President Donald Trump’s “Big, Beautiful Bill” passed the House on Thursday, 218-214. (There’s even a Domino’s Pizza-style tracker on the White House website — “We are preparing your tax cuts…” it reads.)

President Trump is expected to sign the bill into law on July 4. After passing the House, House Speaker Mike Johnson (R-Louisiana) said, “What more appropriate time to pass the big, beautiful bill for America than on Independence Day?”

The 887-page bill includes tax and spending cuts that will affect small businesses.

Related: Big Government Changes Are Coming for Small Businesses — What You Need to Know

On Fox News’ “Mornings With Maria” on Wednesday, CPA and small business owner Gene Marks said the big winners of the bill “are small businesses.”

“I think that’s going to have an enormous impact on the growth of businesses in this country,” Marks said. “There are certain tax provisions in this bill, investing in capital equipment, spending on research and development, [increasing] the exemption for estate taxes, [and] they’ve all been made permanent, which means that small businesses can make long-term decisions about investing in their businesses, selling their businesses, or passing it on to new generations knowing that the laws aren’t going to change.”

On Truth Social, President Trump called it: “One of the most consequential Bills ever.”

Here are some key items affecting businesses big and small:

Corporations

The tax breaks from the 2017 Tax Cuts and Jobs Act will be permanent, which allows businesses to write off the costs of research and development.

When the Ways and Means Committee voted to make the 2017 cuts permanent, they said that the provisions “will provide small businesses, manufacturers, and farmers the certainty and confidence to fuel a second Trump economic boom through new investment and job creation.”

“Families and workers will save money from lower tax rates, a larger Child Tax Credit, and President Trump’s tax priorities for hardworking Americans: tax relief for seniors, no tax on tips, no tax on overtime pay, and no tax on auto loan interest for American-made cars,” the committee wrote on its website in May.

Building and construction

Businesses will be able to deduct the cost of building new manufacturing facilities in full — and at a much faster rate. According to Associated Builders and Contractors (ABC), which represents 23,000 members and “millions” of construction workers, its website says, the legislation includes several tax provisions that will “directly benefit contractors.”

“Tax certainty and pro-growth policies are not abstract policy goals for construction businesses—they are the foundation that allows ABC members to invest, grow, and keep America building,” said Kristen Swearingen, ABC vice president of government affairs.

Franchises

The bill is backed by the International Franchise Association (IFA). President and CEO Matt Haller told Entrepreneur in June that the tax provisions in the bill “will have a hugely positive impact on America’s 830,000 franchise small business owners and their nine million employees.”

Related: Here’s What the ‘One, Big, Beautiful Bill’ Means for the Franchise Industry

“IFA, our member brands and franchise owners have been laser-focused on ensuring permanent tax relief,” Haller said. “IFA thanks President Trump for putting the importance of protecting franchise small business owners front and center, and lawmakers for their work to get this bill across the finish line.”

Eliminates tax on tips

In occupations where workers receive tips (restaurants, bars, beauty services, etc.), earned tips will no longer be taxed as taxable income. There are a few caveats, though: The provision expires in 2028, and the deduction is capped at $25,000.

The exemption only applies to federal income tax, meaning state and local income and payroll taxes would not apply. Also, in the new Senate version of the bill, workers earning $150,000 or more a year ($300,000 for joint filers) are exempt.

No tax on overtime

White House estimates suggest that employees who work overtime hours would save up to $2,000 in taxes yearly with the bill.

“Exempting overtime pay from federal income tax delivers direct, meaningful relief to the hardworking men and women of the construction trades, rewarding long hours on the jobsite,” the Associated Builders and Contractors said in a statement.

However, the AP reports that the bill does not eliminate taxes on Social Security benefits.

Interest deductions

The bill suggests that instead of calculating with EBIT (earnings before interest and taxes), deductions should be calculated using EBITDA (adds depreciation and amortization), which, the White House says, would allow businesses and franchises to deduct billions more in expenses.

