Venus Williams Returns to Tennis to Keep Health Insurance

Venus Williams Returns to Tennis to Keep Health Insurance


Venus Williams, 45, hadn’t played professional tennis in a year and a half. But she played in the Mubadala Citi DC Open in Washington, D.C. this week, and for a surprising reason.

“I had to come back for the insurance,” Williams said after winning the first round. (She lost in the second round on Thursday.)

Related: Serena Williams Launches a New Company That She’s Been Working on for 6 Years

“They informed me this year that I’m on COBRA, so it’s like, I got to get my benefits on,” Williams added.

The crowd laughed, but Williams appeared to be serious.

“I’m always at the doctor, so I need this insurance,” she said.

Williams has been open about her struggle with uterine fibroids, telling NBC News Now earlier this month that the condition has affected her for 30 years.

MarketWatch reports that Women’s Tennis Association (WTA) players are offered insurance plans that provide global coverage for the tour’s extensive travel requirements, but athletes need to meet certain requirements to qualify.

“Player members that are eligible for such access to health insurance must be inside the rankings of 500 in singles or 175 in doubles and have played a minimum of three WTA 250-level and above events, including Grand Slams, in the last year,” a WTA spokesperson told MarketWatch.

Related: Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

This means we could see Williams on the professional court again soon. It’s also raised many questions and comments, especially on Reddit, which was co-founded by Venus’s brother-in-law, Alexis Ohanian, about the price of health care in the U.S.

According to ESPN, Williams made more than $42 million playing professional tennis, during which she won 49 singles titles, including five Wimbledon and two U.S. Open Championships. Williams also won four Olympic gold medals.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.





Source link

Venus Williams Returns to Tennis to Keep Health Insurance Read More »

How to Try Apple iOS 26 Beta Preview, Liquid Glass

How to Try Apple iOS 26 Beta Preview, Liquid Glass


Your iPhone screen will look a lot different after Apple releases its new iOS 26 update this fall.

That’s why the tech giant is giving customers a preview of its new operating system, iOS 26, which will be the biggest change to the iPhone’s user interface design since 2013.

Related: Apple’s Next Big Launch Is Reportedly Foldable iPhones. Here’s When It Will Be Revealed.

The redesign, called “Liquid Glass,” changes the look of the iPhone, replacing the buttons and user experience with translucent designs and more animated features. The concept lets the user see under the buttons while using them.

But the update isn’t fully ready to go. Apple wants public feedback on the design changes and user experience before the update is fully released.

How to try Apple’s new iOS 26

The public beta version was made available for preview on Thursday.

To begin, iPhone users sign up for Apple’s beta program on the company’s website.

Then open your iPhone and go to the Settings menu. Select General and look for Software Updates. There should now be an option for Beta Updates below it.

Select iOS 26 Beta and download.

Related: Apple Is Finally Offering AppleCare Coverage for Multiple Devices on One Plan. Here’s How It Works.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.





Source link

How to Try Apple iOS 26 Beta Preview, Liquid Glass Read More »

Four-Day Workweek Study: Employees Happier, More Productive

Four-Day Workweek Study: Employees Happier, More Productive


The largest trial ever conducted of a four-day workweek found that the schedule had a positive and noticeable impact on employee well-being.

The global study was published on Monday in the journal Nature Human Behaviour and led by Boston College researchers Wen Fan and Juliet Schor. The researchers found that four-day workweeks, where employees work 32 hours a week instead of the traditional 40 hours with no reduction in pay, markedly improved employee health. Workers reported feeling happier, healthier, and higher-performing.

Related: This Country Just Implemented a 6-Day Workweek for Employees

For example, nearly 70% of employees reported less burnout, over 40% said their mental health improved, and 38% experienced better sleep.

“Beyond maintaining productivity, people just feel so much better,” Schor told CNBC about the study findings on Thursday. “They feel on top of their work and their life, and they’re not stressed out.”

The researchers followed 2,896 employees on a four-day workweek for six months, spanning 141 companies in the U.S., U.K., Canada, Australia, Ireland, and New Zealand. A control group of 300 employees on a standard five-day workweek was used to compare.

Two weeks before the four-day workweek began, employees were asked questions like, “How would you rate your mental health?” and then they were asked again after six months on a four-day workweek schedule. The control group was asked the same questions in the same timeframe, but without starting a shorter workweek.

