the case that you get this much free information. And you could just check it out. Super easy to see. Ask any question that you want.
All right, Rob. Before we bring in Juliet, do you have any last words?

Rob:
Not today, David Greene. You’re not stumping me on this one. Let’s get right into the episode.

David:
Juliet Lalouel, welcome to the BiggerPockets Podcast.

Juliet:
Thank you so much for having me. I’m so excited to be here. I’ve been watching this podcast for so long, so thank you.

David:
Yeah, that’s cool that we get to interview today and you’re coming from the state of Hawaii where Brandon and I both spend quite a bit of time. Rob, I don’t know. Have you ever been to Hawaii before?

Rob:
I’ve been one time. I went to Maui and it was very, very beautiful. It was as beautiful as they say. We just hung out on the beach literally the entire time.

David:
I think Hawaii is one of those places, I guess depending where you go, but I’ve never seen a place that wasn’t, that you can’t overstate it. A lot of places, you’re like does it really live up to the hype? Hawaii 100% does.

Rob:
So really quick, can you actually just give us a quick rundown of what Heavy Realty is?

Juliet:
Yeah, of course. Heavy Realty is where the music industry and the real estate world combine. I’m trying to create a community where we can educate musicians and music fans in anybody that’s affiliated with the music industry in some way, shape or form on the importance of real estate, real estate ownership, investing. This is that space for them. I had found that this wasn’t really existing before. And a lot of people, whether they’re musicians or creatives, were maybe king for a day with income and then broke for a month and they didn’t really have a proper place to really allocate money that they would get, whether it be from on tour or selling some form of art, things like that. This is where I’m trying to create a place to educate those folks so that they can really understand the importance of real estate and really turning them on to BiggerPockets. Getting them aware of what we’re all about and trying to build wealth here is what I’m trying to really connect them with.

David:
I understand you sell a lot of houses and you’re doing it from Hawaii, but they’re not all in Hawaii. So do you mind telling us a little bit about what your business looks like right now and how you’re able to do this from Hawaii?

Juliet:
Sure. Yeah. I have been doing real estate in Hawaii since 2018. I have been part of a team. I was a founding member of a team here that was a top 1% in production and we did over about 150 million in sales. And I recently branched off to become a solo agent following the path of why I always got my license, which was to primarily work with investors and then become an investor myself. So that’s what I’ve been focusing on is really working with that group of people while still also very much serving the retail sales type, but really branching out into more investor work this year. And starting my first flips in Hawaii, which has been very exciting. I’ve opened escrow last week on a project and we just had a home inspection yesterday so those are some of the things that I’ve been working on.

David:
That’s fun. So are you still working on that team now?

Juliet:
No. I’m not on that team now. I went solo in about September of 2021 and I’ve been solo since then.

Rob:
Juliet, did I hear you correctly saying that your team that you were on from the real estate side, you guys were clocking in about $150 million in transactions every single year?

Juliet:
Not every single year, but that was over the last two and a half years that we did. It was basically a small team that I was partner on and we would bring in newer agents and then build up a lot of production over the last two years.

Rob:
Yeah. That’s still pretty impressive. David, how common is it for a team to be pulling in those numbers two years in, or over a total of two years?

David:
Would this be 150 million over two years? So around 75 million a year?

Juliet:
Yes.

David:
Yeah. That would put you in the top 1%, 2% of all teams in the country most likely. It also depends on how many agents they have. There’s a handful of teams that have 70 agents and then they brag about that numbers or there’s some teams that do it with three. So I think that matters too.

Rob:
Yeah, that’s amazing. I’m curious. I mean, you guys were obviously crushing it. You’re in the top 1% or 2% as David said. What made you branch off and do your own thing?

Juliet:
I had been helping build the team up, which was something that I had not necessarily seen myself doing long term because I wanted to always branch out to become an investor and work on my own things and work in that direction. I felt like it was just the time was right for me to branch off and do my own things. I had started out on this team intentionally after I had mentored for six months under a very, very high production agent as well, and then was recruited onto this beginning team. Learned everything that I felt I needed to at the time. I really wanted to be on a team when I was new and grew my business. And then I started to look at where all of my business was coming from. And it was really from my sphere of influence and a lot of the work that I had been pulling in. So I realized at a certain point, I didn’t need a team any longer. I was getting a lot of the leads on my own, that type of a thing. And so I felt like it was the right time to branch off and start to build my own thing, which was the goal.

Rob:
Right. I think that’s even then still pretty tough for an agent to be pulling in so many leads. So I’m curious. I’m sure there are a lot of realtors that could get some value out of this. What was that tipping point for you? Was it social media? Were you paying for marketing? Were you partnering up with different businesses? What was that funnel to get those leads over to you?

Juliet:
Sure. I actually did a few different types every single day, whether that was going to be cold calling. Early on I started doing that right away. I just felt like it was something that I needed to really dive into. And then I was doing some pay per click leads, so online leads that would come in, which is something that I feel as a script I developed very well to retain leads that didn’t know me at all. Especially living in Hawaii, you have so many people calling from the mainland from all over and just getting really good at nailing those first five seconds and basically acting as their agent and retaining that lead. That was something that I was really interested in trying to be good at as well. And then networking. I didn’t know anybody when I moved here so really networking was very important.
And honestly, one of the first ways that I made business for myself was just simply making friends in my sphere. And I used Bumble BFF, which is actually a dating app for friends. And that was naturally how I just wanted to try and make friends here instead of going to bars or something like that. So I naturally made connections and I was always remembering to not be a secret agent. So I would just let people know what I did, what I was interested in and that flourished into business and then referrals came from that.

Rob:
I think people really underestimate the power of putting yourself out there. We just had Amy Mahjoory on the podcast and she talks about how she has a four second power pitch. If I remember correctly, it’s 13 words and it was something like I teach real estate investors how to make double digit returns or something like that. And it’s funny that you say that. That you have a five second pitch to get in there and make it known. A lot of people will be very surprised because at the end of the day, your circle of influence and your friends and your peers and everything like that, they want to support you so if you make it known that you’re in real estate, whether or not they’re looking to buy a house, they’re probably at the very least going to send someone over your way. So that’s really cool that you were able to do that. I’m curious. Obviously going off and doing your own thing is a very scary thing, especially if you’re leaving a team and everything. Was there any dissonance or any … I don’t want to say resistance. But difficulty transitioning and going into just a one person show?

Juliet:
I think that I had mentally prepared myself early on to what I would do if I went solo and I was thinking about all of the tools that I would need to carry on myself that we had in our team and then find new tools that maybe work better for what I was trying to do. Tools being like dialers and all of those things. The proper CRM. And really actually asking questions to people that were doing it on their own. What they would advise. And some of the best producers … One of my colleagues on Maui, he does an incredible amount of production and he’s a solo agent and he’s just got an admin. An assistant that’s helping him with all of the day to day and paperwork and things and I realized that was going to be the best way for me to scale properly was to not necessarily, not build a team, but build certain types of assistants and admins for specific things so I could be in multiple places in a sense at one time.
For example, getting a VA that was going to be helping me with a lot of admin and backend stuff. Operations manager, to make sure that I’m where I need to be and that my schedule’s looking proper. Those types of things were what I felt like I would need to have going solo. And I think that came from just understanding that this was going to be still a business that I needed to run and operate, and it would fail if I didn’t do it correctly. So it was in a sense intimidating, but it was also very exciting and it was something I felt like I was ready to do with the right people. I knew that I couldn’t necessarily in a way do it literally all by myself, but I still needed to ask for help and leverage myself.

Rob:
Totally. So you’ve mentioned VA. Can you just define that for the people at home and what that VA does in the capacity of your business?

Juliet:
Sure. Virtual assistant. That’s somebody for mine … For me, pardon me. They live overseas. They’re from the Philippines and they’re doing a lot of my work on my CRM system. So basically helping me with sending out messages that I type up and I navigate them on how to communicate with some of my people. And they send a lot of emails and text messages making sure that people are getting responded to because timing is everything. In this market and always, it’s always important to be very responsive. So they help with that. And then a lot of cold calls and things like that. Again, I’ve had VAs in the past where I’ve let them go because I don’t think they understood the importance of tonality and all of that. That’s incredibly important over the phone. So having a VA that’s good at that. That’s what I’ve been hiring as well to help me with cold calls and helping me build up those types of leads.

Rob:
Awesome. Okay. So you were part of this awesome team. Top 1%, 2%. You branch off. You do your own thing. You start putting yourself out there. You’re on the Bumble BFF app, which is really great. I don’t think I’ve actually heard that one before. Pay per clicks, all that stuff. And you’re assembling this team around you that is going to enable you to really start propelling. So I’m really curious. How did this end up leading to your first deal as an investor?

Juliet:
Ever since I’ve been in real estate I had in my mind’s eye that I was going to be an investor. I had owned my own house prior and I really saw the value of working on a home, selling it and the profit that can be made. So when I got my license I was on this team knowing that was going to be the type of projection that I was going to go. And so I basically put myself in situations where I’d be around investors. I think opportunities came to be where I would meet the right person at the right time and take advantage of that. I was showing somebody a property who I knew was an investor, and it was a total fixer upper property. And I just made sure to make the connection and do a mini little interview right then after the showing. I was like, “I know that you might work with other realtors. I understand that. But I’d love the opportunity to really help you.” And with that in mind, I wanted to try to wedge myself in that direction. And it naturally navigated that way.
I’ve had a number of deals with this one investor and still to this day do. And as I became more involved in this network of investors and being an investor friendly realtor, I met more investors like that. And agents then would start to realize that’s the type of properties that I go after. So other listing agents started to call me for a fixer upper property that they had because they knew that was something I was interested in. And that’s honestly how I got my first deal is I had an agent that was letting me know about a property that was coming onto market because she had received an offer from me prior and I had a really good connection with her. So she let me know of this listing that was coming onto the market and I put that all together, put a package up and in a competitive situation, got that property. And that’s how I’ve gotten under contract for my first flip and getting into that direction. So it’s been very exciting.

Rob:
Yeah. Just so I understand this, with the investor that you worked with the first time, did you do a deal with that investor and then that led to you then going off and doing your own deal? Or was it just the overall interaction with this investor that got you fueled up?

Juliet:
I did many deals with him. And I’ve done many deals with him throughout the last couple of years. And that has then catapulted into working with other investors in the area and just being part of this network and this community. So it’s just naturally woven itself to where I am now.

Rob:
Right. And so when you got into this deal, were you … Because I think this is something that a lot of realtors come to a moment of realization where they want to be real estate agents, but they also want to be investors. And there’s this moment where you have to ask yourself, how do I pay myself? Do I pay myself all of my commissions? Do I start breaking off some of those commissions to start investing? So I’m curious, how were you able to fund a deal like this?

Juliet:
I was able to fund a deal like this because of a HELOC actually. HELOC was one of the first things I learned about when I was working on my property and I learned it quite late after I’d owned my home for a long time. I finally learned what HELOC was. So for this specific deal, I’m using a HELOC now because I’ve got a property in Waikiki that I own that has a lot of equity and so I’m able to pull from that and be a part of this transaction. I also have good relationships with hard money lenders and private lenders and things like that that I’m probably going to utilize for my next one.

Rob:
Okay. So that’s a little tease for the deal deep dive a little later. I’m curious as someone who is both an investor and a real estate agent, have you read any of the late great David Greene’s books? He’s got several books on how to scale and how to develop your skill as a real estate agent. I’m pretty sure that’s correct.

Juliet:
I actually have read Skill. I have Skill on Audible. Yeah, it’s really good. Because I feel like I’m doing that in real time. This book is very, very helpful for exactly what I’m doing, what I’m trying to build and is going to be so helpful for people I’m trying to help down the road. Giving them a copy of this. Being like, this is pretty much exactly what you can do. So I’m reading that one.

Rob:
Nice. I’ve been trying to get a signed copy from Dave for about four months now, but he just … He’s very exclusive with who he gives his signature out to.

David:
That’s exactly right. Keep working at it, Rob. I just want to see how bad you want it.

Rob:
I know. I text you 10 times a day. So Juliet, I mean obviously you have a very storied past here and a lot of experience, so I’m curious, can you share with us some of the lessons that you’ve learned as this dual real estate agent, real estate investor out in the world today? I know that you’re investing and doing real estate in a bunch of different states, so I’d love to hear from you anything that you’ve picked up along the way.

Juliet:
Yeah. As a real estate agent and investor, all of this is operating your own business and I have really learned that communication is going to be key and the ways that you communicate with various types of people, whether that’s listing agents, lenders, anybody you’re meeting that’s an investor, letting people know what you’re doing and what you’re here for and how you can maybe help, what’s the best way that you can apply yourself, those are things that I’ve been learning is as a real estate agent and investor that’s what I am all the time. I’m just that person. This is what I do. This is who I show up as. And that has led to opportunities for me in various ways. And I have been able to meet some wonderful investors that are helping me learn this path, including watching things like BiggerPockets and things like that. But it is in turn helping me to help either newer agents or people that do want to get involved in investing like I do. And also helping communities that I feel are maybe not getting the reach of the importance of building wealth through real estate.
I’ve started a network that basically is … Well, it’s more of a community that is focused on helping musicians and music lovers alike really understand the importance of real estate and building wealth that way. So that’s something that I’ve been working on. And then I had a bicycle business before that really helped me understand what it was to be an entrepreneur and waking up every morning and just having your head on straight and having a schedule, having a routine, doing all of those things to build your business. That was very important. I had business to business relationships at that time as well that were very important that lead to what I do now because a lot of it is just a lot of moving parts between people. And I really enjoy the marketing side of those things too. And that’s what you do as a realtor. You’re marketing yourself in such a way.

David:
I’m a big proponent of taking a big goal and splitting it up into smaller steps. So what that would look like practically, someone listens to a podcast like this and they say, “I want to get 50 rental properties in this area.” And that’s their first goal. Well, you probably don’t have the skillset, the experience, the confidence, a lot of the different pieces you need in this recipe to go own 50 rental properties. That doesn’t mean you can’t do it. It means it is a journey to get towards the goal. And really that’s when things are the most fun. But if no one ever explains that to people, they go try to do it, it doesn’t work out. They don’t raise money, then they quit. They’re like, “Oh, I guess I suck.”
But what I find is successful people have a story much like what you’re saying, Juliet. They went through several different things, had varying degrees of success in those, but all of those became a stepping stone that helped lead them towards the path where they really wanted to go. So do you mind sharing a couple practical examples from different enterprises or businesses that you either owned or worked in and how those experiences or lessons led to success in another area so that we can paint a picture for people that they can understand it’s okay to go through several different phases before they hit their ultimate goal.