State and local taxes (SALT) deductions

The cap on the federal deduction for state and local taxes (SALT) will increase from $10,000 to $40,000 starting in 2025. According to the Tax Foundation, this will mainly benefit high earners.

For entrepreneurs and professionals who are constantly on the move, a reliable second laptop isn’t a luxury—it’s insurance. Whether you’re meeting clients across the country or working remotely, you don’t always want to bring your $2,000 MacBook Pro through airport security or risk it in a hotel room.

That’s where this grade-A refurbished 13″ Apple MacBook Pro with Touch Bar comes in. Available now for $324.97 (MSRP $1,499.00), it’s a practical, powerful alternative that keeps your workflows intact without tying up your most valuable device.

Equipped with a 3.1GHz Intel Core i5 processor, 8GB of RAM, and a 512GB SSD, this MacBook Pro has the speed and storage to handle essential business tasks from spreadsheets and Zoom calls to presentation edits and email management. And at just over three pounds, it’s light enough for day-to-day travel.

You’ll also get features professionals appreciate, like the Touch Bar for quick shortcuts and Touch ID for secure logins. The crisp 13.3-inch Retina display makes working from anywhere—be it airport lounges, hotel desks, or co-working spaces—feel a little more polished.

Four Thunderbolt 3 ports offer flexibility to connect monitors, drives, and accessories back at the office. And because it’s grade-A refurbished, the device looks nearly new with little to no cosmetic wear—fully inspected, tested, and restored for reliable performance.

If you need a dependable travel laptop, a backup workstation, or a way to stay productive without risking your primary machine, this MacBook Pro makes business sense.

Get the 13″ Apple MacBook Pro with Touch Bar for $324.97 while supplies last.

StackSocial prices subject to change.

As the cost of a college education continues to climb, with average tuition and fees seeing a 60% jump between 2000 and 2022, some young adults wonder about the return on such a significant investment — and how rapid advancements in AI might impact their entry-level job prospects.

Big Tech companies, including Google, Meta and Microsoft, recruited fewer recent graduates in 2024 than they did in previous years, per a recent report from venture capital firm SignalFire. The firm’s head of research, Asher Bantock, told TechCrunch that “convincing evidence” points to AI as a major contributor.

Related: AI Is Dramatically Decreasing Entry-Level Hiring at Big Tech Companies, According to a New Analysis

Of course, tech roles aren’t the only ones at risk of automation: McKinsey & Company estimated that between 400 and 800 million individuals across occupations could lose their jobs to AI by 2030.

Resume Now, a resume writing service company established in 2004, set out to find the top jobs that don’t require a college degree, are “AI-resistant” and offer starting salaries of $50,000 or more.

Resume Now’s report, which analyzed data from the Bureau of Labor Statistics, honed in on 13 promising roles — all of which are growing faster or much faster than other jobs on the market.

Related: The Average Cost of a College Education Is $153,080. These Are the Majors and Careers That Provide the Highest Return on Investment.

According to the data, several trade professions led the list in terms of median pay: forest fire inspectors ($71,420), flight attendants ($68,370) and lodging managers ($65,360).

“Careers requiring significant human interaction, manual dexterity in unpredictable environments and complex problem-solving in real-time” emerged as those least susceptible to AI’s rise, the research found.

Related: These Are the 10 Best-Paying ‘New Collar’ Jobs, Prioritizing Skills Over Degrees

Read on for Resume Now’s full ranking of the top 13 fast-growing, higher-paying and AI-resistant careers for high school graduates:

1. Forest fire inspectors and prevention specialists
2. Flight attendants
3. Lodging managers
4. Electricians
5. Plumbers, pipefitters and steamfitters
6. Industrial machinery mechanics
7. Chefs and head cooks
8. Hearing aid specialists
9. Personal service managers
10. Maintenance workers, machinery
11. Insurance sales agents
12. Aircraft cargo handling supervisors
13. Security and fire alarm systems installers

Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

Kids’ eatery and birthday party staple Chuck E. Cheese is opening an arcade concept for adults featuring the company’s classic games, new technology, and its famed animatronic characters, according to a press release.