Fan, an associate professor of sociology at Boston College, was initially worried that worker well-being would “worsen” because employees would feel pressure to be more productive on a schedule with a reduced number of days. But the findings showed that worker stress levels fell. After six months, employees working four days a week instead of five reported an improved ability to complete their work and decreased fatigue. The control group, meanwhile, did not report any significant changes.

“The results indicate that income-preserving four-day workweeks are an effective organizational intervention for enhancing workers’ well-being,” the researchers wrote in the study.

Related: ‘Love It!’: A Town in Connecticut Is Experimenting with a 4-Day Workweek — and It Seems to Be Working

Companies are opting to stick to the four-day workweek once they try it. The researchers stated that over 90% of the companies in the experiment kept the four-day work week after the six-month trial period.

Schor wrote in The Wall Street Journal last month that on the employer side, organizations that piloted a four-day workweek found it noticeably improved their bottom line, with revenue increasing and resignations decreasing.

Related: Kevin O’Leary Thinks a Four-Day Workweek Is the ‘Stupidest Idea’ He’s Ever Heard

Over 245 global businesses and nonprofit organizations have trialed a four-day workweek over the past three years, reaching 8,700 employees around the world, Schor noted.

One major company that utilizes a four-day workweek is crowdfunding platform Kickstarter, which started its shortened workweek as a pilot program in 2021. Kickstarter CEO Everette Taylor told investor Kevin O’Leary last year that employees are “very productive’ within the four-day week structure.

“I love the fact that the people at our company have [other] interests,” Taylor said.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

The largest trial ever conducted of a four-day workweek found that the schedule had a positive and noticeable impact on employee well-being.

The global study was published on Monday in the journal Nature Human Behaviour and led by Boston College researchers Wen Fan and Juliet Schor. The researchers found that four-day workweeks, where employees work 32 hours a week instead of the traditional 40 hours with no reduction in pay, markedly improved employee health. Workers reported feeling happier, healthier, and higher-performing.

Related: This Country Just Implemented a 6-Day Workweek for Employees

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

Four-Day Workweek Study: Employees Happier, More Productive Read More »

David Protein Is Now Selling Frozen Cod Fillets

David Protein Is Now Selling Frozen Cod Fillets


Gen Z is obsessed with eating more protein (at least on TikTok), and now brands from Pepsi to Starbucks are adding it to foods and changing packaging to cash in on the trend. Some are even adding a whole new product.

David Protein, which sells a line of popular high-protein snack bars (and claims it has more protein per calorie than any bar on the market), now sells something with even more protein — cod.

Related: Starbucks Is Looking to Remove Seed Oils From Some of Its Food Products

After hearing feedback from customers who were trying to avoid processed foods, David Protein CEO and co-founder Peter Rahal told the Wall Street Journal that the company was looking to do “something bold that sparks the conversation” while finding a new product.

Rahal, who previously founded Rxbar, which sold to Kellogg for $600 million, said they found it with cod. The 6-ounce frozen fillets have 23 grams of protein.

David Protein’s wild-caught Pacific cod is sourced from a sustainable fishing company, according to the company. It sells in a four-pack for $55 online and is marketed as having “slightly more protein per calorie than a David bar.” The fillets need to be boiled before consuming.

Keagan Tigges, chief of staff at David, told National Fisherman that the price “reflects direct, traceable sourcing and peak freshness.”

Related: Coca-Cola Is Releasing Coke Made with Cane Sugar. Here’s When It’s Expected in Stores.

“Most of our customers are in the continental U.S., where high-quality cod is harder to find and often more expensive and expensive to ship from Alaska,” Tigges said. “This is a premium, ultra-lean protein source for people serious about building muscle and reducing fat.”

How much protein you actually need depends on your weight and lifestyle factors, according to the Mayo Clinic.

On average, protein should account for 10% to 35% of your calories. If taking in 2,000 calories a day, it averages to around 200 to 700 calories from protein, or approximately 50 to 175 grams.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.





Source link

David Protein Is Now Selling Frozen Cod Fillets Read More »

Microsoft CEO Explains Recent Layoffs in Internal Memo

Microsoft CEO Explains Recent Layoffs in Internal Memo


Despite Microsoft’s position as the No. 2 most valuable company in the world, behind Nvidia, with a market value of $3.8 trillion, the tech giant has laid off more than 15,000 people this year.