Juliet:
Yeah, I mean, absolutely. I agree completely that what I’m doing now had so many stepping stones that I did not see connect whatsoever in the past. Had you told me that those would’ve all lined up to what I do now, I would’ve never thought. But early on I had been working at a restaurant in the service industry and I had been doing bar and that type of work for a very long time. And those types of skills of just communicating extremely clear and being really good at reading people and providing excellent customer service because it was a higher end restaurant, those types of things were very crucial that I did not realize. It was a job I knew I had to grow out of one day because I, like you’re saying, I had a very far away goal of what I wanted in life. And I had no idea how I was going to get it. And at that time it didn’t really seem like I was going to ever get out of this position.
But as a server, as a bartender, I was going to do my best to learn everything I could to be great at it. And then that honestly opened up … Literally opened up a door into my first business opportunity, which was a bicycle brand and bicycle shop that I started selling out of a three car garage and was doing that nationally and had to learn all of that. It was a three car garage in a house in a nice neighborhood, but still a garage no less. And so I learned everything about online marketing, online sales, what that looks like and the communication that’s very crucial there. And all of the marketing for that. Photography, even I was doing. Just all the hats. And then I outgrew that three car garage and I was able to move that into a brick and mortar shop and turned that into a retail store.
And I was able to really understand how that works and the retail side of things. And I mean, that led into working as a realtor in a sense because it’s sales and the psychology of sales and I was studying a lot of that at that time. And it’s basically … A lot of it with, say, buyers for example, is it’s a product. Whether it’s going to be a bicycle or a house, you’re helping them purchase something. You have to know what it is that they like, the styles, how are they going to use it, how long do they want this for, that type of thing. And you build it up and then you help them throughout that process of obtaining it.
So it was on a bigger scale that my bicycle shop led me to really be a good realtor. And all of those skills prior led me to be decent at real estate because I understood the value of reading people really well, understanding how to position myself, my tonality, all of my body language, everything that’s incredibly, incredibly important. All of those things matter severely. I still, every day, even with people out and about, that’s something I’m always thinking about is the tonality that someone else has, I have reading into that and how can I position either myself better. All of that is really important.

Rob:
So Juliet, you actually mentioned this earlier with your VA and I think you mentioned that you maybe had to let a VA go due to just not really understanding the importance of tonality. So I actually want to just jump into this a little bit more and ask what do you mean by this? Do you mean actual verbal tonality that’s in our voice or tonality that is relayed through text or both? How does this actually pertain to your world as a real estate agent and investor?

Juliet:
Both definitely, in text and in tonality. And it works whether you’re trying to do wholesaling, being an investor, being a real estate agent, all of this stuff. I mean, in today’s world, you have so many people coming at you with robots and bots and all of this stuff that makes you seem not like a real person. And so how can you be human as fast as possible to these people? You want to come off like you’re a real person actually trying to help them, which is the big, big key that a lot of people maybe don’t have projecting out of them in the beginning because you need to come from a place of service. Seeing how you can genuinely help people, having them read that right away and not have them feel like you’re just trying to get after them for something or low ball them in some way. I mean, all of those things. So that’s really important in both text and over the phone, in person, all of it.

Rob:
Yeah. So it’s basically reading the room and trying to empathize with people instead of keeping it strictly transactional. Is that what you mean?

Juliet:
Yeah. And having a sense of emotional intelligence is extremely key. Having a control of your own emotions when you’re having these conversations and being able to indeed, yes, read the room and then how can you respond best that’s going to be the most strategic to either get them to understand that you’re coming from say this place or to get you to … Whether it’s a listing appointment, getting them to a yes in some way. All of those things are going to be really, really important and on a micro level all the time, in my opinion.

Rob:
Right. It’s it seems like it’s somewhat of a tight rope. Where you want to push the sale a little bit. I mean we’re in business, but you also don’t want to be too pushy. David, I’m curious on your end, man. I know you train a whole real estate team on your side of things and a lot of that goes back to the David Greene name. And obviously how your agents work and how they perform their jobs is a reflection on you. So is there any training or mentorship or anything like that that you instill in your realtors to make sure that tonality is always being … I don’t know. I guess passing the David Greene test as extensions of you?

David:
That’s always the hardest thing is when you start a team … And Juliet, I imagine with the success you’re having, you will probably go from being on a team to being solo, to starting a team. And that’s what the last book in the series that I write for agents will be about. It’ll be called Scale and it’s about how you build a team and have passive income. You’ll find that the biggest hurdle is that most people don’t realize it, but subconsciously they have what I call a W-2 mindset. Which is it’s someone else’s responsibility to do everything and my goal every day is to get paid as much as I can to do as little work as possible. And I know that sounds funny to say it and when you’re in the matrix and you live in the W-2 mindset, you don’t realize that. People might even be offended that I would’ve even said it. But when you escape the matrix and you become the business owner, it becomes very clear how everyone is trying to put as little effort as possible to not get fired while getting as much money as possible.
And it’s actually the opposite of what successful people do is they say, “I’m going to do as good of a job as I possibly can and when I get good at this, I will then ask for more money because I brought more value.” That’s the biggest problem that you have when you have employees that they’re fighting that urge to try to do it legitimately. You look like you have something to say. I’m going to let you jump in actually.

Juliet:
Yeah. I couldn’t agree with you more on that W-2 mindset. I was just talking about this the other day. To me, I call it just the employee mindset where you’re just happy to clock in, clock out. You don’t want to think about anything after you’re done. And sometimes the workspace needs that. Sometimes I need employees that basically are going to stay. They’re going to be good worker bees, all of that. But I mean, that makes a significant difference in real estate. As a realtor, to me, you have to have this CEO mindset. The entrepreneurial mindset. You have to be thinking big all the time. That’s how I think. I think about how can I maybe own this type of business myself? How can I grow? How can I scale? When I have noticed that there are certainly people that I have had on my team or in my bicycle shop that are just employee mindset, didn’t have any sense of growth, didn’t want to take responsibility for anything.
And I mean, something that I learned from that that applies in real estate also as an investor, is when people have that mentality for me, I want to let them go. I like to have the fire fast policy. Hire slow in a sense. But I think it’s important to weed that out and maybe see who’s going to work for you, who isn’t? Who’s going to work well with you, I should say.
And if it’s not working, you can only try so much with some people, but you’ve got to get rid of it. Same with a contractor. If you have a contractor that’s giving you red flags or what have you, you got to get rid of them in my opinion early so you don’t run into a problem longer. I mean, and that’s the same thing that can ruin your business is keeping either bad employees or bad team members that are going to weigh you down in some way.

David:
Yes. Now, when it comes to the training that I give people, I often find … This is why I started with that. There’s this wall of resistance that they don’t want to get training about their tone, how to connect with somebody. I believe it comes from this deep seated subconscious belief that it’s not my job to make them feel welcome. It’s not my job to anything. I’m just here to sit at my register and punch in. When they choose the bike they want, I’ll say, “Okay, I’ll make sure they pay.” If you think about how much value you’re bringing to a company to make sure that the credit card goes through, it’s not very much versus what you’re looking for as the owner of ask questions to find out what bike they would want. See if you can maybe upsell them to a better bike by showing the values that it would have. These are all the things that make a company make more. And when a boss sees that someone’s doing that, now they can afford to give them a raise because that person has justified it by bringing more revenue into the company.

Juliet:
I mean, on that note for me, whether it’s real estate or say retail or the bicycle shop, it’s also the experience that you’re providing to the buyer. The experience that they have say, walking into the store or doing showings with you and going through a transaction, really going above and beyond and making them really like you and like everything about you. Even if the transactions say went sideways on a couple points. By the end of it, the whole goal is that they liked you so much and even if it was crazy, they’re going to refer you out. They’re going to come back for more, those types of things. I mean, that’s how I’ve been able to work with investors on repeat. Having that type of repeat business. Because I dedicate myself to making sure that it’s going to be a really good experience, even if it’s a difficult situation and that sets people apart.

David:
That’s another problem you have on the team is the I have a person that comes to me and I really want to make sure they get what they want and I have a skilled person who has all the knowledge, however, that person thinks, “Hey, it’s my job to close this deal and get paid.” They’re not thinking about it’s my job to make sure this client comes back to me again for a referral. And that’s one of the things that makes scaling a business very difficult is it’s honestly the attitudes of the people that work there. Which is funny because this is why automation software … Like why McDonald’s is trying to replace their employees with this kiosk type of a situation. That attitude is what leads to it. But to answer your question, Rob, there’s a book called Pitch Anything that I think is fantastic when it comes to the psychology of sales. The title is a little bit off putting. I don’t really love it. That’s why I didn’t read the book for a long time. But he talks about basically how to communicate your message to somebody else in a way they will understand.
And one of the concepts in the book has to do with the way that the human brain receives information. I’m going to throw this to you Juliet to expand on it. The first is what he calls the croc brain. This is your reptilian brain. This is the part of your brain that just makes sure I’m not going to die. The only concern it has is I’m not going to get hurt. I’m not going to die. So the first time we receive any form of stimulus … You walk into a bicycle shop and a person says, “Hello, can I help you?” The first thing they think is, “You just want my money. I’m fine. Thank you. Leave me alone. I don’t trust you. I don’t know you.” That’s normal. That’s what the croc brain does. You hear a loud sound, everyone jumps. They don’t get all excited and say, “Oh, Santa’s coming down the chimney with presents for me.” They go, “Oh, someone’s breaking in my house to kill me.” It’s always the first thing that you think.
If you can get through the croc brain, the next part is the mid-brain. And the mid brain’s job is to take that stimulus. Compare it to other things in the same environment or in a social setting and then gauge, how does this compare to other stuff? So example, you hear a really loud noise and then the croc brain jumps. The midbrain goes, “Oh, that was a bang. It’s the 4th of July. That’s normal. You can calm down.” You heard that same noise not on the 4th of July at three in the morning, you might, “That’s gunshots. I need to be worried.” So the midbrain needs context. And this is something realtors screw up with all the time. They find the best deal ever. They send it to the client right away. The client’s croc brain goes, “Ah, I don’t want to buy this deal. What if it’s a rip off?” But they finally get past that and they go, “This looks great, but what if there’s something better?” They haven’t compared it to all the other houses out there. Whereas if I send you 10 houses that are mediocre and then you get the deal of this century as the 11th one, it looks like the best option for you versus if I just sent it first. Realtors screw this up all the time.
The last part of your brain that processes information is called the neocortex. The neocortex operates in logic, reason, math. What we’re talking about right now. And it only happens after you’re safe and after you’ve compared this stimulus to everything else, which is where most people start. They go, “Hey, I’ve got a deal. It’s got this much ROI. It’s in this great of an area.” They give you all of the initial information. Maybe your employee at the bike shop says, “Hey, welcome to the store. Let me show you the best bike we have. It’s the best deal.” And they go into this, “Here’s the metrics of it. Here’s the stats. Here’s why it’s a great bike. Here’s why it’s better.” And the person listening’s like, “I don’t trust you. I don’t know you. I’m not hearing anything you say.” They haven’t satisfied the croc brain and the mid-brain before they got to the neocortex. So if you can get employees to understand that, they will be super successful. The W-2 mindset gets in the way and then you have to be disciplined enough to work your way through those steps. Is that something you found similar in your business Juliet?

Juliet:
Yeah, absolutely. It reminds me of the Thinking Fast and Slow by Daniel Kahneman. All those types of things. But that gut reaction that people are going to have and disarming that is very crucial right away. Disarming people the best that you can. And then indeed packaging whatever it is that you’re presenting. I couldn’t agree with you more. Whether you’re going to show them five mediocre homes and then the one that you’re going to show last is the big bang type of a product. Or you’re going to have everything built up in such a way after you disarm them to get them to reason and understand why this is going to be a really good option and deal for them to move forward on. You’re going to package it up all the right way. To me, needs to completely be premeditated. These steps, just like you’re describing, need to be premeditated on how you’re going to communicate with people almost in anything that you’re trying to get done. Understand that this is going to be their initial reaction. How can you disarm them? And then how can you package whatever it is that you are trying to convey with them in some way?

Rob:
Yeah, that makes a lot of sense. I mean, I think this probably goes back into one of the things you talked about when you were first getting started as a real estate agent. You were doing a lot of cold calling. I’m curious, do you have any tips or tricks here as far as how to really, I don’t know, warm up someone. I know you said you had a five second pitch, but also any tips or tricks here that we can tactically apply from a tonality standpoint?

Juliet:
Sure. Well, first tip is before you even get on the phone, it’s going to be your mindset. Always. It’s going to be what people say. Get your head in the game in the right place. And for me, I’m going to be probably blasting some type of music to get me into a power place. And then I get on the phone with these people. And the first thing is to, exactly what David was saying, get through that reptilian brain. They’re like, “Who is this? Why are they calling?” And I introduce myself in such a way … For me, I personally never say their first name on the phone right away, because I try to think of it from my perspective. Would I like somebody being like, “Is this Juliet?” I don’t like that so I don’t think that most people might like that. And so I usually try to execute the conversation by introducing myself quickly, say exactly why I’m calling. And then I like to even apologize. Like, “I’m sorry for the call out of the blue, but I was calling because …” And then I say, why I’m calling to, again, disarm them. Because some people get really upset right away if they don’t know who you are. So I always say, “Hi, my name is Juliet. I apologize for the call out of the blue, but I was calling because blank.”
And that opener has worked for me every single time. I’ve never gotten hung up on. And I say it purposefully with a very human tonality. Friendly. I’ve got a smile on my face, all of that. And then once I start talking to them, I gauge their tone and do that mirroring, matching. Try to see where they’re at. But I always have that friendly opener and it works for me. And I discovered that early on that was very important. So I just kept doing it and it’s been working.

