November 2024

Instagram-Famous Squirrel, Peanut, Seized From Owner in Raid

Instagram-Famous Squirrel, Peanut, Seized From Owner in Raid


New York resident Mark Longo, 34, had his rural home raided by New York’s Department of Environmental Conservation on Wednesday. Their target? Peanut, a social media star who also happens to be a squirrel. Officers also confiscated a raccoon named Fred from Longo’s home.

On Friday, officials reported that Peanut and the raccoon were euthanized.

Related: The Internet Can’t Get Enough of This Real Life Snoopy Dog: ‘My Childhood Dream Come True’

“On Oct. 30, DEC seized a raccoon and squirrel sharing a residence with humans, creating the potential for human exposure to rabies. In addition, a person involved with the investigation was bitten by the squirrel. To test for rabies, both animals were euthanized,” the agencies said in a statement. “The animals are being tested for rabies and anyone who has been in contact with these animals is strongly encouraged to consult their physician.”

A spokesperson for the DEC said in a statement that the raid came after the agency received “multiple reports from the public about the potentially unsafe housing of wildlife that could carry rabies and the illegal keeping of wildlife as pets.”

Seven years ago, Longo says he saw a squirrel get hit by a car in New York City and noticed Peanut, whom he presumed was now an orphan. Longo says he took Peanut home, nursed him for eight months, and then released him to the wild.

Related: Your Coworker Probably Wants to Be an Influencer

“A day and a half later I found him sitting on my porch missing half of his tail with his bone sticking out,” Longo told AP News.

He took the squirrel back in and started an Instagram account that had amassed 534K followers.

“The DEC came to my house and raided my house without a search warrant to find a squirrel!” Longo told AP News. “I was treated as if I was a drug dealer and they were going for drugs and guns.”

Longo addressed the incident on Instagram.

“Everyone with a pet is in shock right now that this could happen to them,” he reposted from the Animal Rescue Mission.

Related: The B2B Creator Economy Is the Next Big Thing. Here’s the Company Making It Happen.





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8 Budget-Friendly AI Tools to Boost Your Marketing

8 Budget-Friendly AI Tools to Boost Your Marketing


Opinions expressed by Entrepreneur contributors are their own.

Artificial intelligence is a hot topic, and with technological innovation continuing in AI, it’s likely to remain a popular subject. The utilization of AI for marketing has only grown. As a communications firm, our clients often ask about AI — are we using it? Should they use it? And how can AI be used to obtain the best ROI and results possible?

Since we work with many small businesses, the concern is also budget. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. These clients often don’t know where to start, so let’s discuss some low-hanging fruit.

The AI tools we recommend are simple, easy to use and affordable, helping take your marketing to the next level.

Related: How to Incorporate AI Into Your Marketing Strategies

The growing influence of AI in marketing

AI is not only more accessible, but it’s also incredibly versatile. You might already be using AI without even realizing it. From the personalized product recommendations you see online to the chatbots that answer your customer service inquiries, AI is all around us. Even platforms like Meta (formerly Facebook) utilize AI extensively to enhance user experience and advertising effectiveness. Meta employs AI algorithms to analyze vast amounts of data, including user demographics, behavior and preferences, allowing businesses to target their ads more accurately and optimize placements for better results. This capability means that businesses can reach the right audience at the right time, often without needing deep marketing expertise.

In fact, businesses are quickly adopting AI, and the statistics from a recent AI survey speak for themselves:

  • 35% of businesses have adopted AI to some degree.

  • 77% of devices now feature AI-powered functionality.

  • 9 out of 10 organizations see AI as a competitive advantage.

  • By 2030, AI is expected to contribute $15.7 trillion to the global economy.

For small businesses, the ability to access AI tools that are both affordable and user-friendly means that the technology is more attainable than ever. Gone are the days when you needed a dedicated team of developers to implement AI into your marketing strategy. Today’s AI platforms, including those offered by Meta, are designed with usability in mind, and most require little to no technical knowledge. This allows even the smallest businesses to tap into AI’s capabilities and create content that rivals larger competitors.

Related: 6 Positive Impacts of AI on Digital Marketing

Key AI tools for marketing on a budget

Here are some of our favorite AI software that are inexpensive, along with their descriptions and pricing:

  1. ChatGPT
    • Description: ChatGPT is a versatile AI language model that can assist with content generation, brainstorming and answering customer queries. It helps marketers draft compelling copy quickly and efficiently.

    • Pricing: Free for basic use; subscription plans available for advanced features.