The concept, which was announced on Monday, caters to adults longing for childhood nostalgia and those who grew up going to Chuck E. Cheese restaurants. The 10 Chuck’s Arcade locations will open in eight states, including the one-of-a-kind Chuck’s Arcade and Pizzeria in Kansas City, Missouri, the company notes, which features a full menu.

Related: Clinton Sparks Podcast: Founder of Chuck E. Cheese, Atari Discusses Innovation and His Advice to Young People

“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” said David McKillips, CEO of Chuck E. Cheese, in a statement. “Chuck’s Arcade is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”

^{Chuck E Cheese Statue and Retro Games at Chuck’s Arcade in Buford, GA. Provided by Chuck E. Cheese.}

Chuck’s Arcade locations are now open in major malls in St. Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and St. Louis, Missouri. There are “more locations on the horizon,” the company said.

Each arcade is “overseen” by an animatronic character from Chuck E. Cheese’s of the past, which will now stand “watch as a nostalgic nod rather than performing.” Some locations will have retro-themed merchandise, according to the press release, including logoed apparel, toys, novelty candy, and classic prize redemption items.

^{Merchandise Counter at Chuck’s Arcade in Buford, GA}

Related: ‘Reimagined and Reinvented’: This Iconic Chain From the ’80s, Which Featured a ‘Pay What You Weigh’ Promotion, Is Making a Comeback

Although the company says the concept was “created for adults and lifelong fans,” it doesn’t say that kids aren’t allowed, per se, as most are located in malls. Check your local location for more information.

Click here for the full list of Chuck’s Arcade locations.

I’ve spent decades as a business and management speaker, presenting to leaders about performance, leadership and building strong teams. But early in my career, I started to feel a little uneasy.

I was offering advice to audiences filled with managers and experienced business owners, many of whom had far more hands-on experience than I did. I didn’t want to be perceived as another speaker who talks theory but lacks real-world credibility. I wanted my insights to be grounded in experience, not just inspiration.

Then one day, flipping through an airline magazine, I saw an ad for Edible Arrangements. Something clicked. Franchising intrigued me because it’s a model that combines consistency and variability. Everyone follows the same system in similar markets, but performance varies. That meant there had to be a variable. If I could identify it and make it work for me, I wouldn’t just build a business — I’d gain insights I could bring to my clients.

My goal was never to leave my speaking career. It still is my primary passion. But I wanted to supplement it with a business that would sharpen my message and grow my income. That’s how I ended up opening an Edible Arrangements franchise in 2006.

Let me be clear: there was nothing “part-time” about this venture. Opening a franchise meant taking out a loan, signing a 10-year lease, investing in a buildout, managing employees, and serving customers. It required full commitment—even if I couldn’t be there every day.

Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

We faced our share of challenges, especially early on. But eventually, we built one of the highest-volume locations in California. Later, I acquired a struggling second location and made it profitable within a year. We won awards for best customer service and manager of the year out of more than 1,000 stores worldwide — all while I was still traveling for speaking engagements.

So, how did I do it? Here are six key strategies that made it possible:

1. Choose the right franchise model

Not every franchise is suited for absentee ownership, no matter what the sales team says. I chose a brand that allowed for it, but quickly learned that success still requires deep engagement. You don’t have to be physically present all the time, but you do have to be mentally present.

I looked for a business with clear systems, brand standards, and strong corporate support. I also spoke with other franchisees to ensure my dual-career setup was realistic. I wasn’t just an investor—I was still a leader, just one leading from a distance.

2. Build systems that work without you

If I weren’t going to be in the store every day, I needed systems to maintain visibility and accountability. Each night, the closing employee sent me a detailed report on sales, issues and feedback. I installed security cameras to monitor the store remotely and verify open and closing times. I could also log in to our system from anywhere to review dashboards and performance data.

Cross-training was another key strategy. Every team member could handle multiple tasks, giving us flexibility and protecting against staffing gaps.

3. Hire (and keep) the right people

Finding the right manager changed everything. My first two hires were solid but didn’t stick. The third, Jennifer, joined nine months in and stayed for the rest of my ownership. She even worked with the new owner for a year after I sold the stores.