David:
Yeah. Because you’re dealing with the croc brain. I can’t stress enough what you’re saying there. The importance of that. This is what I’ve noticed. When I start talking to you, I’m speaking out of my neocortex. I’ve already felt safe. I’ve already looked at everything else and I’m giving you logical reasons why this is the best thing. But it’s narcissistic, because I’m not thinking about what state of mind you are in. When I go to call you and I make this offer to buy your house, I’ve already run numbers. I’ve looked at it. I know that this is the best option for me. I feel good. But you’re like, “Who is this person?” And you don’t hear a thing I’m saying until you feel like I trust why I know your motive. And by saying I’m calling because, you’re just putting your motive right out there on the table, which shuts up the part of their brain that’s like, “Who are you? What do you really want?”

Juliet:
I always try to answer their questions first before they can even ask me. I know that they’re going to be asking these things because I put myself in their shoes. What would I be thinking? What would I be saying to myself? What would I want to say? So I just structure it that way. How would I want to be spoken to? I’m sure this is what they’re probably feeling. And I will admit a lot of the stuff is feeling based. A lot of this stuff is so human. So we really need to navigate through their emotions and how to help them with their emotions about us. And that to me also works for clients and everything.

David:
So when it came to that emotional intelligence of putting yourself in someone else’s shoes and understanding, this is probably what they’re feeling, I honestly think there’s some human beings like me for most of my life, I just didn’t understand that. I did not know how to tell what somebody else was feeling. I only knew how I worked and I just stumbled my way through life, butting my head against brick wall after brick wall, not being able to understand it. Books like this is really what helped me. Did you have an experience, a mentor, something that opened your eyes to this fact that maybe seems natural to you, but to people like me, I just never got?

Juliet:
This is maybe going to sound a little bit odd, but I think as I’ve been analyzing myself … Because I’m always trying to think about what I’ve been through and what could I do better. And I think that a lot of this maybe emotional intelligence comes from a lot of the trials and tribulations that I’ve had since early on. I come from being raised by a single father. My mother left when I was seven. I think I struggled with a lot of things at an early age that way. And then as I got older, I always felt a little bit lost, but I was very sensitive to knowing that I wanted something more for myself, but I didn’t have a role model. And then when I started working at one of the last restaurants I worked at for many years, I met my mentor and she was an incredible person that was really teaching me a lot on where I wanted to be in life because I was very aimless and I was honestly in a very dark place. I did not see a lot of things for my future.
And I think as I’ve collected a lot of these hard experiences, including abusive relationships, things that I’ve been through and then gotten over, those things have helped me to be a better realtor, person. To understand maybe where some people might be coming from. To know how hard things can be. That type of thing has opened my eyes to other people. I think it’s given me probably a sense of humility that sometimes I carry too much but that’s something that I’m often very hyper aware of is other people in this sense. Because I know how it can be when maybe you don’t know where you want to go in life and what you want to do or maybe there’s people that just need help with their assets and they don’t know what they can do with them.
And that’s one of the reasons why I also started Heavy Realty was to help people who might not understand that they can do something with real estate that’s going to give them a bigger drive in life. Because for me, I didn’t know what I was going to do until I found real estate. I found real estate and it all of a sudden became something I was naturally really good at. Dealing with people, understanding business and that type of a thing. And it honestly gave me a lot more purpose. So that’s been something I’ve been hyper aware of and trying to help people with.

Rob:
So a lot of people have difficult pasts and that will a lot of the times get in the way of ever really following a dream or pursuing real estate. Obviously you’ve become very successful in the world of real estate. Whether it be realty or investing. So I’m curious, when you were wanting to get started in the world of real estate, was this something that was holding you back or had you already conquered a lot of this and that’s what led to your success?

Juliet:
I’ve been trying to work on a lot of the problems as they arise. I like to try to put out fires as they come. The things that I’ve been through I’ve honestly tried to work on and not dwell on. I don’t ever try to be a victim of circumstance. So really taking ownership of things that I can, and then honestly, working through things that maybe was something that was external. I think that seeking therapy and having the right friends and being around the right groups and influences of people is incredibly important. Having a mentor in business was crucial for me and in a way saved my life because I was able to really focus on the good and fun things about what it could be to be a business owner and those types of things. And that motivation to become that type of person and have financial freedom … Something I never thought possible was … It was so strong that I wanted to make sure that I dealt with anything that might hold me back as I went on.
So whatever that was, if it was something that might require therapy, might require the right group of friends, might be reading the right books. All of those things were very important to make sure that I squashed and learned from all of these experiences. And to me, that’s what I’ve done is I’ve learned from all these hard things. I remember them and you learn from your mistakes, just like you do with investing in real estate experiences. There’s so many things that can go wrong, but learn from it. Don’t do it again and carry it with you and then teach others about those things that you’ve been through and what you learned and how you overcame those things.

Rob:
100%. I make mistakes all the time, every single day. I’ve made many mistakes in my real estate journey and I still make them today. And a lot of people are like, “What are the big ones? What are the ones you’d take back if you could go back and change that one thing?” And I’m always like, nothing. I wouldn’t take it back. I’m a lot smarter for it and today when things happen … We have a lot of things going on. We just bought a 20 unit hotel and me and my partner, there are a few things we missed here and there, but for the most part we got it to the finish line. And every time there was a moment where we felt like, “Oh man, we should be freaking out.”, I was just like, “No, it’s cool. It’s cool. Because it’ll never happen again because we’ve learned from it.” So I think very, very wise and very profound. So I appreciate you opening up-

Juliet:
I think on that, something that really has helped me with things like that, whether it’s in the work or personal space has really been, I love stoic philosophy and trying to always have emotional intelligence that way and learning from experiences and not regretting things that have happened. Having a sense of regret and just carrying that with you is just so damaging. It can really limit you in any type of business that you try to expand on or any type of relationship you try to build. So really just analyzing it. Looking at maybe what you did wrong, what went wrong that was out of your control and then moving forward from it. But never forgetting fully, but not regretting it. Just understanding that this is something that happened. I won’t make these mistakes again. If it does arise, this is what I’ll do instead. Those are very important things to do.

Rob:
Yeah. I mean it’s very necessary and it’s the only way we can grow. I sometimes wish I had a board of my mistakes on the wall just so I could be like, “Yeah, I remember that day. It was a bad day, but today I can laugh about it.” Not everything is something I can laugh but for the most part, I am thankful that … We’re lucky, right? We’re lucky to be in the position that we are being able to pursue our dreams in real estate and some days are good, some days are bad, but overall I think pursuing your dream is where it’s at. Again, thanks for sharing on that. I’d like to actually move us into the deal deep dive.

David:
All right, Juliet. What type of property is it?

Juliet:
Single family home.

Rob:
Okay. And how did you find?

Juliet:
Driving around. Driving around and saw a sign for sale by owner out front.

David:
And how much did you pay for it?

Juliet:
It was 179 and I had negotiated, I think, $20,000 off the purchase price.

David:
So you ended up paying 159?

Juliet:
Yes.

Rob:
Okay. And how did you negotiate it?

Juliet:
It was somewhat easy because it had been sitting for a long time for sale by owner. They didn’t have any good photos of anything. It was a very dark and gloomy looking house. So I was able to negotiate because it had been longer days on market.

David:
That’s the key. And how did you fund this deal?

Juliet:
This was a cash purchase.

Rob:
And what did you end up doing with this? Did you flip it? Was it a rental, a BRRRR?

Juliet:
This is actually something that was a primary residence of mine that I lived in for quite some time, but it took a moment to really chip away at it. It was definitely a fixer upper and that was what I had purchased it for in the first place. I thought I was going to flip it. I ended up living in it. And it had layers and layers of wallpaper. It was extremely well lived in. And I basically needed to remodel everything, exterior, interior. Everything, except for the roof. And I chipped away at that slowly. Then I was able to discover what a HELOC was. And I took a HELOC out to renovate that home after maybe owning it for about five years. And the house was in a really good neighborhood. It had started to already gentrify and cute homes were popping up and people were moving into this neighborhood. So I fixed it up and put it on the market and it sold I think in two days.

Rob:
So that was the outcome. What lessons did you learn from this deal?

Juliet:
I learned first of all and foremost what a HELOC was, because I didn’t know what that was at that time. I learned that and I also learned working with vendors. Hiring people to work on the home for a decent amount that did really good work. Interviewing a lot of people for that and starting to do project management since I did that on that property.

David:
All right. So in this deal, who is the hero on your team?

Juliet:
In this deal I would say that the heroes on my team were probably honestly all of the construction team. They were so easy to work with and I really had a great experience just because I’ve heard of so many horror stories of having the wrong people. So that was really probably what helped me the most was having a really good team working on the property.

David:
Well, thank you for that. Remember, you too can do more deals with the help of BiggerPockets deals and resources, which you can find at biggerpockets.com in the tools, in the nav bar. Thank you very much for that Juliet. We’re going to move on to the last segment of our show, which is the world famous-
(singing).
In this segment of the show, we will ask you the same four questions we ask every guest and see what you have to say. Question number one, what is your favorite real estate book?

Juliet:
My favorite real estate book is actually Never Split The Difference by Chris Voss, which is a book on negotiating. Because I’ve applied that specifically to my real estate work. All of the conversations that you have as a realtor with other realtors, with buyers, sellers, everything, you’re always in some type of negotiation and conversation ping pong. So that book has been very influential for me in real estate.

Rob:
And what about your favorite business book?

Juliet:
My favorite business book is Robert Greene’s 48 Laws of Power. I love that book just because it really involves so much of the human nature of things and that is so applicable to any business that you’re trying to operate. That would be my favorite business book.

Rob:
Awesome. And when you’re not out there investing and being an agent for people, what are some of your hobbies?

Juliet:
I am currently relearning how to play the piano and trying to work on musical instruments here in Hawaii. But otherwise I love hiking, doing things outdoors. But a lot of my favorite hobbies are going to be listening to music, watching good movies and reading books. Some of those sedentary hobbies, but I love them.

David:
In your opinion, what sets apart successful investors from those who give up, fail, or never get started?

Juliet:
I would say fear is probably the thing that separates those that are successful and those that are not. Fear just limits people so much and can put off good opportunities. If you don’t take a chance on something you might miss out on something amazing. So I think that removing fear and having the right attitude and surrounding yourself around people that are going to make you feel more confident is extremely crucial in order to really become a good investor or realtor or business owner, any of those things.

Rob:
Awesome. And lastly, Juliet, can you tell people where they can find out more about you on the inner webs?

Juliet:
The best place to find me is on Instagram, @JulietLalouel, and also @HeavyRealty.

Rob:
What bout you, David? Where can people find you if they want to seek your internetal knowledge bombs?

David:
Internetal. I like it with these new words that you’re coming up with. You’re filling in Brandon Turner’s seat very nicely. He used to do this all the time. You can find me online at David Greene 24. On YouTube at David Greene Real Estate. Or you can message me on BiggerPockets. Rob, what about you?

Rob:
Oh, you can find me on YouTube at Robuilt or on Instagram, @Robuilt.

David:
Juliet, thank you very much for sharing your story, your success, the ups, the downs, and most importantly, what you’ve learned. I’ve found it fascinating hearing you talk about the psychology of sales, emotional intelligence. How to disarm someone right away, which from my vernacular would be how to get through the croc brain. But that’s so, so important at every level when you’re talking to motivated sellers, when you’re trying to find new people to work with. If you’re a vendor in this space, if you happen to be the contractor, or if you happen to be the lender, this is all really important stuff. Love to follow your career and hope things keep going well for you. Do you have any last words before we let you get out of here?

Juliet:
No. Thank you so much for letting me be a part of this today. I really, really appreciate it.

David:
All right. This is David Greene for Rob, if he was a dinosaur, he’d be thesaurus, Abasolo, signing off.

 

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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We had softness in the roofing business, otherwise services grew by 34%, says Angi CEO

We had softness in the roofing business, otherwise services grew by 34%, says Angi CEO


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Oisin Hanrahan, Angi CEO, joins ‘Closing Bell’ to discuss the company’s quarterly earnings results, the softness in the company’s roofing business and how closely Angi’s revenues are tied to housing prices.



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Here’s Why This Housing Market Isn’t Like 2008, But Why You Should Still Be Concerned

Here’s Why This Housing Market Isn’t Like 2008, But Why You Should Still Be Concerned


Those not living under a rock for the past year could skip these opening paragraphs as they are well aware the real estate market has been on fire. They are also aware that inflation is out of control (and likely to stay that way), having hit 9.1% in June, the highest since the early 80s. On top of that, GDP shrank 0.9% in the second quarter of 2022, meaning we have had two negative quarters in a row, i.e., the United States is in a recession.

Add the stock market being down almost 20% year-to-date, the crypto collapse, near record low consumer confidence and labor force participation, along with strong indicators that the Fed will continue to raise interest rates.

Yet, as noted, real estate prices have skyrocketed in the middle of all this economic turmoil. In June of 2022, the median list price was up 16.9% year-over-year and up 31.4% as compared to June 2020! This chart really drives that point home:

median sales prices of homes sold in the US
Median Sales Price of Houses Sold in the United States – St. Louis Federal Reserve

So, are we about to see the real estate market collapse like it did in 2008? 

Well, for those who skipped the first few paragraphs, the short answer to whether 2008 is about to repeat itself is almost certainly not.  

Why This Time is Different (Although Still Bad)

There’s a cautionary saying amongst military strategists that goes something like “armies prepare to fight their last war, rather than the next war.” Indeed, there were calvary charges at the beginning of World War I. Then the French attempted to build an impenetrable super trench called the Maginot Line to prevent a German advance if a second world war broke out. When it did, the Germans were able to simply blitzkrieg their way around it through the Netherlands and Belgium, marching their way into Paris within six weeks.

A similar effect goes on when thinking about economics. Having lived through the real estate bubble of the late 2000s and subsequent Great Recession, this is the economic calamity at the top of everyone’s mind and thereby what many believe will see itself repeated in 2022. 

But our current woes bear much more resemblance to the stagflation of the 1970s and early 1980s. That “lost decade” saw low growth and high inflation throughout. And it required a pretty nasty recession in 1982 to get out of after Federal Reserve chairman Paul Volker jacked interest rates up into the teens to “break the back of inflation.” 