In a memo to staff on Thursday morning, released publicly on Microsoft’s corporate blog, Microsoft CEO Satya Nadella addressed the recent job cuts, calling the decisions some of “the most difficult” that he had to make.

“Before anything else, I want to speak to what’s been weighing heavily on me, and what I know many of you are thinking about: the recent job eliminations,” Nadella wrote.

Related: Microsoft Is Laying Off More Workers as AI Continues to Trim Workforces

Nadella acknowledged “the uncertainty and seeming incongruence of the times we’re in” but noted that Microsoft is “thriving,” with exceptional market performance, strategy, and growth. For example, Microsoft’s stock price rose to an all-time high, hitting a closing price above $500 for the first time earlier this month.

Nadella also stated that the company is investing more in AI infrastructure than ever before, pouring over $80 billion into AI in the fiscal year that ended in June.

“Microsoft is being recognized and rewarded at levels never seen before,” Nadella wrote. “And yet, at the same time, we’ve undergone layoffs. This is the enigma of success in an industry that has no franchise value.”

Nadella explained the disconnect between thriving financials and layoffs by stating that “progress isn’t linear” and that it is “sometimes dissonant, and always demanding.” He noted that headcount at Microsoft “is relatively unchanged” as the company continues to hire new workers, and he doesn’t promise that there won’t be more layoffs in the future. Microsoft reported employing 228,000 workers as of June 2024.

Microsoft CEO Satya Nadella. Photographer: Chona Kasinger/Bloomberg via Getty Images

In the memo, Nadella also redefined Microsoft’s mission from a “software factory” to an “intelligence engine.” He said that the company’s future opportunity was to bring AI to all eight billion people on the planet.

Related: Microsoft Executive Says Using AI Has Saved $500 Million in Productivity Costs, as the Company Conducts Mass Layoffs

Meanwhile, Microsoft has made huge profits recently, with its net income equaling about $75 billion across its last three fiscal quarters. For the first three months of 2025, the company’s profit rose to $25.8 billion, up 18% from the previous year, beating Wall Street expectations.

Microsoft stock is up 22% year-to-date.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

Despite Microsoft’s position as the No. 2 most valuable company in the world, behind Nvidia, with a market value of $3.8 trillion, the tech giant has laid off more than 15,000 people this year.

In a memo to staff on Thursday morning, released publicly on Microsoft’s corporate blog, Microsoft CEO Satya Nadella addressed the recent job cuts, calling the decisions some of “the most difficult” that he had to make.

“Before anything else, I want to speak to what’s been weighing heavily on me, and what I know many of you are thinking about: the recent job eliminations,” Nadella wrote.

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

Microsoft CEO Explains Recent Layoffs in Internal Memo Read More »

These 2 Companies Have the Biggest CEO-Worker Pay Gaps

These 2 Companies Have the Biggest CEO-Worker Pay Gaps


At Abercrombie & Fitch and Starbucks, CEOs made over 6,000 times more than what the median worker earned last year.

According to the AFL-CIO’s annual Executive Paywatch report, released Wednesday, Abercrombie & Fitch and Starbucks were the two companies with the highest pay differences between CEOs and median workers in 2024. The report was based on filings the companies submitted to the U.S. Securities and Exchange Commission.

Related: ‘We’re Not Effective’: Starbucks CEO Tells Corporate Employees to ‘Own Whether or Not This Place Grows’

Abercrombie & Fitch topped the list, with the median worker making $2,531 in 2024. That was 6,731 times less than the $17 million compensation received by the company’s CEO, Fran Horowitz, 61, that year. Meanwhile, Starbucks CEO Brian Niccol, 50, earned $95.8 million in 2024, or 6,666 times more than the median worker, who made $14,674 that same year.

Abercrombie & Fitch CEO Fran Horowitz. Photo by Jeff Spicer/Getty Images

Both companies employ thousands of hourly employees, which is the reason for the wide pay gap. Abercrombie employs approximately 32,600 hourly workers out of 39,200 associates globally, with hourly workers making anywhere from minimum wage to $37.47 per hour. Starbucks employs 400,000 global employees, the majority of whom are hourly workers making an average of $19 per hour.

These pay differences are outside the norm, especially when including companies that don’t have hourly workers. The report noted that for S&P 500 companies, the average CEO made 285 times more than the median worker in 2024.