Jennifer and I were in daily contact, even when I was on the road. When I was home, I’d visit at least once a week to stay connected with the team. I didn’t work shifts, but I maintained presence. I wasn’t micromanaging — I was culture managing.

Related: Connected for Success: 4 Crucial Values of an Interconnected Organizational Culture

4. Lead the culture — even remotely

Culture doesn’t just happen — it must be shaped. We talked often about who we were as a team and what kind of environment we wanted. We trained slowly, coached consistently and gave employees the chance to lead. Their input helped us innovate, meet goals and stay aligned.

When team members proved themselves, we gave them more autonomy. That investment paid off in loyalty and performance. The stores didn’t just feel like mine — they felt like ours.

5. Let go of control (strategically)

No one ran the business exactly like I would have. No one sold as much or cared as deeply. But they didn’t have to. I learned that if the team could operate at 80% of my personal standard, that was enough for success, and it gave me space to keep speaking and open a second location.

Letting go gave others room to step up. It made Jennifer’s job easier. And it allowed me to focus on growing the business, not just running it.

6. Manage by the numbers

When you’re not on-site, metrics become your eyes and ears. I watched weekly sales, average ticket size, expenses and customer reviews religiously. I studied every P&L. I also tracked individual employee performance so Jennifer could coach in real time when needed.

She managed the floor. I managed the numbers. That structure kept everything moving, even when I was out of town.

One of the proudest moments of my franchise journey was winning the best customer service award. It wasn’t just about sales—it was about the culture we’d built. That award confirmed what I’d come to believe: franchise success isn’t about working harder. It’s about working smarter, creating systems and growing people.

The experience didn’t just strengthen my speaking content — it transformed it. I had real stories. Real wins. Real setbacks. It all added authenticity to my message. You don’t need to give up your day job to build a successful business. But you do need to take that business seriously. Put systems in place. Lead your people. Watch your numbers. And above all, trust the team you’ve built.

That’s how you grow something great — even when you’re not there to see it.

Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but the shift to digital marketing actually provides small businesses with unique opportunities. With carefully focused strategies, small businesses can expand their marketing reach while maximizing their ROI.

Traditional marketing vs. digital marketing

Traditional marketing techniques for small businesses included print advertising, word-of-mouth referrals and direct mail marketing to a local customer base. While these methods provided small businesses with simple, clear-cut marketing strategies for their immediate area, they limited their ability to target relevant leads and expand their business. By contrast, digital marketing, though it may come with a learning curve, allows small businesses to tailor their marketing strategies to their target market and business goals.

Related: 4 Advanced Marketing Tactics for Small Businesses That Actually Work

The challenges of digital marketing for small businesses

Digital marketing also generates unique challenges for small businesses. Many small businesses do not have a dedicated digital marketing expert on staff. Partnering with a digital marketing agency or hiring someone new can be expensive. Many SEO, email marketing, content management and creation platforms are also costly, and they can be difficult for beginners to use.

Perfecting a strategy can also be challenging; businesses that have succeeded in allocating resources to a digital marketing campaign may not see the leads and conversions they would like. Since search algorithms, social media and content marketing tools are constantly undergoing significant changes, a strategy that was successful a year or two ago may no longer generate the same results. All these challenges can make it difficult for small businesses to grow using digital marketing.

6 strategies for success

Though digital marketing presents challenges, small businesses can take advantage of the opportunities it provides with these six strategies.

1. Market research

Digital marketing actually provides small businesses with more precise tools to target potential customers, rather than throwing resources at a broader market. However, to take advantage of this, small businesses need to use the right tools and perform in-depth market research. Digital analytics is one of the most critical aspects of digital marketing, since it allows businesses to design marketing strategies based on a deep understanding of their customers’ pain points, demographics and buyer journey.

2. Find your USP

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand out, rather than competing against large competitors that may offer more generic services or products and have a much larger marketing budget.