High inflation and low growth (or even shallow recessions as we have now) are probably what we have to look forward to for the foreseeable future. But an all-out collapse, particularly in real estate, is unlikely

For one, many of the scary headlines out there lack a lot of context. For example, as you’ve certainly seen in the news, mortgage defaults rose from 0.6% in April 2021 to 1% by the end of the year, but they are still way below what they’ve been over the last decade.

Percentage of mortgages 30–89 days delinquent: national average (January 2008 – December 2021)
Percentage of mortgages 30–89 days delinquent:
national average (January 2008 – December 2021) – Consumer Finance Protection Bureau

Property sales have also fallen 14.2% year-over-year from June 2021. But once again, starting at a date in such an extreme seller’s market is misleading. Sales are still above what they were in 2020 and about equal to 2019. The market was hot in 2019.

The real estate market was so ridiculously hot in 2021 that it had only one way to go. It literally had to cool off before prices outpaced all semblance of affordability. Fortunately, there are several major factors that should prevent any sort of collapse.

1. General Inflation

Living through the current bout of high inflation makes it as good a time as any to learn the difference between real and nominal prices. Nominal prices are just what they appear to be. Real prices take inflation into account. So, if inflation is 9% and real estate prices go up 10%, in real terms, values have only gone up 1%.

In other words, general inflation makes nominally high real estate appreciation rates less meaningful. Prior to the 2008 financial crisis, inflation rates were low. They most certainly aren’t low today.

Indeed, nominal prices for real estate were never negative during the 1973-1982 stagflation. They were, however, negative in real terms for several years and for the economically troubled decade. Overall they just about kept pace with inflation; not good by any means, but not a catastrophe either.

YearInflation Rate (YoY)Home Prices (YoY)
19736%16%
197411%9%
19759%8%
19766%11%
19777%10%
19788%12%
197911%11%
198014%3%
198110%6%
19826%1%
Average9%9%
Inflation rate and home price appreciation YoY (1973-1982) – Edward Thomas Author, Bureau of Labor Statistics, St. Louis Federal Reserve

We’re likely to see something like this again. 

And while it’s not good for home prices to grow slower than inflation, a fall in real value is better than a fall in nominal value because of the way debt works, as will be elaborated on below. 

2. The Lending Environment is Different (and Better) than 2008

Everyone remembers the insanity that preceded the 2008 collapse. If you had a pulse, banks would lend to you. It was not uncommon to get 100% of the property financed with an 80/20 loan (80% LTV on the first mortgage and 20% second). Stated income loans (where you simply stated your income, verification optional) were all the rage, and the infamous NINJA loans (No Income, No Job, No Assets) were being handed out like candy.

I mean, why not? Housing always goes up, doesn’t it?

Then there were the teaser rates. Many unscrupulous lenders would offer very low starter rates for a few months or a year, and then they would rocket up four or five percentage points after that. On top of this, many loans started as interest only or were even negatively amortized, where the principal balance grew with each payment. These homeowners relied strictly on appreciation to have any equity in the home. 

So, when the music stopped, they had nothing to lose. 

Fortunately, with the exception of high LTV loans, most of this nonsense has stopped. The teaser rates are mostly gone and Investopedia notes, “NINJA loans largely disappeared.” 

The quality of borrowers has also indisputably gotten better. Before 2008, subprime loans were being made en masse. The Credit Union National Association states, “While ‘subprime’ isn’t easily defined, it’s generally understood as characterizing particularly risky loans with interest rates that are well above market rates.” 

The Credit Union National Association uses the Home Mortgage Disclosure Act data to determine how many subprime mortgages are taken out each year, and the number of such loans being made has plummeted since the crash:

subprime mortgage originations 2004-2017
Subprime mortgage originations (2004-2017) – Credit Union National Association

Even the loan-to-value ratios aren’t as bad as before for two reasons. One, just about the most you can get is 96.5% with an FHA loan, which is at least something down. Two, given how much appreciation has occurred just in the last year, anyone who has bought a home a year or more ago has a substantial amount of equity in their property.

This means that even if the market fell 20%, the vast majority of people would still have positive equity in their homes. In 2008, with so many people having near-100% mortgages on properties that were collapsing in value, many fell “underwater,” where the property had more debt attached to it than it was worth. Thus, a vicious cycle began as many homeowners opted for “strategic defaults” because it simply didn’t make sense to pay for a property that was worth less than nothing. This caused the market to fall even further.

But as noted above, in a high inflation environment, it’s highly possible that real estate values could go down in real terms without going down in nominal terms. (For example, real estate values go up 3%, whereas inflation is 7%). Given that mortgages are unaffected by inflation, a nominal loss can make a strategic default the rationale option for homeowners. But a real loss that is still nominally positive will never make a strategic default the rationale option.

And again, we are in a high inflation environment, unlike the low inflation environment that preceded the 2008 financial crisis.

The other factor that made loans unpayable were the interest rates that shot up after the teaser rate expired. As noted above, those are mostly gone. But in addition, there are fewer adjustable-rate mortgages than there were in the years before the crash. As The Financial Samurai points out, only 4.7% of mortgages taken out in 2021 were adjustable-rate mortgages! The rest were fixed-rate.  

For comparison, back in 2006, almost 35% were adjustable-rate mortgages.

Thus, if the Fed continues to raise rates as expected, it will soften the market by making it more expensive to take out a mortgage, but most current homeowners won’t be affected. 

We’ve spent the past year refinancing all our investment loans with fixed-rate terms until at least 2027 to hedge against rate increases. My personal home mortgage is at 3% on a 30-year fixed rate. Obviously, I’ll never refinance that one.

Indeed, as many people now have incredibly low-interest loans fixed for 30 years and nearly every landlord’s rent increases have not kept up with rapidly increasing market rents, and more cities and states limit the amount landlords can increase rent; you have to wonder whether anyone will ever move again? But that’s a topic for another time.

The last point is that if unemployment shoots up, people won’t be able to make their payments even if they have great interest rates. This is true, and a recession would undoubtedly increase the number of foreclosures. But we’re already in a recession, and unemployment is only 3.6%. If anything, employers can’t find enough people willing to work. 

That could change, but it would seem the dynamics of this recession are much different than in 2008, and reaching 10% unemployment is unlikely. But even if that were to happen, plenty of well-capitalized investors, including on Wall Street this time around, are looking to buy. And since sellers will have equity in their homes, high unemployment is unlikely to set off a spiral of foreclosures like in 2008. 

But moreover, many more property owners don’t even have mortgages to begin with. The percentage of cash buyers versus those buying with a mortgage was 30% in 2021 according to Redfin, the highest its been since 2014. In the three years preceding the 2008 crash, the rates were 23.1%, 21.6%, and 23%.

Since 2008, it’s been at least 25% each year and often over 30%.

us homes purchased with cash 2001-2021
Share of U.S. home purchases paid for with all cash (2001-2021) – Redfin

It’s hard to get foreclosed on when you don’t have a mortgage in the first place.

3. There’s Still a Housing Crisis

However, the biggest reason a housing collapse is unlikely is because supply and demand are still undefeated.

And when it comes to housing, demand is blowing supply out of the water.

According to Freddie Mac, in 2020, the United States had a record 3.8-million-unit shortfall.

Before the 2008 Financial Crisis, the U.S. faced the opposite situation. Indeed, the country was littered with “recession ghost towns” and all-but-empty, newly built subdivisions. Nowadays, 50-plus people show up to an open house.

What happened was very simple; we stopped building. Prior to the 2008 crash, there were over a million housing starts each year since 1991 and over two million between 2004 and the bubble bursting.

Housing starts cratered to 500,000 in 2009 and only topped 1.5 million in 2019. Then Covid hit and virtually every project was significantly delayed.

US housing starts total and one unit structures
Housing Starts: Total and One-Unit Structures (1968-2022) – Calculated Risk Blog

All the while, the American population kept growing. And all those people need somewhere to live.

Unfortunately, houses and apartments can’t be wished into existence. The entire process, from permits to move-in, often takes over a year. In other words, this is not a problem that can be ended quickly.

For the housing market to collapse, it would have to collapse in spite of demand being far higher than supply. This would be an exceptionally odd thing to happen.

Closing Thoughts

We are undoubtedly reaching the limits of affordability for Americans to buy a home, especially with rising interest rates. This by itself should cool the real estate market off (which we’re already seeing) and could cause a correction.

But everything else, from lending standards to economy-wide inflation to the ratio of fixed mortgages to adjustable-rate mortgages to the still massive housing shortage make a 2008-like collapse highly unlikely.

And there’s one more factor to consider. As I noted in my previous piece, inflation will likely be around for quite some time in part because there is little political will to stop it. That’s because really putting a stop to inflation will likely throw us into a significantly deeper recession.

Right now, the political divide is as wide as it has been in many years. Washington does not want to throw fuel on this fire.

If somehow a housing crisis started anew, the evidence indicates that the political class would stomach as much inflation as necessary to prevent another collapse. In other words, expect the Fed to drop interest rates back to zero and the government to bail out homeowners and Wall Street this time around and not just Wall Street with as much quantitative easing as necessary. Also, expect banks to learn their lesson (at least partially) and do more short sales and deeds in lieu of foreclosure than last time, especially in the early going.

But alas, the evidence also indicates that such decisions won’t need to be made as a housing collapse does not appear to be around the corner.

Of course, that doesn’t mean the economy is good. It wasn’t good in the 1970s and is not good today. But it’s not 2008 either, and we can at least be thankful for that.

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Modify your investing tactics—not only to survive an economic downturn, but to also thrive! Take any recession in stride and never be intimidated by a market shift again with Recession-Proof Real Estate Investing.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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3 Critical Questions to Ask Yourself Before Buying An Investment Property

3 Critical Questions to Ask Yourself Before Buying An Investment Property


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Blackstone says it’s good to own real estate in inflationary environment

Blackstone says it’s good to own real estate in inflationary environment


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Kathleen McCarthy of the investment management company discusses shorter lease durations as a strategy for growing cash flow from real estate assets, as rents continue to climb.

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Tue, Aug 9 20224:46 AM EDT



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Building Wealth Like Warren Buffett & Lessons Learned

Building Wealth Like Warren Buffett & Lessons Learned


Every investor has wondered how to invest like Warren Buffett. He’s arguably the best stock trader of all time—preaching the fundamentals of investing in equities, something that most modern-day investors seem to forget. We’re seeing the same thing in the real estate industry. With a runup of home prices and stock prices over the past two years, almost every investing strategy has worked. But, as prices begin to plummet, overconfident investors are starting to see the errors of their ways and that making money isn’t always easy. So in today’s risky environment, we have to ask: what would Warren (Buffett) do?

Someone who’s been asking that question for years is Trey Lockerbie. He’s co-host of We Study Billionaires, where he interviews some of the best and brightest investors on planet earth. Trey has lived an interesting life. He was a musician, went on the road for years, started a kombucha brand, and now reads everything he can on how to build billion-dollar businesses and billion-dollar wealth. With the aura of fear many of us are feeling in the investing space, Trey brings in some much-needed clarity on what investors should and shouldn’t be doing right now. And he got some of this advice directly from top stock investor himself, Warren Buffett.

While we do go deep into the coming opportunities for real estate investors, we also hear about how stock investing isn’t so different, and why the massive drop in cryptocurrency prices could be an opportunity for investors who are on the fence about blockchain. Regardless of what you invest in, how much you invest, or whether or not you’ve started investing, Trey can enlighten you on how to maximize the decision you’re about to make.

David:
This is the BiggerPockets Podcast, show 646.

Trey:
If you look at building your own business, you’re building your own equity, that’s probably your fastest, best way to wealth, but it’s highly concentrated. All your time is in this one business. You’re putting all the sweat equity into it, you’re growing it, but the payoff could probably be worth more than anything else. Real estate, I think, is the next step down from that where it’s definitely effort, more so than stock market, and it’s definitely probably the second best way to grow well, but it just takes a little bit less effort than maybe running a day to day business yourself.

David:
What’s going on everyone, this is David Green, your host of the BiggerPockets Real Estate Podcast here today with my good buddy and co-host Rob Abasolo as we interview one of the hosts of the We Study Billionaires Podcast, Trey Lockerbie. In today’s show, we get into the good nitty gritty and big picture stuff about what the heck is going on in today’s economy. Rising interest rates, seller panic, people that aren’t sure if we’re going into a depression or if this is a great buying opportunity, stocks, crypto, real estate, we get into some really good stuff by someone who makes his living studying very successful investors. Rob, what are some of the highlights that stood out to you from today’s show?

Rob:
I mean, Trey is quite the impressive fellow. Well, first of all, we should call him Trey “Mr. Butter Voice” Lockerbie, because very soothing, so this is definitely a very, very easy listening one. But very impressive fellow. I mean, he is a songwriter, a relatively established, it seemed like, from what we could pry out of him, and used to tour with Lady A. Then he really got into the whole… He casually found himself at dinner with Warren Buffett, and he’s really made, I guess, a career you could say out of studying Warren Buffett’s investing principles broke, broke down the four pillars of how he invests, and by he I mean Warren Buffett, and really just a nice change of pace because we always talk about real estate. That’s what this podcast is all about.
But it was really refreshing to hear a new take as it pertains to the stock market, to crypto, and how they’re all interconnected by all these levers around the world and how they all play into each other. So this is a really, really nice little masterclass on economics that are at play at the moment, and I think the takeaway today is how to invest, how to invest consistently and how to diversify in all that goodness.

David:
Yeah, absolutely. We talked about properties I’m buying, cryptocurrency that I just bought. You talked a little bit about some of the factors that led into your decision to get into crypto and what happened and the mindset behind when we do well or when we don’t do well, how we stick with it. So I thought this was fascinating. I’m already thinking we should have Trey back. But here’s what I want to know. As you listen to this, did you like today’s episode with Trey? Let us know in the comments on YouTube. So if you’re listening to this there, tell us what you liked, what you didn’t like, what you disagree with, or what you wish we had asked, and we will read them. And before we bring Trey, today’s quick tip is brought to you by Rob Abasolo.