  2. Grammarly
    • Description: Grammarly uses AI to enhance writing quality by offering real-time grammar, punctuation and style suggestions. It ensures your marketing copy is polished and professional.

    • Pricing: Free basic plan; premium plans start at $12 per month.

  3. Grok
    • Description: Grok is an AI-powered tool that can help businesses create and optimize marketing strategies based on consumer insights and market trends. It assists in identifying target audiences and crafting personalized messages.

    • Pricing: Starting at $16 per month (currently only available for those with a Premium+ subscription on X).

  4. Canva
    • Description: Canva is an easy-to-use graphic design tool that leverages AI to suggest templates, layouts and images. It empowers marketers to create stunning visuals for social media, ads and other marketing materials without needing design skills.

    • Pricing: Free basic plan; pro version available for $12.99 per month.

  5. Lumen5
    • Description: Lumen5 is an AI-driven video creation platform that helps marketers turn text content into engaging videos. It simplifies video production, making it accessible for businesses without extensive video editing experience.

    • Pricing: Free version available; paid plans start at $19 per month.

  6. AI-driven sentiment analysis tools
    • Description: These tools analyze customer feedback and social media conversations to gauge public sentiment about a brand or product. This insight can inform marketing strategies and enhance customer engagement.

    • Pricing: Varies by provider, typically starting around $30 per month.

  7. Copy.ai
    • Description: Copy.ai utilizes AI to generate marketing copy, blog posts, social media content and more. It’s designed for ease of use, allowing marketers to create high-quality content quickly.

    • Pricing: Free trial available; paid plans start at $35 per month.

  8. Zendesk Chat
    • Description: Zendesk Chat (formerly Zopim) offers AI-powered chat features that help businesses engage customers in real time. It allows for automated responses to common queries while providing options for human support.

    • Pricing: Starting at $19 per month per agent.

Related: How Small and Mid-Sized Businesses Can Leverage AI to Compete With Large Companies

Making AI work for your business

AI has leveled the playing field for businesses of all sizes, allowing even small enterprises to produce quality content and compete effectively with larger players. This democratization of technology means that businesses can access tools and insights previously reserved for those with larger budgets. Moreover, you don’t need to be an AI expert to benefit from these tools. Many platforms offer intuitive interfaces and step-by-step guidance, enabling marketers to implement AI strategies with confidence.

Incorporating AI into your marketing efforts can lead to significant cost savings and improved efficiency. Whether it’s automating repetitive tasks, generating creative content or analyzing data for better targeting, AI helps businesses maximize their resources and achieve better results. By leveraging these tools, small businesses can compete on a larger scale, ultimately driving growth and enhancing customer relationships.



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MS Project 2024 — Your Project Partner for Life

MS Project 2024 — Your Project Partner for Life


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Any tool that can help streamline workflow and keep projects on schedule could be a game changer for many business professionals. This is something the minds at Microsoft know all too well, evident in their latest iteration of Project, on sale for just $79.97 (reg. $1,129) through November 21.

Microsoft Project Professional 2024 is packed with everything you need to plan, track, and deliver on time. This 2024 project management powerhouse is perfect for keeping teams organized, budgets in check, and timelines on track. Whether you’re a seasoned project manager or new to the game, this tool makes it easy to turn complex projects into smooth, successful operations.

With pre-built templates, you can kick-start any project running smoothly, helping you quickly organize tasks, set timelines, and allocate resources effectively. Need to make adjustments on the go? This program enables you to run “what-if” scenarios, allowing you to find the most efficient way to assign tasks and meet deadlines.

Managing a team has never been easier, thanks to seamless integration with Microsoft Teams and Project Online, which let you check team members’ availability, start chats, and track progress in real time. Multiple timeline views and Gantt chart task paths make it simple to visualize your project from any angle. At the same time, intuitive baselines enable you to compare actual progress to your original plan, keeping every project on target.

Detailed reports like Burndown and Resource Overview provide valuable insights for stakeholders so you can ensure every detail aligns with your goals. Plus, with task auto-population based on dependencies, you can efficiently set start and end dates, enabling a smooth workflow.

Microsoft Project Professional 2024 is compatible with Windows 10, 11, and Windows Server 2019, designed to support long-term servicing and seamless operation with Office LTSC and Office 2024.

Invest in this comprehensive management tool and be ready to tackle any project with confidence and precision.

Microsoft Project Professional 2024 is just $79.97 (reg. $1,129) through November 21.