By narrowing their focus, small businesses can connect with customers looking for their exact product or service much faster. Once businesses have identified what makes both them and their customers unique, they’re ready to design successful digital marketing strategies.

Related: 3 SEO Mistakes That Are Hurting Your Rankings — and 3 Ways to Solve Them

3. Local SEO

SEO can seem like an expensive tactic for large businesses looking for national reach. However, local SEO is a secret weapon many small businesses are not taking full advantage of. By optimizing their website for local searches, small businesses can make sure they appear at the top of search results or in Google’s Map Pack when nearby customers look for their products or services. These searches often have high-transactional intent and are more likely to lead to conversions.

At Outpace SEO, our local seo tactics include creating optimized Google Business Profiles for our clients and highlighting their local experience, awards, and expertise. These strategies not only generate more leads; they also help small businesses build their reputation and establish themselves as local industry experts.

4. Social media and influencer marketing

Once small businesses have identified their USP and begun to build their credibility online, social media marketing and influencer partnerships will be more effective. Competing against large brands can be difficult, but if you know exactly what your customers are looking for, social media is an effective tool to highlight your services and connect with your target audience.

Create content and develop partnerships that are relevant to your customer demographic. Consider their age, the platforms they use the most, and the questions they are asking. Small businesses can drastically increase their reach by partnering with a few influencers or podcasts that are popular with their target audience.

5. Email and SMS marketing

Email and SMS marketing allow businesses to connect directly with customers. Many businesses use their website to gather emails and phone numbers by offering customers a discount, a free guide, or a quiz to help them determine which services are right for them. This not only piques customer interest; it allows businesses to build a marketing list and reach out to customers who are already interested in their services. It’s essential to draw on market research and deliver the content that potential customers are actually looking for to avoid spamming customers and causing them to unsubscribe.

6. Monitor and update your strategy

Whatever digital marketing strategies your small business employs, it’s crucial to constantly monitor your success and update your techniques. Search engines, user behavior and social media algorithms are constantly changing; the only way to keep up is to regularly analyze KPIs and adjust accordingly. Monitor metrics like conversion rates, organic traffic, keyword rankings and bounce rates. Identify where your new customers are coming from by finding out where they heard about your brand. This data can help you identify which strategies provide the highest ROI, enabling you to focus your efforts on effective strategies.

Related: Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies

Final thoughts

Digital marketing is not just for large franchises. In fact, small businesses that conduct careful research can use digital marketing to connect more directly with their target market and highlight what makes their business stand out. By creating precise marketing campaigns and constantly reviewing and updating their strategies, small businesses can use digital marketing to grow and thrive.

The finance function is evolving fast. Whether it’s streamlining close processes or spotting anomalies before they become real problems, artificial intelligence (AI) is no longer just a buzzword. It’s a real capability that businesses are expecting finance leaders to adopt.

And that expectation extends to the teams they lead.

Yet there’s one big challenge: most finance departments weren’t built for this shift. Talent shortages are already stretching departments thin, and many current employees lack the tools—or the training—to capitalize on what AI has to offer.

So how do you build a finance team that’s not only prepared for AI but empowered by it? Find out by joining us for our free webinar, Why Your Finance Team Needs an AI Strategy, Now, powered by Oracle NetSuite and Entrepreneur.

Dr. Jill Schiefelbein, AI strategist and host of the Humanize Automation podcast, will moderate a conversation with Rebeca Bichachi, CPA and Product Marketing Director for Oracle NetSuite. Together, they’ll walk through six specific strategies to build a finance department that’s truly future-ready.

From reevaluating your hiring criteria to eliminating unfulfilling tasks with smart automation, this session goes beyond theory and offers practical, scalable action steps. Attendees of this webinar will learn:

• Why “intentional experimentation” is your best on-ramp to AI integration
• How to expand your talent pool by looking outside traditional finance roles
• Ways to reskill current team members—without overwhelming them
• Where to deploy AI tools to free up time for strategic, high-impact work
• How to spot (and reward) your early adopters and AI champions
• What today’s “ideal candidate” for finance looks like—and why that definition is shifting fast

Whether you’re a CFO, controller, or finance leader at a growing business, this session will help you align your AI ambitions with your most valuable resource: your people.