Rob:
So if you like today’s conversation and you’re interested in investing even outside of real estate and in wanting to diversify your knowledge on how to invest in stocks, I think their podcast is really great for just opening your mind to the world of investing as it pertains to stocks, crypto, everything in between. It’s a very, very, very interesting conversation to talk about how billionaires became billionaires and how they make their money. So be sure and give We Study Billionaires a download, even outside of the episode that we do with them.

David:
All right, great job on the quick tip there, Rob. Let’s get to Trey. Trey Lockerbie, welcome to the BiggerPockets Podcast, how are you today?

Trey:
I’m doing fantastic. Thanks for having me on.

David:
So for anyone who hasn’t heard of you, which there’s probably quite a bit of our audience that has.

Trey:
Most people.

David:
Well, I don’t know about that. Can you tell us a little bit about what your background is with business and investing and then what you do for a living?

Trey:
Quick origin story is I actually got started out in the entertainment business, specifically music. Really always thought I’d wanted to be a touring musician. I just thought people on the road looked free to me. They weren’t wearing suits, they weren’t in an office, they were playing music. It just looked the dream that I wanted for myself. So I set out to achieve that right after I graduated high school. Went to college, but started a booking agency out of my dorm room that got me my first gig with an artist going out on the road. That artist group I should say became Lady A, and I started doing some touring with them and some other songwriters. Ended up dropping out of school because it picked up so quickly and I got so busy. I dropped out, moved to Nashville with them.
Started to become more of a songwriter. I made some of my first big checks actually songwriting. And when I got my big checks, I thought, “What do I do with this money?” So I called my dad and I said, “Hey, what do I do with this money?” He’s like, “I don’t know.” I called my uncle. My uncle was like, “Put it in the S&P 500. And I was like, “What is that?” I was just so clueless on all of this stuff, and it really-

David:
It’s good advice, though.

Trey:
It was. Looking back, it was perfect. I didn’t know how to do it. I didn’t know what it was. This is around the time right after the global financial crisis, so I was like, “The stock market? Get out of here. That’s insane.” But just my personality, I was like, “This whole global market that just exists in the background of my life is so prominent for so many other people. It’s something I should probably have some literacy on. I should probably know the basics of this.” So I started going down the rabbit hole and I also thought, “Hey, wouldn’t it be fun to be on the tour bus sitting at a venue, there’s so much downtime when you’re touring, I could just be trading or making extra money or generating stuff like that.” And along the way, I had this opportunity to…
Well, I’ll actually pivot there. Basically at a certain point I realized that music itself, that lifestyle, the touring element of it wasn’t sustainable for me. I was missing people’s weddings. I was missing events. I’d get home. And I just felt a whole year had passed and I wasn’t really moving or progressing in my personal life. So I ended up wanting to pivot and find a different career. And it was around that time I met my now wife who was also a touring artist. She was a background singer for Rihanna. She did that for about four years. And she and I’d both come to the same conclusion, which was, “Hey, that was fun. We’re in our early 20s. We got to see the world, get paid for it, what an amazing experience, but how do we move forward with something else?”
And my sister was diagnosed with breast cancer and through that I actually got introduced to kombucha tea, and that’s a living tea, it’s a probiotic tea, and it’s popular in the cancer community for multiple reasons, these health benefits that it provides. So she told me that I should go start drinking this stuff because it was making her feel so great. And I went out there to the store and I bought some, and I basically spit it out. I always like, “Get out of here. This is ridiculous. It tasted like vinegar.” And I swore off of it for about a year. But she was so adamant that I drink it, that after a while, I was like, “Well, I grew up in the south a little bit. I love peach tea, maybe I could brew this at home. Maybe I could make it taste good.”
And I brew up some peach tea kombucha. And I remember the first time I tried it, this light bulb went off for me, because it was so delicious that I was like, “Oh my God, everyone would drink this if they just knew it’s actually supposed to taste good.” And there’s a lot of reasons why it’s manufactured in different ways and produces a vinegar taste for most brands. But my now wife and I, Ashley, she and I decided, “Well, this could be fun. We’ll set out at farmer’s markets. We’ll sell some tea. What an idyllic lifestyle.” And that’s how it started, and much like anything else, it just snowballed. So we started at farmer’s market, sold out quickly. Then it was like, “Okay, we got to show up next week, I guess. So it just kept going from there. Trader Joe’s came along, different retailers came along and we had to keep being like, “Okay, are we doing this or not?” And scaling.
And then around that time I was starting the business, I had this really strange opportunity to have dinner with Warren Buffett. And at the time I was trading, I was actually doing options and all kinds of crazy stuff like that, starting this tea business, and had this three hour dinner through a family friend with Warren Buffett, and he really changed my life. I mean, he made me look at everything differently. And after that dinner, I was just determined to read everything I could about him. I mean, I realized the people I was looking up to who were trading, who were doing X, Y, Z, he made more money in those three hours sitting with me than had in their entire career. I mean, I would just put everything in perspective to say, “He’s doing something right.”
So that got me thinking and I got into… I became a Buffettologist, I say, I started studying everything about him. I found the show called We Study Billionaires and they were heavily focused on Buffett style investing and got to know the host of that show over the number of years I was listening through events they put on and Berkshire Hathaway meetings and stuff that. And then they offered me a job to be the host of We Study Billionaires. So it’s a really winding path. So I apologize for the long intro, but music, tea, now an investing podcast.

Rob:
That’s great. No, this is perfect because David and I probably have 17 questions to ask and we’re like, “Well, where do we even start?” There’s a lot of good stuff there, but I am curious, I got to know. You casually are like, “Yeah, and then I found myself at dinner with Warren Buffett, one of the most famous people in the world of investing.” How did that happen? Because that’s nuts. I mean, a guy like that, I’ve always heard of these really big people, they’re like $40,000 an hour just to hang out with some of them. I got to imagine Warren Buffett, he’s probably a very, very difficult person to get time on his calendar. So how did that happen?

Trey:
So it probably also makes me seem I grew up in some wealthy family, which is not correct. It really just came through this really amazing opportunity through a family friend, where they were hosting him for this book launch he was doing, and I invited myself, quite frankly. I mean, as soon as I found out about it, I just called and was like, “I’m coming to this dinner and I’m going to be there.” So I just peer pressured them to let me sit in on it. So it was a six degree opportunity that I just capitalized on. I mean, looking back what an opportunity. I just heard that he auctions off a dinner for charity and this year it went for $12 million. It was at least a 12 million opportunity that I took advantage of there and it didn’t disappoint.

Rob:
So you met with him and then was there actually any insider words of wisdom that came out of that conversation where something changed in your life or was that just the spark where you then went to go on and effectively deep dive and study his investment style?

Trey:
A little bit of both. So upon having dinner with him or prior to that, I definitely did a little bit of research, and I came to this conclusion that this value investing thing that a lot of people call it, that used to work maybe in the ’50s and ’60s when you didn’t have the internet, but now everyone’s got all the same information. There’s really no arbitrage left in the market. Everyone’s got real time data. The market is fairly efficient. I mean, that’s how I was operating, especially trading options. It’s all built around the efficient market theory. So that’s where I was coming from, and I wanted to quiz him on this, and looking back, it wasn’t the worst question I could go off from, but I have heard other people ask him this over the year. So it wasn’t a new question for him by any means.
And he was very gracious and he basically said, I’m paraphrasing, but something to the degree of, if the market was efficient, I wouldn’t be where I am. And he went on to explain, there’s a couple chapters in the Intelligent Investor, one of his favorite books. I brought it with me, actually. I had him sign my copy. And I think it’s chapters 8 and 13 that are really about how the market is just backed by human behavior. So I like this quote by Jim O’Shaughnessy, it says the last arbitrage is human behavior. Because that’s what’s happening. Things either get overbought in the market or oversold, and the way you avoid that trap is doing what Warren Buffett does, which is looking at these numbers on a screen that are green and red and flashing and telling you to do something actually as businesses.
And that’s where people get tripped up a lot. Stocks are so intangible. They’re just numbers on a screen and everyone gets caught up in the performance element of it. But if you realize that that stock is a small fraction of ownership in an actual business, and you actually look at the stock and what it represents for how the whole entire company is currently valued, you look at it quite differently. So for example Tesla, it was at $1,200, now it’s at $700. That’s a good buy. What is the market cap of Tesla at $1,200 versus $700? At $700 is it still worth more than the entire energy sector combined? Probably close. So you have to compare market caps, look at these things like businesses, and realize that human nature is not going to change. People will get either greedy or fearful and the market will swing to your advantage just because of that.

Rob:
So this is actually a very common quote by Warren Buffett, and he talks about… It’s is going to be very awkward if it wasn’t him, but I’m 99.99% sure he says, “When people are being greedy, you should be fearful, and when everyone’s fearful, you should be greedy.” And we’re sort of at this paradigm shift right now in the economy, seemingly just based on all the clickbait and alarmist headlines and a lot of people coming in with their hot takes and everything like that. Right now, what is your read on that? Are we at the point where people are being fearful and we should be greedy or vice versa? Because I feel we’re in the middle at the moment. There’s a lot of investors that are saying, “Oh yeah, I’m jumping in right now.” There are other investors that are saying, “Well, probably not.” I think David and I are still investing pretty heavily, but I’m curious on your take here.

Trey:
It definitely depends on who you ask. I will give you my opinion. I looked at a recent Bank of America research paper and they were showing this graph of… Imagine a speedometer in a car where on the far left it’s fear, on the far right it’s greed, and the arrow goes either way. It was flat line to fear. So it was hitting zero, basically saying this could not be any more… People cannot be any more fearful than they are today. And I definitely feel that, which is really interesting, because I can walk you through a bunch of macro reasons why I think the market’s actually going to go lower, but it’s rare that you get this sentiment where everyone is so bearish that they’re actually right about it. Usually when the sentiment is what it is, it’s the opposite that’s really happening.
I will say that the market corrected. It went down to past 10% to about 14, 15%. When I say the market, I mean the S&P 500, which is basically 500 of the biggest stocks in the US, and the 14 to 15%, that’s the 100 year average for a correction. So when it was sitting right there, that was a really hard thing to manage, because you’re like, “Okay, at one point, this could go a lot lower. If you look at it this way, though, it’s hitting the average, so it could maybe bump up from here.” It’s now gone down about 22%. So that’s bear market territory. And I’m of the opinion it’s actually going to get worse before it gets better, even though the sentiment is what it is and it’s as bearish as it is. But that would mean that this time is different and usually it’s not.

Rob:
What about you, David? Would you consider yourself bullish or bearish at the moment?

David:
I would agree. Well, we’re talking about the real estate market right now, or did you guys want to stick to the stock market?

Rob:
We were in the stock market, but I mean, I guess just personal investment strategy.

David:
I would say we just interviewed Ed Mylet, I was trying to find the episode number, but I couldn’t find it. Someone can look that up. We’ll say it in a minute. And he referred to the collective psychology. It’s this idea that, like you were saying, Trey, everyone in general, they kind of function… I call it flock of birds. It’s the same thing. But they all move in the same direction. Bitcoin’s going up real. Estate’s going up. I should go buy. I’m hearing all these success stories of people that bought. And then they run in there. Real estate’s going down, Bitcoin’s going down, I should flee right now, cut my losses. And I think most people make decisions based off what they see other people doing and the emotions that that gives them.
What I love about your advice that you were talking about, which comes from Warren Buffett, is try to be objective, try to think, what would that property be worth? What would that asset be worth? What would that company be worth independent of the emotions that you get when you watch the stock price trending up or trending down, if you can separate yourself from that, you get a much clearer understanding of what the thing is worth. And that’s very important. When we were talking with Ed, he was saying those are the people that make good money, because when you can detach yourself from the frenzy of what you hear in the news constantly, and understand the impact that has on you, you just make smarter decisions. So Warren Buffet’s really good at seeing, “Hey, this stock is really low. That company is really good. That stock got pulled down for a bunch of other reasons. I want to buy a bunch of it.” And vice versa. That is not worth what people are paying for it objectively speaking.
So when I’m buying real estate, there’s a part of it that says it doesn’t really matter what everyone else is doing. It’s going to cash flow this much, it’s going to make me a return. I’m going to hold it for a long time. So right off the bat, I have a foundation that’s very safe. And then I add onto that where I’m monitoring everyone else’s psychology, not throwing mine in with it. So I put 10 properties under contract in the last two or three weeks. A lot of it was because the sellers, I think, are panicking. They’re watching Jerome Powell saying, “Don’t buy a house.” They’re hearing news interest rates are going up. They’re thinking, “It’s going to be a blood bath. We have a depression type event on the way. I got to get out right now.” And I’m looking at it like, “This house is in an amazing location. It’s a very good property. It’s going to make me money, regardless of what the value of the house is.”
I’ll give you an example. I had one property I just bought was listed at 1.5. They were too high. Sat for a long time. They steadily dropped it 50 grand at a time, which is not the way to do it, so now they’re chasing the market down. When I saw it was at 1.2, it had been on the market for 70 days or so, so I know as a real estate agent that the psychology of the seller is getting into a panic mode. They’re thinking, “Terrible. No one’s ever going to buy my house. I’m stuck with it. I’m bleeding on the mortgage because I don’t have tenants in there and I got to get this thing sold.” So I wrote an offer at 1,050,000, with 35,000 in closing cost credit, so just over a million, and they countered me and said, “We’ll take your price, but not the closing cost.” And I thought, “There’s no way that he’s going to blow this deal over 30 grand.” So I just held firm. Next day he accepted where I was.
There’s no reason I should have got that house for a million dollars. It’s it’s 1.2 to 1.25 in a normal market. That seller was watching too much news. Just to rebuild that house would cost way, way more. And you can’t build in that area because they’ve shut down a lot of the building. So when we’re talking about what I’m buying, it’s not real estate in general. I’m not just by any house because they’re all the same. It’s more that I’m trying to tap into the human beings that are overly worried because they’re paying attention to what everyone else is thinking. And I don’t know if I made a good call or not, but I just bought my very first crypto ever two days ago.
I watched Bitcoin and of all the cryptos I see so far, and I’m not an expert, I just want to come out right now, I’ve listened to a lot of Michael sailor, I thought that sounds a smart dude, I like what he’s saying. So he swayed me on Bitcoin in general and it was about $65,000 a coin, and it dropped to 20, and I bought my first Bitcoin. So I was like, “Okay, so now I’ll go in.” Is it going to drop more? Yes, it dropped to 19 the day after I bought it, but I just don’t really care. Is it going to stay at that point? Well, if it’s a good asset, no.
So I’ve learned to detach myself from the immediate results of what I’m seeing and just shut down those emotions. I don’t give myself credit for a win when it does good, and I don’t kick myself when it does bad. Now I’m going to turn it to you Trey, because I don’t actually know if the way I’m going about it in your mind, because I think you study this stuff more than me, is wise, so I’d love to hear what your take is on that.