Overall, the highest-paid CEO last year was Brad Jacobs, the founder and CEO of roofing company QXO, who received over $189 million in compensation. Peter Gassner of software company Veeva Systems and Patrick Smith of technology and weapons company Axon Enterprise followed on the highest-paid list, with compensation of over $172 million and $164 million, respectively.

Starbucks CEO Brian Niccol. Photo by Michael Reaves/Getty Images

Do CEO pay ratios matter?

The report claims that high CEO-to-worker pay ratios, which indicate a greater income gap, can “undermine employee morale and productivity.” The Madison Trust Company, an investment firm with $5.5 billion in assets, agrees with this assessment, pointing out that high pay ratios can lead to a “demoralized workforce” and raise questions about “fairness, equity, and corporate oversight.”

Related: ‘Feels Like a Slap in the Face’: Some JPMorgan Employees Reportedly Aren’t Happy With Their Bonuses

The Executive Paywatch report found that the average CEO also received a $1.24 million raise last year, a 7% increase from 2023, for an average total compensation of $18.9 million. Meanwhile, the median U.S. worker received a 3% raise from 2023 to 2024, with earnings reaching $49,500 in 2024.

Overall, CEOs are compensated better than ever. Across the past decade, average CEO pay among S&P 500 companies has increased by $6.5 million.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.



Source link

These 2 Companies Have the Biggest CEO-Worker Pay Gaps Read More »

Why Forward-Thinking Companies Are Betting Big on Part-Time Talent

Why Forward-Thinking Companies Are Betting Big on Part-Time Talent


Opinions expressed by Entrepreneur contributors are their own.

For decades, companies have concentrated their resources on full-time employees. But that model is overdue for an update. New data shows that part-time workers and independent contractors aren’t just filling gaps — they’re fueling growth, boosting productivity and helping businesses adapt faster than traditional employment structures allow.

In a recent study conducted by my company FORE, we analyzed workforce performance at an IT firm and uncovered a surprising truth: part-time and contingent workers consistently outperformed full-time staff across key metrics — including revenue per head and speed of delivery. In fact, losing one of these high-performing contractors often costs more than replacing a full-time hire. In today’s economy, where agility is critical, flexible talent might be your most underappreciated asset.

Related: Ask the Right First Question When You Hire Part-Time Employees

Why part-time talent delivers more

Part-time workers operate like precision tools. They bring ready-made expertise, deliver clear outcomes quickly and integrate without disrupting the broader team. When speed matters, waiting weeks to hire or upskill full-timers isn’t viable — but part-time specialists can start contributing immediately.

They also bring a fresh perspective. Many part-time professionals work across industries and companies, which sharpens their creativity and ability to challenge assumptions. Without being entrenched in company politics or legacy systems, they often identify smarter ways of working.

Their efficiency is another edge. With fewer meetings and less bureaucracy, part-time contributors tend to stay focused, outcome-driven and error-resistant. At FORE, we’ve seen this concentrated approach consistently lead to faster execution and lower costs.

And when you’re scaling — launching a new initiative, entering a market or testing a product, contingent talent offers flexibility. You can scale up or down without long-term overhead, giving your company agility in unpredictable markets.

Financially, their value holds. While hourly rates may seem higher, the savings on benefits, bonuses and infrastructure typically make up for it. What you gain in precision and speed often outweighs the upfront investment.

Loyalty is a two-way street

Just because someone isn’t a full-time employee doesn’t mean they should be treated as expendable. The companies that get the most from part-time workers are the ones that invest in them.

Treat them like part of the team — include them in key meetings, recognize their contributions and offer access to relevant tools. When they feel valued, they’re more likely to return and deliver at a high level.

Building a bench of trusted freelancers also pays off. A go-to roster saves ramp-up time and allows you to leverage their growing familiarity with your systems and culture.

And don’t overlook compensation. Independent workers face greater financial risks and fewer protections. Paying fair and timely rates shows respect, and keeps your projects top of mind.

Most importantly, ask what they want. More hours? More autonomy? A path to full-time work? Don’t assume. Ask, listen and adapt when you can.

Use data to drive better decisions

Smarter workforce strategies start with data. AI and analytics can help pinpoint exactly where flexible talent will have the greatest impact — from clearing recurring bottlenecks to bridging skills gaps or filling roles with high churn.