The Why Your Finance Team Needs an AI Strategy, Now webinar will take place live on Thursday August 28 at 12 p.m. ET | 9 a.m. PT.

The $10 billion AI startup Thinking Machines Lab (TML), which was founded by former OpenAI Chief Technology Officer Mira Murati in February, is paying its technical talent up to half a million dollars in salary, according to federal data obtained by Business Insider.

The federal filings, which show how much TML’s hires on H-1B visas were being paid, showed that the company paid three technical staffers $450,000 each, while a fourth received $500,000 in compensation. The figures were from the first quarter of this year and just included salary, not added sign-on bonuses and equity awards. The H-1B allows U.S. employers to hire non-U.S. residents to work in specialty occupations.

Related: Here’s How Much a Typical Salesforce Employee Makes in a Year

The compensation is more than some major players, including Murati’s former company, OpenAI, which reported paying an average salary of $292,115 to 29 technical employees. Anthropic, meanwhile, paid an average salary of $387,500 to 14 employees.

Murati spent six and a half years at OpenAI before stepping down as CTO in September.

TML has yet to launch any public-facing products, though the secretive startup raised $2 billion in seed funding last month at a $10 billion valuation. Its website says that the startup is working “to make AI systems more widely understood, customizable, and generally capable.”

^{TML CEO Mira Murati. Photo by Patrick T. Fallon / AFP}

High salaries are just one tactic in Silicon Valley’s AI talent wars. Last month, OpenAI CEO Sam Altman said that Meta was trying to poach OpenAI researchers with “giant” signing bonuses of “$100 million” and “even more than that” in compensation.

Related: Here’s How Much a Typical Google Employee Makes in a Year

In fact, six top OpenAI researchers have joined Meta in the past few weeks as part of its new superintelligence team. The group included Shuchao Bi, co-creator of ChatGPT voice mode, and Shengjia Zhao, who co-created ChatGPT and previously led synthetic data at OpenAI.

Still, according to a leaked memo sent by OpenAI’s Chief Research Officer Mark Chen on Saturday to staff, the company isn’t “sitting idly by.” Top OpenAI leaders, including CEO Sam Altman, are “recalibrating” compensation and finding “creative ways” to reward talent, Chen noted.

When Danny Yeung sat down for dinner with soccer legend David Beckham, there was no agenda. No pitch deck. Just two guys talking health.

They met through a mutual friend in Hong Kong. Yeung, the CEO of Prenetics, a health tech company specializing in genomics and diagnostics, wanted to create a wellness brand rooted in science. Beckham wanted a product he could take every day without juggling a shelf full of pills.

That conversation led to the creation of IM8, a supplement powder designed to support energy, gut health, immunity, and focus. In five months, it has shipped more than 3 million servings to customers in 31 countries. The growth has been sizeable. In its first full quarter of sales, IM8 generated $5.7 million in revenue, helping Prenetics raise its full-year forecast to between $80 and $100 million.

Beckham’s endorsement helped, of course. But Yeung says the goal wasn’t just to put a famous face on the box. It was to create something the founder and the athlete would both want to use. Beckham takes the product daily. His kids take it. His parents do, too.

“If this product didn’t work, David wouldn’t use it—and neither would I,” Yeung says. “We built it for ourselves first. Everything else came after.”

Here’s what Yeung learned in building the company.

Lesson 1: Start with science

Yeung says the vast majority of supplement companies work backward—designing the brand first and then sourcing ingredients to fit a specific price point. “They lead with a logo and build the formula later,” he says. “That’s not how it should work.”

IM8 reversed the process. Before a single package was designed, the company spent over a year developing the formula with scientists and doctors, many of whom had never partnered with a supplement brand before.

“We approached it like a biotech company,” Yeung says. “We had real clinical trials, real data. No fluff.”

Related: The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.