Trey:
I have a lot of thoughts on that. So first and foremost, to your point earlier, you’re absolutely right. It deserves more nuance, this conversation. Sweeping generalizations like real estate, yeah, you should get in, it’s prospect specific, to your point. And there’s this thing happening. I was talking with my buddy who’s in commercial real estate yesterday, and he’s having the hardest time with investors and he’s presenting them with this opportunity that I think is easily yielding, let’s say, 25%. Whereas a week ago or two weeks ago it was at, I don’t know, 40%. It was something kind of… Whatever it was, his estimation was much bigger.
And to me what I’m seeing, there’s this analogy about being a monkey with two bananas. I don’t know if you guys have heard this before, but it’s basically you give him monkey one banana, very happy. Give him monkey two bananas.,He’s stoked. And then you take one of those bananas way, and furious. He still has the one banana. And I think that’s what’s happening in the market a little bit, especially maybe with real estate. People are so used to these amazing opportunities with these low interest rates, but you can still find opportunities that are good and maybe even exceptional in some areas of the market, depending on where it is. And to your point about Bitcoin, I would just say, I look at Bitcoin personally like it is property. I very much look at it like that. I always have.

David:
That’s literally what bought me into it, yes.

Trey:
Yes, that’s exactly right. And the problem with it is so many people have different perspectives on it. Is it your new currency? Is it your new store of value? Is it your new X, Y, Z? The thing that made the most sense to me and what got me in was thinking of it… I think someone described it as New York, and the property’s on New York, and there’s only X amount and that’s all there’s ever going to be. And that’s what Bitcoin is in the digital space. So I dollar cost averaged into Bitcoin. I bought a big chunk a few years ago and then I just have a set it and forget it weekly thing, it’s almost like a savings account for me, and I don’t even watch the price quite frankly, because in my mind, all I’m thinking about is how many SATs I’m accruing. So at the end of, say, 10 years from now,
I think all that’s going to matter is how many actual Bitcoins do you own, because there’s only X amount, and you can corner the market for lack of a better way to say it. I mean, that’s what’s happening. If you look at some charts, the beautiful thing about Bitcoin is that it’s an open ledger and you can see actually all these wallets that are holding Bitcoin and you can analyze them. You can see how long they’ve held the Bitcoin. And if you study those, what’s called on chain analytics, you can actually see that the people who have never really sold their Bitcoin are accumulating more, and that number is only going up. So that’s really interesting. You see these big institutions who may be bought in saying, “Okay, this thing seems hot. We need to stay relevant. We’re going to buy a little bit of it.” And maybe they panic sell because they don’t really understand it. Or maybe it’s just directly correlated with the NASDAQ because Wall Street doesn’t really understand it. But the people who understand it, understand it very well and they’re not selling.

Rob:
It’s, It so much more relaxing when you aren’t watching the Bitcoin counter all the time? I mean, I bought Bitcoin, honestly… The majority of my Bitcoin was purchased in the all time high, I’ll admit. And then I bought some Bitcoin when it was at the 45 and the 40 mark. So I’m averaging down a little bit in that capacity, and I was just checking every single day, and then I was like, “Oh, I’m rich. Oh, I’m richer. Oh, I’m poor, I’m poor, I’m rich, I’m rich, I’m poor.” And I played that game for three, four months. And then I just finally was like, “You know what? I think I’m just going to stop doing that.” And then I stopped looking for… I mean, I haven’t really looked in the past three or four months and it’s just nice to know that I have it.
I don’t really care about the price that it’s at, because I never intended on selling it anyway. So whether it’s worth $100,000 or $20,000, I don’t care because it’s not something that I plan to sell right now, because my investment strategy was to buy and hold onto it for a very, very long time. So right now a lot of people are freaking out because they’re like, “Oh, my crypto portfolio is wiped.” And mine is a little bit, but it doesn’t really matter because I think what matters is to look at it from the the bigger perspective of the bird’s eye view, and now I sleep a lot better not looking at the Zillow home appreciation prices and my 401k and everything that, because that’s not… Investing should never be short term that.

Trey:
I absolutely agree. And if you look at property, if you look at it like that, you can compare it to some billionaires we’ve studied like Bill Gates. He’s been buying a hundred million plus dollars worth of farmland. I mean that produces a yield and we can say how Bitcoin actually produces a yield because it can, but that’s where people are going and moving to right now as hard assets, real estate. Bitcoin I consider to be a hard asset. I think it’s a really good way to hedge the inflation situation that we’re all getting ourselves into.

David:
And I’m a little nervous that I just mentioned I bought it, because what I don’t want is either everyone on BiggerPockets to go say, “David’s buying Bitcoin, I’m going to go buy it.” Or, “I can’t believe he said Bitcoin. That’s heresy.” So just to clarify, the reason that I… Just like you said, Trey, it was explained by Michael sailor as not a currency, but more of a property. And what, in my opinion, has led to a lot of us crushing it in real estate for the last 5, 10 years is quantitative easing and over printing of money. So when they print a lot more money and that money has to find a home, it tends to find itself in different assets like the stock market, like cryptocurrencies, especially real estate, and it gives you the impression that you’re making more money than you actually are, because money’s just becoming worth less.
And that’s what I don’t like about keeping cash in the bank. My normal personality is to be super conservative, save, keep my money the Warren Buffett style. He doesn’t pull the trigger very often, but when he does, he takes down the big prize. You can’t play the game that way when they’re just ripping money off left and right. It forces you to be a little more aggressive or at least proactive might be another way to put it than I would prefer to be naturally. Well, with Bitcoin there’s a limited number of what they’re able to make, so when I stop looking at it a currency, and like you said, I started seeing it as a property. That’s where I felt better about buying it.
Now, do I know it’s going to go back up? Could it be replaced by Schmidtcoin? I literally don’t know. I’m not planning on using this to become wealthy. I do however think that it’s very likely that wealthy people will start moving Bitcoin around to buy things, to trade in, and as the dollar becomes worth less, Bitcoin becomes more valuable because it’s set in place. So I just wanted to give my rationale behind why I bought it, and then I want to open it up to you. Is there any holes that you want to poke in that or a misunderstanding that I might have about it?

Trey:
Well, I want to touch on what you said at the top there, which was don’t just go buy it because we said. So you have to really understand it. I can provide a backdrop, maybe a framework that could help some of your listeners. So I’m borrowing this from my co-host Preston Pitch, who is so brilliant when it comes to these macro themes that are happening right now, the way he describes our current economy is imagine you have two monopoly boards, two groups playing monopoly, and the only difference is they can buy property on each other’s boards. And every time they go around the board, they collect $200. So maybe that’s your 2% annual inflation that we’re all used to. But let’s say the global financial crisis happens and we don’t want to go bankrupt, so we printed a lot of money, we printed around $800 billion back then, 2008.
So that’s kind of like one of those tables, instead of someone going around the market, instead of someone going around the board collecting $200, say they go around, they collected $700, because that money just was injected into the game. So the people with that money start buying properties on the other board. So all the people on the other board, let’s call it a different country, they start being like, “Well, where’s all this currency coming from. And the other board just keeps doing it. They keep injecting more and more money. That was our quantitative easing that we all went through. More injecting into the money. But the problem with that, there’s this thing called the Cantillion Effect, where the people who are getting the money, they’re usually holding these billion dollar bond tranches. They don’t really need the money.
So the fed was buying bonds from these very wealthy people, and what do the wealthy people do? They go buy assets, to your point. They buy stocks, they buy real estate, they buy X, Y, Z. But there’s not that kind of trickle down element happening so that the values of… And by the way, because they’re buying all these bonds, the interest rates stays down. So those low interest rates versus all these people buying assets, it creates this huge discrepancy where asset prices are going to the moon, interest rates have been staying low, and it’s priced out the normal person. And I think that’s where people… Everyone feels this, they know it’s… They maybe can’t articulate it, but they know it’s happening and they’re getting antsy about it. They’re getting maybe disgruntled about it, and you’re seeing the social unrest that can bubble up here and there because of it, in my opinion.
So that’s where things UBI start becoming a conversation, “Hey, let’s forgive student debt. How do we take care of the little guy who’s the patsy at the game here?” So that’s where people really, I feel like, discover Bitcoin, because Bitcoin is an off-ramp to the currency we currently have. You can’t just keep printing more and more and more of it. And the reason I said earlier that I think it’ll get worse before it gets better, usually what’s happening globally on a currency basis is that we’re printing, say, the amount of money we’re doing for quantitative easing. Well, every other country is also on a fiat standard and they have to debase their own currency just to stay competitive.
But what’s happening now is we’re actually tightening, we’re actually taking money off the table. We are raising interest rates. We are selling those bonds that the Fed bought. We are basically taking money off of the table, extinguishing some of that money that was created. Meanwhile, places like Japan and other parts of the world are still loosening. That’s why you’re seeing the yen just dropping precipitously versus the US dollar. That’s why you’re seeing the us dollar climb higher and higher and higher. If you look at the DXY index, which is the USD versus all other currencies, it’s almost as high as it’s ever been. I mean, it’s at a 20 year high. So that’s what’s happening in the background. That’s what’s leading to people to find, I think, a store of value like Bitcoin, that in my opinion is an off ramp to that currency debasement.

Rob:
A couple things here. David mentioned earlier about the met Ed Mylet episode, that’s episode 620. That’s very relevant to what we’re talking about. So if you haven’t listened to that, go listen to it. That is one of the more popular ones that has come out in the last month, I’d say, month or two. A lot of views on that one, because I think it just resonated a lot. He talked about the little guy and making sure how the little guy is going to be able to make their foray, their entry into the market because the playing field is evening a bit. So you mentioned UBI. So I wanted to dive into that just a little bit, and can you just define what that is and that concept just so we can unpack that a little bit and how it relates to the whole real estate market and the correlations there.

Trey:
Most people will probably understand it the way that Andrew Yang was pitching it at the last presidential election, which everyone gets a thousand dollars a month. The government’s just going to print you money. There’s actually some interesting ideas around this, but if you look at America a business, think of it like a dividend. You operate in and exist in the most successful country of all time. Therefore as a shareholder, if you will, you get a little dividend. It’s an interesting idea. The problem now versus back then is we didn’t have inflation back then. And actually why that was a good idea is we couldn’t really figure out how to get inflation, and the only way to raise interest rates off of zero is to get some inflation going. So at the time it kind of made a little bit of sense.
Now it’s unfeasible to, in my opinion, because we have inflation now, and the inflation came mostly from the COVID policies that went into effect where they printed $3 trillion, they did PPP loans, they did EIDL loans for businesses. They actually literally sent checks to citizens to say, “Here’s what we’re going to do.” And once that faucet is turned on, it’s really hard to turn it off. So I think what you’re going to start seeing now is UBI, but it’s not how you think of it. For example, I highlighted earlier, let’s say debt forgiveness for colleges. I mean, that’s a form of UBI. That’s putting more cash in your pocket, but they’re not actually sending you cash. But I think, and you’re seeing this in Europe, in other places as well, they will be getting more and more creative, I think, in finding ways that will help keep people playing the game, keep them in the game, because otherwise we’re all going to fall too far behind.

David:
The point you’re making about how, if you forgive debt, that is the same as giving someone money, is very… It’s noteworthy because that’s the same way… I say things like we printed a bunch of money. That’s not accurate. We didn’t actually print money. We bought bad debt from people. They use fancy accounting principles to take debt out of the economy and push money into it that they can then lend. And the result is the same as if they had printed more money. And that’s often how this stuff plays itself out. You combine that principle with, if you want to get voted in as a politician and people are scared, the collective psychology is worry, fear, what’s going to happen, and you’re the person that comes and says, “Well, I’ll give…” That’s why we did that during COVID. We’re shutting down the economy and everyone says, “What am I going to do for money?” “Don’t worry. We’ll give it to you.”
That principle, at least this is just my personal opinion, is probably not likely to change. I don’t think we’re going to see the entire country of America turn around and say, “No, no more of that. We want everybody to just eat beans out of a can and go through hard times when this happens.” But what’s very interesting to me is how those policies or the impact of them affects real estate investing, building wealth in general. The way that I tend to look at this is that we’re probably headed down that road. I’ve said before. I think at some point we’ll see an expansion of the section eight program and the government that people will be complaining about the price of housing, because as inflation goes up, landlords charge more for rent, but many people are not in a career or have a job where their wages are keeping up with that. Especially if it’s something that isn’t cutting edge improving.
So if you’re the person renting a house, you may very well find yourself, gas is more expensive, food is more expensive, rent is more expensive, but my wages are the same. When those cries rise themselves up, you’ll see, “Okay, this person’s eligible for section eight. We need to put more money towards the section eight program. Oh, we need to create more money to be able to fund that.” And I see a world where less people are able to own homes. And that’s one of the reasons why I’ve been at a bit of a sense of urgency with don’t go out and buy stupid properties, but be more intentional about finding good deals because they may not be there forever.
The same would be true of Bitcoin. If it takes off, there’s a limited amount of it. There’s only so much to buy at a certain point. It’s incredibly expensive to get it because it’s a finite resource. Really that understanding of what we’re investing in are finite resources, and the US dollar is clearly not that, because they can manipulate it, is why we’re wanting to exchange the dollars into the finite resources. Is that similar to how you’re seeing stuff outside of just the real estate market?