Microsoft Project Professional 2024: Lifetime License for Windows – $79.97

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Get AI-Powered Flight Deals Delivered to Your Inbox

Get AI-Powered Flight Deals Delivered to Your Inbox


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

While everything has seemingly gone up in price, business travel in particular can quickly eat into your budget. There are ways to dramatically reduce those costs with one easy and affordable investment. Sounds amazing? Head straight to checkout to grab it at this price.

The OneAir Elite Plan offers a lifetime subscription that helps people save big on flights, hotels, and more. For just $69.99 (reg. $790) through November 3, you can gain access to an exclusive membership that ensures you’ll always find the best deals on travel.

OneAir Elite is designed to help you travel smarter financially. With lifetime access to a vast selection of business, first, premium, and economy-class flight deals from up to 10 home airports to destinations worldwide, you’ll never miss out on a great deal. This membership also includes access to all mistake fares, giving you an even greater chance to score great prices.

At the heart of OneAir Elite’s effectiveness is its advanced AI technology. This AI-powered system scans and tracks millions of fares in real time, so you receive the best flight deals faster and more accurately than ever before. It’s like having a personal travel assistant who never sleeps, constantly on the lookout for deals that fit your specific needs.

If this could help your bottom line, stop wasting time and go to checkout to purchase it now.

The OneAir Mobile App for iOS and Android makes the entire process simple and user-friendly. Unlike other discount travel services that redirect you to third-party sites to complete your bookings, OneAir allows you to search, book, and manage your travel all within the app.

The Elite Plan allows you to set up destination-specific deal alerts and tailor your preferences. Whether you have frequent business trips to specific cities or you’re planning future international meetings, you’ll receive relevant and targeted flight deals that align with your needs.

Don’t sit on this opportunity to get the best flight deals and one-on-one support for the rest of your life.

Head straight to checkout to get a OneAir Elite Plan lifetime subscription on sale for just 69.99 (reg. $790) through November 3.

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Windows 10 Pro Is Just  for a Limited Time

Windows 10 Pro Is Just $20 for a Limited Time


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

With the clock ticking down on this exclusive deal, now is the time for business professionals to secure Windows 10 Pro for just $19.97—a massive savings from its regular $199 price tag. Available through November 3 only, this deal offers unbeatable value for business users who are looking for a stable, compatible, and familiar operating system without the hassle or cost of upgrading to other versions.

Windows 10 Pro is the go-to choice for those who need extensive software and hardware compatibility. For businesses relying on legacy software, hardware, or peripherals that aren’t yet compatible with Windows 11, Windows 10 Pro is a straightforward solution that keeps you connected without disruption.

Built on a stable, mature platform, Windows 10 Pro has been optimized over years of use. It is a secure, ideal choice for businesses that need uninterrupted workflows and data protection.

If you and your team are used to the Windows 10 interface, why change? Windows 10 Pro delivers a familiar environment, saving your team time and eliminating the learning curve that comes with a new operating system.

Packed with productivity and security tools, Windows 10 Pro provides business-ready functions like remote desktop access, Cortana voice assistant for task management, integrated cloud services, and the ability to switch between desktop and tablet modes on compatible devices. Security features such as encryption and data protection are built-in, adding peace of mind for teams handling sensitive information.

To make sure your devices are ready to run Windows 10 Pro seamlessly, there are system requirements to keep in mind, including a 1 gigahertz (GHz) or faster processor.

Save on the cost of your planned upgrade with a Windows 10 Pro OS for just 19.97 (reg. $199) through November 3 at 11:59 p.m. PT.

Microsoft Windows 10 Pro – $19.97

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Google, Microsoft Should Be Worried About SearchGPT: Experts

Google, Microsoft Should Be Worried About SearchGPT: Experts


OpenAI made ChatGPT with search, or SearchGPT, live on Thursday for paying subscribers, with plans to roll it out more broadly to free plans in the coming months. ChatGPT users can now click a “Search” button when they message the AI chatbot to conduct a real-time web search. The resulting answer has a “Sources” button with reference links.

“This is huge news in the search world,” Damian Rollison, director of market insights at AI marketing firm SOCi, told Entrepreneur in an emailed statement. “ChatGPT is probably best positioned amongst all competitors to upset Google’s dominance in search.”

Related: ChatGPT Is Roasting Instagram Profiles in a Hilarious New Social Media Trend — Here’s How to Get Access

Google currently has about 90% of the search engine market and still has an advantage: Google has a 26-year head start in experience over OpenAI, Rollison says, and “the success of SearchGPT will hinge on the company bringing a different approach to the search experience that users find truly refreshing and new.