Lesson 2: Transparency isn’t optional

With more than 200,000 supplements on the market and little federal oversight, many consumers are understandably skeptical. “You can sell dust and call it protein. That’s legal. That’s the reality,” says Yeung.

IM8 tries to counter that with full transparency. The formula includes over 90 ingredients, including CoQ10, prebiotics, probiotics, and postbiotics. It’s NSF Certified for Sport. Lab test results are published online. And the company publicly names its manufacturing partner.

Lesson 3: Keep it simple

Beckham wanted fewer pills in his daily routine. The idea behind IM8’s Daily Ultimate Essentials was to simplify supplementation: one scoop, once a day, covering multiple health needs.

The brand has plans to expand, but only with a few highly vetted products per year. Yeung emphasizes quality over speed.

“We’re not a company that wants to launch 50 different products. We want to focus on doing a few things very well. If we don’t think something is best in class, we won’t do it.”

Yeung’s taking that same mindset to the business side. Prenetics is in active discussions with crypto industry veterans to integrate Bitcoin into its treasury strategy.

Related: Inside The New Era of Longevity Supplements

Lesson 4: A celebrity partner can’t fix a bad product

Yeung says too many founders look for celebrity partners to grab attention, not to build staying power. “I didn’t want to be just another celebrity brand. We’ve seen too many of those,” he says.

That’s why he didn’t pitch Beckham on a business. They met over dinner. Talked science. Swapped health routines. “It wasn’t a transaction,” Yeung says. “It was two people figuring out if they believed in the same thing.”

Yeung believes Beckham didn’t just join because of a business opportunity, but because he believed in the science.

He has been involved in the process, reviewing product iterations, offering feedback on packaging, and flagging early customer reactions.

Lesson 5: Trust has to be earned

You can put a famous face on your brand, but if it doesn’t work, you’re not going to last. “People know when something’s real,” he says. “You can’t fake that.”

Yeung calls IM8 a “trust product.” Customers are putting it in their bodies every day, and that responsibility shapes how the business operates.

The brand’s 12-week clinical study showed that 95% of participants reported feeling more energized. Customer retention is strong. And feedback, Yeung says, has been more meaningful than any marketing metric.

“If people are putting this in their bodies every day, you better get it right.”

Related: Trust Is a Business Metric Now. Here’s How Leaders Can Earn It.

Amazon Prime Day means different things to different people. To consumers, it’s a day (actually a few days) of savings with the world’s largest online retailer offering deals to the 200 million-plus consumers with Prime memberships. To retailers, it’s a daunting reminder of how challenging it is to compete with a juggernaut of that size.

But competing with Amazon is possible. Rather than a threat to ecommerce, I’ve found that Amazon Prime Day’s rising tide can be used to lift all ecommerce boats if you plan in advance and take a tactical approach. In 2023, the ecommerce industry as a whole saw a 6.1% boost in sales and a 52% increase in clicks during Amazon’s two-day event, showing that customers will spend anywhere if retailers can harness the wave of customers Amazon creates. Let’s take a look at some strategies you can use as a retailer to get the most out of Amazon Prime Day without feeling like a slave to the beast.

Related: This Is the Simple Marketing Hack Your Business Needs to Drive Sales All Year Long

1. Plan and prep early

As the old adage “The Law of the 7 Ps” states, proper prior preparation and planning prevent poor performance, and successful customer acquisition during Prime Day is no exception. Make sure you have sufficient inventory of the products your customers love. It’s also a good practice to assess your product inventory to create smart bundles. Small retailers can compete with Amazon by offering discounts on bundled products instead of trying to compete on an individual product basis.

Tiered offers are also a great way to get customers’ attention. Offering products at price points that give different benefits or features can attract customers who may otherwise overlook a single product. Microsoft does the “tiered” thing by offering MS Office Standard and the more feature-rich Office Professional.

On top of that, tiered discounts based on quantity or purchase amount can encourage larger orders. For example, a supplement company I worked with offers a “Buy two, get 10% off” as well as “Spend $100, get 15% off,” and other variations.