Trey:
Absolutely. And what I was highlighting there earlier about the dollar going higher, my simple framework, and I think why it plays into what you’re saying, is it has an impact on the rest of the world. It’s hard to wrap your head around the global… I mean, I it’s over my head for sure, but my simple framework is as the dollar goes higher, everyone’s debt around the world gets more expensive. If you’re operating in a different currency and that currency is losing value to the dollar, because we have a world reserve currency, most of this debt out there is in US dollars because, say they have to buy oil or something, a lot of oil is priced in US dollars. So all this debt is getting more and more expensive.
So the way you do that is you either debase your currency to come up with more of your own currency to buy more dollars or you liquidate your assets. So a lot of people may have… Say they live in China or elsewhere, they probably have some us assets. So that’s why I think you’re seeing a lot of liquidation right now. The dollar is going higher, the stock market is selling off, a lot of real estate is selling off. People are liquidating. They need to come up with capital to extinguish some of this US dollar denominated debt around the world. And once you turn on the spigot, as I was saying with this printing money, it’s really hard to turn it off. So that’s where the Bitcoin, to your point, comes in.
Because if your thesis is that at some point we just won’t need to print more US dollars, then that’s a different scenario. But if you’re, if your thesis is that this trend is going to continue and we can only operate in this world where everyone’s going to keep debasing their monetary currency, then Bitcoin stays the same and it becomes a store of value. It’s going to be very volatile, for probably many more years. And I want that to be clear as well. But say over 10 years, it’s a piece of property that you’re going to own and it’s part of only 21 million.

David:
I was just having a conversation with someone yesterday and they were asking me, “Why are you buying if we’re heading into a depression, we’re going to go over the cliff, the whole thing’s going to fall apart?” And it was the first time that I had to articulate how my gut feels or what thoughts are going on in the back of my head and turn it into an actual conscious conversation, which is why I think it’s good that we talk about these things, because sometimes through the process of talking about it, you get more clarity than what you had before. And the way I’m seeing it is that the market, whether it’s a stock market, the real estate market, the crypto market, whatever it is, is sort of like a big basin in a field, and as money gets pumped into it, the ground can absorb so much of that water at a time.
And if you pump in more water than what the market can actually absorb from supply and demand, then the tide will start to go up, the amount of water goes up, which creates people thinking, “I’m making a ton of money. Bitcoin is skyrocketing. Real estate is going up a ton.” There wasn’t enough supply for the demand that was created when we just created all this money. Well what we’ve seen when interest rates went up, talks of the war with Ukraine and Russia, overall bad news, quantitative tightening, like we said, the big players have pulled their money out of that pool. They are like, “Okay, we’re selling off the Bitcoin. We’re letting the prices go down.” I see a lot of people putting real estate on the market and selling it. Quite frankly, people that bought real estate in the last two years that they didn’t do it very wisely, they’re probably going to lose their properties or have to sell at a loss.
But in my mind, I see there’s still water out there. It’s just been pulled out of that basin. It didn’t disappear. We haven’t lost that actual money or that wealth. And it has to come back in at a certain point. And I’m not saying to just… It’s not like you’re buying an index fund, just buy it all, sell it all. Like you mentioned, it is individual pieces, but that’s how my mind is working. I’m looking at… There’s so much money that has to find a home in some place. They’re not going to hold it in cash, especially with this inflation forever. And it feels like more of a temporary correction that we’re having that frankly we’re long due for. What’s your thoughts on that perspective?

Trey:
My perspective is that they can only raise interest rates so much before something breaks, and the thing that breaks, as I mentioned earlier, is how all this dollar liquidity needs to get out into the market and where other third parties are going to struggle to come up with the capital they need, and it’s just going to get worse before it gets better. This has been a 40 plus year trend. So if you go back to the ’80s, interest rates have just gone down more and more. And every time they inch them up, they can’t get as high as they did before.
So the last time we did a… I think it was 2018, we raised interest rates, we got to about 2.5%. So I’m of the I’m of the belief as of this moment that 2 to 2.5% is going to be the high end of what we see before things start to get really ugly, and then the Fed is going to seemingly reverse course and lower interest rates again. And there’s going to be this period, hopefully where things have sold off, things have gotten really cheap, and then they lower interest rates again. And that is going to be-

David:
And then what are we going to see when that happens?

Trey:
Well I think that’s the time to buy, and not that you can time that stuff. So to your point, if you find opportunities along the way, you got to take them, but that I think is going to be a very big buying point for pretty much any asset.

Rob:
So I guess we’ve covered a little bit here on crypto, we’ve covered a little bit on the stock market, we’ve covered a little bit on real estate. I want to bring the conversation back to our good friend WB, Mr. Buffet. Just kidding, Mr. Warren Buffett. Sorry, Warren, if you’re listening. And I know that you’re an expert in all things Warren Buffett. So I’m curious, based on what you’re seeing right now, how is he investing? Because I think that’s the big question right now. Is he diverging a lot from his philosophies and his POVs or is he right on brand for how he’s enacting his investment strategies?

Trey:
No, so Buffett at 92 years old keeps surprising everybody. For many, many years, for example, he was saying that he didn’t understand technology. His best friend is Bill Gates, he owns Microsoft, but yet Warren Buffett never bought Microsoft. I mean, how do you explain that? But he claimed that he didn’t understand technology. And then a few years ago he buys Apple. He surprises everybody, buys Apple, he puts 30 billion or so into it. It’s now the best performing investment, I think of all time. I think maybe before the correction had gotten up to something around 130, 150 billion. So just an incredible return dollar for dollar. So lately he’s also, over the years, gone back and forth on things oil and he’s actually taken a very big position in Occidental, and that’s really interesting to me as well.
It’s always the same old Buffett flavor, but sometimes he pivots on exactly what he says he’s a specialist in or not. What’s in what he would call his circle of competence. So him buying oil companies, he’s actually to be quite honest, never had much success with in the past, I think he’s broken even at best, but he’s taking a big position there. My theory on that is because when we did all the EIDLs and the PPP loans and all those things, the 3 trillion or so dollars that we printed during COVID, a lot of businesses took those, rightfully so. But unfortunately you saw a lot of businesses just turn around and buy their shares back off the market. They didn’t take the money. They probably still let some people go. They bought their shares back and they didn’t invest in infrastructure. The thing that’s needed to continue to create supply.
And that’s, I think, what you’re seeing in oil and the thesis behind it why oil will probably continue to go higher because as of right now, the supply is not meeting the demand and it’s been volatile, don’t get me wrong. It’s down today. It could go either way. But my thesis is that over the long term, say the next couple years, it’ll probably continue to go higher. Which, by the way, is one of the biggest factors in the CPI inflation number, which means that if oil continues to go higher, inflation will theoretically be higher, quote unquote, whatever you define inflation, which could also create lots of its own different issues we can get into. So I digress. Buffett is I think doing what you would expect him to do. He’s been more active this year, surprisingly, than he was even when the COVID drop happened, where we went down 20% in 2020.
I thought back then, “Okay, this is his magnum opus. This is his opportunity to sail off into the sunset. He’s going to eat up all this cheap equity and that’s going to be his huge return for years to come.” And he really didn’t do that, which was very surprising. So more interestingly, he’s been more active this year. He’s been buying more companies. He bought Allegheny, he’s buying Occidental. So in some ways Buffet’s the same old Buffett, in some ways he’s not.

Rob:
If he’s the greatest investor of all time, it would make sense that evolves a little bit, but you said, he is on brand. Couple things I wanted to call out here. You said CPI earlier, can you just define what that is? I know what it is, but just for David’s sake, just in case he doesn’t know.

Trey:
CPI is the consumer price index. It’s the shorthand… I mean, it’s what a lot of people look at or define how they define inflation because it’s made up of all these different parts. It’s the way our government has… It’s their best ability to capture all these price increases across multiple products and industries, and it all rolls up into this CPI number. And you can just Google it. You can actually see how it breaks down. You can see how much of oil and energy in general is contributing to the overall number. But when you see something inflation is at 8.6%, that’s the CPI number.
And it’s really important, I think on that note to understand that the biggest asset in the entire world is the bond market, and that’s a hundred plus trillion dollar market. And the way bonds are supposed to be priced is at a premium to inflation historically. So right now that’s not happening, hasn’t been happening for a long time, but as interest rates climb higher, the value of the bonds goes down and that can create its own issues. So lots of macro things here to potentially have things get worse before they get better, as I said.

Rob:
A lot of levers being pulled in a lot of directions, I’m sure. So I guess, understanding Warren Buffett’s investment strategy a little bit, talking about how he is in changing it up and he’s investing in more oil and gas, Occidental and all that stuff. Can we talk about maybe a few actionable tips for people that are wanting to invest in stocks and how, if we were wanting to diversify a bit, and if now is really a good time to buy because of the dip… I know obviously it’ll be even less at some point, but can we talk about some actionable ways that you can evaluate a company and if a stock is worth putting your money into at this time?

Trey:
Let’s just take the Warren Buffett way. It’s important to understand how Buffett got started. He basically was under the tutelage of Ben Graham, and the whole idea with Ben Graham’s method was that back then you could find businesses that were trading below the value of if you bought the entire company and liquidated all the assets. So let’s say you had a factory worth a million dollars, and the stock was representing the price of the whole company at $500,000. That would be what they would be looking for. That’s very rare these days. So to your point about Buffett evolving, he definitely did. So he’s gotten away a little bit from that. Now he says instead of buying a fair company at a wonderful price, he wants to buy a wonderful company at a fair price. So Apple might be a really good example of that. Something that’s going to continue to compound, and may be overpriced, but you know it’s going to compound into the future.
So those opportunities are happening right now in my opinion. If you look at a lot of the tech companies, for example, tech has just gotten absolutely crushed, and I think these are companies that have been compounding at 20 plus percent a year and continue to do so over decades. They’re total unicorns. I think that’s a really interesting area right now. Like I said, could go lower, but as it stands right now, fundamentally speaking, they’re priced very cheaply by almost any metric you can come across. A lot of people look at things price to earnings. That’s one of the most common ways to look at a business and see how it’s cheap, how cheap it is. So basically you’re looking at the stock price over the amount of earnings that the company is making, and right now they’re at near historic lows. So that’s creating incredible opportunities.
If you’re Warren in Buffett, though, you have to make sure it’s in your circle of competence, meaning you understand what the business does, how it actually makes money. You’d be so surprised if you ask people about a certain business, maybe they own or not how it makes money, and they don’t know. So it’s important to understand the business, find something you can get behind. So for me, example, I own actually a lot of food and beverage companies, food distribution companies, grocery stores. That’s an industry that I really understand because I operate in it on a daily basis. So it’s a really good place to start somewhere like that, that you can actually understand. You can look at things like the PE ratio and there’s other metrics you can check out to see if it’s at a fair price historically or not.
And there are other metrics to see if there’s good quality of management, so you could Google something the interest coverage ratio. That will basically tell you how much debt the company has, how they’ve been managing that level of debt, if they can afford the debt. That’s a big indicator for me about how the management of the business performs. So those are basically… If I want to break it down and simplify it, the four pillars of Warren Buffett are basically great management, something that compounds over time, something that is stable and understandable, and at a cheap price. Those are the four pillars. And price probably should come last, in my opinion. I think you want to start with what you understand, make sure it’s a good team, make sure it’s something that’s compounding and growing, and then check the price.
And a good way to do this, how you can be proactive right now is you can just start there with that universe of stuff you understand, start doing your own valuation of it, and create a watch list. And there’s so many stocks out there that I’ve been looking at and you say, “This is an amazing company, but it’s just too expensive.” But the stock market does it does a favor for you and shows up and offers it on sale, then you can step in and buy it, and you’re prepared… You’re not irrational. You’re not reacting emotionally to what the market’s doing. You’ve done this very stable research ahead of time when you’re more calm. So I think that’s something people could be doing right now.

Rob:
That’s great. David, do you invest in any stocks, by the way, or are you mostly… Are you just a crypto bro now?

David:
No, it’s very, very little. I look at the Bitcoin purchase and the stock purchase was everybody is panicking, they’re all selling, the stock market is plummeting. That’s the only time I go in and buy. And it’s not a noteworthy position. It’s throw away money that I’ll buy. My theory with stocks and crypto, basically investments that you push a button on a computer to buy, part of their benefit is that they don’t take as much time or knowledge. You need knowledge to know what to buy. I’m not saying that. But you don’t have to have knowledge of how to run a company if you’re buying stock in the company, like Trey was saying. You’re looking at the management of the company. You’re buying real estate, there’s more elbow grease that goes into it. You have to have a plan in place and knowledge of how to manage a property or how to market a property. There’s specific information that makes real estate investing… I think you can make more money at it than other things, but that’s because you did more work upfront.
It’s not really a comparable investment to a stock or when I bought Bitcoin that took me 14 minutes to set up an account and now I can buy it in three seconds. So I tend to put much more focus on real estate. But the principles that Trey is saying here are exactly the same. People worry way too much about price. Location matters way more. They worry way more about ego, and like, “Hey, the seller told me they wouldn’t fix this thing,” and they get really upset about it versus looking at, “Is this area going to grow and do I have a management team in place that’s going to run this profitably?”
I think so many people get tied to the spreadsheet, what’s the ROI going to be, and they have no plan how to operate that asset, especially in the multifamily space or the short term rental space. The way that Rob runs a short term rental versus the way that Joe Blow runs it could be incredibly different and literally make that a great investment or a terrible one just by the management. Everything you said, Trey, it applies to real estate, absolutely. But the reason I don’t buy more of that other stuff is because I feel like that’s for people who don’t know how real estate works. That’s the way that I tend to look at it. If I knew nothing about real estate, I wouldn’t be looking to jump into it either. It’s very scary. You can get hurt really bad treating it like a stock.

Trey:
There’s a saying that I love where you stay concentrated to grow wealth and then diversify to maintain wealth. And I think that’s relevant here because as I look at it and I can speak a little bit from my experience, when I think about building wealth, which is probably what a lot of people are interested in listening to this show, I look at it, unfortunately-

Rob:
Theoretically, yeah.

Trey:
I really believe that it’s high effort, high return. So if you look at building your own business, you’re building your own equity. That’s probably your fastest, best way to wealth, but it’s highly concentrated. All your time is in this one business, you’re putting all the sweat equity into it, you’re growing it, but the payoff could probably be worth more than anything else. Real estate, I think is the next step down from that where it’s it’s definitely effort more so than stock market. And it’s definitely probably the second best way to grow wealth, but it just takes a little bit less effort than maybe running a day to day business yourself. And then you have the stock market. And unfortunately I think that of the three is the worst way to grow wealth, but I do think it’s the best way to diversify and maintain wealth once you have it.
So I was always operating with this philosophy of like… Even when I was poor, I was like, “Yeah, I don’t have money yet. But one day I’m going to have money and I’m going to want to know how to diversify and manage that money.” That’s why I started learning about the stock market, because I think it is. It’s great for that kind of thing.