SearchGPT in action. Photo Credit: OpenAI

How Is SearchGPT Different From Google Search?

The SearchGPT experience differs from Google in that the chatbot remains conversational. Instead of a page full of links, SearchGPT responds with a condensed summary of information that it has picked out from select sources. Users can give SearchGPT follow-up questions if the information it provides isn’t what they were looking for.

Related: ChatGPT Finally Gives Businesses What They’ve Been Asking For

The AI chatbot also doesn’t have ads or promoted answers yet, which further declutters its search response.

Alon Yamin, co-founder and CEO of AI plagiarism detection tool Copyleaks, told Entrepreneur that SearchGPT would “undoubtedly” affect traditional search engines like Google, but that it’s unclear how it would affect SEO or search engine optimization.

“As AI tools become more sophisticated and part of our day-to-day lives, distinguishing between AI-generated and human-created content, properly attributing original sources or authors, and empowering overall originality becomes even more critical,” Yamin stated.

ChatGPT has 200 million weekly active users. 92% of Fortune 500 companies use OpenAI’s products.

Related: Here’s How the CEOs of Salesforce and Nvidia Use ChatGPT in Their Daily Lives



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How to Create a Positive Work Environment As a Leader

How to Create a Positive Work Environment As a Leader


Opinions expressed by Entrepreneur contributors are their own.

As a leadership development researcher and consultant, I tend to be intrigued but skeptical when I hear stories about painting as team building or writing poetry to enhance leadership performance. I then found the work of Dr. Michelle Williams, who uses something called “Expressive Arts” to help leaders and their teams increase their emotional intelligence for enhanced team performance and wellness.

I learned that Expressive Arts goes beyond painting and poetry to include a wide range of modalities such as movement, visual arts, writing, sound and music, drama and imagery. Participation in these activities interact in what the late Natalie Rogers called the Creative Connection, leading to enhanced self-awareness, personal growth, emotional intelligence and creativity. Participants have praised these methods for helping them navigate complex emotions surrounding their work life, gain clarity about career decisions, and think more creatively.

Expressive Arts is a powerful option for leaders to gain a safe outlet to process feelings that could otherwise lead to burnout and reduced effectiveness.

By integrating Expressive Arts into leadership development, leaders can develop the self-awareness and emotional intelligence at the heart of empowering leadership styles such as mindful leadership, authentic leadership and transformational leadership. These styles are known for valued organization-level outcomes ranging from enhanced trust to improved performance and decision-making.

According to Williams, the leader’s well-being is the cornerstone of effective team management because it directly influences their ability to maintain emotional balance, make sound decisions and communicate clearly. When leaders prioritize their own well-being, they create a positive environment that fosters trust, collaboration and productivity within their teams.

Related: The Thriving Leader: Steps to Mental Wellness and Peak Effectiveness

For this reason, Williams specializes in facilitating Expressive Arts experiences for leaders and their teams. She believes that when leaders model vulnerability and creativity, their team members are inspired to do the same.

In turn, everyone gains more access to their own and each other’s abilities, insights and possibilities. Understanding each other’s experiences and emotions leads to better team cohesion, trust and a more supportive work environment, ultimately driving organizational success.

Williams outlined three practices to help leaders develop their skills and enhance their team’s wellness through Expressive Arts:

1. Identify your creative outlet and set a regular time for creative activities

Start by identifying a creative activity that resonates with you. This could be anything from painting, writing, or playing a musical instrument. The key is to choose something that allows you to express yourself freely, whether that involves journaling, doodling or keeping an art journal.

To incorporate Expressive Arts in your team, dedicate specific times in your team’s schedule for these activities. Regardless of the specific activities or timing, consistency is critical for reaping the benefits of creative exploration. Williams typically works with teams over a 6-month period, meeting with them for a 3-hour monthly session.

Related: How Entrepreneurial Creativity Leads to Innovation

2. Crystallize new insights

Engaging in creative processes helps you tap into your subconscious thoughts and emotions. Therefore, after engaging in the creative activity, it is essential to reserve time to reflect on what was created and what thoughts, emotions and insights it stirred.

This reflection period enables participants to turn their access to the subconscious into deeper, actionable insights into their motivations, strengths and areas for growth. This process can be greatly enhanced if, following the reflection period, a group discussion is held where team members share their creations and insights gained.

This step converts individual experience into team bonding and collective knowledge, leading to potential takeaways. The group dialogue also builds empathy and understanding, helping team members better appreciate each other’s vulnerabilities and strengths.