Look for patterns: Are hybrid part-time workers more engaged? Are certain conditions triggering burnout? These insights not only help manage contractors more effectively but can also improve full-time retention and productivity.

Related: Hiring This Type of Employee Can Protect Your Business From a Volatile Market

Rethink what “workforce” means

Part-time workers aren’t just stopgaps — they’re a strategic, scalable layer of your workforce. In a business landscape shaped by speed, specialization and constant change, they offer adaptability that full-time models often can’t match.

Companies that embrace flexible talent can build more agile teams, foster resilient cultures and set themselves up for long-term success. Because when you invest in people — regardless of contract type — you’re investing in the future of your business.

Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

For decades, companies have concentrated their resources on full-time employees. But that model is overdue for an update. New data shows that part-time workers and independent contractors aren’t just filling gaps — they’re fueling growth, boosting productivity and helping businesses adapt faster than traditional employment structures allow.

In a recent study conducted by my company FORE, we analyzed workforce performance at an IT firm and uncovered a surprising truth: part-time and contingent workers consistently outperformed full-time staff across key metrics — including revenue per head and speed of delivery. In fact, losing one of these high-performing contractors often costs more than replacing a full-time hire. In today’s economy, where agility is critical, flexible talent might be your most underappreciated asset.

Related: Ask the Right First Question When You Hire Part-Time Employees

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

Why Forward-Thinking Companies Are Betting Big on Part-Time Talent Read More »

Billionaire Mark Cuban Spends a Lot of Time on His Emails

Billionaire Mark Cuban Spends a Lot of Time on His Emails


Despite all the advancements in technology, billionaire investor Mark Cuban, 66, spends most of his day reading and responding to emails.

In a Wednesday interview with Business Insider, Cuban said that he receives “700 to 1,000 emails” a day through his Gmail account, and he uses three phones, two Android and one iPhone, “to manage everything.”

Related: Mark Cuban Says 60 Is the New 40. He Follows 3 Habits to Stay Youthful.

“I spend most of my day trying to get my unreads under 20,” Cuban told BI.

He praised email for being “asynchronous,” meaning that he can respond at any time from wherever he is in the world, and ubiquitous because “everyone” has an email address. Responding to a message is also “fast,” especially with Google’s auto-reply suggestions, Cuban said.

Cuban says he keeps his inbox organized with folders and has “never” considered hiring someone to help manage his emails. He is only away from his inbox for a full day or longer for “extraordinary situations, like a special event for a family member,” he told BI.

Cuban says he uses his unread emails as reminders of what he needs to get done that day. He only uses AI to write the autoreply messages, preferring instead to personalize longer emails and noted that he would rather process emails than sit through “long, boring meetings,” or send a Slack message or text because he can quickly search through emails years later.

“I have emails going back to the 90s,” Cuban told BI.

Mark Cuban. Photo by Julia Beverly/WireImage

Still, using Gmail could pose a cybersecurity risk. Cuban’s Google account was hacked in June 2024 after he received a call from a fake Google employee. The bad actor said that Cuban’s Gmail had an intruder and faked Google’s recovery methods to receive the credentials for the account. The hacker got access to Cuban’s email and locked him out.

The hacking hasn’t stopped Cuban’s love of email, however.

Cuban rose to fame as an investor on ABC’s “Shark Tank” for the last 15 seasons, appearing in his final episode in May. He told CNBC that same month that he invested about $33 million in businesses during his time on the show and received $35 million in cash returns. He holds equity in those businesses that are now worth at least $250 million, he disclosed.

Related: Mark Cuban Compares AI Taking Jobs to When There Were ‘Millions of Secretaries’

Cuban’s first entrepreneurial venture was MicroSolutions, a software reseller that sold PCs, software, and training to businesses. He grew the company to nearly $36 million in annual sales and 80 employees before selling it to CompuServe, a subsidiary of H&R Block, for $6 million in 1990.

Cuban then founded AudioNet, the first video streaming company in the world. The startup, which became Broadcast.com, was sold to Yahoo for $5.7 billion in 1999, making Cuban a billionaire.

In 2022, Cuban co-founded Cost Plus Drug Company, an online discount pharmacy that delivers more than 2,300 prescription medications.

Cuban is now worth $8.6 billion, according to the Bloomberg Billionaires Index.

Join top CEOs, founders, and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue, and building sustainable success.