Rob:
Well, we need to get you into real estate, man.

Trey:
Well, we’d love to. My wife and I just bought our first home. It was a great opportunity. It was a two bed, two bath. We made it a three bed, three bath pretty quickly. It’s gone up 50%. I mean I live in LA. This is a little bit ridiculous. We have three homes in our neighborhood that have recently gone a million dollars over asking. I mean, it’s really ridiculous here. Fortunately we got in 2019 and we rode this wave and who knows where it’ll go from here, but that’s my one real estate experience so far and we’d love to do more rental kind of stuff. But again, it’s that opportunity cost of I’m growing equity in a tea business right now and taking time away from that to put something in on a cash flowing business, it’s a different calculation.

David:
And that is a great point when it comes to why some people are better off investing in stocks or in cryptocurrency or in whatever asset that doesn’t take as much time and elbow grease and attention. You click a button and other people are doing the work, because if you’re really good at making money and other things, you can actually lose money in business by making money in real estate. And I think for those of us that are just hardcore in love with real estate, it’s easy to miss out on that. You’re just thinking about, “Oh, this duplex could get me another 500 bucks a month, and if I get 700 of them, I’ll finally be wealthy.”
But most people that are doing really well in real estate are making money in other areas, and that’s why they take the Buffett approach. They’re wanting to be in the best area, the best location, the best management. They’re not overly excited about getting the best price or the best deal when you’re new. And this is a great transition before we get out of here to ask you about your business. Can you share some advice at a general level to why you think that this business took off and you did well or what you’ve learned through it that you wish you knew in the beginning?

Trey:
It’s funny because what you just said there, that framework, I really do think it applies to everything, even your own business. So for example, you could argue that my tea business is in real estate, because the way my business operates is we’re fighting for shelf space, say it’s in a grocery store, what have you. A grocery buyer is looking at every single slot on their shelves as an investment. What am I going to put in that slot that’s going to give me the best return? And they look at it basically at dollars per linear square foot. So what I’m fighting for in my home business, even though it’s tea, is real estate, I’m buying for this real estate on that shelf. And I have to come up with a story too, and a way to acquire that real estate. So that’s something I wish I learned early on, to your point.
We were very naive when we started. And the best advice I like to give to people just starting out, if you’re going to start your own business, begin with the end in mind, which is such a cliche saying perhaps, but it’s so incredibly important. Because when we started, we just started to say, “Hey, we just want extra income.” But if you’re good at what you do that can snowball and get you into these situations where you’re like, “Well wait, hang on, now what? How deep are we going down this rabbit hole here?” So when you’re starting a business, it’s important to say, “Is this going to be a family owned business? Is this going to be something that we we want to be profitable, that we want to be stable and grow slowly and maybe hand off to our kids or whatever might have you? Or is this something we want to grow and sell?”
So one way to frame that is the speedboat versus the sailboat approach. If you’re taking the speedboat approach, you probably want to think through it and say, “Okay, who might acquire this business? What revenue do I need to get to in order for them to even consider buying the business, and how am I going to get to that revenue?” And oftentimes it requires a good amount of capital, whether you’re a startup software company or a tea business, or what have you, oftentimes it creates a lot of money to go fast. So that means you have to take on outside investment, you have to bring on partners, you have to raise money.
And we’ve done all of that. But over the years I’d say we were starting down the sailboat approach, and then when we saw the potential in our product for real and it became achievable in our minds of how far we could really take it, we shifted and said, “Okay, now we’re going to take outside capital and now we’re going to go the speedboat approach.” But you have to know that that was a big decision, it was a big transition to go from one to the other. And it’s simpler if you understand it, I think, from day one, and that will help frame your decisions a lot easier.

David:
So smart. In fact, I don’t know that I ever, when I started a business, had that conversation, and I’ve definitely had those thoughts. Once you get into it there’s this wolf by the ears phenomenon where the business is doing good and it’s making money, but that’s because you’re involved, and if you want to step out of it, it can then lose money, so you don’t want to step out of it, but then at the same time, this isn’t why you did it. You didn’t do it so you just have a job all the time, and it’s often a problem that you don’t realize is a problem until you’ve already got the wolf by the ears and you’re kind of stuck.

Trey:
I’m going to have to borrow that, wolf by the ears. I’ve never heard that. It’s great.

David:
The idea is if you let go of the wolf, it’s going to bite you, so as long as you’re holding it, you’re safe, but you also can’t get away. You’re stuck in this standoff. And many times I find myself with that same feeling when you’re in business, and that’s very sound advice. So as far as your personal skills, Trey, can you share how you’ve changed as you got into the entrepreneurial space and the business has done better?

Trey:
This is where Warren Buffett, I think, ties into my tea business. So what I learned from Warren Buffett over the years is that he is the greatest capital allocator to ever live. And what I mean by that is he’s at the helm, he’s got this pool of money, he’s deciding where to put it and expecting the highest return, what’s going to give me the highest return. And I don’t think a lot of people, when they think about entrepreneurship and they think about, say, just even being the CEO of a company, I don’t know if it’s the first thing they think of at least, where that person’s role is being a capital allocator and it could be, “Hey, are we going to hire so and so?” Because they’re going to give us a return. You’re doing it for a reason. Is the marketing team proposing a $300,000 budget for this year to you? Well, you have to understand, I’m going to spend $300,000. What am I going to get out of that? What’s the return on that?
So almost every single decision, it could be small decisions, too, really, really small decisions. Every decision when you’re running your own business becomes capital allocation in my mind. That’s how I think of it. So the natural thing to do would be to study the best capital allocator whoever lived, in my opinion. And Buffet’s actually not only a great investor, he’s an amazing operator. Most people don’t give him enough credit for that as well. But that’s what I’ve learned over the years and how I’ve evolved from just winging it to gripping the wheel, getting, getting at the helm of the ship and being like, “Okay, this is… I’m controlling the controllables. What I can control are my decisions, how I’m going to lay out capital to get a bigger return.”
And that could be, again, do we expand into this region or that region? It’s really everything. So that’s the framework I operate from. And I really encourage people… I mean, it’s a very dry read, but Warren Buffett has left all these sprinkles of, what do they call it, crumbs to success. He’s written a letter every year for, I think, 50 years, and he basically talks about that last year, what he learned, how they’re changing, how they’re making different decisions, and you get to go back and read, it’s totally free. And the that’s probably better than a college degree in my opinion. So if you’re starting out, I highly recommend that.

Rob:
Well, before we close out, Trey, I mean, this has been a really… I mean, a very nice change of pace for us, because we’re always talking about houses and stuff. But I wanted to ask you one final question here, and it’s… If you could give some tangible advice to someone investing right now, do you think… If people are looking to get invested even outside of real estate, do we go all in now that we’re at this all time low for the past year or so? Do we just consistently invest? What’s your final thoughts here as far as… I like that I’m asking you a giant lofty question to close this out, but what do you think? Consistently invest here until we see this whole thing play out or should we just hop in and make some equitable stakes in the companies that we want to invest in?

Trey:
I mean, I think it goes back to that other quote about, “It’s not timing the market it’s time in the market,” and if there’s one regret I have it’s that it didn’t start sooner. I mean I’m in my mid 30s, but the difference of starting in your early 20s to your early to mid 30s is millions of dollars potentially in returns over that compounding. The magic of compounding is just something that isn’t taught enough, isn’t appreciated by most, and those years, that extra time you have in the market smooths out everything else, smooths out all the volatility. So depending on your time horizon, I definitely think, to your point earlier, is it’s not timing the market.
I mean, I think getting in a little bit of the time, whether it’s contributing to your 401k, whether it’s dollar cost averaging into something like Bitcoin, which in my mind is real estate. Is it finding an amazing real estate opportunity, even though the market could go either way? I mean, no one has this crystal ball and no one knows… Really no one knows nothing, and if there’s anything I’ve learned from hosting this show and I’ve experts from all over the world, talking about investing, they all are so confident and all have really different opinions. And they’re all highly intelligent. So it’s just that alphabet sou of sorts. You come to this conclusion while like, “Man, really no one knows.” I mean, they’re very smart. And I would just say I’m definitely not as smart as they are, so I certainly don’t know. So the best thing I can do is take the bird in the hand. If I see a good opportunity, I’m going to take it.

Rob:
I mean, arguably I would say if there is one thing we know it’s that time in the market beats timing the market, except for a very small minuscule set of people that got very, very lucky or are extremely smart, smarter than us. But I think that’s the big thing that I’ve been hearing over the past two, three years from just a lot of people on TikTok, on YouTube comments, my students. One thing that I always hear is, “Oh, are we at the top of the market? Should I just wait for the crash?” And at that time interest rates were 2, 3, 4%, really in the threes, and now, yeah, okay. Maybe there’s going to be a little bit of a dip in the price, but now our interest rates are going to be 5, 6, 7%.
So I honestly would’ve rather have just overpaid a little bit a couple months ago and lock into 3.5% versus some of the 7.5% loans that I’m closing right now, because over time, over the course of 30 years, the amount of time that I plan on holding these properties, I would’ve saved hundreds of thousands of dollars in interest. So it just really goes to show that if you just consistently invest, if that’s always your idea to just invest every single year, whether it’s stocks or real estate, doesn’t really matter, that’s ultimately what’s going to make you a wealthy person, not putting it all on the proverbial, I don’t know, roulette table. Black on roulette, and then hitting it big on one of these stocks or real estate investment. So with that, man, thank you so much. David, you got anything?

David:
I’m trying to drop my mic, but it is frozen in space. That was really a good line. Probably Rob’s best line as the co-host of the podcast here. Way to go with that.

Rob:
Probably.

David:
Probably the best line ever. Trey, I thought your advice was awesome too. When you were saying that, what it made me think about-

Trey:
I appreciate that.

David:
We’re often asking the wrong question. We’re asking what’s the market going to do because we think it’s so simple, that it’s going down, I’m going to buy, it’s going up, I’m going to wait or whatever. But it never works that simple. Like Rob just said, yeah, prices may have come down some but interest rates went up, so it might overall be more expensive, and we don’t think about that. So I thought, Trey, you did a really good job of highlighting what questions we should be asking as opposed to is it going up or is it going down? What are all the factors that play together, and then how do you use that information to make a decision that’s wise for you?

Trey:
I was going to say, can I end with one more question to that point, which is you should be asking yourself what is enough? Because to your point, Rob, about people asking me, “Hey, should I do X, Y, or Z?” They have to determine for themselves what enough is and enough might just be putting your money in the S&P 500 at 7% annually or whatever it is for over 30 years. Depending on your income and whatever else, that might be enough. So a lot of people don’t do that first step and I would just highly recommend starting there.

Rob:
I’m doing it backwards. I’ve never really done the whole stock thing. I did my 401k match when I worked at my nine to five about a year ago, and then I just went all in real estate, and now, honestly, I’m putting a lot in the S&P 500 and really nothing else. I just set up a retirement account, maxed it out with my S Corp, it’s all S&P 500, because I’m just like, “Oh, they figured it out. They’re smarter than me. I’ll just go with that.”

Trey:
Circle of competence, man. I get it.

David:
Trey, if anybody wants to follow you or get ahold of you, where do you recommend people do so?

Trey:
Yeah, if you want to find me, I’m on Twitter @TreyLockerbie. I’m the host or one of the hosts of We Study Billionaires, which is another podcast where we interview billionaires mostly, people who have made their money in investing. And you can check that out at theinvestorspodcast.com, or simply search any podcast resource or platform. And if you are curious about kombucha and/or just a refreshing tea, you can always check out betterbooch.com and there’s there’s every social handle behind that as well.

Rob:
And where can people listen to your music? One of your smash hits?

Trey:
I’ll never say.

David:
Is that a song writer thing, you let the artist take the credit?

Trey:
Exactly. Exactly.

David:
All right. Well, you’re a classy man, as well as an intelligent one. That’s awesome, trey. Yep, you can find me @DavidGreen24 online or David Green Real Estate on YouTube, and then Rob you’re Robuilt pretty much everywhere except for TikTok where it’s Robuilto.

Rob:
Yep. That’s right. You can find me at Robuilt.

David:
Well, thanks Trey. It was good to know you. I really appreciate you sharing your expertise. It’s not every day you get to talk to someone who studies billionaires and then puts that information out there for everyone else to hear. I’ll get us out of here. This is David Green for Rob “Dropping That Mic” Abasolo, signing off.

 

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Trump real estate appraiser hands over thousands of documents to N.Y. AG in civil probe

Trump real estate appraiser hands over thousands of documents to N.Y. AG in civil probe


Former U.S. President Donald Trump speaks at the Conservative Political Action Conference (CPAC) held at the Hilton Anatole on August 06, 2022 in Dallas, Texas. CPAC began in 1974, and is a conference that brings together and hosts conservative organizations, activists, and world leaders in discussing current events and future political agendas. 

Brandon Bell | Getty Images

A commercial real estate firm held in contempt of court for failing to hand over records on its appraisals of several Trump Organization properties to New York’s attorney general has turned over nearly 36,000 documents, court filings show.

New York Supreme Court Justice Arthur Engoron had found Cushman & Wakefield in contempt last month for not producing documents in state Attorney General Letitia James’ civil probe into the Trump Organization’s business practices and ordered the firm to pay a $10,000-a-day fine until it complied.

In a letter to the judge late Friday, James’ office said it has now “received Cushman’s production, which amounts to about 35,867 documents since entry of this court’s contempt order.” The letter said the attorney general’s office was joining with Cushman in asking the judge to “dissolve the contempt order and hold any contempt purged, without any fines due or owing.”

Cushman’s and James’ spokespeople did not immediately respond to requests for comment.

James’ office is considering whether to file a civil suit against former President Donald Trump and his company over their business practices, and has said in court filings that it has “uncovered substantial evidence establishing numerous misrepresentations in Mr. Trump’s financial statements provided to banks, insurers, and the Internal Revenue Service.”



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