Related: How Improving Team Dynamics Boosts Workplace Efficiency

3. Create actionable takeaways

The final step is converting the insights gained individually and collectively into actionable goals, tactics and development plans. Each team member and the group as a whole should have a set of goals and plans, which ensures that the Expressive Arts session yields substantive outcomes and progress for the team. This exercise also helps link personal growth with professional objectives, aligning individual aspirations with team goals and boosting motivation and performance.

Embedding Expressive Arts practices into your team’s routine can create a dynamic and cohesive work environment where creativity and emotional intelligence drive performance and innovation. Additionally, it is important to remember that leadership is not just about managing others — it’s about nurturing yourself to lead effectively.

Integrating creative practices into your leadership routine enhances your self-awareness and emotional intelligence, which are crucial for personal and team success. Embrace this holistic approach to leadership, make it a part of your team’s life together, and watch your team meet and exceed its potential.



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Upgrade Your ChatGPT and Automation Skill Set

Upgrade Your ChatGPT and Automation Skill Set


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Understanding and leveraging AI can be a game-changer for almost any career. If you’d like to tug that line, learning from home can be a game changer.

For a limited time, this ChatGPT & Automation E-Degree is available for just $24.97—a fraction of the usual $790 price tag. With 25 hours of immersive content across 12 expert-led courses, this e-degree will help you master powerful AI tools, boost efficiency, and gain valuable insights that can be applied directly to your work.

The course content is tailored specifically for business professionals who want to enhance their AI skills. Through hands-on modules, you’ll explore real-world applications, learn to streamline business processes and discover how to automate tasks to save time and resources.

In addition, you’ll gain experience using more than 20 essential AI tools that can be customized to fit unique industry demands, making this course invaluable for professionals in marketing, business, and coding.

Each course within this e-degree offers tools and techniques that can be applied immediately to improve productivity and effectiveness. You’ll explore data visualization techniques, learn to build engaging, AI-powered narratives, and enhance your communication skills by mastering ChatGPT’s conversational abilities. By the end, you’ll be well-versed in using automation to streamline workflows, making a real impact on your daily tasks and projects.

AI and automation are shaping the future of business, and understanding these technologies is quickly becoming essential. This e-degree provides knowledge of AI fundamentals and offers useful insight into customization, allowing you to tailor AI tools like ChatGPT to meet your specific professional needs.

Whether you want to improve client communication, drive innovation, or streamline creativity or data handling, this e-degree provides a foundation to thrive in a digitally advanced world.

Don’t miss the ChatGPT & Automation E-Degree while it’s available for just $24.97 (reg. $790) through November 3.

ChatGPT & Automation E-Degree – $24.97

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Riskiest Social Media Platform for Financial Advice: Report

Riskiest Social Media Platform for Financial Advice: Report


Nearly 80% of young adults say they turn to social media for financial advice. But perhaps they should find another source.

A new report by Social Capital Markets found that 71% of the financial advice consumed by Gen Z and Millennials is misleading, and only 13% of influencers had the relevant qualifications and credentials to advise on finance matters. This past summer in the U.K., for example, several social media influencers were charged with promoting financial schemes to millions of followers.

The study analyzed 2,470 TikTok, YouTube, and Instagram videos and relevant hashtags (#StockTok, #Investing, and #Stocktips), looking for “misleading” posts that have key items, including no disclaimer, encouraging viewers to invest in specific assets, and implying guaranteed returns.

Related: Here’s How Much an Influencer With 21 Million Followers Makes on YouTube, Facebook, and TikTok

Of the videos analyzed, 83% lacked disclaimers and offered “a one-sided view of financial decisions,” per the report. Meanwhile, 57% of stock content implied guaranteed returns.

Social Capital Markets

TikTok, Instagram, and YouTube Had the Most Misleading Posts

According to the report, TikTok was named the No. 1 riskiest platform, with 91% of videos lacking disclaimers and 70% encouraging stock purchases.

Instagram was found to be the second most problematic, with 88% of financial videos lacking disclaimers and 65% encouraging specific stock investments.

YouTube came in as the third platform with the most misleading posts, noted for being “aggressive in pushing specific stock picks,” with 76% of posts failing to include a disclaimer and 75% promoting particular investments.

Related: How to Make TikTok Work for Your Business

Why Was TikTok Deemed the Riskiest Platform for Financial Advice?

In addition to the high number of videos that lacked disclaimers and encouraged stock purchases, the TikTok videos analyzed also had a high percentage (65%) of content that implied guaranteed returns, while 50% encouraged viewers to invest a particular proportion of their income.



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