2. Run a parallel campaign or event

Amazon goes out of its way to lather up its customers for the excitement of Prime Day with regular contacts leading up to the event. There’s no reason you, as an online retailer, can’t do the same. Running email and SMS campaigns parallel to Amazon’s can let your customers know that there are more deals to be had than just Amazon’s. Campaigns can be focused on high-intent customers whose online behavior and prior purchases can indicate a tendency to purchase high-demand items. High-demand products can be identified by analyzing prior sales data.

Related: These 4 Quick Wins Can Boost Your Customer Count and Revenue

3. Launch and run a 1-2 week lead generation campaign

A great way to bring new customers into your sales funnel is by using a lead generation campaign. I can speak from personal experience about the effectiveness of these campaigns, which I’ve helped customers implement for many years through content marketing strategies. Quality content helps businesses capture contact information from targeted audiences, creating warm leads that can more easily be converted into customers.

By using up to four cadenced contact points over a couple of weeks through various channels — email, direct mail, SMS, website landing pages, etc. — you can move prospects through your sales funnel and keep them informed about your products, ultimately guiding them to where they can complete their purchase.

4. Create urgency using special offers/discounts

Using special offers has several benefits for an online retailer. First, it provides great flexibility as offers can be almost anything from discounts to promotional products to loyalty programs. Second, it allows retailers to creatively entice customers without necessarily having to offer massive discounts.

Some examples of specials can be as simple as offering discounts on the same day as Prime Day. You can also offer access to limited edition products available exclusively during Prime Day in lieu of discounts. Offering points redeemable at a future date or referral bonuses can also be used instead of discounts.

In order to access Prime Day savings, Amazon customers must first purchase a Prime membership. Online businesses can choose to take the same route by offering a savings membership to their customers, or take the opposite approach by advertising that their discounts require no membership.

Related: These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here’s How to Make Sure You’re Hiring Them.

5. Maximize your reach

One thing I always recommend my clients do leading up to and during Prime Day is to harness the power of social media. For more than two decades, I’ve worked with businesses in this area, and the benefits are almost too numerous to mention. But here are some that can greatly help online retailers.

Promoting your business on social media leading up to Prime Day can increase your brand awareness during a time when there is a marked increase in online shopping. Social platforms make targeted advertising very easy and cost-effective. By responding to questions and using tools such as polls and surveys, social media lets businesses engage with customers directly.

6. Make the customer experience an excellent one

Amazon prides itself on what it refers to as “customer obsession.” That philosophy has driven their ability to deliver easy-to-find products, one-click purchases and super-fast delivery. Online retailers competing with Amazon can deliver an excellent experience for their customers by taking a similar approach.

Your website should have intuitive navigation, images that load quickly and display clearly on both desktop and mobile, and data that is easily searchable. I’ve worked a lot over the years with retailers and e-tailers on product descriptions. Product descriptions should be concise but detailed and the customer’s recommendations for purchases should be as personalized as possible, leveraging the customer’s purchase history to suggest items that have the most relevance.

The checkout process should be streamlined, allowing the customer to move quickly from shopping cart to checkout to order confirmation and summary with minimal hassle. Order fulfillment should be a combination of an adequate inventory that meets product demand, coupled with fast and reliable shipping. Finally, multiple channels should be available to assist customers with any issues that arise.

Related: Buying Prospect Data Seems Like an Easy Hack for Getting More Customers. But Is It the Right Move?

7. Encourage post-purchase engagement

An effort should be made to engage with customers after their purchase. This gives the retailer an opportunity to find out how their purchase experience was and keeps the customer engaged with your brand. This is where the information you collect during lead generation can help you. You can send customers SMS messages to their mobile phones, emails to their inboxes and special communications for occasions like birthdays or seasonal promotions.

Not just for Amazon anymore

Amazon Prime Day is an opportunity for online businesses to take advantage of increased consumer traffic and provide products and services to savings-conscious consumers. By staying engaged with your existing customers before, during and after the purchase, retailers can boost sales while strengthening their customer relationships. Generating qualified leads can inject new customers into your sales funnel.