Source link

Billionaire Mark Cuban Spends a Lot of Time on His Emails Read More »

The Playbook I Used to Launch a Thriving 8-Figure Business — and How You Can Too

The Playbook I Used to Launch a Thriving 8-Figure Business — and How You Can Too


Opinions expressed by Entrepreneur contributors are their own.

When I decided to launch a cold plunge company in Italy, I didn’t have much to work with — no team, no warehouse and nowhere in my home to shoot product content. But I believed in the product and knew wellness was a booming category. I’d built companies before, including an e-bike brand that hit eight figures in sales. This time, I relied on a lean repeatable system — and it worked.

Here’s the approach I used to get traction quickly without a massive ad budget or complicated launch strategy.

Pick a product people are already curious about

You don’t need to invent something new. In fact, it’s often better if you don’t. I saw cold plunges picking up steam with athletes, biohackers and wellness creators, but the category hadn’t gone fully mainstream yet. That meant there was room to stand out.

I looked at search trends, scrolled through niche subreddits, followed what health influencers were posting and paid attention to what products were crossing demographic lines — things like collagen for men or hormone tracking for women. The goal is to find something visual, results-driven and culturally relevant that solves a real problem.

Source simply, improve later

Finding a supplier doesn’t need to be a bottleneck. I started with a Chinese manufacturer. The quality was solid but slow communication and long shipping times made me rethink things. Eventually, I moved production to Italy to improve logistics and offer better customer service.

In the early stages, don’t obsess over perfecting every feature. Focus on sourcing a product that’s reliable and good enough to start selling. Keep order quantities low and build systems that let you test, learn and iterate.

Use real people to build trust

Instead of burning cash on ads right away, I turned to influencers. I sent cold plunge units to athletes and fitness creators I respected. Some posted quickly; others waited until they had personal results. That authenticity worked in our favor.

Start with creators who already talk about your niche. It’s not about follower count — it’s about fit. Give them something worth sharing and let them speak in their own voice. One well-timed video or post can outperform a five-figure ad campaign.

Related: Your Follower Count Is Irrelevant When It Comes to True Influence — These Are the Criteria That Really Matter

Add credibility by aligning with experts

In wellness, consumers are skeptical — and rightly so. That’s why I built an expert panel featuring doctors, physiotherapists and sports scientists who believe in the power of cold therapy. They contributed content and lent their names to the brand.

You can replicate this by reaching out to professionals who already talk about the benefits of your product type. Offer to feature them, link to their work and collaborate on educational content. It’s a win-win: they get exposure and your brand earns instant trust and SEO value.

Launch fast with a simple store

When it came time to sell, I built a clean Shopify store with clear product descriptions, a few solid photos and no overthinking. The goal was to start taking orders and gather real feedback — not chase perfection.

Over time, I added customer reviews, expert endorsements and better visuals. But I didn’t wait to launch. Starting fast, let me test pricing, messaging and demand in real-time.

Final thoughts

Launching a wellness brand doesn’t have to be complicated. You don’t need a groundbreaking product, a huge team or an investor-backed ad budget. What you do need is a product people care about, a smart sourcing plan, trust-building partnerships and a store that gets the job done.

This playbook helped me grow one business to eight figures — and it’s now fueling the early success of another. Different product. Same system. Still works.

Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

When I decided to launch a cold plunge company in Italy, I didn’t have much to work with — no team, no warehouse and nowhere in my home to shoot product content. But I believed in the product and knew wellness was a booming category. I’d built companies before, including an e-bike brand that hit eight figures in sales. This time, I relied on a lean repeatable system — and it worked.

Here’s the approach I used to get traction quickly without a massive ad budget or complicated launch strategy.

Pick a product people are already curious about

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

The Playbook I Used to Launch a Thriving 8-Figure Business — and How You Can Too Read More »

How to Use Your Smile as a Business Superpower

How to Use Your Smile as a Business Superpower


Opinions expressed by Entrepreneur contributors are their own.

You can fake a handshake. You can fake a pitch.

You can’t fake a real smile.

I’m not talking about the “smile for the camera” look or the awkward half-smirk you throw your neighbor while grabbing the mail in a bathrobe.

I’m talking about the real thing. The kind that stops people in their tracks. That makes strangers feel safe. That turns a no into a maybe. That makes people remember you.

That smile?
That’s influence.
That’s currency.
That’s leadership.

Smiling is free. But it’s not cheap.

You don’t need a business degree or a black card to start shifting rooms.

All you need is your face.

Have you ever walked into a room where everyone looks like their dog died? It’s heavy. The energy sinks. But one real smile? The whole place lifts.

I’ve walked into million-dollar meetings with a $2 haircut and a $0 smile. And walked out with a signed deal. No gimmicks. Just presence. Just being human. A smile is proof you don’t need to be loud to be powerful.

Related: 7 Ways Body Language Speaks Louder Than Words

Confidence is cool. Kindness is cooler.

You want to stand out? Walk into a room with confidence and warmth.

That combo? Unstoppable.

People are drawn to energy. Not ego. A real smile says:
“I’m here. I’m grounded. And I’m glad to be with you.”

Whether you’re closing a deal or ordering an iced coffee, that smile tells the world you’re someone who’s not just in it to win. You’re in it with people.

That’s rare.
That’s magnetic.

You don’t need to sell harder. You need to connect faster.

A smile doesn’t mean you’re faking it

Let me be real.
Life’s not all showings, steaks and smooth sailing.

I’ve had days where everything blows up. Deals fall through. People walk away. Plans collapse.

You know what gets me through it? Not fake optimism.
Not denial.
A smile.

Because it reminds me:
I’m still here.
I’m still fighting.
I’m still choosing joy.

Smiling in the storm doesn’t mean you’re ignoring reality. It means you’re bigger than it.

A smile isn’t a mask. It’s a mindset.

I built a business with hustle. And a smile.

People ask me all the time,
“Rogers, what’s your secret sauce?”

It’s not fancy branding or paid ads. It’s relationships.

You can have the slickest brochure in Dallas, but if people don’t feel you, you’re toast.

I built my business by being the guy who showed up with a handshake, a smile, and a ridiculous amount of energy.

People don’t hire agents. They hire humans.
People don’t follow brokers. They follow leaders.
And leaders smile first.

Trust starts with the look on your face. Not the title on your card.

Smiles are contagious. Infect generously.

You want to shift a room? Smile. You want to build culture? Smile. You want to lead without saying a word? Smile.

Our brains are wired to mirror emotion. You smile, people smile back. That’s not a Hallmark slogan. That’s science.

Start being the one who flips the switch. Who sets the tone. Who shows up with light when everyone else brought clouds.

Your energy is either a gift or a drain. Choose wisely.

It’s better than kale. Seriously.

You can spend hundreds on supplements, or you can smile more. It lowers stress. Boosts immunity. Drops your blood pressure. Lengthens your life.

Even a fake smile can trick your brain into feeling better. I’ve tried all the anti-aging creams. Smiling works better. And it doesn’t clog your pores.

Want to feel better fast? Smile. Want to live longer? Smile more.

Smile when it’s hard

You don’t have to wait for the perfect day to crack a smile.

Waiting for the storm to pass? Nope. Smile in the middle of it. It’s not weakness. It’s strength.

I’ve had days where I lost the deal, the client, the plan. But I smiled anyway. My circumstances don’t get to boss around my spirit. Smile through the mess. Through the stress. Through the unknown.

Real smiles don’t come from perfection. They come from perspective.

Related: The Positive Effects of Smiling

Practice it!

Here’s your homework: Smile at five strangers today. No agenda. No follow-up. Just a smile.

Then look in the mirror. And smile at the person looking back.

Yeah, it might feel dumb. Do it anyway. We spend so much time beating ourselves up. Scroll culture. Comparison traps. But a smile, even just for yourself, is a form of grace.

Be kind to your face. You’ve survived a lot.

Make it your legacy

People won’t remember your listings or titles or cars. They’ll remember how you made them feel. They’ll remember if you made them laugh. If you lighten the load. If you saw them.

That’s the impact I want to leave.
For my family.
For my team.
For my city.

We don’t need more noise. We need more light. Let’s be the ones who lead with that.

Related: These 5 Body Language Secrets Could Put You on the Road to a Million Dollars

Smile first. Always.

You don’t need a reason. You don’t need permission.

Smile because you can.
Smile because it matters.
Smile because it opens doors even when everything else is locked.

It might not fix the problem. But it will change the energy.

And if you see me out in Dallas, I’ll be the one smiling first.

Let’s keep going.



Source link

How to Use Your Smile as a Business Superpower Read More »